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26 pages, 1514 KiB  
Article
Measuring the Digital Economy in Kazakhstan: From Global Indices to a Contextual Composite Index (IDED)
by Oxana Denissova, Zhadyra Konurbayeva, Monika Kulisz, Madina Yussubaliyeva and Saltanat Suieubayeva
Economies 2025, 13(8), 225; https://doi.org/10.3390/economies13080225 - 2 Aug 2025
Viewed by 214
Abstract
This study examines the development of the digital economy and society in the Republic of Kazakhstan by combining international benchmarking with a context-specific national framework. It highlights the limitations of existing global indices such as DESI, NRI, and EGDI in capturing the structural [...] Read more.
This study examines the development of the digital economy and society in the Republic of Kazakhstan by combining international benchmarking with a context-specific national framework. It highlights the limitations of existing global indices such as DESI, NRI, and EGDI in capturing the structural and institutional dimensions of digital transformation in emerging economies. To address this gap, the study introduces a novel composite metric, the Index of Digital Economy Development (IDED), which integrates five sub-indices: infrastructure, usage, human capital, economic digitization, and transformation effectiveness. The methodology involves comparative index analysis, the construction of the IDED, and statistical validation through a public opinion survey and regression modeling. Key findings indicate that cybersecurity is a critical yet under-represented component of digital development, showing strong empirical correlations with DESI scores in benchmark countries. The results also highlight Kazakhstan’s strengths in digital public services and internet access, contrasted with weaknesses in business digitization and innovation. The proposed IDED offers a more comprehensive and policy-relevant tool for assessing digital progress in transitional economies. This study contributes to the literature by proposing a replicable index structure and providing empirical evidence for the inclusion of cybersecurity in national digital economy assessments. The aim of the study is to assess Kazakhstan’s digital economy development by addressing limitations in global measurement frameworks. Methodologically, it combines comparative index analysis, the construction of a national composite index (IDED), and statistical validation using a regional survey and regression analysis. The findings reveal both strengths and gaps in Kazakhstan’s digital landscape, particularly in cybersecurity and SME digitalization. The IDED introduces an innovative, context-sensitive framework that enhances the measurement of digital transformation in transitional economies. Full article
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48 pages, 3956 KiB  
Article
SEP and Blockchain Adoption in Western Balkans and EU: The Mediating Role of ESG Activities and DEI Initiatives
by Vasiliki Basdekidou and Harry Papapanagos
FinTech 2025, 4(3), 37; https://doi.org/10.3390/fintech4030037 - 1 Aug 2025
Viewed by 137
Abstract
This paper explores the intervening role in SEP performance of corporate environmental, cultural, and ethnic activities (ECEAs) and diversity, equity, inclusion, and social initiatives (DEISIs) on blockchain adoption (BCA) strategy, particularly useful in the Western Balkans (WB), which demands transparency due to extended [...] Read more.
This paper explores the intervening role in SEP performance of corporate environmental, cultural, and ethnic activities (ECEAs) and diversity, equity, inclusion, and social initiatives (DEISIs) on blockchain adoption (BCA) strategy, particularly useful in the Western Balkans (WB), which demands transparency due to extended fraud and ethnic complexities. In this domain, a question has been raised: In BCA strategies, is there any correlation between SEP performance and ECEAs and DEISIs in a mediating role? A serial mediation model was tested on a dataset of 630 WB and EU companies, and the research conceptual model was validated by CFA (Confirmation Factor Analysis), and the SEM (Structural Equation Model) fit was assessed. We found a statistically sound (significant, positive) correlation between BCA and ESG success performance, especially in the innovation and integrity ESG performance success indicators, when DEISIs mediate. The findings confirmed the influence of technology, and environmental, cultural, ethnic, and social factors on BCA strategy. The findings revealed some important issues of BCA that are of worth to WB companies’ managers to address BCA for better performance. This study adds to the literature on corporate blockchain transformation, especially for organizations seeking investment opportunities in new international markets to diversify their assets and skill pool. Furthermore, it contributes to a deeper understanding of how DEI initiatives impact the correlation between business transformation and socioeconomic performance, which is referred to as the “social impact”. Full article
(This article belongs to the Special Issue Fintech Innovations: Transforming the Financial Landscape)
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40 pages, 733 KiB  
Article
A Scale Development Study on Green Marketing Mix Practice Culture in Small and Medium Enterprises
by Candan Özgün-Ayar and Murat Selim Selvi
Sustainability 2025, 17(15), 6936; https://doi.org/10.3390/su17156936 - 30 Jul 2025
Viewed by 204
Abstract
Research concerning green marketing has predominantly focused on consumer behavior. However, aspects such as the extent to which Small and Medium Enterprises (SMEs) embrace green marketing values, their ability to implement the green marketing mix, and the integration of green marketing into their [...] Read more.
