Search Results (92)

Anthropomorphism is a widely used marketing strategy, yet less is known about how baby-schema anthropomorphic cues embedded in eco-friendly logos function as compact visual identity cues to promote consumers’ green purchase intention through positive emotional attribution. Drawing on baby-schema theory and mental-state attribution, we examine the impact of anthropomorphic eco-friendly logos on green purchase intention, the mediating roles of perceived love and perceived hope, their sequential pathway, and the moderating effect of environmental attitude. A within-subjects study was conducted with 299 valid participants in China, using established and adapted scale items for data collection. Our results demonstrated that anthropomorphic eco-friendly logos significantly enhanced green purchase intention. Perceived love and perceived hope each mediated this relationship, and the sequential pathway from perceived love to perceived hope was also significant. Moreover, environmental attitude positively moderated the link between anthropomorphic logos and perceived love, with a stronger effect among consumers with higher pro-environmental attitudes. These findings highlight a positive emotional attribution mechanism through which anthropomorphic eco-friendly logo cues promote green consumption and clarify the boundary role of environmental attitude. Full article

Second-hand clothing is increasingly promoted as a sustainable alternative to reduce the fashion industry’s environmental impact, yet evidence on why consumers purchase second-hand apparel remains fragmented across disciplines. This literature review synthesizes prior research to identify the main motivational drivers and inhibitors of second-hand clothing purchasing and to translate them into a coherent conceptual explanation. We reviewed and conceptually integrated the academic literature on second-hand apparel consumption, focusing on how studies define, operationalize, and relate sustainability concerns, economic value, uniqueness and identity motives, and socio-cultural influences to purchase intention and behavior. The reviewed evidence indicates that pro-environmental values often coexist with utilitarian and symbolic motives, while barriers frequently involve perceived risk (e.g., quality and hygiene), effort, and access constraints. Building on this synthesis, we propose an integrative model that organizes key antecedents and mechanisms leading to purchase intention and repeat purchasing, highlighting enabling conditions and boundary factors that may strengthen or weaken these relationships. This review consolidates dispersed findings, clarifies theoretical gaps, and provides a testable framework to guide future empirical research and managerial interventions aimed at scaling circular fashion adoption. Full article

Eco-anxiety refers to emotional and cognitive responses to environmental degradation and can manifest in both adaptive and maladaptive forms. This study aimed to identify distinct eco-anxiety profiles and examine their associations with resilience and vulnerability factors in a sample of 917 Portuguese-speaking adults. Latent profile analysis revealed five profiles: adaptive eco-anxiety, highly impaired maladaptive eco-anxiety, psychological distress independent of eco-anxiety, non-anxious/disengaged, and moderate I I have separated the addresses into different affiliations.have separated the addresses into different affiliations.eco-anxiety. These profiles differed significantly in psychological symptomatology, nature connectedness, pro-environmental attitudes, and prior exposure to cumulative social and environmental stressors. Higher-distress profiles were more likely among younger individuals, women, urban residents, unemployed participants, those without children, individuals with a prior psychiatric history, and those reporting direct exposure to drought. In contrast, stronger environmental identity and greater engagement with natural environments were associated with adaptive eco-anxiety, suggesting protective and resilience-promoting mechanisms. Overall, the findings highlight the multidimensional and heterogeneous nature of eco-anxiety and its complex relationship with psychological well-being and environmental engagement. Tailored interventions that promote adaptive coping, strengthen psychological resources, and facilitate access to natural environments may help mitigate maladaptive distress while supporting constructive environmental concern and action. Full article

The scope of actual pro-environmental initiatives, programs, interventions, and campaigns is limited. Therefore, spillover effects from these activities to other domains of economy, the private sphere, and society are crucial to achieve a transformation of society towards sustainability. Starting from the known literature and using Google Scholar as a platform for searching additional studies, this explorative, traditional narrative review analyses behavioural spillover effects, where either one behaviour influences the likelihood of another behaviour, or an intervention shows an impact on an environmentally significant behaviour, which it did not primarily address. In the scientific literature, spillover is classified by direction (environmentally positive versus negative), involved behaviours (similar or cross-behavioural), timing (short or long term), context (e.g., work to private life), and social scope (personal, interpersonal, intra- and inter-organisational, intergroup, or international). Positive spillover can result from cognitive dissonance reduction, consistent self-perception, pro-environmental values, norms, self-identity, action-based learning, and habit formation. Negative spillover emerges through rebound effects, moral licensing, and psychological reactance. Stronger spillover is observed between similar behaviours, while cross-domain spillover is generally weaker. According to previous research, a facilitated participatory approach with strong pro-environmental orientation appears recommendable for practitioners to foster the value change required for effective and sustained positive spillover. Full article

