Search Results (239)

E-commerce growth has reshaped consumer behavior and retail services, driving parcel demand and challenging last-mile logistics. Existing research predominantly relies on survey data and global regression models that overlook intra-urban spatial heterogeneity in shopping behaviors. This study bridges this gap by analyzing e-commerce demand’s spatial distribution from a retail service perspective, identifying key drivers, and evaluating implications for omnichannel strategies and logistics. Utilizing waybill big data, spatial analysis, and multiscale geographically weighted regression, we reveal: (1) High-density e-commerce demand areas are predominantly located in central districts, whereas peripheral regions exhibit statistically lower volumes. The spatial distribution pattern of e-commerce demand aligns with the urban development spatial structure. (2) Factors such as population density and education levels significantly influence e-commerce demand. (3) Convenience stores play a dual role as retail service providers and parcel collection points, reinforcing their importance in shaping consumer accessibility and service efficiency, particularly in underserved urban areas. (4) Supermarkets exert a substitution effect on online shopping by offering immediate product availability, highlighting their role in shaping consumer purchasing preferences and retail service strategies. These findings contribute to retail and consumer services research by demonstrating how spatial e-commerce demand patterns reflect consumer shopping preferences, the role of omnichannel retail strategies, and the competitive dynamics between e-commerce and physical retail formats. Full article

This study investigates whether audit tenure mandates—designed to curb managerial discretion—may unintentionally enable disguised opinion shopping. Specifically, it examines whether firms benefit from observed mandates that align with their unobservable preferences, despite appearing to comply with mandatory audit firm rotation or retention rules. A counterfactual framework is developed to estimate firms’ preference for switching or retention in the absence of regulation, allowing identification of strategic alignment under constraint. Empirical analysis using Korean data from 2000 to 2009 reveals that firms classified as disguised opinion shoppers are more likely to receive unmodified audit opinions and exhibit lower audit quality, as indicated by higher discretionary accruals and more frequent reporting irregularities. These effects are concentrated under mandatory retention and not observed under rotation, suggesting that forced auditor turnover weakens firms’ ability to secure favorable outcomes. Additional evidence shows that these firms are more likely to retain the same auditor after mandates expire, consistent with a reward-for-accommodation mechanism. Thus, this study not only provides empirical evidence that opinion shopping can persist under auditor tenure mandates, but also introduces a novel method for identifying such behavior when traditional signals—such as voluntary dismissals—are unavailable. These findings inform ongoing regulatory debates on the effectiveness of tenure-based reforms. Full article

The aim of this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature review. Consumers’ preference for reference points is determined and structured during the buying process, which can be affected by potential signals and biased decisions. To guide consumers’ shopping experiences and purchasing behavior in the most effective way, marketers and organizations must investigate the factors that influence consumer reference points beyond physical or tangible attributes. Businesses must be adaptable and adapt their strategies to changing consumer preferences based on reference points. Our findings can advance discussions about how reference points are being used in the market by using consumer decision-making claims in the discursive construction of the metaverse. By comprehending this, developers can create better experiences and assist users in navigating virtual risks. Our research aids us in better comprehending the influence of referents on consumer purchasing decisions in the marketing communications field. Numerous opportunities for academic research into consumer reference points have arisen, in which individuals as digital consumers are influenced by the same biases and heuristics that guide their behavior in reality. Full article

The purpose of this study is to reveal the characteristics of wine tourists by determining their demographic and psychographic profiles, the effects of their travel motivations and lifestyles on their attitudes towards wine tourism, and the relationships between their demographic characteristics and attitudes. Based on a quantitative approach, study data were collected using a questionnaire. The sample consists of tourists who had visited a winery or participated in the vintage in a wine destination. Wine tourists’ principal motivations were pull factors and wine-related motivations. Their attitudes towards wine consumption had higher mean values than attitudes towards info-seeking, meaning that wine tourists preferred to taste wine and shop from wineries more than learn about wine. Regarding lifestyles, they were mostly innovators and experiencers. For destinations like Türkiye, wine tourism is a significant economic and sociocultural development tool. It is the first study to identify the wine tourists’ profile based on VALS-2, thereby providing a different perspective for the literature. Full article

