Business Model–the Perspective of Systems Thinking and Innovation

A special issue of Systems (ISSN 2079-8954). This special issue belongs to the section "Systems Theory and Methodology".

Deadline for manuscript submissions: closed (15 December 2022) | Viewed by 55025

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Special Issue Editors


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Guest Editor
Department of Electronic Systems, Aalborg University, 2450 Copenhagen, Denmark
Interests: ICT regulation; business model innovation; innovation systems; standardization; platform economics

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Guest Editor
Department of Information Security and Communication,Norwegian University of Science and Technology, Trondheim, Norway
Interests: Green ICT; Smart ICT; business models; digital transformation

Special Issue Information

Dear Colleagues,

The business model concept has gained a prominent position both in academia and elsewhere, beginning with the commercialization of the Internet over 30 years ago. However, in spite of its long track record, it has not been theorized that much. Many and various theories, indeed, underpin different elements that go into business modelling, but the concept and modelling approaches as such have seldom been subject to more general theorizing. The extent to which this is a problem can be discussed, but the implication is a lack of coherence in the business model literature.

Theory on complex systems could be, and has been, suggested as an avenue for a common theoretical grounding for business modelling research. The Systems journal calls for paper that aims to contribute to theories that can underpin and help in strengthening the business model concept. We especially encourage the submission of papers that take their pint of departure in theory on complex systems. However, other theoretical foundations are also welcome, such as the trend to apply theories on innovation to business model innovation.

Papers that discuss how to theorize the business model concept, as well as papers using a theorized model to analyze empirical evidence, including cases, are solicited. 

Prof. Dr. Anders Hansen Henten
Dr. Iwona Windekilde
Guest Editors

Manuscript Submission Information

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Keywords

  • business models
  • systems theory
  • complex systems
  • theorizing business modelling
  • business model innovation

Published Papers (15 papers)