When it comes to inspiring and sustaining action for the environment, identity matters. This review examines environment-related identity terms to clarify terminology and support discourse. A literature search was conducted in Scopus for peer-reviewed articles published from 2020 through to 31 July 2025. Articles were included if they discussed one of 15 environment-related identity terms in the title, abstract, or keywords and engaged conceptually with the term. Articles were excluded if the term appeared only in searchable fields, was used in a non-individual context, or was not substantively engaged with. Drawing on 919 articles, the review maps how identity terms are defined in the literature. The result is a three-dimensional framework encompassing connection to nature, pro-environmental orientation in everyday life, and public/political environmental engagement. Findings highlight that identity terms are often inconsistently defined, with substantial overlap. Results are limited to articles with identity terms in searchable fields and explicit definitions, potentially omitting implicit or operationalised uses. To address inconsistencies, we propose three identity terms, ecological identity, environmental steward, and environmental activist, each corresponding to one of the identified dimensions above. Clarifying this language can strengthen academic discourse and help individuals locate themselves within it, keeping identities motivating amid accelerating environmental degradation. Full article

Sudden disruptions can destabilize everyday routines and open the door to pro-environmental behavioral change. This paper examines whether exogenous Moments of Change (MoC) with different temporal profiles—an acute nationwide power outage in Spain and the prolonged COVID-19 disruption—reshape employees’ workplace pro-environmental behavior (PEB) by weakening the relationship between habits and PEB. Study 1 surveyed 226 Spanish office workers 38 days after a brief blackout, while Study 2 followed 135 employees in Spain and the Netherlands longitudinally across the COVID-19 period. We found that, while reported PEB increased after both disruptions, the short-term blackout was insufficient to weaken the relationship between habits and behavior significantly, or to strengthen individual and organizational drivers of behavior. In contrast, the more prolonged COVID-19 disruption significantly weakened the influence of habits on PEB and strengthened the relationship between perceived corporate environmental responsibility and behavior. These findings suggest that the duration of a disruption is a critical factor. Specifically, brief shocks may elicit specific new behaviors; only prolonged disruptions appear sufficient to break established habits and enhance the influence of organizational factors on employees’ pro-environmental actions. Full article

Integrating sustainability into luxury products poses fundamental challenges when brands introduce alternative materials made from recycled content that lack the intrinsic value of precious metals. This study investigates consumer perceptions and willingness to pay more for luxury jewelry made from alternative recycled materials among 357 consumers in the Bangkok Metropolitan Region. The conceptual framework examined five value dimensions (self-expression value, aesthetic value, social value, perceived natural rarity, and perceived sustainability) with pro-environmental self-identity as a moderating variable. The model explains 59.2% of the variance in willingness to pay more. Results confirm significant effects of all five dimensions, with aesthetic value as the strongest predictor. Pro-environmental self-identity significantly moderates the relationship between perceived sustainability and willingness to pay more. Despite high levels of sustainability awareness, the results reveal an attitude–behavior gap: environmental concern does not automatically translate into greater spending on sustainable luxury jewelry. This research contributes to the literature on sustainable luxury consumption by clarifying the relative importance of value dimensions and highlighting the conditional role of consumer identity in shaping the acceptance of price premiums. Full article

This study examines Italian adolescents’ willingness to use electronic devices rather than printed paper for reading and writing activities, a behavioural choice that differs from more conventional pro-environmental actions due to its implications for learning and well-being. We design an online vignette experiment with two informational conditions: an individual-impact and a social-impact treatment. Socially framed information is associated with a higher propensity to prefer digital tools relative to individual framing, although overall treatment effects are modest. Stronger treatment responsiveness emerges only when students reflect on avoidable printing practices. Preferences are primarily shaped by socio-demographic factors, particularly gender, educational background, and health and environmental attitudes. Paper is valued for its perceived benefits to reasoning, memory, and reading enjoyment, while digital tools are favoured for their ease of writing and editing. Even if not fully generalizable, our findings highlight the atypical nature of a paper–digital trade-off: when consumption choices involve cognitive or identity-related considerations, sustainability-based messages alone may be insufficient. Full article

