E-Mail Alert

Add your e-mail address to receive forthcoming issues of this journal:

Journal Browser

Journal Browser

Special Issue "Sustainable Tourism Marketing"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainability of Culture and Heritage".

Deadline for manuscript submissions: 31 October 2019

Special Issue Editors

Guest Editor
Prof. Dr. Eduard Cristobal-Fransi

Department of Business Management, University of Lleida, Lleida, Spain
Website | E-Mail
Interests: digital marketing, destination management and marketing, sustainable tourism, tourism and ICT, social marketing, sharing economy
Guest Editor
Prof. Dr. Natalia Daries Ramón

Business Management Department, University of Lleida, Lleida, Spain
Website | E-Mail
Interests: e- tourism, e-marketing, gastronomy, social media marketing, snow tourism, sustainable tourism marketing
Guest Editor
Dr. Berta Ferrer-Rosell

Department of Business Management, University of Lleida, Lleida, Spain
Website | E-Mail
Interests: e-marketing, e-tourism, peer-to-peer accommodation, social media marketing, sustainable tourism marketing, compositional data analysis
Guest Editor
Dr. Estela Marine-Roig

Department of Business Management, University of Lleida, Lleida, Spain
Website | E-Mail
Interests: e-marketing, social media marketing, tourist destination marketing, tourism analytics, sustainable tourism marketing, sharing economy, peer-to-peer accommodation platforms
Guest Editor
Prof. Dr. Eva Martin-Fuentes

Business Management Department, University of Lleida, Lleida, Spain
Website | E-Mail
Interests: tourism, marketing, social media, hospitality, sharing economy, sustainable tourism marketing

Special Issue Information

Dear Colleagues,

Research on tourism marketing tends to place a greater focus on consumer behaviour and its impact on destinations, as well as on the use of tourism services or products, than on sustainability. However, this field has a long tradition of research into aspects related to promoting tourism products and services that respect the environment and local communities from the perspective of both supply and demand.

Sustainable tourism is a concept that demands more concreteness and action. It takes into account the economic, social, and environmental impact of satisfying the current needs of visitors, the industry, the environment, and host communities without compromising the ability to meet the needs of future generations.

Consciousness-raising on the part of society, in general, and the tourist, in particular, about respectful consumption in regard to the environment is affecting the tourist industry. This situation is triggering changes in tourism activity programs that, in turn, imply changes in the ways in which both companies and tourist destinations are managed. Moreover, it has generated a marketing management committed to themes of sustainability and consumer behaviour, the marketing of sustainable products, product design and green brands, labelling, and advertising.

The objective of this Special Issue is to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. Therefore, the Issue aims to gather articles about the marketing of destinations and the marketing management of companies and tourism organizations (i.e., destination-management organizations, hotel companies, catering companies, transport companies, travel agencies, etc.) from a sustainable tourism perspective. To achieve this goal, this Special Issue calls for studies that analyze the marketing strategies adopted by tourism companies and institutions or tourist destinations in order to manage visitors in a sustainable manner, to promote destinations in marginal areas, and to promote territorial balance, or to analyze the effect of tourism on the consumption of local products and the economic development of host communities.

Special attention will be given to contributions that provide good practices for managing territories and/or companies that adopt sustainable marketing strategies without neglecting the integration and use of information and communication technologies in sustainable tourism-marketing strategies.

We will welcome research articles; case studies; and theoretical, methodological, and applied papers that analyze sustainable tourism marketing at the destination level as well as at the company level and tourist behavior from an interdisciplinary point of view.

We consider that this Special Issue can contribute to better management and dissemination of sustainable tourism, thus helping destinations and the tourism industry to commercialize products or services that respect the environment.

Prof. Dr. Eduard Cristobal-Fransi
Prof. Dr. Natalia Daries Ramón
Dr. Berta Ferrer-Rosell
Dr. Estela Marine-Roig
Prof. Dr. Eva Martin-Fuentes
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1700 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Sustainability and marketing strategies of the tourism industry
  • Sustainable tourist behavior and social practices
  • Touristic marketing interventions for sustainability
  • Sustainable destination marketing and management
  • Sustainable tourism and sustainable-tourism products
  • Critical perspectives on touristic marketing and sustainability
  • Digital marketing strategies for sustainable tourism
  • Upstream social touristic marketing and sustainability
  • Current trends in marketing and tourism

Published Papers (3 papers)

View options order results:
result details:
Displaying articles 1-3
Export citation of selected articles as:

