Search Results (506)

This study explores the factors that influence Gen Z consumers’ green purchasing behavior, addressing a gap in current research by combining the Theory of Planned Behavior, the Theory of Consumption Values, and Generational Theory, and applying them to the touristic accommodation context. Based on a quantitative survey of Gen Z tourists from Spain, Norway, and Lithuania, the study examined traditional constructs of the Theory of Planned Behavior alongside subjective knowledge, environmental consciousness, perceived value, and green trust. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results indicate a significant role for price-based functional value and emotional value in shaping Gen Z’s attitudes toward sustainable accommodation. Furthermore, subjective knowledge and environmental consciousness strengthen green trust, which in turn contributes to a more positive attitude toward sustainable touristic options. Attitude, subjective norms, and perceived behavioral control significantly predict behavioral intention, while both perceived behavioral control and behavioral intention directly influence actual purchasing behavior. The findings suggest that tourism marketers should focus on enhancing price-related and emotionally meaningful value propositions, while also fostering trust through clear communication of environmental performance. Overall, the study offers a comprehensive understanding of the drivers behind Gen Z’s sustainable accommodation choices and provides practical implications for promoting environmentally responsible tourism. Full article

To address the pervasive challenges of resource inefficiency and static management in the hospitality sector, this study proposes a novel management framework that synergistically integrates Model Predictive Control (MPC) with Green Human Resource Management (GHRM). Methodologically, the framework establishes a dynamic closed-loop architecture that cyclically links environmental sensing, predictive optimization, plan execution and organizational learning. The MPC component generates data-driven forecasts and optimal control signals for resource allocation. Crucially, these technical outputs are operationally translated into specific, actionable directives for employees through integrated GHRM practices, including real-time task allocation via management systems, incentives-aligned performance metrics, and structured environmental training. This practical integration ensures that predictive optimization is directly coupled with human behavior. Theoretically, this study redefines hospitality operations as adaptive sociotechnical systems, and advances the hospitality energy-saving management framework by formally incorporating human execution feedback, predictive control theory, and dynamic optimization theory. Empirical validation across a sample of 40 hotels confirms the framework’s effectiveness, demonstrating significant reductions in daily average water consumption by 15.5% and electricity usage by 13.6%. These findings provide a robust, data-driven paradigm for achieving sustainable operational transformations in the hospitality industry. Full article

Grounded in the Theory of Planned Behavior, this study explores how sustainable marketing shapes consumer attitudes, brand image, and brand trust, and their implications for sustainable purchasing behavior among micro, small, and medium enterprises (MSMEs) in Bali. This study also examines the role of local wisdom as a moderating variable in the relationship between sustainable marketing and these three constructs. Using a quantitative approach with SEM-PLS analysis, this study involved 288 respondents who were local consumers of sustainable MSME products. Empirical data were collected through a Google Form-based questionnaire and analyzed using SmartPLS4. The results show that sustainable marketing has a significant effect on attitude, brand image, and brand trust. These three variables are proven to be strong drivers in increasing purchasing decisions for sustainable products. Furthermore, local wisdom does not moderate the relationship between sustainable marketing and attitude, but negatively moderates its relationships with brand image and brand trust, suggesting that culturally rooted consumers apply more critical evaluations to sustainable marketing efforts. These findings highlight the importance of integrating local wisdom authentically into sustainable marketing to strengthen consumer attitudes, brand image, and brand trust. The study contributes to sustainable marketing and consumer behavior theory and provides practical guidance for MSMEs in implementing sustainability strategies aligned with local wisdom. Full article

Growing interest in food sustainability education aims to increase awareness of food distribution systems, environmental degradation, and the connectivity of sustainable and ethical food practices. However, recent scholarship has questioned whether such pedagogical efforts are meaningfully internalized by students or lead to sustained behavioral change. Prior studies document persistent gaps in students’ understanding of sustainability impacts and the limited effectiveness of existing instructional approaches in promoting transformative engagement. To address these concerns, the Food Ethics, Sustainability and Alternatives (FESA) course was implemented with 21 undergraduate and graduate students at Montclair State University (Montclair, NJ, USA). Course outcomes were evaluated using a mixed-methods design integrating qualitative analysis with quantitative measures informed by the Theory of Planned Behavior, to identify influences on students’ attitudes, and a Transtheoretical Model (TTM) panel survey to address progression from awareness to action, administered pre- and post-semester. Qualitative findings revealed five central themes: increased self-awareness of food system contexts, heightened attention to animal ethics, the importance of structured classroom dialogue, greater recognition of food waste, and increased openness to alternative food sources. TTM results indicated significant reductions in contemplation and preparation stages, suggesting greater readiness for change, though no significant gains were observed in action or maintenance scores. Overall, the findings suggest that while food sustainability education can positively shape student attitudes, the conversion of attitudinal shifts into sustained behavioral change remains limited by external constraints, including time pressures, economic factors, culturally embedded dietary practices, structural tensions within contemporary food systems, and perceptions of limited individual efficacy. Full article

