Search Results (17)

The X-Men are a superhero team published by Marvel Comics. Initially marketed as a team of teenage superheroes, the franchise eventually began emphasizing the “mutant metaphor” as a narrative device that differentiated it from other comic books. This pivot towards highlighting the empathy displayed by the X-Men towards others and the intolerance their foes have for anyone who is different became defining characteristics of the franchise that have carried forward for decades. As the X-Men moved from a somewhat generic franchise to one that framed its heroes as symbolic outsiders, a wider and deeper fanbase embraced the series. Through complex storylines, symbolic metaphors, and nuanced character development, the series implicitly and often explicitly encourages empathy. With a thematic focus on concepts such as marginalization and otherness, the X-Men franchise promotes tolerance as heroic and condemns prejudice as villainous. The message for readers is that empathy, not optic blasts or the ability to control the weather, is what makes the X-Men heroic. Full article

Background: Childhood obesity is on the rise in South Africa and adolescents spend a substantial amount of time in the school food environment (SFE), which plays a role in shaping their food choices and provides a critical setting to improve diets. Objective: To investigate South African adolescent school-going learners’ knowledge and understanding of healthy and unhealthy foods and the drivers of their food choices in their (SFE). Design: Qualitative participatory research methods including workshops, photovoice and focus group discussions (FGDs). Setting: Two urban public high schools, one non-metropolitan and one metropolitan, in two separate provinces (Eastern Cape and Gauteng) in South Africa. Participants: Adolescents 14–18 years (n = 42). Results: Unhealthy ultra-processed foods (UPFs) were found to be rampant in the SFE, and healthy foods were scarce, limiting learners’ choices. Taste preference was a major driver of adolescent food choices as were satiety, value for money, affordability, convenience, visual appeal and seeming “cool or “rich” by purchasing branded franchise fast foods. Learners had some general nutrition knowledge, but this did not translate into healthy food choices. Banning unhealthy foods in the SFE and providing affordable and satiating healthy foods were proposed as solutions. Conclusions: UPFs such as packaged foods and fast food were considered tasty but unhealthy, yet were preferred. Interventions are needed to promote healthy diets by changing the SFE, and eventually adolescent food choices. This will require government regulation banning the sale of unhealthy food and beverages (F&Bs) in the SFE and subsidising healthy satiating foods to change dietary behaviour. Full article

This study analyzes the performance and strategic implications of multi-brand kitchen restaurants from a supply chain perspective. Multi-brand kitchens are increasingly adopted in franchise systems as they enhance resilience by pooling demand risks and enabling substitution across brands. They also promote environmental sustainability by integrating operations and reducing land use. However, limited research has examined how such models perform under different supply chain structures and contract types. To address this gap, we develop analytical models comparing five configurations that vary by brand scope (single- vs. multi-brand) and integration level (centralized vs. decentralized). We examine how optimal pricing, brand portfolio, and royalty structures influence profits across franchisors, franchisees, and the overall chain under diverse market environments. Our findings reveal that multi-brand strategies improve profitability, particularly under high demand and favorable market potential. However, decentralized systems show greater profit fluctuations, highlighting the need for alignment between contracts and operations. Theoretically, this study contributes to the restaurant supply chain literature by modeling coordination across organizational boundaries. Practically, it offers actionable insights for franchisors and restaurant operators on when and how to implement multi-brand kitchen strategies for resilient and sustainable supply chain operations. Full article

This study examines food safety and waste behaviours depicted in the televised cooking competition MasterChef, a globally franchised series that showcases diverse culinary traditions and influences viewers’ practices. The research focuses on the MasterChef editions aired in Turkey and the United Kingdom, two countries with distinctly different social and cultural contexts. Video content analysis, based on predefined criteria, was employed to assess observable behaviours related to food safety and waste. Additionally, content analysis of episode transcripts identified verbal references to these themes. Principal Component Analysis was employed to categorise patterns in the observed behaviours. The findings revealed frequent lapses in food safety, with personal hygiene breaches more commonly observed in MasterChef UK, while cross-contamination issues were more prevalent in MasterChef Turkey. In both versions, the use of disposable materials and the discarding of edible food parts emerged as the most common waste-related practices. These behaviours appeared to be shaped by the cultural and culinary norms specific to each country. The study highlights the importance of cooking shows in promoting improved food safety and waste management practices. It recommends involving relevant experts during production and clearly communicating food safety and sustainability messages to increase viewer awareness and encourage positive behaviour change. Full article