In response to the ongoing and intensifying impacts of human-induced climate change, individual participation in pro-environmental behaviors must also increase. Previous studies have linked higher environmental identity to greater participation in pro-environmental behaviors. However, the long-term impacts of environmental education experiences during the formal school years (prekindergarten through twelfth grade) on later pro-environmental behaviors remain uninvestigated. In this exploratory study, purposive sampling was used to recruit individuals associated with sustainability-oriented organizations. Participants completed an online survey addressing environmental identity, current pro-environmental behaviors, and prior environmental education experiences. In addition, five optional focus groups were conducted to enhance the study’s validity. Results showed that environmental education experiences were reported as highly impactful. These reported that high-impact environmental education experiences were experiential and immersive, encompassing a variety of environmental topics, employing multiple teaching methods, and occurring across multiple grade levels. This study is limited in its generalizability to the larger population due to a non-diverse sample and by its retrospective design. Even so, based on these results, it is recommended that more high-impact environmental education experiences be incorporated across grade levels within the formal school setting. Full article

Addressing the climate crisis requires mobilizing younger generations, yet engagement is often limited to those with strong environmental identities. This study explores the largely unexamined potential of motivating a broader segment of youth by connecting climate action to the pursuit of their personal life goals. We investigated how different types of life purpose predict engagement across a spectrum of climate actions, from everyday pro-environmental behaviors to activism leadership. A sample of 901 Canadian undergraduate students completed measures assessing life purpose, coping strategies, and climate actions. Factor analysis of the Revised Youth Purpose Survey confirmed a three-factor structure of life purposes: self-enhancing (SELP), responsibility-enhancing (RELP), and world-enhancing (WELP). Moderated mediation analyses revealed distinct motivational pathways: both WELP and RELP indirectly increase participation in climate activism via problem-focused coping, and this effect is moderated by self-efficacy. However, SELP indirectly decreases participation in climate activism via problem-focused coping, and this effect is moderated by self-efficacy. These findings demonstrate there is no single pathway to climate engagement and suggest that career development can be leveraged to connect diverse life purposes with sustainability, thereby aligning personal aspirations with the collective goals of the Sustainable Development Goals. Full article

Community gardening has become an important urban sustainability initiative that integrates ecological restoration with social participation. However, little is known about the psychological and social mechanisms that drive citizens’ willingness to engage in such activities, particularly in densely populated cities with limited green space. This study develops and empirically tests an integrative behavioral model combining environmental psychology, social cognitive theory, and environmental identity theory to explain citizens’ participation in community gardening in Tehran, Iran. Using survey data from 416 residents and analyzing results through structural equation modeling, the study evaluates the effects of six key predictors, including childhood nature experience, connectedness to nature, self-efficacy, outcome expectancy, psychological restoration, and collective environmental responsibility, on willingness to participate. The model explained 54% of the variance in participation, indicating high explanatory power. Five predictors significantly influenced willingness to participate: childhood nature experience, connectedness to nature, outcome expectancy, psychological restoration, and collective environmental responsibility, while self-efficacy was not significant. The findings reveal that engagement in community gardening is shaped more by emotional, restorative, and moral motivations than by perceived capability alone. Theoretically, this research advances understanding of pro-environmental participation by integrating memory-based, affective, and normative dimensions of behavior. Practically, it provides actionable insights for urban planners and policymakers to design inclusive, emotionally restorative, and collectively managed green initiatives that strengthen citizen participation and enhance urban resilience. Full article