Research concerning green marketing has predominantly focused on consumer behavior. However, aspects such as the extent to which Small and Medium Enterprises (SMEs) embrace green marketing values, their ability to implement the green marketing mix, and the integration of green marketing into their business culture are critically important. This research aims to provide the 4P (product, price, place, and promotion)-focused green marketing literature with a measurement tool to assess how SMEs implement green marketing practices. The study employed a descriptive design and possesses an exploratory nature. Scale development involved two stages: First, analyses were conducted on a pre-test sample of 159 individuals, revealing the initial scale structure. Second, these analyses were repeated on a larger group of 387 participants. The scale was finalized by confirming the consistency of results across both analyses. Statistical Package for the Social Sciences (SPSS) version 24 and Analysis of Moment Structures (AMOS) version 24 were utilized for descriptive statistics and the scale development process. The final validated 12-item scale demonstrates a robust three-factor structure (“Environmental Promotion”, ”Green Packaging”, and ”Green Distribution”), explaining 62.6% of the total variance. The scale exhibits excellent psychometric properties, including high internal consistency (Cronbach’s α = 0.912), strong model fit from Confirmatory Factor Analysis (CFA), and both convergent and discriminant validity, as indicated by an Average Variance Extracted (AVE) value of 0.605. The scale is deemed applicable to larger populations. Full article
(This article belongs to the Special Issue Sustainable Marketing and Consumer Management)
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33 pages, 1146 KiB  
Article
Impact of Security Management Activities on Corporate Performance
by Hyunwoo Cho and Keuntae Cho
Systems 2025, 13(8), 633; https://doi.org/10.3390/systems13080633 - 28 Jul 2025
Viewed by 184
Abstract
The digital business environment is rapidly evolving with advancements in information technology (IT), increasing the risk of information security incidents. Grounded in the resource-based view and in contingency theory, this study adopts a different approach from prior research by conceptualizing security management activities [...] Read more.
The digital business environment is rapidly evolving with advancements in information technology (IT), increasing the risk of information security incidents. Grounded in the resource-based view and in contingency theory, this study adopts a different approach from prior research by conceptualizing security management activities not as mere risk control mechanisms, but as strategic innovation drivers that can enhance corporate performance (sales revenue and operating profit). The authors develop a research model with six independent variables, including internal and external security management activities, CISO role configuration (independent or dual-role with CIO), and investment levels in IT and information security. The dependent variables include sales revenue and operating profit, with ISMS or ISO certification as a moderating variable. Using information security (IS) disclosures and financial data from 545 Korean firms that have reported their security management activities to the Ministry of Science and ICT, multiple regression and moderation analyses reveal that high IT investment negatively impacts performance, but this effect is mitigated when formal security systems, like ISMS or ISO, are in place. The results suggest that integrating recognized security frameworks into management strategies can enhance both innovation and financial outcomes, encouraging a proactive approach to security management. Full article
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33 pages, 1238 KiB  
Article
Crisis Response Modes in Collaborative Business Ecosystems: A Mathematical Framework from Plasticity to Antifragility
by Javaneh Ramezani, Luis Gomes and Paula Graça
Mathematics 2025, 13(15), 2421; https://doi.org/10.3390/math13152421 - 27 Jul 2025
Viewed by 404
Abstract
Collaborative business ecosystems (CBEs) are increasingly exposed to disruptive events (e.g., pandemics, supply chain breakdowns, cyberattacks) that challenge organizational adaptability and value creation. Traditional approaches to resilience and robustness often fail to capture the full range of systemic responses. This study introduces a [...] Read more.