Digital franchising is increasingly recognized as a technological advancement and a specialized subset of e-commerce, yet its unique entrepreneurial dynamics remain insufficiently explored in the existing literature. Previous studies have primarily focused on platform usability or general e-commerce adoption, often overlooking the motivational, contextual, and capability-based factors that influence individuals’ willingness to engage in digital franchising as either entrepreneurs or consumers. To address this research gap, the present study applies the Motivation-Opportunity-Ability (MOA) framework to examine how personal motivations (e.g., self-expression, financial rewards), perceived platform opportunities (e.g., support, attractiveness), and individual capabilities (e.g., digital literacy, self-efficacy) shape entrepreneurial intention and, in turn, influence consumption adoption intention in digital franchising environments. An online survey was conducted using a non-probability purposive sampling method. The final sample consisted of 491 respondents from Taiwan, all of whom were either entrepreneurs operating digital franchises in the fashion industry or consumers who had purchased fashion products through digital franchising platforms, thereby ensuring contextual relevance to the study’s focus. Data were analyzed using structural equation modeling (SEM). The results indicate that expected external rewards (β = 0.456, p < 0.001) and platform support (β = 0.315, p < 0.001) are the most influential factors in shaping entrepreneurial intention. Furthermore, entrepreneurial intention significantly mediates the relationship between MOA antecedents and consumption adoption intention (β = 0.176, p < 0.001), highlighting its role as a key behavioral mechanism. These findings extend the MOA framework to a new empirical setting and offer practical implications for platform developers, franchisors, and policymakers seeking to promote participation in digital franchising. Future research is encouraged to explore cross-industry comparisons, generational differences, and longitudinal approaches to further enrich the understanding of digital franchising adoption dynamics. Full article

With many outdated hotels in urgent need of refurbishment in China, chain hotel groups are under mounting pressure to expand their market share by strengthening advertising performance. This study aims to explore the effects of sender types and anonymous clues on advertising exposure as well as the impacts of the above factors and content narratives on service conversion (e.g., link clicks) for hotel franchise promotion. In addition to increasing exposure action, use of the AA-IDA model can effectively increase the possibility of hotel advertising conversion. Two experiments were employed to examine the impacts of advertising design factors on exposure and conversion rates of hotel franchise promotion. A behavioral experiment and a field experiment were carried out to examine the critical effect of advertising design factors on advertising exposure and conversion. The Wald tests for parameters show that the effect of anonymity on advertising conversion was significant (β = 0.479, p < 0.01). Objective content narratives had a significant positive impact on advertising conversion (β = 0.594, p < 0.01). Furthermore, The ANOVA results show that hoteliers in groups with different design elements applied had significant differences in post-conversion service usage (F = 33.809, p < 0.001). The AA-IDA model provides a new framework for future hotel franchise promotion research. Additionally, the important design factors of promotional ads and their reorganization (e.g., sender types, anonymous clues, and content narratives) had a significant impact on the view action and conversion action. Full article

Online food delivery (OFD) platforms have become increasingly popular due to advanced technology, which is changing the way consumers purchase food prepared outside of the home. There is limited research investigating the healthiness of the digital food environment and its influence on consumer choice and dietary behaviours. This study is the first to examine the nutritional quality and marketing attributes of menu items from popular independent and franchise restaurants and takeaway outlets on New Zealand’s market leading OFD platform (UberEATS^®). A total of 374 popular independent and franchise restaurants and takeaway outlets were identified to form a database of complete menus and marketing attributes. All 25,877 menu items were classified into 38 food and beverage categories based on the Australian Dietary Guidelines. Of complete menus, 73.3% (18,955/25,877) were discretionary. Thirty-six percent (9419/25,877) were discretionary cereal-based mixed meals, the largest of the 38 categories. Discretionary menu items were more likely to be categorized as most popular (OR: 2.0, 95% CI 1.7–2.2), accompanied by a photo (OR: 1.7, 95% CI 1.6–1.8), and offered as a value bundle (OR: 4.6, 95% CI 3.2–6.8). Two of the three discretionary mixed meal categories were significantly less expensive than their healthier counterparts (p < 0.001). The overwhelming availability and promotion of discretionary choices offered by restaurants and takeaway outlets on OFD platforms have implications for public health policy. Further research to explore direct associations between nutritional quality and consumers’ dietary choices is required. Full article