American adults struggle with accurately assessing the quality of their diet, with the majority overrating their diet quality. Thus, the objective of the study was to explore what individuals think about when asked to rate their diet quality. Virtual focus groups were conducted from October 2023 to April 2024, using a semi-structured interview with open-ended questions. Convenience samples of small-scale farmers, school food service directors, health clinic patients, and university students and staff in Mississippi and Arkansas participated (N = 27). Themes and subthemes from NVivo-transcribed discussions were identified and coded inductively. Four subthemes emerged for description of diet: balance, consideration for others, convenience, and location. Four subthemes emerged for quality of diet: availability/access, culture/tradition, health considerations, and making better choices. Three subthemes emerged for healthy food: composition/preparation, nourishing benefits, and taste/flavor. Three subthemes emerged for unhealthy food: addicting/overconsumption, composition/preparation, and undesirable effects. Three subthemes emerged for nutrition knowledge: audience specific, general knowledge, and ambivalence. Three subthemes emerged for food shopping: food types, family influence/preference, and planning. Factors shaping how individuals perceive their diet quality are complex with intertwining components. Understanding the complexity involved in self-perceptions of diet quality will help us better quantify perceptions and link them to measurable outcomes. Full article

Background: As e-commerce expands and delivery services diversifies, understanding the factors that shape consumer preferences becomes critical to designing efficient and sustainable urban logistics. This study examines how perceived walkability influences consumers’ preferences for shopping channels (in-store or online) and delivery methods (home delivery versus pickup points). Method: The analysis is based on structural equation modeling and utilizes survey data collected from 444 residents of Belo Horizonte, Brazil. Results: The findings emphasize the importance of walkability in supporting weekday store visits, encouraging pickup for online purchases and fostering complementarity between different modes of purchase and delivery services. Perceived walkability positively affects the preference to buy in physical stores and increases the likelihood of using pickup points. Educated men, particularly those living in walkable areas, are the most likely to adopt pickup services. In contrast, affluent individuals and women are less likely to forgo home delivery in favor of pickup points. Conclusions: The results highlight the role of perceived walkability in encouraging in-person pickup as a sustainable alternative to home delivery, providing practical guidance for retailers, urban planners, and logistics firms seeking to align consumer convenience with sustainable delivery strategies. Full article

In the evolving digital marketplace, consumer behaviour is increasingly shaped by green marketing strategies, particularly in the context of sustainable consumption. This study aims to examine the mechanisms through which green content marketing and green affiliate marketing influence green variety-seeking shopping behaviours, with particular attention to the role of green shopping motives and the effectiveness of marketing strategies. As traditional retail methods face limitations, digital marketing channels provide new avenues to engage consumers through personalized and dynamic content. Using the Theory–Context–Characteristics–Methodology (TCCM) framework, this research systematically examines the existing literature to identify key theories, contexts, characteristics, and methodologies relevant to variety-seeking behaviours towards green products. The study explores the psychological and behavioural drivers behind shopping choices, offering insights into why consumers exhibit variety-seeking behaviour when purchasing green products. The results indicate that effective green content and affiliate marketing drive variety-seeking behaviour in green shopping, with consumer motives serving as a key mediating factor. The conceptual model developed in this study provides a structured understanding of how modern marketing strategies shape consumer preferences and engagement with green products. This study offers a future research agenda and practical implications for marketers and retailers. By understanding these influences, businesses can refine their marketing strategies to strengthen green shopping motives, encourage sustainable consumption over traditional consumption, and adapt to the dynamic retail landscape. Full article

This study investigates the effects of unverifiable green signals—vague environmental claims, trust-substitute cues, and function-stacking—on consumer purchasing behaviors in e-commerce settings. Using detailed product-level data collected from two major Chinese online platforms, Taobao and Pinduoduo, during the peak shopping period in November 2023, we analyze the impact of these signals on product sales using ordinary least squares (OLS), instrumental variable (IV), and propensity score matching (PSM) methods. Results indicate that vague environmental language and function-stacking significantly boost sales across platforms, highlighting consumers’ preference for easily interpretable and seemingly comprehensive products. However, trust-substitute signals exhibit mixed effects, with them being beneficial on platforms with stronger credibility frameworks (Taobao) and less effective or even detrimental on platforms characterized by price competition and weaker governance (Pinduoduo). This study contributes to the literature on consumer trust and digital greenwashing by identifying platform-specific responses to unverifiable eco-claims and underscoring the importance of heuristic processing theories and trust formation mechanisms in digital marketing contexts. These findings underscore the complex dynamics of greenwashing strategies and stress the necessity for enhanced regulation and clearer communication standards to protect consumers and genuinely support sustainable consumption. Full article

