Social Psychology for a Sustainable Future: Understanding and Promoting Pro-Environmental Action

A Special Issue of Behavioral Sciences (ISSN 2076-328X) belonging to the section "Social Psychology".

Deadline for manuscript submissions: 1 June 2027 | Viewed by 3151

Editor


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Guest Editor
Department of Humanities, University of Naples Federico II, 80133 Naples, Italy
Interests: vaccine hesitency; psychosocial determinants of health behaviors

Special Issue Information

Dear Colleagues,

The global environmental and climate crisis, manifested in phenomena such as extreme weather events, rising sea levels, and biodiversity loss, coupled with increasing concerns about resource depletion and pollution, makes the transition towards more sustainable lifestyles and consumption patterns an absolute priority for contemporary societies (European Environment Agency, 2025). Addressing these challenges requires a concerted effort that goes beyond technological innovations and policy reforms, fundamentally focusing on understanding and changing human behavior. Research has consistently shown that the adoption of sustainable practices, tapping everything from energy conservation at home to choosing sustainable transportation options and making conscious purchasing decisions, is deeply influenced by a complex interplay of psychological and social factors (Scott et al., 2021). Understanding why people choose (or do not choose) to engage in pro-environmental behaviors – from simple actions like turning off lights and opting for reusable bags to more complex behaviors like adopting plant-based diets or accepting sustainable innovations like novel foods – is therefore fundamental for developing effective intervention strategies and promoting long-term change that truly addresses the scale of the global environmental challenges. This field of research, situated at the intersection of psychology, sociology, environmental sciences, and behavioral economics, is therefore of crucial importance for tackling global sustainability challenges and fostering a future where human actions are aligned with ecological well-being.

The aim of this Special Issue is to gather original research contributions and reviews that explore the decisive role of psychosocial factors in influencing and promoting the adoption of sustainable choices and behaviors. This collection of advanced research will shed light on the psychological mechanisms (such as motivations, emotions, decision-making processes, attitudes, and values) and social factors (such as norms, group identity, communication, social influence, and cultural contexts) underlying pro-environmental actions. Psychosocial factors represent a fundamental component of the social dimension of sustainability and are crucial for driving the behavioral change necessary to achieve sustainable environmental and economic goals, complementing technological and policy efforts by addressing the human element of the sustainability transition.

In this Special Issue, original research articles and reviews are welcome. Research areas may include (but not limited to) the following:

  • Psychosocial determinants (e.g., attitudes, values, social norms, beliefs, perceptions, identity) of sustainable behavior.
  • Theoretical models of behavior change applied to sustainability contexts.
  • Communication and social marketing strategies for promoting pro-environmental behaviors.
  • The role of emotions, motivations, and sense of responsibility in fostering sustainability.
  • Psychological impacts of environmental change, including eco-anxiety, climate distress, and their relationship with sustainable behavior and inaction.
  • Psychosocial factors in the adoption of sustainable diets and novel foods.
  • Psychological and social barriers to sustainable behavioral change.
  • Public acceptance and perception of sustainability policies and technologies.
  • Behavioral change intervention and/or behavior change techniques to promote sustainable consumption.
  • Cultural and socio-demographic differences in psychosocial factors related to sustainability.

I look forward to receiving your contributions.  

Dr. Miriam Capasso
Guest Editor

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Keywords

  • psychosocial factors
  • sustainable behavior
  • behavior change
  • environmental psychology
  • sustainable consumption
  • environmental emotions
  • interventions
  • social norms
  • communication strategies
  • motivation

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Published Papers (4 papers)

