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Emerging Trends and Innovations in Electronic and Mobile Business: Navigating...
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Emerging Trends and Innovations in Electronic and Mobile Business: Navigating New Frontiers in E-commerce and Beyond

A special issue of Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876).

Deadline for manuscript submissions: 1 June 2025 | Viewed by 2263

Special Issue Editors

Prof. Dr. Stephan Böhm

E-Mail Website
Guest Editor
Telecommunications and Mobile Media, RheinMain University of Applied Sciences, CAEBUS Center of Advanced E-Business Studies, Wiesbaden, Germany
Interests: innovation management and marketing; media & AI, technology acceptance; up-front user research; prototyping; mobile HCI and UX
Special Issues, Collections and Topics in MDPI journals
Dr. Sid Suntrayuth

E-Mail Website
Guest Editor
International College, National Institute of Development Administration, Bangkok 10224, Thailand
Interests: public administration; policy implementation
Special Issues, Collections and Topics in MDPI journals
Prof. Dr. Manolya Kavakli-Thorne

E-Mail Website
Guest Editor
The Sir Peter Rigby Digital Futures Institute (SPR DFI), Aston University, Birmingham B4 7ET, UK
Interests: gamification; virtual reality; augmented reality; mixed reality; human information processing; computer game design and development; simulation system design and engineering; human–computer interaction
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

E- and M-Business are highly innovative fields that are exposed to constant development and change. The first International Workshop on Entrepreneurship, Electronic and Mobile Business (IWEMB) was launched in 2017 as an initiative for researchers to discuss the upcoming trends and current challenges within research and the resulting managerial implications from different perspectives. We welcome both conducted studies and work in progress. We are expecting 15–20 papers presented at the workshop. This year’s workshop will be on October 10–11, 2024, at Aston University’s College of Physical Science and Engineering in Birmingham, United Kingdom.

IWEMB is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. We want to offer a platform for researchers in the fields of E- and M-Business to generate relevant new insights within an international exchange of ideas. Our mission is to bring together researchers from institutions worldwide to discuss current research on entrepreneurship in Electronic and Mobile Business in an intense workshop. Selected generated knowledge of the IWEMB workshop will be published in the Special Issue of the Journal of Theoretical and Applied Electronic Commerce Research (JTAER).

As the title reflects, all submissions should clearly focus on electronic or mobile business. Submissions unrelated to electronic or mobile business will not be considered for review.

Topics include, but are not limited to, the following:

  • Electronic and mobile business model innovation
    (including gamification, data analytics, AI, and machine learning);
  • Customer and user behavior in E-/M-Business and the gaming industry;
  • Entrepreneurship and leadership in E-/M-Business and the gaming industry;
  • Commercialization of new concepts in electronic/mobile business and gaming;
  • User-centered and lean startup methods in E-/M-Business and the gaming industry;
  • Impact of E-/M-Business and gamification on market structures.

Submission Notice

This Special Issue will include selected papers submitted to the IWEMB and presented at the workshop in Birmingham in October 2024. In the second phase, this Special Issue was opened for direct full paper submissions through the JTAER website.

Prof. Dr. Stephan Böhm
Dr. Sid Suntrayuth
Prof. Dr. Manolya Kavakli-Thorne
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • electronic and mobile business
  • business innovation
  • customer and user behavior
  • gaming industry

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Further information on MDPI's Special Issue policies can be found here.

Published Papers (3 papers)