Countries worldwide have implemented regulations on the green coverage ratio of new buildings to address the urban heat island effect. For example, Taipei City mandates that the green coverage rate of new buildings must be between 40% and 70%, while Singapore requires a green coverage rate of 100% or higher. Consequently, building greening is now a regulatory requirement rather than a preference. This study focuses on developing an indoor light-emitting-diode (LED) hydroponic inverted planting system to utilize ceiling space for expanding green areas in buildings. The light source of this system is suitable for both plant growth and daily lighting, thereby reducing electricity costs. The watertight planting unit does not require replenishment of the nutrient solution during a planting cycle for small plants, which can reduce water consumption and prevent indoor humidity. The modular structure allows various combinations, enabling interior designers to create interior ceiling scapes. Additionally, it is possible to grow aromatic plants and edible vegetables, facilitating the creation of indoor farms. Consequently, this system is suitable for high-rise residential buildings, office buildings, underground shopping malls, and indoor areas with limited or no natural light. It is also applicable to hospitals, clinics, wards, and care centers, where indoor plants alleviate psychological stress and enhance mental and physical health. Full article

Although impulsive and hedonic purchasing behaviors may seem to contradict sustainability principles, there are unexplored opportunities through which social media platforms and influencers can redirect these impulses toward sustainable actions. Young consumers, increasingly concerned about the ecological impact of their choices, can be encouraged to adopt responsible and sustainable buying behaviors when these are promoted attractively, enjoyably, and emotionally satisfyingly through social media. This research investigates how social media communication influences hedonic and impulsive purchasing behavior in the Romanian clothing market. In the context where social media is one of the main sources of information and influence for consumers, the research analyzes several determining factors of the purchase decision. Price reductions and the use of credit cards are highlighted as elements that facilitate spontaneous and hedonic targeted purchases, while the attractiveness of clothing items and the need felt play an important role in terms of the desire to buy. In addition, sources of information (such as reviews) have a major impact on consumers’ perceptions and their purchase intentions. Additionally, the study investigates factors such as overall shopping experience and its influence on consumer loyalty. It is approached from two perspectives: attitudinal loyalty, reflected in the preference for brands promoted on social media, and behavioral loyalty, expressed through repeat purchases. The results show that social media acts as an accelerator for hedonic and impulsive buying behaviors, prompting consumers to react quickly to stimuli such as discount campaigns or personalized recommendations. The conclusions highlight the importance of adopting digital marketing strategies that capitalize on the consumers emotional need while also strengthening brand loyalty. These perspectives can guide companies in the clothing industry to adapt their promotion methods to the specifics of the Romanian market and the consumer behavior. Full article

With the rapid development of the digital economy and the evolving shopping preferences of consumers, e-commerce platforms have been enhancing their competitiveness by launching private label brands and optimizing their sales channel strategies. This study focuses on an online sales system comprising a strong brand and an e-commerce platform. Four game modes were constructed: agency selling only (NN), agency selling combined with reselling (NS), agency selling combined with private labels (IN), and reselling combined with agency selling under the introduction of private labels (IS). Under the coupon promotion strategy, this study focused on the introduction strategy for private labels (PLs) and the selection strategy for platform sales modes. Our research produced the following findings: (1) Regardless of whether the platform introduces its own brand, adopting a reselling mode can significantly enhance the profits of both the brand owner and platform. (2) Irrespective of whether the reselling mode is implemented, the platform’s profits are always increased when introducing its own brand. (3) When the coupon redemption rate is higher, the brand owner achieves greater profitability in the absence of PL introduction. Conversely, when the coupon redemption rate is low, an increase in the commission rate leads to reduced profit margins for the brand owner due to competition from a private label. (4) When the coupon redemption and commission rate are both high, the coupon face value without a PL is larger. Otherwise, when these rates are both low, the coupon face value is higher under the introduction of a PL. This study offers a theoretical foundation and decision-making support for e-commerce platforms to optimize sales mode selection, introduce private-label brands, and develop coupon strategies. Full article