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Research

23 pages, 522 KB  
Article
Bridging the Intention–Behavior Gap in Hotel Guests’ Pro-Environmental Behavior
by Thanh Mai Nguyen and Yunho Ji
Behav. Sci. 2026, 16(9), 1549; https://doi.org/10.3390/bs16091549 - 1 Sep 2026
Viewed by 348
Abstract
This study examines the relationships among hotel guests’ pro-environmental attitudes, behavioral intentions, implementation intentions, and pro-environmental behavior, while also investigating the moderating roles of environmental knowledge and situational context. Data were collected through a self-administered survey of 204 domestic Korean tourists who had [...] Read more.
This study examines the relationships among hotel guests’ pro-environmental attitudes, behavioral intentions, implementation intentions, and pro-environmental behavior, while also investigating the moderating roles of environmental knowledge and situational context. Data were collected through a self-administered survey of 204 domestic Korean tourists who had stayed at hotels or resorts in Gangwon State, South Korea, and analyzed using SPSS 27, PROCESS Macro Model 4, and hierarchical regression analysis. The results showed that implementation intention was positively associated with pro-environmental behavior and partially mediated the relationships of attitude and behavioral intention with behavior. Environmental knowledge strengthened the relationship between attitude and implementation intention but did not moderate the relationship between behavioral intention and implementation intention. Situational context had no significant moderating effect. These findings identify implementation intention as an important indirect mechanism associated with hotel guests’ pro-environmental behavior. Practically, hotels should provide situation-specific action prompts, clear recycling instructions, towel and linen reuse options, and accessible energy- and water-saving facilities to facilitate guests’ pro-environmental practices. Full article
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18 pages, 826 KB  
Article
Determinants of Recycling Behavior in Emerging Waste Management Systems: The Role of Environmental Concern, Knowledge, Moral Norms, and Attitude
by Almukhtar Aljatlawe and Askin Kiraz
Behav. Sci. 2026, 16(7), 1185; https://doi.org/10.3390/bs16071185 - 14 Jul 2026
Viewed by 600
Abstract
The effectiveness of waste recycling systems in developing contexts is constrained not only by limited infrastructure but also by insufficient behavioral engagement. This study advances the understanding of recycling behavior by proposing and testing an integrated framework that investigated the combined effects of [...] Read more.
The effectiveness of waste recycling systems in developing contexts is constrained not only by limited infrastructure but also by insufficient behavioral engagement. This study advances the understanding of recycling behavior by proposing and testing an integrated framework that investigated the combined effects of environmental concern, recycling knowledge, and moral norms, as well as their indirect effects through attitudes toward recycling. Using a cross-sectional survey administered on 516 university students in Libya, the study employed regression and mediation analyses. The results demonstrate that recycling knowledge is the most significant predictor of attitudes toward recycling, while attitudes serve as a critical mechanism driving recycling behavior. Environmental concern and moral norms were found to exert significant direct and partially mediated effects, revealing multiple pathways through which these factors influence recycling behavior. These findings provide empirical support for a multidimensional explanation of recycling behavior in which cognitive, normative, and attitudinal factors jointly shape outcomes. This study provides evidence from an underexplored context and extends existing models of pro-environmental behavior and highlights the role of knowledge-driven and attitude-based interventions. The findings provide actionable insights for designing behavior-focused interventions to enhance recycling participation and improve sustainable waste management outcomes in developing regions. Full article
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17 pages, 1413 KB  
Article
The Impact of Anthropomorphic Eco-Friendly Logos on Consumers’ Green Purchase Intention: A Moderated Mediation Model
by Yi An, Ji Xu, Dingbang Luh, Tiansheng Xia and Yibing Chen
Behav. Sci. 2026, 16(6), 965; https://doi.org/10.3390/bs16060965 - 10 Jun 2026
Viewed by 397
Abstract
Anthropomorphism is a widely used marketing strategy, yet less is known about how baby-schema anthropomorphic cues embedded in eco-friendly logos function as compact visual identity cues to promote consumers’ green purchase intention through positive emotional attribution. Drawing on baby-schema theory and mental-state attribution, [...] Read more.
Anthropomorphism is a widely used marketing strategy, yet less is known about how baby-schema anthropomorphic cues embedded in eco-friendly logos function as compact visual identity cues to promote consumers’ green purchase intention through positive emotional attribution. Drawing on baby-schema theory and mental-state attribution, we examine the impact of anthropomorphic eco-friendly logos on green purchase intention, the mediating roles of perceived love and perceived hope, their sequential pathway, and the moderating effect of environmental attitude. A within-subjects study was conducted with 299 valid participants in China, using established and adapted scale items for data collection. Our results demonstrated that anthropomorphic eco-friendly logos significantly enhanced green purchase intention. Perceived love and perceived hope each mediated this relationship, and the sequential pathway from perceived love to perceived hope was also significant. Moreover, environmental attitude positively moderated the link between anthropomorphic logos and perceived love, with a stronger effect among consumers with higher pro-environmental attitudes. These findings highlight a positive emotional attribution mechanism through which anthropomorphic eco-friendly logo cues promote green consumption and clarify the boundary role of environmental attitude. Full article
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20 pages, 1123 KB  
Article
A Randomized Controlled Trial on the Effects of Anticipated Regret on Pro-Environmental Behaviors
by Aurora Bonvino, Eugenio Trotta, Gianluigi Serio, Loreta Cannito, Tiziana Quarto and Paola Palladino
Behav. Sci. 2026, 16(5), 664; https://doi.org/10.3390/bs16050664 - 28 Apr 2026
Viewed by 631
Abstract
Environmental sustainability is crucial for human survival and the future of new generations. Anticipating regret can influence decision-making and promote sustainable behaviors. This study examines the effect of anticipated regret on pro-environmental behaviors among young adults (18–30) using regret-based short videos called “EkoToks.” [...] Read more.
Environmental sustainability is crucial for human survival and the future of new generations. Anticipating regret can influence decision-making and promote sustainable behaviors. This study examines the effect of anticipated regret on pro-environmental behaviors among young adults (18–30) using regret-based short videos called “EkoToks.” A total of 128 participants were randomly assigned to an experimental group, receiving regret-evoking videos, or a control group, receiving informational videos. Pro-environmental behaviors were measured at baseline, post-test, and at three-month follow-up. Results showed significant short-term improvements in the experimental group compared to the control group, with higher scores in total pro-environmental behavior, prosocial behavior, reuse, recycling, and pro-environmental actions. At follow-up, the experimental group continued to outperform the control group in terms of total behavior, prosocial behavior, recycling, reuse, pro-environmental actions, and waste reduction. Regression analyses revealed that post-test regret significantly predicted further improvements at follow-up (compared to post-test) in total behavior, prosocial behavior, reuse, and pro-environmental actions. These findings highlight the effectiveness of anticipated regret in improving environmental behaviors, particularly low-cost ones. Full article
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