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Research

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25 pages, 1185 KiB  
Article
How Transformative Business Model Renewal Leads to Sustained Exploratory Business Model Innovation in Incumbents: Insights from a System Dynamics Analysis of Case Studies
by Matheus Franco, Vinicius Minatogawa and Ruy Quadros
Systems 2023, 11(2), 60; https://doi.org/10.3390/systems11020060 - 22 Jan 2023
Cited by 1 | Viewed by 2937
Abstract
The digital era and mounting sustainability pressures have reinforced incumbents’ need to respond to radical innovation through business model innovation. Despite advancements in the literature on incumbent business model innovation, there are still open debates regarding strategies for achieving systematic innovation and poor [...] Read more.
The digital era and mounting sustainability pressures have reinforced incumbents’ need to respond to radical innovation through business model innovation. Despite advancements in the literature on incumbent business model innovation, there are still open debates regarding strategies for achieving systematic innovation and poor integration between the literature on managing multiple business models and the strategic management of business model innovation. To address these gaps, we investigated three Brazilian incumbents that developed systematic business model innovation processes and analyzed their evolution. We followed a multiple case study methodology, deploying system dynamics as an analytical lens. Our findings showed that the evolution of innovation departments from business model renewal to exploration is based on a systemic tension between solving the core problems of the business and creating openness to innovation, innovation capabilities, and resources. By assigning the innovation departments a vital role in the renewed business model and exploring synergies to manage multiple business models, the companies create a “buffer” to sustain exploratory business model innovation. We suggest that the strategy for conducting business model renewal matters, especially when the renewal is transformative, aiming to shape the future. We contribute to incumbent business model innovation theory by showing the system dynamics behind the evolution from business model renewal to exploration and by connecting the management of parallel business models to the strategic management of business model innovation. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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19 pages, 7607 KiB  
Article
Fresh Product Supply Chain Analysis in Cauca, Colombia — A Hass Avocado System Dynamics Approach
by Yesid Ediver Anacona Mopan, Oscar Rubiano-Ovalle, Helmer Paz, Andrés Felipe Solis Pino, Mario Chong and Ana Luna
Systems 2023, 11(1), 29; https://doi.org/10.3390/systems11010029 - 05 Jan 2023
Viewed by 2554
Abstract
In recent years, agriculture has become an essential activity in Colombia, despite the challenges faced by farmers due to low yields and insufficient resources to improve their main activities, such as irrigation systems, agricultural practices, and industrial machinery. This Hass avocado approach has [...] Read more.
In recent years, agriculture has become an essential activity in Colombia, despite the challenges faced by farmers due to low yields and insufficient resources to improve their main activities, such as irrigation systems, agricultural practices, and industrial machinery. This Hass avocado approach has been addressed in previous research considering system dynamics simulation to evaluate farmers’ behavior strategies and improve their competitiveness. However, these studies typically examine a single strategy effect and avoid multiple integrated strategies. Other studies focused on the complex interactions between different factors in the production chain and their feedback effects on farmers’ productivity and cash flow. For these reasons, this research provides a comprehensively dynamic model and evaluates long-term strategies and their effects on supporting and improving small farmers’ productivity and profitability. A system dynamics methodology was used to model complex systems processing Hass avocado farmer association data and explore their effects on competitiveness for long-term sustainable and profitable agriculture. This research proposes optimal scenarios for small farmers, including strategies such as low-interest credit access, logistics practices, and government technical support. The scenarios provide a proactive tool for decision makers and promote rural farmers’ development, aligning high-quality fresh product supply and demand. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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19 pages, 556 KiB  
Article
Demand-Side Economies of Scope in Big Tech Business Modelling and Strategy
by Anders Henten and Iwona Windekilde
Systems 2022, 10(6), 246; https://doi.org/10.3390/systems10060246 - 08 Dec 2022
Cited by 1 | Viewed by 2805
Abstract
The purpose of the paper is to discuss the issue of economies of scope in platform research and to attract attention to the importance of scope economies for the strength and growth of Big Tech corporations. Hitherto, most attention has been on network [...] Read more.
The purpose of the paper is to discuss the issue of economies of scope in platform research and to attract attention to the importance of scope economies for the strength and growth of Big Tech corporations. Hitherto, most attention has been on network effects and demand-side economies of scale, on the role of platforms in lowering transaction costs, and on the importance of big data. More specifically, the research question addressed in this paper is how economies of scope, driven by the demand side, contribute to the strength of successful Big Tech corporations. The answer is related to two aspects: one is concerned with bundling of services and products, and the other with the acquisition and processing of data on users and their activities using digital services and applications. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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16 pages, 1437 KiB  