With the rapid development of e-commerce, Return Freight Insurance (RFI) has emerged as a vital tool for retailers and customers to mitigate the financial burden posed by high return rates in online shopping. This paper investigates the strategic decision-making of RFI providers (insurers), examining whether they should offer fixed-compensation insurance at a lower price or full-coverage insurance at a higher price under varying market conditions. Specifically, we develop game-theoretic models to analyze insurers’ strategic decisions in both monopoly and duopoly markets, accounting for customer return cost and product mismatch probability heterogeneity. Our findings reveal that in a monopoly market, when customer return costs are relatively low and concentrated, insurers benefit from offering fixed compensation insurance (i.e., pre-set reimbursement amounts) at a lower price to attract a broader customer base. By contrast, when return costs are more dispersed and higher, full-coverage insurance (which reimburses actual freight costs) becomes more profitable, as the insurer can utilize its flexible pricing power to attract higher-paying customer segments. In a duopoly market, customer return cost heterogeneity significantly influences market equilibrium. When heterogeneity is high, full-coverage insurance dominates, as insurers can leverage precise market segmentation to justify higher premiums. Conversely, when return costs are more uniform, fixed compensation insurance is preferred for its affordability, appealing to a wider range of customers. Full article

The rapid expansion of online grocery shopping has intensified the need for strategically located distribution hubs that ensure efficient and sustainable operations. Traditional location models emphasize economic and logistical factors but often neglect energy efficiency and environmental sustainability. This paper proposes a hybrid decision-making model that integrates the analytic hierarchy process (AHP) and the spherical fuzzy technique for order of preference by similarity to ideal solution (SFTOPSIS) to address the complexities of delivery hub location selection. The AHP is used to determine the relative importance of key decision-making criteria, including cost, accessibility, infrastructure, competition, and sustainability, while SFTOPSIS ranks the candidate locations based on their proximity to the ideal solution. Spherical fuzzy sets allow for a more nuanced treatment of uncertainty, improving decision-making accuracy in dynamic environments. The results demonstrate that this hybrid approach effectively manages incomplete and uncertain data, delivering a robust ranking of candidate locations. By incorporating sustainability as a key factor, this study provides a structured and adaptive framework for businesses to optimize logistics operations in the post-pandemic landscape. The proposed methodology not only enhances decision-making in location selection but contributes to the development of more resilient and sustainable supply chain strategies. Full article

Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics, marketing effectiveness, and consumer decision-making processes, based on consumers in the Greek sector. Through a structured methodological framework, the research employed a questionnaire-based survey, statistical modeling, and Fuzzy Cognitive Mapping (FCM) scenarios to assess consumer interactions with influencer-driven content. Findings highlight that while influencer marketing enhances brand engagement and sales, its effectiveness varies based on content authenticity, transparency, and user trust. Additionally, consumer purchasing decisions are influenced by social media visibility, personalized marketing strategies, and digital platform usability. This study underscores the need for strategic influencer selection and information-driven marketing optimization to sustain long-term consumer engagement. These insights provide practical implications for businesses aiming to enhance digital marketing strategies and contribute to the ongoing discourse on social commerce and consumer-centric marketing models. Full article

The online shopping consulting service (online customer service) is an important component of online shopping, and the rapid advancement of artificial intelligence technology has allowed online retailers to apply this technology to customer service. This study explores an online retailer’s customer service innovation decisions. We develop a stylized model to investigate an online retailer’s choices of two different online shopping consulting service strategies, as well as the impact of the different strategies on both online retailer and consumers. This study demonstrates that providing AI customer service with higher performance and higher probability of consumer shopping problem resolution may not always benefit the online retailer. Existing studies have already shown that consumers prefer human customer service. However, this study shows that consumers do not always prefer human customer service, and they prefer AI customer service in some situations. Moreover, this study reveals that the probability of consumers’ shopping problems being resolved and the consulting cost can affect the online retailer’s choice of online customer service strategies. Full article