Research

Open AccessArticle
The Influence of Islamic Religiosity on the Perceived Socio-Cultural Impact of Sustainable Tourism Development in Pakistan: A Structural Equation Modeling Approach
Sustainability 2019, 11(11), 3039; https://doi.org/10.3390/su11113039
Received: 17 March 2019 / Revised: 11 May 2019 / Accepted: 16 May 2019 / Published: 29 May 2019
PDF Full-text (2945 KB) | HTML Full-text | XML Full-text
Abstract
Typically, residents play a role in developing strategies and innovations in tourism. However, few studies have sought to understand the role of Islamic religiosity on the perceived socio-cultural impacts of sustainable tourism development in Pakistan. Previous studies focusing on socio-cultural impacts as perceived [...] Read more.
Typically, residents play a role in developing strategies and innovations in tourism. However, few studies have sought to understand the role of Islamic religiosity on the perceived socio-cultural impacts of sustainable tourism development in Pakistan. Previous studies focusing on socio-cultural impacts as perceived by local communities have applied various techniques to explain the relationships between selected variables. Circumstantially, the structural equation modeling (SEM) technique has gained little attention for measuring the religiosity factors affecting the perceived socio-cultural impacts of sustainable tourism. This investigation aims to address such limitations in this area of scientific knowledge by applying Smart PLS-SEM, developing an empirical approach, and implementing Smart-PLS software V-3.2.8. The proposed tourism model predicts the effects of the religiosity level on the perceived socio-cultural impacts of sustainable tourism development. In this study, we examine the relationships among religious commitments, religious practice, and religious belief and the socio-cultural effects of sustainable tourism. Our research identifies influential factors through an extensive literature review on communities’ religiosity and the socio-cultural impacts of developing sustainable tourism. We examine and analyze data based on 508 residents’ responses. The findings reveal an R² value of 0.841, suggesting three exogenous latent constructs, which collectively elucidate 84.10% of the variance in the perceived socio-cultural impact of sustainable tourism. The findings reveal that religious respondents with a higher religiosity level have a positive attitude towards developing sustainable tourism. These findings are helpful to understand the dynamics of communities’ perceptions, behaviors, quality of life, cultural aspects, and religiosity factors affecting sustainable tourism in Pakistan. This study is novel in the context of Pakistani cultural and social norms, and this study’s implications may provide further direction for researching and developing sustainable tourism in the northern regions of Pakistan. Full article
(This article belongs to the Special Issue Sustainable Tourism Marketing)
Figures

Figure 1

Open AccessArticle
Tourism Development, Environment and Policies: Differences between Domestic and International Tourists
Sustainability 2019, 11(5), 1390; https://doi.org/10.3390/su11051390
Received: 9 February 2019 / Revised: 26 February 2019 / Accepted: 2 March 2019 / Published: 6 March 2019
PDF Full-text (1958 KB) | HTML Full-text | XML Full-text
Abstract
Using panel data from the 17 underdeveloped provinces of China for 2005–2015, the author explored the differential impact of air (environment) quality and government policies on domestic and international visitors. Through econometric model analysis, the authors corroborated that domestic and international visitors react [...] Read more.
Using panel data from the 17 underdeveloped provinces of China for 2005–2015, the author explored the differential impact of air (environment) quality and government policies on domestic and international visitors. Through econometric model analysis, the authors corroborated that domestic and international visitors react differently to air (environment) quality. In addition, domestic and international tourists have different responses to urbanization and transportation. Marketization is conducive to the development of tourism. Moreover, foreign trade has a positive impact on international tourists. These findings aid local governments to provide additional appropriate tourism development policies. Full article
(This article belongs to the Special Issue Sustainable Tourism Marketing)
Figures

Figure 1

Open AccessArticle
The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation
Sustainability 2019, 11(5), 1233; https://doi.org/10.3390/su11051233
Received: 25 January 2019 / Revised: 19 February 2019 / Accepted: 20 February 2019 / Published: 26 February 2019
PDF Full-text (1420 KB) | HTML Full-text | XML Full-text
Abstract
This study contributes to the area of tourism research by investigating the process by which the air disaster of a national airline affects tourists’ attitude and intention to fly the airline as well as attitude and intention to visit the country. A survey [...] Read more.
This study contributes to the area of tourism research by investigating the process by which the air disaster of a national airline affects tourists’ attitude and intention to fly the airline as well as attitude and intention to visit the country. A survey with potential Chinese tourists on visiting Malaysia and flying Malaysia Airlines was conducted. Results show that intention to visit Malaysia is positively affected by attitude toward visiting Malaysia and intention to fly Malaysia Airlines. Attitude toward visiting Malaysia is positively affected by attitude toward flying Malaysia Airlines and negatively by perceived risk of visiting Malaysia. Perceived risk of visiting Malaysia is, in turn, negatively affected by subjective knowledge about Malaysia and attitude toward flying Malaysia Airlines, and positively by perceived risk of flying Malaysia Airlines. Intention to fly Malaysia Airlines, on the other hand, is positively affected by attitude toward flying Malaysia Airlines. Attitude toward flying Malaysia Airlines is negatively affected by perceived risk of flying Malaysia Airlines, which is, in turn, positively affected by usefulness of (negative) public opinion. The theoretical contribution, managerial implications, limitations, and future research direction are also discussed. Full article
(This article belongs to the Special Issue Sustainable Tourism Marketing)
Figures

Figure 1

Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top