Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain
Abstract
:1. Introduction
2. Literature Review
2.1. Cultural Tourism and Sustainable Development
2.2. The Profile of the Cultural Tourist
2.3. Tourist Satisfaction and Sociodemographic Characteristics of Cultural Tourists
3. Materials and Methods
3.1. Description of the Site
3.2. Research Instrument and Data Collection
3.3. Data Analysis
4. Empirical Results
5. Discussion
6. Conclusions
Supplementary Materials
Author Contributions
Funding
Conflicts of Interest
References
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Type of Tourist | Definition |
---|---|
Complete cultural tourist | One who seeks a much deeper cultural experience, with cultural tourism being the main motivation for the visit. |
Cultural visitor | Although the main motive for visiting a destination is cultural tourism, they are not seeking such a profound experience. |
Cultural discoverer | This tourist does not travel for cultural reasons but ends up having a deep cultural experience. |
Cultural casual | Seeks some cultural activity on their trip, although this is not the main reason for it |
Cultural accidentally | This tourist’s main motive for travel is not cultural, but by chance they end up participating in this activity, albeit not in a profound way. |
Factors | Item | Loadings | Variance % | 1 | KMO 2 | Sig. (Significance) |
---|---|---|---|---|---|---|
Overall satisfaction | Overall visit satisfaction | 1.000 | 100 | N/A | N/A | N/A |
Satisfaction with road, hotel, restoration and conservation infrastructure. | Area where it is located | 0.320 | 40.75 | 0.710 | 0.714 | 0.00 |
Public transport | 0.506 | |||||
Private transport | 0.712 | |||||
Internal Accesses | 0.387 | |||||
Restaurants | 0.814 | |||||
Accommodation and hotels | 0.781 | |||||
Structures of the site | 0.639 | |||||
Museum | 0.657 | |||||
Historical buildings | 0.595 | |||||
Maintenance | 0.712 | |||||
Cleanliness | 0.759 | |||||
Security service of the site | 0.442 | |||||
Satisfaction with access to tourist information tourist and treatment received | Park information | 0.625 | 74.73 | 0.829 | 0.838 | 0.00 |
Information on leisure activities in the area | 0.485 | |||||
Information on local customs | 0.409 | |||||
Information about local cuisine | 0.658 | |||||
Festival Information | 0.794 | |||||
Concert Information | 0.850 | |||||
Information on crafts | 0.707 | |||||
Folklore information | 0.795 | |||||
Guided tours | 0.564 | |||||
Personal treatment received | 0.707 | |||||
Quality of life in the area | 0.696 | |||||
Park access price | 0.563 |
Factors | Item | Gender | Age | Studies | Employment | Income | |||||
---|---|---|---|---|---|---|---|---|---|---|---|
F | Sig. | F | Sig. | F | Sig. | F | Sig. | F | Sig. | ||
(1) Overall satisfaction | Overall satisfaction with the visit | 3.13 | 0.077 | 0.598 | 0.616 | 0.557 | 0.764 | 0.984 | 0.453 | 0.554 | 0.696 |
(2) Satisfaction with road, hotel, restoration and conservation infrastructure. | Area where it is located | 2.51 | 0.113 | 0.422 | 0.737 | 1.72 | 0.113 | 0.842 | 0.578 | 1.83 | 0.121 |