The global demand for argan oil has grown considerably in recent years, creating economic opportunities while raising concerns about ecosystem degradation and the sustainability of production systems. To support long-term viability, several initiatives have promoted environmentally friendly practices and fair value-chain models. However, the effective market integration of these initiatives depends on understanding consumer behavior and preferences toward sustainable products. This study aims to identify the determinants influencing consumers’ purchase intention for sustainable argan oil using an extended framework of the Theory of Planned Behavior (TPB). A structural equation modeling approach was applied to analyze responses from adult consumers with a minimum education level of secondary education. The results show that consumer attitude, perceived behavioral control, and willingness to pay have significant positive effects on purchase intention, while ecological literacy exerts an indirect influence through attitude, social norms, perceived behavioral control, and willingness to pay. In contrast, ecological literacy has no significant direct impact. These findings improve the understanding of behavioral mechanisms underlying green product consumption and offer insights into designing marketing strategies that align with sustainability values and promote responsible consumer choices. Full article

This study examines the socio-economic and behavioral factors influencing sustainable consumption through secondhand clothing purchases among young consumers in Hanoi, Vietnam. By addressing the changing consumption patterns, this research contributes to understanding how youth behavior supports the transition toward sustainability in emerging urban markets. This research integrates the Theory of Planned Behavior (TPB) with additional constructs such as perceived economic benefits, environmental concern, perceived risk, shopping experience, and gender differences to provide an integrated socio-economic framework. Data were collected through a structured questionnaire administered to university students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that perceived economic benefits and subjective norms are the strongest predictors of purchase intention across both general and luxury secondhand fashion segments, emphasizing affordability and social acceptance. Environmental concern and attitude also positively influence general secondhand purchase intentions, while perceived behavioral control notably impacts luxury secondhand purchases. Contrary to prior studies, perceived risk was found to be insignificant, and male consumers exhibited a higher engagement rate than females in this context. These findings underscore the complex interplay of economic, social, and environmental dimensions shaping sustainable fashion consumption among youth. This study suggests targeted marketing and policy strategies to promote sustainable consumption and supports the expansion of circular economy practices in emerging urban markets. Limitations related to sample scope and self-reported data warrant further research to generalize the findings and explore additional moderating variables. Full article

Citizen-centric smart city construction (SCC) has been the crucial mode for enhancing citizens’ well-being with rapid urbanization. While smart cities are constructed to improve urban operational safety, the concomitant low resilience of infrastructure, data breaches, and other issues also lead to physical, financial, and legal consequences, which therefore have the complicated the impact on citizens’ security perception of smart city construction (CSPSCC). To achieve sustainable smart city construction, it is important to clarify the influencing factors on CSPSCC. Although the enhancement of CSPSCC needs the joint efforts of citizens, government, and social organizations, the previous studies mostly focus on influencing factors from the single stakeholder. To address this gap, the theory of planned behavior was expanded to examine factors influencing CSPSCC from the perspective of participatory governance. Taking Nanjing as a case, hypotheses testing, mediating testing, and heterogeneity analysis were carried out for this theoretical model. The results show that the security governance of citizens, the government, and social organizations all had a positive impact on CSPSCC, with citizens’ behavioral intention being the most significant influencing factor. In addition, CSPSCC is also significantly affected by the citizens’ age, educational level, and usage frequency of smart city services. Full article

The growth of e-commerce in emerging economies presents a critical opportunity to steer digital consumption toward sustainability, yet the mechanisms that drive online green purchases in these contexts remain underexplored. This study examines how green digital marketing signals, specifically eco-labeling and sustainability claims, influence the online purchase intention for sustainable coffee in urban Ethiopia, introducing digital literacy as a key moderating factor. Grounded in an integrated framework of Signaling Theory and the Theory of Planned Behavior, the research model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data from 451 urban e-commerce consumers. The results confirm that both eco-labeling and sustainability claims significantly enhance purchase intention, with green trust serving as a significant partial mediator. A pivotal finding is that digital literacy positively and significantly moderates the relationship between green trust and purchase intention, indicating that consumers with higher digital competence are more effective at translating trust into purchase decisions. These findings underscore that the success of online green marketing is contingent not only on signal credibility but also on user capability, offering crucial insights for platform design and policy in emerging digital markets. Full article