Article
DOCS: A Data Ownership Confirmation Scheme for Distributed Data Trading
by Yang Liu, Yang Zhang, Yongsheng Yang and Yan Ma
Systems 2022, 10(6), 226; https://doi.org/10.3390/systems10060226 - 19 Nov 2022
Cited by 3 | Viewed by 1578
Abstract
Data assets trading can encourage owners to distribute data and achieve large-scale data aggregation to promote the development of the supply chain system. Blockchain is a promising platform for constructing a decentralized data marketplace. The data may face risks in the marketplace, such [...] Read more.
Data assets trading can encourage owners to distribute data and achieve large-scale data aggregation to promote the development of the supply chain system. Blockchain is a promising platform for constructing a decentralized data marketplace. The data may face risks in the marketplace, such as illegal theft, malicious tampering, or illegal distribution in the transactions process. The data ownership confirmation in a blockchain-empowered marketplace has attracted much attention in recent years. However, challenges still remain, including maintaining data integrity, traceability of illegal data, and accountability. In this paper, we propose a new data ownership confirmation scheme (DOCS) in the transaction scenario of blockchain-empowered distributed data assets trading. It integrates smart contracts, data-embedding technology, and data fingerprint to realize ownership confirmation and protection of data assets in transactions. DOCS ensures reliable mapping between on-chain data ownership information and off-chain data entities, which assists with the accurate prosecution of the illegal distribution of data assets. We demonstrate that DOCS can have desirable security properties in multiple attack models. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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15 pages, 3550 KiB  
Article
FGAC: A Fine-Grained Access Control Framework for Supply Chain Data Sharing
by Yang Liu, Xiangyu Li and Yan Ma
Systems 2022, 10(6), 208; https://doi.org/10.3390/systems10060208 - 04 Nov 2022
Cited by 3 | Viewed by 2065
Abstract
With the rapid development of digital economics, a large number of data have been accumulated in the supply chain system, and data islands have appeared. Data sharing is an imperative way to unlock the data value of a supply chain system. A safe [...] Read more.
With the rapid development of digital economics, a large number of data have been accumulated in the supply chain system, and data islands have appeared. Data sharing is an imperative way to unlock the data value of a supply chain system. A safe and effective access control mechanism for privacy-sensitive data is key in data sharing. At present, traditional access control mechanisms are static, single-factor control, and prone to a single point of failure. For dealing with these, a fine-grained access control (FGAC) framework for supply chain data sharing is proposed, based on the blockchain Hyperledger Fabric. It augments role-based access control (RBAC) by giving different attribute keywords to different types of users. This framework is implemented in smart contract Chaincodes and quantitatively verified by using the model-checking tool UPPAAL. The experiment results show that the FGAC framework enhances the efficiency and safety in the process of data sharing for the supply chain system, compared with the existing works. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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17 pages, 661 KiB  
Article
The Impacts of Digital Technology on Service Design and Experience Innovation: Case Study of Taiwan’s Cultural Heritage under the COVID-19 Pandemic
by Wai-Kit Ng, Fu-Tien Hsu and Chun-Liang Chen
Systems 2022, 10(5), 184; https://doi.org/10.3390/systems10050184 - 12 Oct 2022
Cited by 2 | Viewed by 3274
Abstract
The aim of this research is to identify the digital technology impact and experience innovation of cultural heritages in the context of the epidemic. The authors created an analytical framework and used a qualitative exploratory multi-case study of three cultural heritages in Taiwan. [...] Read more.
The aim of this research is to identify the digital technology impact and experience innovation of cultural heritages in the context of the epidemic. The authors created an analytical framework and used a qualitative exploratory multi-case study of three cultural heritages in Taiwan. The findings indicate that digital technology has facilitated further innovations in cultural heritages under the epidemic to be closer to consumers’ daily life and more connected with the young generation. Compared to traditional cultural heritages, profit-making cultural heritages need sales of its products to sustain operations, while live streaming, which is interactive, is rising as a new way to promote sales. Using multiple digital platforms can maintain consumers’ interest in the cultural heritages, encouraging follow-up visits and thus resulting in more traffic online and offline. This paper illustrates the advantages of digital technology in the context of the epidemic, highlighting the innovative technology of live streaming and social platforms introduced that are different from the traditional cultural heritages. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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15 pages, 524 KiB  
Article
An Open System Understanding of Product Innovation: Attention Allocation, External Information Sources, and Absorptive Capacity