Public transport | 0.799 | 0.372 | 0.539 | 0.656 | 1.06 | 0.381 | 0.729 | 0.682 | 1.01 | 0.402 | |
Private transport | 0.279 | 0.598 | 1.26 | 0.286 | 3.49 | 0.002 | 2.48 | 0.009 | 3.02 | 0.018 | |
Internal accesses | 0.201 | 0.654 | 1.74 | 0.156 | 1.52 | 0.170 | 1.23 | 0.270 | 0.598 | 0.664 | |
Restaurants | 0.072 | 0.789 | 1.71 | 0.163 | 1.15 | 0.329 | 1.96 | 0.042 | 2.67 | 0.032 | |
Accommodation and hotels | 0.085 | 0.771 | 3.48 | 0.016 | 1.88 | 0.083 | 1.81 | 0.064 | 2.39 | 0.050 | |
Structures of the site | 0.357 | 0.551 | 2.24 | 0.083 | 0.67 | 0.999 | 1.28 | 0.242 | 0.431 | 0.786 | |
Museum | 2.36 | 0.125 | 0.492 | 0.688 | 0.167 | 0.985 | 0.774 | 0.641 | 2.32 | 0.056 | |
Historical buildings | 1.49 | 0.222 | 2.37 | 0.070 | 1.19 | 0.308 | 1.93 | 0.046 | 0.645 | 0.631 | |
Maintenance | 3.42 | 0.065 | 1.72 | 0.162 | 0.360 | 0.904 | 0.607 | 0.791 | 0.419 | 0.795 | |
Cleanliness | 2.06 | 0.151 | 0.249 | 0.862 | 0.927 | 0.475 | 1.19 | 0.296 | 5.78 | 0.000 | |
Site security service | 0.001 | 0.976 | 0.569 | 0.636 | 1.58 | 0.150 | 1.72 | 0.081 | 1.33 | 0.256 | |
(3) Satisfaction with access to tourist information tourist and treatment received. | Park information | 1.20 | 0.273 | 0.938 | 0.422 | 1.37 | 0.225 | 1.34 | 0.212 | 3.55 | 0.007 |
Information on leisure activities in the area | 1.93 | 0.165 | 3.80 | 0.010 | 0.712 | 0.640 | 0.751 | 0.662 | 0.583 | 0.675 | |
Information on local customs | 2.45 | 0.118 | 0.737 | 0.531 | 1.23 | 0.287 | 1.84 | 0.059 | 1.59 | 0.175 | |
Information about local cuisine | 0.077 | 0.781 | 3.23 | 0.022 | 2.33 | 0.032 | 2.45 | 0.010 | 8.31 | 0.000 | |
Festival Information | 2.02 | 0.156 | 3.57 | 0.014 | 2.27 | 0.036 | 1.64 | 0.098 | 8.13 | 0.000 | |
Concert Information | 3.35 | 0.068 | 2.65 | 0.048 | 1.02 | 0.410 | 0.816 | 0.602 | 5.31 | 0.000 | |
Information on crafts | 0.266 | 0.607 | 0.844 | 0.471 | 0.293 | 0.940 | 0.915 | 0.512 | 3.00 | 0.018 | |
Folklore information | 6.83 | 0.009 | 1.16 | 0.322 | 2.52 | 0.958 | 0.978 | 0.461 | 3.07 | 0.016 | |
Guided tours | 0.05 | 0.822 | 0.939 | 0.422 | 0.382 | 0.890 | 0.816 | 0.601 | 0.998 | 0.409 | |
Personal treatment received | 0.000 | 0.986 | 1.82 | 0.142 | 0.969 | 0.446 | 0.846 | 0.574 | 0.163 | 0.957 | |
Quality of life in the area | 1.80 | 0.180 | 1.67 | 0.172 | 1.29 | 0.260 | 1.31 | 0.230 | 2.37 | 0.051 | |
Park access price | 0.800 | 0.371 | 4.81 | 0.003 | 0.837 | 0.542 | 3.75 | 0.000 | 5.81 | 0.000 |
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Huete-Alcocer, N.; López-Ruiz, V.R.; Grigorescu, A. Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain. Sustainability 2019, 11, 6774. https://doi.org/10.3390/su11236774
Huete-Alcocer N, López-Ruiz VR, Grigorescu A. Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain. Sustainability. 2019; 11(23):6774. https://doi.org/10.3390/su11236774
Chicago/Turabian StyleHuete-Alcocer, Nuria, Víctor Raúl López-Ruiz, and Adriana Grigorescu. 2019. "Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain" Sustainability 11, no. 23: 6774. https://doi.org/10.3390/su11236774