In recent years, organizations have increasingly promoted and integrated employees’ environmentally sustainable behaviors and practices as part of a strategic approach to enhance corporate reputation, demonstrate environmental stewardship, and respond to pressing ecological imperatives. This study explores the psychological factors that motivate employees’ intentions to engage in green behaviors within organizational settings, following the Theory of Planned Behavior (TPB). We extend the model by incorporating a conceptually multilevel perspective, examining antecedents at the organizational, team, and employee levels: perceived organizational support, perceived colleague support and workplace attachment. Data were collected from a sample of 286 public employees. Our findings indicate that, among the behavioral antecedents proposed by the TPB, only some were validated as significant predictors of employees’ intentions to engage in green behaviors within their organization. The results further show that each organizational, team, and employee level antecedent included in this study significantly influenced the constructs of the TPB. Implications and suggestions for future research are also discussed. Full article

The responses of agricultural households are the central link in China’s eco-compensation, which directly determines the efficiency and effectiveness of compensation. This article reviewed the connotation, influencing factors, and ultimate effectiveness of agricultural households’ response to eco-compensation in China. The results indicated that agricultural households’ response to eco-compensation mainly includes reducing production intensity, optimizing production methods, and changing livelihood types. On this basis, taking protected objects such as farmland, grassland, forests, and watersheds as examples, the specific connotation of the responses was explained. Subsequently, according to policy mechanisms, sustainable livelihood theory, and planned behavior theory, the factors that affect agricultural households’ responses have been sorted out, forming a systematic factor system framework. In addition, focusing on the policy objectives of eco-compensation, the research progress on the economic and ecological effects of agricultural households’ responses, and the final results were summarized. Finally, this article identifies four shortcomings in the current research, namely imbalanced research fields, incomplete contextual impact, nonspecific ecological effects, and immature improvement strategies. The future literature should strengthen research in key fields and areas, focus on the correlation between contexts and responses, integrate multiple disciplines to accurately evaluate ecological effects, and demonstrate the improvement mechanism of agricultural households’ responses. Full article

In recent years, China has made strong national commitments to waste reduction and circular economy, including the implementation of mandatory municipal solid waste separation policies and the rollout of zero-waste city initiatives. These efforts represent a strategic shift toward systemic environmental governance. However, the outbreak of the COVID-19 pandemic in early 2020—and the subsequent implementation of the country’s stringent zero-COVID policy—led to an abrupt disruption of these programs. Under this policy, strict lockdowns, quarantine of both confirmed and suspected cases, and city-wide containment became top priorities, sidelining environmental initiatives such as waste separation and sustainable waste infrastructure development. This study investigates how Chinese residents’ motivations for waste separation evolved across three key phases: pre-pandemic, during the zero-COVID enforcement period, and post-pandemic recovery. Grounded in the Theory of Planned Behavior and pro-environmental behavior theory, we developed an extended model incorporating pandemic-related social, psychological, and policy variables. Based on 526 valid questionnaire responses collected in late 2023 in Shanghai, we conducted structural equation modeling and repeated-measures analysis. Findings reveal a significant shift from externally driven compliance—reliant on governmental enforcement and service provision—to internally motivated behavior based on environmental values and personal efficacy. This transition was most evident after the pandemic, suggesting the potential for sustained pro-environmental habits despite weakened policy enforcement. Our findings underscore the importance of strengthening internal drivers in environmental governance, especially under conditions where policy continuity is vulnerable to systemic shocks such as public health emergencies. Full article

Understanding how green spaces foster sense of place is critical for sustainable urban planning and human well-being, yet no comprehensive synthesis has integrated findings across the fragmented literature spanning multiple disciplines. This systematic review analyzed 497 empirical studies examining green space-place attachment relationships, following PRISMA guidelines across three major databases through June 2025. Beyond documenting the field’s rapid growth—from 10 annual publications pre-2010 to over 50 by 2021—this review reveals critical patterns and gaps with implications for theory and practice. While the term ‘place attachment’ was most frequently used (45% of studies), the field employs diverse terminology often without clear definitional boundaries. Only 18% comprehensively addressed the Person-Process-Place tripartite model, with process dimensions particularly neglected. This theoretical incompleteness limits the understanding of how attachments form and evolve. Geographic analysis exposed severe disparities: 78% of studies originated from high-income countries, with Africa (2.4%) and South America (3.6%) critically underrepresented, raising questions about the applicability of current theories beyond Western contexts. Urban settings dominated (49.5%), potentially overlooking rural and indigenous perspectives essential for comprehensive understanding. Methodologically, studies demonstrated sophistication through strategic deployment of quantitative (60%), qualitative (15%), and mixed methods (25%). Key thematic areas, residence duration, restorative benefits, and pro-environmental behaviors, showed promise, yet environmental justice remained underexplored despite its critical importance. This synthesis advances the field by identifying specific pathways for progress: expanding geographic representation to develop culturally inclusive theories, employing longitudinal designs to capture attachment formation processes, developing validated cross-cultural measures, and centering environmental justice in green space planning. These findings provide essential guidance for creating equitable green spaces that foster meaningful human-nature connections across diverse global contexts. Full article