Collaborative business ecosystems (CBEs) are increasingly exposed to disruptive events (e.g., pandemics, supply chain breakdowns, cyberattacks) that challenge organizational adaptability and value creation. Traditional approaches to resilience and robustness often fail to capture the full range of systemic responses. This study introduces a unified mathematical framework to evaluate four crisis response modes—plasticity, resilience, transformative resilience, and antifragility—within complex adaptive networks. Grounded in complex systems and collaborative network theory, our model formalizes both internal organizational capabilities (e.g., adaptability, learning, innovation, structural flexibility) and strategic interventions (e.g., optionality, buffering, information sharing, fault-injection protocols), linking them to pre- and post-crisis performance via dynamic adjustment functions. A composite performance score is defined across four dimensions (Innovation, Contribution, Prestige, and Responsiveness to Business Opportunities), using capability–strategy interaction matrices, weighted performance change functions, and structural transformation modifiers. The sensitivity analysis and scenario simulations enable a comparative evaluation of organizational configurations, strategy impacts, and phase-transition thresholds under crisis. This indicator-based formulation provides a quantitative bridge between resilience theory and practice, facilitating evidence-based crisis management in networked business environments. Full article
(This article belongs to the Special Issue Optimization Models for Supply Chain, Planning and Scheduling)
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38 pages, 2094 KiB  
Article
Degenerative ‘Affordance’ of Social Media in Family Business
by Bridget Nneka Irene, Julius Irene, Joan Lockyer and Sunita Dewitt
Systems 2025, 13(8), 629; https://doi.org/10.3390/systems13080629 - 25 Jul 2025
Viewed by 242
Abstract
This paper introduces the concept of degenerative affordances to explain how social media can unintentionally destabilise family-run influencer businesses. While affordance theory typically highlights the enabling features of technology, the researchers shift the focus to its unintended, risk-laden consequences, particularly within family enterprises [...] Read more.
This paper introduces the concept of degenerative affordances to explain how social media can unintentionally destabilise family-run influencer businesses. While affordance theory typically highlights the enabling features of technology, the researchers shift the focus to its unintended, risk-laden consequences, particularly within family enterprises where professional and personal identities are deeply entangled. Drawing on platform capitalism, family business research, and intersectional feminist critiques, the researchers develop a theoretical model to examine how social media affordances contribute to role confusion, privacy breaches, and trust erosion. Using a mixed-methods design, the researchers combine narrative interviews (n = 20) with partial least squares structural equation modelling (PLS-SEM) on survey data (n = 320) from family-based influencers. This study’s findings reveal a high explanatory power (R2 = 0.934) for how digital platforms mediate entrepreneurial legitimacy through interpersonal trust and role dynamics. Notably, trust emerges as a key mediating mechanism linking social media engagement to perceptions of business legitimacy. This paper advances three core contributions: (1) introducing degenerative affordance as a novel extension of affordance theory; (2) unpacking how digitally mediated role confusion and privacy breaches function as internal threats to legitimacy in family businesses; and (3) problematising the epistemic assumptions embedded in entrepreneurial legitimacy itself. This study’s results call for a rethinking of how digital platforms, family roles, and entrepreneurial identities co-constitute each other under the pressures of visibility, intimacy, and algorithmic governance. The paper concludes with implications for influencer labour regulation, platform accountability, and the ethics of digital family entrepreneurship. Full article
(This article belongs to the Section Systems Practice in Social Science)
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30 pages, 13869 KiB  
Article
Toward a Sustainable and Efficient Design Process: A BIM-Based Organisational Framework for Public Agencies—An Italian Case Study
by Kavita Raj, Silvia Mastrolembo Ventura, Sara Comai and Angelo Luigi Camillo Ciribini
Sustainability 2025, 17(15), 6716; https://doi.org/10.3390/su17156716 - 23 Jul 2025
Viewed by 409
Abstract
The implementation of Building Information Modelling (BIM) in public design processes enhances efficiency, transparency, and sustainability. However, public agencies often encounter significant barriers, particularly regarding organisational and managerial readiness. This study develops a BIM implementation framework tailored to the specific needs of an [...] Read more.