Building on social identity theory (SIT), this study investigates how socially responsible human resource management (SRHRM) shapes employees’ organizational citizenship behavior for the environment (OCBE). The proposed framework suggests that felt responsibility for the environment (FRE) serves as a psychological bridge between SRHRM and OCBE, while environmentally specific servant leadership (ESL) strengthens this linkage. Using three waves of matched data collected from 236 full-time employees across manufacturing, service, and technology firms in China, the study applies hierarchical regression and bootstrapping techniques to test the hypotheses. The results indicate that SRHRM has a significant positive effect on OCBE, and this relationship is partly explained by employees’ FRE. In addition, higher levels of ESL amplify the positive association between SRHRM and FRE and reinforce the overall indirect effect on OCBE, producing a statistically meaningful moderated mediation pattern. These findings add to existing knowledge by clarifying the psychological process through which SRHRM encourages employees’ voluntary pro-environmental actions. The study also underscores the role of leadership in shaping the impact of SRHRM, offering organizations practical directions for nurturing a culture of environmental responsibility. Full article

Tourism is a key spatial process linking human mobility, resource consumption, and environmental change. Despite growing awareness of climate risks, sustainable travel behavior often remains inconsistent with pro-environmental attitudes, reflecting the persistent attitude–behavior gap. This study examines how psychological factors—sustainability motives, ecological identity, and climate attitudes—interact with artificial intelligence (AI) transparency to shape travel decisions with spatial and environmental consequences. Using survey data from 1795 leisure travelers and a discrete-choice experiment simulating hotel booking scenarios, the study shows that ecological identity and climate attitudes reinforce sustainability motives and intentions, while transparent AI recommendations enhance perceived clarity, data visibility, and reliability. These transparency effects amplify the influence of eco-scores on revealed spatial preferences, with trust mediating the relationship between transparency and sustainable choices. Conceptually, the study integrates psychological and technological perspectives within a geographical framework of human–environment interaction and extends this lens to rural destinations, where travel decisions directly affect cultural landscapes and climate-sensitive ecosystems. Practically, the findings demonstrate that transparent AI systems can guide spatial redistribution of tourist flows, mitigate destination-level climate pressures, and support equitable resource management in sustainable tourism planning. These mechanisms are particularly relevant for rural areas and traditional cultural landscapes facing heightened vulnerability to climate stress, depopulation, and uneven visitation patterns. Transparent and trustworthy AI can thus convert environmental awareness into spatially sustainable behavior, contributing to more resilient and balanced tourism geographies. Full article

This study explores the interconnections among environmental attitudes, climate change perceptions, and willingness to pay (WTP) for environmentally friendly energy sources in Hungary. Using data from a nationally representative survey of 2000 adults, we integrate socio-demographic, attitudinal perspectives to examine how social structure, identity, and moral norms shape pro-environmental behaviour. Factor analysis identified four key attitudinal dimensions—environmental self-identity, perceived governmental environmental awareness, personal norms, and social norms—incorporated into a series of linear and logistic regression models. The results show that education and urban residence underpin environmental identity and moral commitment, while income and social capital exert no direct influence. Environmental self-identity is the strongest predictor of the WTP, nearly doubling the likelihood of financial support for greener energy, while personal norms play a secondary but meaningful role. Climate change scepticism significantly reduces the WTP, whereas awareness alone does not, suggesting that knowledge without moral engagement is insufficient to drive behaviour. Interaction effects reveal contextual variation, with settlement type moderating the link between attitudes and behaviour. Overall, the findings demonstrate that pro-environmental action depends less on material capacity than on internalized moral and identity-based motivations, underscoring the importance of strengthening environmental identity and trust-based engagement to advance the energy transition. Full article

This study investigates the relationship between materialism and pro-environmental behavior, focusing on the moderating role of narcissism in the attitude–behavior gap. A mixed-method research design was employed, combining a preference-based conjoint experiment with psychometric scales including the Material Values Scale (MVS), Recurring Pro-Environmental Behavior Scale (PEB), and Narcissistic Admiration and Rivalry Questionnaire short scale (NARQ-S). A convenience sample of 71 participants evaluated pro-environmental behavior-related choices while also self-reporting their materialistic and pro-environmental values. Results revealed that profiles emphasizing low materialism and high pro-environmental attitudes were most preferred, supporting the hypothesized negative relationship between materialism and pro-environmental choices. The materialism–success dimension showed the strongest behavioral influence. However, narcissism did not significantly moderate the relationship between attitudes and behavior. These findings contribute to dual-attitude theory and impression-management literature by showing that materialists may endorse pro-environmental behavior when it supports social identity signaling. The results have implications for both marketers and policymakers in designing strategies that appeal to reputation-sensitive consumers. Full article