Background: nowadays, traditional delivery options are challenging to the urban last-mile logistics and sustainability goals. The purpose of this study is to investigate the practical factors that drive frequent e-shoppers to actively switch their intention from conventional delivery options to utilizing smart lockers. Methods: the hypothetical framework tested integrating constructs from the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), and supplementary constructs such as privacy and convenience. Data were collected via a structured online questionnaire from 513 respondents in major Egyptian cities, including Alexandria and Cairo. The framework was tested using Structural Equation Modeling (SEM) via SmartPLS 4.0 software to assess the relationship between constructs and switching intention. Results: the analysis confirms that switching intention to use smart lockers is positively driven by Perceived Usefulness, Perceived Ease of Use, Convenience, Privacy, and Perceived Behavioral Control. Notably, a positive attitude towards smart lockers was found to have a non-significant effect on the intention to switch in the Egyptian context. Conclusions: this research contributes to addressing the gap in the extant literature by focusing on analyzing the unique contextual determinants in the emerging last-mile logistics within a developing market context. Full article

Young people in developing countries play a pivotal role in advancing sustainable practices; however, little is known about whether the psychological determinants behind their pro-environmental behaviors (PEBs) differ across developmental stages This study integrates the Theory of Planned Behavior (TPB) and Protection Motivation Theory (PMT) with environmental information exposure to explain young people’s PEBs and to examine their developmental heterogeneity, an aspect often overlooked in prior research. Using survey data from young people in Hue City, Vietnam (n = 995), we applied multigroup structural equation modeling to compare high school students, university students, and young workers. The integrated model explains 43.1% of the variance in PEBs. Intention is positively predicted by self-efficacy, subjective norm, attitude, and perceived vulnerability, and negatively predicted by reward and cost orientation. PEBs are directly predicted by intention, self-efficacy, and environmental information exposure. Subgroup contrasts reveal that response cost is negligible for high school students but a strong deterrent for older groups; self-efficacy directly predicts behavior only among university students and young workers; and environmental information exposure directly predicts behavior only among high school students. The findings underscore the importance of recognizing developmental heterogeneity among young people and suggest tailoring interventions to developmental stages, particularly in climate-vulnerable developing and emerging Asian contexts. Full article

Introduction: Postpartum family planning (PPFP) is a critical strategy for improving maternal and child health by preventing unintended pregnancies and optimizing birth spacing. However, PPFP uptake remains suboptimal in Ethiopia, where sociocultural barriers, limited health information, and inadequate counseling impede progress. Mobile health (mHealth) interventions have shown promise in overcoming these challenges by delivering targeted health information directly to individuals. This study aimed to evaluate the effect of an mHealth intervention on uptake and the intention to use PPFP among postpartum women in South Ethiopia. Methods: We conducted a cluster-randomized controlled trial in randomly selected health facilities in South Ethiopia. Pregnant women from primary hospitals and health centers were selected from registers and family folders. Data were collected using face-to-face and mobile interviews and analyzed using a generalized linear mixed model (GLMM) to account for the clustering. Results: The mHealth intervention significantly increased PPFP uptake (OR = 2.89, 95% CI: 1.55–5.37) and the intention to use PPFP (AOR = 2.05, 95% CI: 1.24–3.46) compared to standard care. The predicted probability of using PPFP was 85% in the intervention group. Women who discussed family planning with their partners (AOR = 2.10, 95% CI: 1.30–3.35) had a higher probability of using PPFP, and those exposed to media (AOR = 1.58, 95% CI: 1.07–2.32) had an increased likelihood of planning to use PPFP. Conversely, limited autonomy in decision-making and delays in postnatal care attendance were associated with reduced uptake and intention to use PPFP. Conclusions: The mHealth intervention improved uptake of PPFP and increased intention to use PPFP among postpartum women in South Ethiopia. PPFP uptake was higher in the intervention group (85%) than in the control group (68%). Partner involvement, decision-making autonomy, and media exposure emerged as significant facilitators of PPFP adoption. Scaling up mHealth interventions could address unmet family planning needs, but integration with broader strategies that address sociocultural barriers and enhanced counseling is essential. Interventions must be contextually tailored and grounded in behavioral theory (HBM, TPB, and TAM) to maximize effectiveness. Future research should examine the long-term sustainability and adaptability of mHealth approaches across diverse contexts. Full article