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Research

23 pages, 609 KiB  
Article
How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement
by Ningqin Li and Vesarach Aumeboonsuke
J. Theor. Appl. Electron. Commer. Res. 2025, 20(2), 113; https://doi.org/10.3390/jtaer20020113 (registering DOI) - 24 May 2025
Abstract
In the digital age, gamification has emerged as a paramount strategy for strengthening brand–consumer interaction. Despite the fact that existing studies have extensively probed further into its effects on brand communication and sales performance, rare investigations have been reported to throw light upon [...] Read more.
In the digital age, gamification has emerged as a paramount strategy for strengthening brand–consumer interaction. Despite the fact that existing studies have extensively probed further into its effects on brand communication and sales performance, rare investigations have been reported to throw light upon how gamification features influence consumer experience, brand engagement, and brand loyalty, as well as the potential mediating mechanisms involved. For this reason, this research delved into these correlations by employing structural equation modeling (SEM) grounded in 461 valid responses from consumers familiar with a co-branded gamification campaign between a tea beverage brand and a gaming IP. The results illustrated that immersion, achievement, and social interaction dramatically reinforced consumer experience, which led to brand engagement and, in turn, strengthened brand loyalty. Furthermore, consumer experience and brand engagement both mediated gamification feature effects on brand loyalty. By constructing and validating a generalized model, the current study not only practically expands the gamification literature but also empirically illuminates mechanisms through which gamification features contribute to loyalty formation in co-branded settings. Full article
(This article belongs to the Special Issue Emerging Trends and Innovations in Electronic and Mobile Business: Navigating New Frontiers in E-commerce and Beyond)
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22 pages, 647 KiB  
Article
Digital Franchising in the Age of Transformation: Insights from the Motivation-Opportunity-Ability Framework
by Tung-Lai Hu, Chuang-Min Chao, Chien-Chih Wu, Chia-Hung Lin and Shu-Che Chi
J. Theor. Appl. Electron. Commer. Res. 2025, 20(2), 107; https://doi.org/10.3390/jtaer20020107 - 19 May 2025
Viewed by 234
Abstract
Digital franchising is increasingly recognized as a technological advancement and a specialized subset of e-commerce, yet its unique entrepreneurial dynamics remain insufficiently explored in the existing literature. Previous studies have primarily focused on platform usability or general e-commerce adoption, often overlooking the motivational, [...] Read more.
Digital franchising is increasingly recognized as a technological advancement and a specialized subset of e-commerce, yet its unique entrepreneurial dynamics remain insufficiently explored in the existing literature. Previous studies have primarily focused on platform usability or general e-commerce adoption, often overlooking the motivational, contextual, and capability-based factors that influence individuals’ willingness to engage in digital franchising as either entrepreneurs or consumers. To address this research gap, the present study applies the Motivation-Opportunity-Ability (MOA) framework to examine how personal motivations (e.g., self-expression, financial rewards), perceived platform opportunities (e.g., support, attractiveness), and individual capabilities (e.g., digital literacy, self-efficacy) shape entrepreneurial intention and, in turn, influence consumption adoption intention in digital franchising environments. An online survey was conducted using a non-probability purposive sampling method. The final sample consisted of 491 respondents from Taiwan, all of whom were either entrepreneurs operating digital franchises in the fashion industry or consumers who had purchased fashion products through digital franchising platforms, thereby ensuring contextual relevance to the study’s focus. Data were analyzed using structural equation modeling (SEM). The results indicate that expected external rewards (β = 0.456, p < 0.001) and platform support (β = 0.315, p < 0.001) are the most influential factors in shaping entrepreneurial intention. Furthermore, entrepreneurial intention significantly mediates the relationship between MOA antecedents and consumption adoption intention (β = 0.176, p < 0.001), highlighting its role as a key behavioral mechanism. These findings extend the MOA framework to a new empirical setting and offer practical implications for platform developers, franchisors, and policymakers seeking to promote participation in digital franchising. Future research is encouraged to explore cross-industry comparisons, generational differences, and longitudinal approaches to further enrich the understanding of digital franchising adoption dynamics. Full article
(This article belongs to the Special Issue Emerging Trends and Innovations in Electronic and Mobile Business: Navigating New Frontiers in E-commerce and Beyond)
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23 pages, 437 KiB  
Article
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective
by Panitee Karnsomdee
J. Theor. Appl. Electron. Commer. Res. 2025, 20(2), 103; https://doi.org/10.3390/jtaer20020103 - 16 May 2025
Viewed by 146
Abstract
The adoption of e-government in public sector entities is essential due to the trend of digitizing government services. Thailand has implemented a variety of e-government policy frameworks with the goal of improving citizen public service delivery, private sector benefits, and the public sector [...] Read more.
The adoption of e-government in public sector entities is essential due to the trend of digitizing government services. Thailand has implemented a variety of e-government policy frameworks with the goal of improving citizen public service delivery, private sector benefits, and the public sector performance. This study examines the key elements influencing e-government adoption in Thai public sector organizations from citizens’ perspectives. This study employed a quantitative research design, collecting data from 450 Thai citizens, who have utilized or experienced e-government services, using a questionnaire. The data were examined using descriptive statistics and inferential statistics. This study’s findings from citizens’ viewpoints highlighted three important elements influencing e-government adoption in Thai public sector organizations: reliability, technology, and motivation. All characteristics have a favorable correlation with e-government adoption; however, the influence varies. The examination of these relationships enabled us to make suggestions on e-government adoption to the policymakers and public sector organizations. Theoretical and practical implications were addressed. The findings have practical consequences, since they provide Thai public sector organizations with a better understanding of the primary problems identified as potential barriers to e-government deployment. Furthermore, adopting e-government services not only benefits citizens, but also promotes communication between government agencies and the private sector. Full article
(This article belongs to the Special Issue Emerging Trends and Innovations in Electronic and Mobile Business: Navigating New Frontiers in E-commerce and Beyond)
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