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Open AccessArticle

Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain

Faculty of Economics and Business, Plaza de la Universidad Nº 1, University of Castilla-La Mancha, 02071 Albacete, Spain
Valahia University from Targoviste, Institute of Economic Forecasting—Romanian Academy, 012244 Bucharest, Romania
Author to whom correspondence should be addressed.
Sustainability 2019, 11(23), 6774;
Received: 8 November 2019 / Revised: 20 November 2019 / Accepted: 28 November 2019 / Published: 29 November 2019
(This article belongs to the Special Issue Sustainable Tourism Marketing)
Sustainable tourism, in the cultural context, is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy adopted should be closely related to the satisfaction of the tourist. This research focuses on a heritage destination of an archaeological nature, and is aimed at analyzing the profile of the cultural tourist and his/her level of satisfaction after visiting the site. Information was collected using a closed questionnaire given to tourists. An ANOVA analysis has been used to determine the relationship between sociodemographic characteristics and satisfaction, with significant results found in relation to gender and income level. This study has helped to highlight what underlies the differences in tourists’ post-visit satisfaction. These analyses have provided information that can be used in the planning of future sustainable tourism marketing strategies; thus, this study provides some recommendations on how to improve the provision of services and the management of these types of heritage elements. View Full-Text
Keywords: cultural tourism; cultural tourist; cultural heritage; satisfaction cultural tourism; cultural tourist; cultural heritage; satisfaction
MDPI and ACS Style

Huete-Alcocer, N.; López-Ruiz, V.R.; Grigorescu, A. Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain. Sustainability 2019, 11, 6774.

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