by Daegyu Yang, Altantsetseg Battulga and Mooweon Rhee
Systems 2022, 10(5), 172; https://doi.org/10.3390/systems10050172 - 28 Sep 2022
Cited by 3 | Viewed by 2042
Abstract
Product innovation is a key achievement by which a firm can not only build up its competitive advantages but also prolong its survival in the open market environment. By understanding the firm as a social system pursuing both efficiency and effectiveness, this study [...] Read more.
Product innovation is a key achievement by which a firm can not only build up its competitive advantages but also prolong its survival in the open market environment. By understanding the firm as a social system pursuing both efficiency and effectiveness, this study examines three key factors that independently enable product innovation through a theoretical lens of the open system approach: strategic attention, external information sources, and absorptive capacity. While we suggest that a focused set of strategic attentions functions as an internal means to enhance the likelihood of product innovation, we also propose that diverse external partners provide the firm with the relevant knowledge for product innovation. In addition, we argue that the absorptive capacity is a crucial factor that has a positive direct effect on product innovation and mediates the effects of the two variables on the product innovation, based on the organizational learning theory. We empirically examined our hypotheses with the reliable data collected systematically through the “Korean Innovation Survey 2020: Manufacturing Industry” and found support for all of our hypotheses. Finally, we discuss theoretical contributions and practical implications. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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23 pages, 1470 KiB  
Article
The Influence of Introducing the Concept of Sustainable System Design Thinking on Consumer Cognition: A Designer’s Perspective
by Chun Yang, Linghao Zhang and Wei Wei
Systems 2022, 10(4), 85; https://doi.org/10.3390/systems10040085 - 23 Jun 2022
Cited by 2 | Viewed by 3114
Abstract
Environmental problems represent one of the most intensive focuses in the world. At present, the rate of environmental damage caused by peoples’ consumption of products and services is still far faster than the rate of regeneration, processing, and recycling of natural ecosystems. In [...] Read more.
Environmental problems represent one of the most intensive focuses in the world. At present, the rate of environmental damage caused by peoples’ consumption of products and services is still far faster than the rate of regeneration, processing, and recycling of natural ecosystems. In the face of increasingly severe environmental problems, consumers must change their consumption behavior toward a sustainable direction. Based on the ultimate goal of sustainable innovation and development, the introduction of sustainable system design thinking can enable the optimization of sustainable systems for production, manufacturing, consumption, or recycling. As with the concept of traditional system design thinking, sustainable system design thinking is not only a product form but also a creative systematic way to solve problems for the purpose of promoting innovation. It has been transformed from “giving form” to “design process”, “design strategy”, or “design system”. Therefore, this study attempts to explore the potential structure of consumers’ sustainable consumption cognition from the perspective of designers through the introduction of sustainable system design thinking. This study combined literature analysis and a questionnaire survey to propose a research model with seven constructs and eight hypotheses and then used a reliability test, validity test, and structural equation model to analyze and verify the data. The results show that the three constructs of design evaluation (aesthetics, innovation, and function) in system design thinking are feasible and effective in sustainable design. With the support of sustainability concept, the autonomy of consumers’ consumption attitude and intention will be improved. This study can provide reference to governments, enterprises, and designers when formulating, implementing, and practicing sustainable innovative strategies. The results of this study can further influence the continuous promotion and deepening of sustainable design thinking in the cultivation of design talents in colleges and universities, and thus provide multi-field and recyclable theoretical guidance for sustainable design facing future life. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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16 pages, 1697 KiB  
Article
Start-Ups as Adaptable Stable Systems Based on Synchronous Business Models
by Stephen Fox and Päivi Vahala
Systems 2022, 10(3), 81; https://doi.org/10.3390/systems10030081 - 09 Jun 2022
Cited by 2 | Viewed by 2274
Abstract
Business models have been a popular topic in research and practice for more than twenty years. During this time, frameworks for formulating business models have been developed, such as the business model canvas. Moreover, different business model frameworks have been proposed for different [...] Read more.