The implementation of Building Information Modelling (BIM) in public design processes enhances efficiency, transparency, and sustainability. However, public agencies often encounter significant barriers, particularly regarding organisational and managerial readiness. This study develops a BIM implementation framework tailored to the specific needs of an Italian public agency. The research adopts a qualitative approach, combining 15 semi-structured interviews with process mapping Using (Business Process Modeling Notation) BPMN. The current as-is workflows were analysed and validated by internal stakeholders. Based on this analysis, strategic objectives were defined, relevant (Building Information Modelling) BIM uses were selected, and revised to-be processes were proposed, integrating new roles and responsibilities according to the standards. The framework addresses both technical and organisational dimensions of BIM adoption, highlighting the need for training, coordination, and stakeholder engagement. The main outcomes include a structured process model, a priority-based selection of BIM uses, and a role matrix supporting organisational transformation. The added value for researchers lies in the replicable methodology that combines empirical process mapping with implementation planning. For practitioners, especially consultants in sustainable design, the study offers a practical roadmap for aligning BIM adoption with project goals, regulatory compliance, and environmental performance targets in complex public sector contexts. Full article
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18 pages, 454 KiB  
Article
How Knowledge Management Capability Drives Sustainable Business Model Innovation: A Combination of Symmetric and Asymmetric Approaches
by Shuting Chen, Liping Huang and Aojie Zhou
Sustainability 2025, 17(15), 6714; https://doi.org/10.3390/su17156714 - 23 Jul 2025
Viewed by 239
Abstract
In a business environment with rapidly growing digital technologies, knowledge management (KM) capability is an indispensable source for enterprise innovation activities. Nevertheless, there is limited understanding of the specific KM capability that leads to sustainable business model innovation (SBMI). This study therefore aimed [...] Read more.
In a business environment with rapidly growing digital technologies, knowledge management (KM) capability is an indispensable source for enterprise innovation activities. Nevertheless, there is limited understanding of the specific KM capability that leads to sustainable business model innovation (SBMI). This study therefore aimed to investigate the internal relationship between KM capability and SBMI by leveraging dynamic capability theory. A hierarchical regression analysis (HRA) and a fuzzy set qualitative comparative analysis (fsQCA) are used to analyze a sample of 115 Chinese innovative enterprises. The results indicate that organizational structure promotes information technology by improving human capital, and that information technology then stimulates collaboration depth by expanding collaboration breadth, thereby driving SBMI. Specifically, human capital, information technology, collaboration breadth, and collaboration depth play significant chain-mediating roles in the relationship between organizational structure and SBMI. This study contributes to the literature on KM and innovation management, extends the use of low-order and high-order dynamic capabilities in DCT, and assists managers in developing SBMI effectively. Full article
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21 pages, 1186 KiB  
Article
How Digital Technology and Business Innovation Enhance Economic–Environmental Sustainability in Legal Organizations
by Linhua Xia, Zhen Cao and Muhammad Bilawal Khaskheli
Sustainability 2025, 17(14), 6532; https://doi.org/10.3390/su17146532 - 17 Jul 2025
Viewed by 565
Abstract
This study discusses the role of organizational pro-environmental behavior in driving sustainable development. Studies of green practices highlight their capacity to achieve ecological goals while delivering economic sustainability with business strategies for sustainable businesses and advancing environmental sustainability law. It also considers how [...] Read more.