A franchise business is a contractual relationship in which the franchisor and franchisee should cooperate to promote sustainable growth of their franchise entities. However, it is still unclear whether the relationship between franchisees and franchisors is a principal–agent or a business partner sharing a business goal. Thus, this study is a first attempt to investigate the relationship between franchisees and franchises using metafrontier and bootstrap DEA from the perspective of efficiency. We measured the efficiency of coffee franchises in Korea, which have grown rapidly in recent years despite the COVID-19 pandemic. Based on the bootstrap DEA results, there was a statistically significant difference in efficiency between franchisors and franchisees under the variable return-to-scale assumption. While the main cause of inefficiency in premium coffee chains is attributed to scale inefficiency, most franchisees have pure technological inefficiency. Thus, coffee franchisees can improve the operational efficiency by adjusting their business scale and reallocating service resources. This study demonstrates tailored operational plans to improve the operational efficiency of premium and mainstream coffee franchises and offers strategic initiatives to decrease the difference in efficiency between franchisors and franchisees. Full article

Emerging literature suggests that male leaders guide their companies more towards operations-related (OR) Corporate Social Responsibility (CSR) and female leaders lead their companies more towards non-operation-related (Non-OR) CSR activities. Nevertheless, very little research has considered intergenerational issues in CSR practices. This study explores this question in a context unexplored to date, the franchise industry. We apply multivariate analysis to explore differences between franchisor leaders. Our results reveal that successor leaders engage their companies more in normative CSR than founding leaders. Contrary to our expectations, they also encourage more instrumental CSR activities compared to the founders. We found that female leaders promote normative CSR practices to a greater extent than their male counterparts. However, gender differences in instrumental CSR were only present for the group of current leaders, where men outperformed women. When we delved into the analyses by looking at the influence of the gender of the previous founder, we found that female heirs engage their companies at the same levels of instrumental CSR as their male heir counterparts. Implications for CSR practices in franchise firms and directions for future research are discussed. Full article

Health promotion programs designed specifically to support men to improve their lifestyle behaviours are required to improve men’s health. This study explored factors that influenced men’s experiences of, and engagement with, the Rugby Fans in Training—New Zealand pilot trial, a professional sport-based healthy lifestyle intervention for overweight men. Thirty-five men (mean age = 45, SD = 10 years) who completed the 12-week intervention participated in one of eight semi-structured focus groups. Using inductive thematic analysis, five themes represented the meanings in the data. First, a group of like-minded men all in the same boat recognised the importance of being in similar life situations and having similar reasons for joining the programme. Second, the men described the importance of the support and motivation provided by the team atmosphere created through the programme. Third, the motivational coach recognised the characteristics, skills and knowledge of the coach delivering the programme which created engagement with it. Fourth, the education sessions were valued for the knowledge gained and underpinning philosophies that guided them. Finally, the involvement of the rugby franchise influenced commitment to the programme and created initial interest. These results provide evidence for the key components that should be incorporated into the future development of and improvement to healthy lifestyle interventions for men. Full article