Business models have been a popular topic in research and practice for more than twenty years. During this time, frameworks for formulating business models have been developed, such as the business model canvas. Moreover, different business model frameworks have been proposed for different sectors. Yet, these frameworks have the fundamental shortcoming of not addressing directly and persistently the primary objective of start-ups: to survive in changing environments. The aim of the action research reported in this paper is to overcome that fundamental shortcoming. This is an important topic because the majority of start-ups do not survive. In this paper, first principles for survival in changing environments are related to business models. In particular, action research to reframe start-ups as adaptable stable systems based on synchronous business models is reported. The paper provides three principal contributions. The contribution to business model theory building is to relate survival first principles revealed through natural science research to business models. Reference to first principles highlight that survival depends on maintaining both external adaptability and internal stability through synchronization with changing environments. The second contribution is to business model practice through describing a simple business modeling method that is based on the scientific first principles. The third contribution is to provide an example that bridges the rigor–relevance gap between scientific research and business practice. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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28 pages, 3663 KiB  
Article
The Blitz Canvas: A Business Model Innovation Framework for Software Startups
by Narendranath Shanbhag and Eric Pardede
Systems 2022, 10(3), 58; https://doi.org/10.3390/systems10030058 - 26 Apr 2022
Cited by 1 | Viewed by 4297
Abstract
Software startups are temporary organizations created with the purpose of bringing a profitable business idea to life. In the initial stages, the commercial viability of any product concept is yet to be proven and until the startup can generate revenue, resources are always [...] Read more.
Software startups are temporary organizations created with the purpose of bringing a profitable business idea to life. In the initial stages, the commercial viability of any product concept is yet to be proven and until the startup can generate revenue, resources are always in short supply. To this end, this research proposes a process-oriented, competition-aware, metric-driven business model development and innovation framework. The proposed framework is designed to aid this process, by supporting the creation and validation of the business model. A web-based tool is created to demonstrate the working of the proposed model and validation is performed using survey data collected from the usage experience of participants. The data is used to evaluate the research questions and the ability of the proposed framework to overcome the shortcomings of the business model canvas. The results showed that the tool (and by extension, the framework) made the task of business model creation a quick and easy process, while at the same time covering all the required areas to create a holistic business model. The framework contributes to startup success by creating a structured approach to business development, helping to visualize the avenues for product differentiation and planning growth. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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17 pages, 2985 KiB  
Article
Supporting Luxury Hotel Recovered in Times of COVID-19 by Applying TRIZ Method: A Case Study in Taiwan
by Chia-Nan Wang, Khanh-Mai Tran, Ching-Chien Huang, Yen-Hui Wang and Thanh-Tuan Dang
Systems 2022, 10(2), 33; https://doi.org/10.3390/systems10020033 - 08 Mar 2022
Cited by 4 | Viewed by 3685
Abstract
The current COVID-19 pandemic, which is alarming for another global economic recession, puts the sustainable development of the tourism system under high consideration. The tourism industry is a key generator of foreign exchange across the region. However, tourism is one of the sectors [...] Read more.
The current COVID-19 pandemic, which is alarming for another global economic recession, puts the sustainable development of the tourism system under high consideration. The tourism industry is a key generator of foreign exchange across the region. However, tourism is one of the sectors most affected by the global pandemic. Through a case study in Taiwan, the objective of this study is to show how an Evergreen hotel fixed itself on existing and recovering in the hospitality business during the COVID-19 pandemic in 2020 using the combination of the problem hierarchy analysis (PHA) and the Teoriya Resheniya Izobreatatelskih Zadatch (TRIZ) or the so-called theory of inventive problem-solving technique. Following PHA technique and extensive investigation, the management team determined that the most recent problems at the Evergreen hotel are in marketing and human resources. The 39 parameters and 40 principles of TRIZ were used to determine the improvement solution and create a solution strategy that simultaneously simplified critical control-point (CCP) processes and improved the correctness of tasks, increasing CCP efficiency and supporting and satisfying customer demands in the COVID-19 pandemic in the world in general and in Taiwan in particular. The results revealed that customer bookings grew over the four quarters of 2020 due to adjusting the cancellation policy, discounting, and segmenting the market from international to domestic, increasing the CCP efficiency percentage and customer rating score from 19% to 40% and 8.3 to 8.5 score, respectively. Aside from that, changing the hotel structure with a partnership with the Taixie company assisted Evergreen in reducing various cost pressures to manage the business and recover after a difficult period. This paper can be a useful reference for managers, investors, governments, and policymakers to improve the sustainability performance in the tourism industry. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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20 pages, 5490 KiB  
Article
Verifying the Smart Contracts of the Port Supply Chain System Based on Probabilistic Model Checking