This study discusses the role of organizational pro-environmental behavior in driving sustainable development. Studies of green practices highlight their capacity to achieve ecological goals while delivering economic sustainability with business strategies for sustainable businesses and advancing environmental sustainability law. It also considers how the development of artificial intelligence, resource management, big data analysis, blockchain, and the Internet of Things enables companies to maximize supply efficiency and address evolving environmental regulations and sustainable decision-making. Through digital technology, businesses can facilitate supply chain transparency, adopt circular economy practices, and produce in an equitable and environmentally friendly manner. Additionally, intelligent business management practices, such as effective decision-making and sustainability reporting, enhance compliance with authorities while ensuring long-term profitability from a legal perspective. Integrating business innovation and digital technology within legal entities enhances economic efficiency, reduces operational costs, improves environmental sustainability, reduces paper usage, and lowers the carbon footprint, creating a double-benefit model of long-term resilience. The policymakers’ role in formulating policy structures that lead to green digital innovation is also to ensure that economic development worldwide is harmonized with environmental protection and international governance. Using example studies and empirical research raises awareness about best practices in technology-based sustainability initiatives across industries and nations, aligning with the United Nations Sustainable Development Goals. Full article
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29 pages, 363 KiB  
Article
Institutional Ownership and Climate-Related Disclosures in Malaysia: The Moderating Role of Sustainability Committees
by Heba Mousa Mousa Hikal, Abbas Abdelrahman Adam Abdalla, Iman Babiker, Aida Osman Abdalla Bilal, Bashir Bakri Agib Babiker, Abubkr Ahmed Elhadi Abdelraheem and Shadia Daoud Gamer
Sustainability 2025, 17(14), 6528; https://doi.org/10.3390/su17146528 - 16 Jul 2025
Viewed by 417
Abstract
This study explores the relationship between institutional shareholders and climate-related disclosure (CRD) and how sustainability committees influence this relationship among publicly listed Malaysian firms. For the analysis, 990 firm-year observations were studied from 198 highly polluting firms from 2021 to 2024. A strong [...] Read more.
This study explores the relationship between institutional shareholders and climate-related disclosure (CRD) and how sustainability committees influence this relationship among publicly listed Malaysian firms. For the analysis, 990 firm-year observations were studied from 198 highly polluting firms from 2021 to 2024. A strong CRD index was designed using the recognized climate reporting frameworks and well-grounded literature to assess the level of climate-related disclosure. Fixed-effects and hierarchical panel regression models show that CRD increases when institutional investor ownership increases, meaning firms with more institutional investors disclose more information on climate-related topics. In addition, a sustainability committee at the board level greatly improves this relationship by highlighting the positive impact of strong internal governance. As a result, such committees establish climate management and improve communication with investors, making the firm’s actions more transparent. The findings of this study are consistent with agency and legitimacy theories because institutional investors assist in monitoring firms’ environmental performance, and sustainability committees help the company maintain these standards internally. Further, this study helps grow the understanding of corporate governance (CG) and sustainability by pointing out that the presence of institutional owners and sustainability committees can promote openness about climate matters. Accordingly, these findings can guide policymakers, investors, and business leaders in boosting responsible environmental reporting and sustainable business practices in developing countries. Full article
27 pages, 1211 KiB  
Article
Universities as Hubs for MSME Capacity Building: Lessons from a Kenyan Bank-Higher Education Institution Training Initiative
by Dickson Okello, Patience M. Mshenga, George Owuor, Mwanarusi Saidi, Joshua Nyangidi, Patrick Owino, Fahad Juma, Benson Nyamweno and Jacqueline Wanjiku
Trends High. Educ. 2025, 4(3), 32; https://doi.org/10.3390/higheredu4030032 - 8 Jul 2025
Viewed by 436
Abstract
Micro, Small, and Medium Enterprises (MSMEs) are vital drivers of economic growth in Kenya, yet they face persistent barriers, including limited capacity, financial exclusion, and weak market integration. This study assessed the potential of universities as strategic hubs for MSME capacity building through [...] Read more.
