Special Issue "Place Branding and the Consumption of Heritage"
Deadline for manuscript submissions: closed (1 February 2020) | Viewed by 5071
Interests: cultural branding; international marketing; iconic branding; place branding
Special Issues, Collections and Topics in MDPI journals
This special issue of Sustainability (ISSN 2071-1050) calls for original research on the synergisms between the geographic attributes of place (regions, countries, cities, towns and landscapes) and how consumption —through tourism or via consumer goods and services—creates a special niche in regional and global economies. While globalization aims to homogenize consumer tastes and preferences, public and private stakeholders increasingly draw on folklore, culture, history, and the tangential attributes of landscape to add value to consumer and tourist experiences. Together, these synergisms portend a sustainable approach to improving the human condition in an increasingly borderless and limitless realm of consumption and tourist experiences. This process, however, is fraught with tension as different narratives about authenticity and heritage emerge. Accordingly, we seek contributions from across the social sciences and business fields that use both case-study and empirically-anchored perspectives, as well as approaches at broader, theoretical and meta-analytical levels, to explore these aspects of place-branding.
Topics might range from the rise of agricultural tourism (wine-circuits and viticulture, specialty produce), micro-breweries, social justice museums (the American south, Eastern Europe), and the burgeoning literature on “Made in [fill in the country],” to ways in which local, regional, and national products enlist color, music, story-telling, cultural icons, and myth-making to couple consumption or tourism-marketing strategies with place attributes.
The Guest Editor guarantees a timely yet thorough review and turnaround of all submissions. Sustainability, whose Impact Factor this fifth year of open-access publication is 2.075, is an international, scholarly journal whose peer-reviewed papers highlight the environmental, cultural, economic, and social sustainability of human beings. It is indexed by SCIE, SSCI, and other databases.
If you have interest in this special topic issue, please provide a 150-word abstract first before formal submission. Looking forward to your contribution.
Prof. Dr. Joseph L. Scarpaci
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Scarpaci, J.L. (2005), Plazas and barrios: Heritage tourism and globalization in the Latin American centro histórico. University of Arizona Press.
Scarpaci, J.L. (2007). Globalization tourists and heritage tourists in American culture: The case of Latin American historic districts. Material Culture 39 (2): 1-16.
Scarpaci, J.L. (2016). The meaning of objects. Material Culture 48:1-9.
Scarpaci, J.L., Coupey, E. & Reed, S. 2018. Artists as cultural icons: The icon myth transfer effect as a heuristic for cultural branding. Journal of Product & Brand Management. 27(3): 320-333.
Scarpaci, J.L., Portela, A.H. (2009). Cuban landscapes: History, memory and place. Guilford.
Scarpaci, J.L., Sovacool, B.J., and Ballantyne, R. (2016). A critical review of the costs of advertising: A transformative consumer research perspective. Journal of Consumer Policy 39 (2): 1-22.
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Manuscript Submission Information
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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- place branding
- consumer goods
- cultural geography