by Yang Liu, Ziyu Zhou, Yongsheng Yang and Yan Ma
Systems 2022, 10(1), 19; https://doi.org/10.3390/systems10010019 - 16 Feb 2022
Cited by 6 | Viewed by 6227
Abstract
Port supply chains play a very important role in the process of economic globalization. Lack of trust of the mechanism is the main factor in restricting the development of port supply chains. Blockchains have great potential to solve the trust problem among all [...] Read more.
Port supply chains play a very important role in the process of economic globalization. Lack of trust of the mechanism is the main factor in restricting the development of port supply chains. Blockchains have great potential to solve the trust problem among all participants using port supply chains, which can reduce costs and improve efficiency. As the bridge between blockchains and port supply chains, smart contracts reconstruct the business process of blockchain-empowered port supply chains. In this article, we present an architecture of a consortium blockchain-empowered port supply chain system, and propose a system verification framework for the smart contracts of port supply chains with probabilistic behaviors. The smart contracts are modeled as DTMCs (Discrete-Time Markov Chains), which are automatically transformed through the BPMN (Business Process Model and Notation) description of the smart contracts. The requirements are specified by PCTL (Probabilistic Computation Tree Logic). Moreover, we implement the customs clearance process of the Shanghai Yangshan Port based on blockchain Hyperledger Fabric, and reconstruct the clearance process with smart contracts. We use it to demonstrate the effectiveness of this framework, and identify the smart contracts that do not meet the expected needs of users. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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12 pages, 773 KiB  
Article
Using Systems Thinking to Illustrate Digital Business Model Innovation
by Erdelina Kurti, Sadaf Salavati and Anita Mirijamdotter
Systems 2021, 9(4), 86; https://doi.org/10.3390/systems9040086 - 03 Dec 2021
Cited by 4 | Viewed by 5070
Abstract
Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation [...] Read more.
Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation to systemic innovation and digital innovation. This study further contributes by shedding light on the added complexity brought by digital innovation but also the need for a combined and mixed systems thinking approach. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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23 pages, 24319 KiB  
Article
Multisided Platforms: Classification and Analysis
by Harald Øverby and Jan A. Audestad
Systems 2021, 9(4), 85; https://doi.org/10.3390/systems9040085 - 26 Nov 2021
Cited by 4 | Viewed by 3941
Abstract
The multisided platform (MSP) is an essential business construct in the digital economy. Some of the largest companies in the world—including Google, Amazon, and eBay—exploit the MSP in their business models. Fundamental insights into the MSP are crucial to understand the business operations [...] Read more.
The multisided platform (MSP) is an essential business construct in the digital economy. Some of the largest companies in the world—including Google, Amazon, and eBay—exploit the MSP in their business models. Fundamental insights into the MSP are crucial to understand the business operations of the digital economy and how new innovative digital services are adopted in the market. The MSP ecosystem is complex and dynamic, and involves heterogeneous stakeholders with different business motivations. This paper classifies the various types of MSPs, distinguished by the network effect between user groups. Moreover, this paper shows how the original diffusion model of Frank Bass can be extended to analyze the temporal evolution of multisided platforms. Analytical models using coupled sets of ordinary differential equations are developed for several examples of two-sided platforms. For some of these examples, analytical solutions are found. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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Review

Jump to: Research

22 pages, 2681 KiB  
Review
A Literature Review of Social Commerce Research from a Systems Thinking Perspective
by Xintian Wang, Hai Wang and Caiming Zhang
Systems 2022, 10(3), 56; https://doi.org/10.3390/systems10030056 - 24 Apr 2022
Cited by 14 | Viewed by 6053
Abstract
The paper aims to investigate social commerce systems from a systems thinking perspective. It proposes to model the social commerce process and outlines how Following, Communicating, Purchasing, and Sharing are systematically connected with each other in the social commerce process. The paper describes [...] Read more.
The paper aims to investigate social commerce systems from a systems thinking perspective. It proposes to model the social commerce process and outlines how Following, Communicating, Purchasing, and Sharing are systematically connected with each other in the social commerce process. The paper describes an exploratory review study using the systematic literature review method, including 384 social commerce research papers, which were published from 2011 to 2021. The data are refined by documentary analysis, including Study Selection Criteria and Quality Assessment processes. The paper systematically develops a conceptual framework for understanding social commerce. Previous research on social commerce mainly focuses on one or more particular key success factors (such as trust) in social commerce, and a few of them investigate social commerce as an integral business system. This review provides a more comprehensive basis for future social commerce research. Full article
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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