Micro, Small, and Medium Enterprises (MSMEs) are vital drivers of economic growth in Kenya, yet they face persistent barriers, including limited capacity, financial exclusion, and weak market integration. This study assessed the potential of universities as strategic hubs for MSME capacity building through a collaborative initiative between Egerton University and the KCB Foundation. Using the International Labour Organization’s Start and Improve Your Business (SIYB) methodology, 481 entrepreneurs from Egerton, Njoro, and Gilgil were trained in a business development bootcamp. This study evaluated the training effectiveness, participant demographics, confidence in skill application, networking outcomes, and satisfaction levels. The results showed high participant confidence (over 95% across all regions), strong financial management uptake (85%), and mobile banking adoption (70%). Gilgil led in inclusivity and peer engagement, while Njoro showed stronger gender representation. However, logistical challenges caused 25% absenteeism in rural areas, and only 23% accessed post-training mentorship. These findings underscore the transformative role of HEIs in fostering sustainable entrepreneurship through localized, inclusive, and industry-aligned training. Policy recommendations include hybrid delivery models, tiered curricula for diverse skill levels, and institutionalized mentorship through public–private partnerships. This case demonstrates the value of embedding entrepreneurship support within university mandates to advance national MSME development agendas. Full article
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30 pages, 350 KiB  
Article
The Role of B Corps in the Mexican Economic System: An Exploratory Study
by Denise Díaz de León, Igor Rivera, Federica Bandini and María del Rosario Pérez-Salazar
Sustainability 2025, 17(13), 6084; https://doi.org/10.3390/su17136084 - 2 Jul 2025
Viewed by 523
Abstract
The B Corp certification is a voluntary designation granted by B Lab. This nonprofit organization evaluates two main aspects of a company’s operations: the positive impact generated by its daily activities and how its business model reflects unique practices that yield positive outcomes [...] Read more.
The B Corp certification is a voluntary designation granted by B Lab. This nonprofit organization evaluates two main aspects of a company’s operations: the positive impact generated by its daily activities and how its business model reflects unique practices that yield positive outcomes for its stakeholders. Sistema B is at the forefront of the B movement in Latin America and the Caribbean, working to develop an ecosystem that enables B Corps to harness market forces to address social and environmental challenges. However, the B Corp movement in this region faces significant challenges, primarily due to a lack of government support, including tax benefits and legal recognition. This study aims to advance the existing literature on B Corps by examining sustainability-oriented hybrid organizations that strive to reconcile profit generation with social impact within the context of Mexico’s socioeconomic landscape. Additionally, it seeks to enhance the understanding of how ventures navigate trade-offs between financial and social objectives, and to identify factors that can help address these challenges. Twenty semi-structured interviews were conducted with Mexican B Corps to explore the entrepreneurial motivations related to social objectives, the B Corp movement, and the internal organizational dynamics of balancing social and economic logics. We discuss how tensions arise and are managed, as well as the issues regarding regulatory tensions in Mexico and the challenges that stem from organizational complexities. Future research directions are also outlined. Full article
35 pages, 2947 KiB  
Systematic Review
Dimensions of Institutional Technologies and Its Role in Convergence of Sustainable Supply Chain Management and International Marketing: Systematic Literature Review
by Muhammad Nafees Khan and Zhen Shao
Systems 2025, 13(7), 502; https://doi.org/10.3390/systems13070502 - 23 Jun 2025
Viewed by 537
Abstract
The convergence of International Marketing (IM) and Sustainable Supply Chain Management (SSCM) with the help of Institutional Technologies (IT) can be an important tool in the transformation of global business models. However, there is a clear gap in the current literature regarding the [...] Read more.