Household waste utilization has been regarded as an important pathway to promote the circular economy paradigm and sustainable development for a long time. However, relevant enterprises are facing dilemmas in terms of the backward disposal methods for food waste, inadequate recycling of low-value recyclable waste and the lack of leading enterprises, resulting in unsustainable expansion of the industry. To address these problems, we investigated governmental departments and 20 household waste utilization enterprises in China. From the investigation, three typical enterprises, representing the advanced technology for food waste, the recycling mode of recyclable waste and the cultivation mode of leading enterprises, were selected for case studies. The results indicate that applying the technology of bioconversion by maggots could improve the utilization of food waste and adopting the “online and offline” dual-channel mode could benefit the recycling of low-value recyclable waste. Additionally, leading enterprises can be cultivated by franchise mode, which can drive the utilization of household waste in China effectively. The findings enrich the theory of household waste utilization in terms of disposal methods, recycling modes and enterprise operation. Practically, this research should enlighten decision-makers to improve household waste utilization. Furthermore, the research results could be generalized in other countries, thereby advancing the household waste management worldwide. Full article

In the past decade, franchising has become a well-known platform for business expansion. Various strategies have been employed by franchisors in expanding their business into the global market. However, few studies have assessed the determinants that can be adopted by the franchisors in bringing value as well as opening up opportunities for global market expansion. This study aims to explore the determinants of global expansion based on Malaysian franchisors’ experience. A qualitative research approach was adopted through various case studies with ten franchisors from the food and beverage industry in Malaysia. In-depth interviews were carried out to explore this topic. Thematic analysis was performed through the “Atlas.ti” software package version 9.0, which was also used in analyzing the data. The findings indicated that there are four themes, and nine sub-themes were discovered from the grounded data. The franchisors agreed that franchise brand, business location, product, advertising, and promotion were able to influence franchisors in designing strategies for global expansion. The data were also able to provide an in-depth understanding of the determinants for global expansion that can be undertaken as a guide to prospective franchisors who want to start exploring the global market. These results are expected to assist the government as well as the agencies involved with franchising in improving related policies, strategies and programmes. Thus, it is important to understand these determinants in order to survive in a competitive global market. Full article

Asset-backed securitization will greatly promote the sustainability of infrastructure construction and financing. However, there are quite limited researches conducted in this field. Given the project characteristics of infrastructure project securities, this paper proposes the issuance steps of redeemable asset-backed notes (ABN) based on the infrastructure project’s usufruct as the basic asset. Taking the expressway franchise as an example, the issuing scale and coupon rate of the redeemable ABN are determined by the expected cash flow of the expressway, the term structure of random interest rates, and the option-adjusted spread (OAS). In addition, this research analyzes the duration, convexity, and OAS. Full article

The purpose of this study is to provide a way of pursuing a balanced profitability between franchisors and franchisees leading to the sustainability in franchising. Based on a belief that the formation of brand-centric relationship is vital for the success of franchising system, we constructed a model that examines the relationships between marketing decisions, brand equity, and the financial performances of franchisors and franchisees. We used actual data of the Korean franchise chains, including measures of channel intensity and advertising and promotional activities as franchise marketing decisions as well as the profitability of franchisors and franchisees for the analysis. The results of analysis show that while advertising and promotion expenditure has a positive impact on the performances of both franchisors and franchisees, the number of stores does not influence them in the same way. This indicates that their interests may conflict. This study suggests that marketing decisions can be utilized as a means of achieving balanced profitability that would benefit the sustainability in franchising between franchisors and franchisees. Full article

This study empirically explored antecedents and outcomes related to social entrepreneurship in the context of professional sports from the customer’s perspective. Two parent companies—FuBon and ChinaTrust, both financial holding firms—and two franchises—FuBon Guardians and ChinaTrust Elephants—in the Chinese Professional Baseball League were the research elements in this study to ensure generalizability of the findings of this study. The participants of this study were 268 spectators of a FuBon Guardians game and 201 spectators of a ChinaTrust Elephants game. Structural equation modeling was used for data analysis. Results indicated that innovation and corporate social responsibility positively correlated with social entrepreneurship. Moreover, social entrepreneurship was positively associated with affective commitment to the parent company and sports franchise. Finally, affective commitment to the parent company not only exerted a positive effect on the intention to purchase the products of the parent company but also promoted the intention to purchase licensed merchandise and attend games. Similarly, affective commitment to the sports franchise not only exerted a positive effect on the intention to purchase licensed merchandise and attend games but also promoted the intention to purchase the products of the parent company. Theoretical and managerial implications are discussed in this study. Full article