The convergence of International Marketing (IM) and Sustainable Supply Chain Management (SSCM) with the help of Institutional Technologies (IT) can be an important tool in the transformation of global business models. However, there is a clear gap in the current literature regarding the role of technology, organization, and environment (TOE) in this integration. In particular, it is unclear how these aspects of institutional technologies enable or impede integration and how the capabilities of enterprises change as a result. To fill this gap, this research describes the role of TOE aspects through a systematic literature review (SLR) of 40 analyzed papers. We used a subjective analysis of secondary data to show that technology modernization, organizational flexibility, and environmental policies are key drivers of integration, while technology incompatibility and limited information-sharing capabilities create barriers to the process. We present a conceptual framework that clarifies the stages of integration and propose 12 questions for future research. The results suggest that moderators should focus on the synergies between TOE aspects to develop effective integration strategies. This research provides a theoretical foundation for understanding the bilateral relationship between institutional technologies and integration, helping to create sustainable global business models. Full article
(This article belongs to the Section Supply Chain Management)
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32 pages, 2505 KiB  
Article
Impact of Geopolitical and International Trade Dynamics on Corporate Vulnerability and Insolvency Risk: A Graph-Based Approach
by Yu Zhang, Elena Sánchez Arnau and Enrique A. Sánchez Pérez
Information 2025, 16(7), 525; https://doi.org/10.3390/info16070525 - 23 Jun 2025
Viewed by 613
Abstract
In the context of the globalization process, the interplay between geopolitical dynamics and international trade fluctuations has had significant effects on global economic and business stability. Recent crises, such as the US–China trade war, the invasion of Ukraine, and the COVID-19 pandemic, have [...] Read more.
In the context of the globalization process, the interplay between geopolitical dynamics and international trade fluctuations has had significant effects on global economic and business stability. Recent crises, such as the US–China trade war, the invasion of Ukraine, and the COVID-19 pandemic, have highlighted how changes in the structure of international trade can amplify the risks of business failure and reshape global competitiveness. This study aims to analyze in depth the transmission of business failure risk within the global trade network by assessing the sensitivity of industrial sectors in different countries to disruptive/critical/significant events. Through the integration of data from sources such as the World Trade Organization, national customs, and international relations research centers, a quantitative, exploratory, and descriptive approach based on graph theory, random forest, multivariate regression models, and neural networks is developed. This quantitative system makes it possible to identify patterns of risk propagation and to evaluate the degree of vulnerability of each country according to its commercial and financial structure. The mechanisms that relate geopolitical factors, such as trade sanctions and international conflicts, with the oscillations in the global market are analyzed. This study not only contributes to our understanding of how the macroeconomic environment influences business survival, but also provides analytical tools for strategic decision making. By providing an empirical and theoretical framework for early risk identification, it brings a novel perspective to academia and business, facilitating better adaptation to an increasingly volatile and uncertain business environment. Full article
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23 pages, 1256 KiB  
Article
Strategic Business Model Development for Sustainable Fashion Startups: Insights from the BANU Case in Senegal
by Wadhah Alzahmi, Karam Al-Assaf, Ryan Alshaikh, Israa Al Khaffaf and Malick Ndiaye
Sustainability 2025, 17(13), 5722; https://doi.org/10.3390/su17135722 - 21 Jun 2025
Viewed by 466
Abstract
The fashion industry represents a dynamic expression of cultural diversity and plays a crucial role in national economic health. This research designs strategic management guidance for BANU, a sustainable clothing startup in Senegal aimed at empowering local families to improve their lifestyles. Utilizing [...] Read more.
The fashion industry represents a dynamic expression of cultural diversity and plays a crucial role in national economic health. This research designs strategic management guidance for BANU, a sustainable clothing startup in Senegal aimed at empowering local families to improve their lifestyles. Utilizing an exploratory research strategy, the study develops a comprehensive strategic plan for BANU as a natural textile dyes company, examining factors influencing its development at the macro, micro, and organization layers to identify key strategic issues and strategic options as a comprehensive strategic management plan for BANU to grow. A multifaceted strategic approach is recommended, including tailored operational strategies aligned with local traditions, sustainability, and customer engagement. Collaborations with local businesses, suppliers, and educational institutions are advised to strengthen BANU’s market presence. Additionally, differentiation through unique natural dye clothing and partnerships are encouraged. As BANU evolves, a shift towards corporate strategy, diversification, and international market expansion is suggested to enhance strategic management and ensure sustainable growth. Full article
(This article belongs to the Special Issue Advancing Innovation and Sustainability in SMEs: Insights and Trends)
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