Special Issue "The Company’s CSR Policy: A Key Strategic Asset for the Management of Today Organizations"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: 30 June 2022.

Special Issue Editor

Special Issue Information

Dear Colleagues,

The aim of this Special Issue is to shed light on the role that CSR plays in any company’s strategic approach.

CSR offers companies a wide range of possibilities in order to integrate sustainable development policies into their inner activities. Furthermore, these activities should no longer be considered charity actions but rather a real strategic core for the company. The ability to develop actions of great impact and social acceptance, as well as giving them visibility, can represent competitive advantage and build the basis for differentiation.

Therefore, aligning the strategies of the company with the objectives of sustainable development through a solid CSR proposal is not only desirable, but it is also profitable in the medium and long term. Society’s and consumers’ positive perception of this type of actions directly influences consumers’ trust and loyalty. This Special Issue considers CSR a key element on which organizations should focus. Thus, CSR policies are desirable both for the entities themselves and for society as a whole.

As a consequence, this Special Issue will comprise a collection of empirical and theoretical studies covering a wide range of themes related to CSR as a strategic asset for companies. We encourage submissions that address issues related (but not limited) to the following main topics:

  • CSR literacy and CSR initiatives;
  • CSR ,anagement;
  • Marketing and CSR;
  • Strategic CSR;
  • CSR social impact;
  • Impact of CSR on consumers: trust and loyalty;
  • CSR and profitability;
  • CSR strategies to achieve UN Sustainable Development Goals.

Papers selected for this Special Issue will undergo a rigorous peer-review process with the aim of the rapid and wide dissemination of research results.

Prof. Dr. Javier Sanchez Garcia
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • business strategy
  • key strategic asset
  • corporate social responsibility
  • sustainable development goals
  • health
  • wellness
  • welfare
  • social image
  • trust
  • consumer preference
  • purchase intention
  • consumer satisfaction
  • consumer loyalty

Published Papers (2 papers)

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Research

Article
Influence of Service Valuation and Package Cost on Market Segmentation: The Case of Online Demand for Spanish and Andorra Ski Resorts
Sustainability 2021, 13(5), 2938; https://doi.org/10.3390/su13052938 - 08 Mar 2021
Cited by 1 | Viewed by 720
Abstract
Ski resorts are important tourist resources in mountain areas. They have a high impact on the environment but also on the development of the territory. Corporate social responsibility management plays an important role in influencing consumer purchasing behavior. This research seeks to understand [...] Read more.
Ski resorts are important tourist resources in mountain areas. They have a high impact on the environment but also on the development of the territory. Corporate social responsibility management plays an important role in influencing consumer purchasing behavior. This research seeks to understand the behavior of ski tourists and to classify them. Approximately 50,000 online purchases of tourist packages to ski resorts in Spain and Andorra are analyzed in order to describe the different segments of demand in these resorts through a latent class model. The tourists’ age and previous experience, the type of accommodation, and the season—among other variables—are considered to clarify the different classes. Six different segments were found. Some relevant results for the online ski-package market are highlighted, such as the influence of skier’s expenditure on service valuation. Managerial implications, limitations of this study and recommendations for future research are also discussed. Full article
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Article
Does CSR Help to Retain Customers in a Service Company?
Sustainability 2021, 13(1), 300; https://doi.org/10.3390/su13010300 - 31 Dec 2020
Cited by 3 | Viewed by 1002
Abstract
The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and a sample of 1125 final customers of financial [...] Read more.
The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and a sample of 1125 final customers of financial services in Spain was studied. Structural equation models were used to verify the hypothesized relationships. Based on the CSR theory oriented to stakeholders, this work justifies the direct and positive relationship between the perception of CSR actions in the shopping experience and customer trust. We also verified a positive indirect influence on loyalty. The services industry was chosen to conduct this research due to its own particularities (intangibility, inseparability, heterogeneity and perishability). As it is impossible to evaluate a service before its consumption, a high level of trust in the supplier will be necessary to motivate the purchase decision. We conclude that CSR becomes a key strategic asset for determining trust and loyalty among consumers. As major findings, we have verified the special importance of CSR in the services market. CSR improves customer trust in the service provider. Thus, this paper has significant managerial implications. Through CSR strategies, both the perception of the customer’s purchasing experience and trust can be enhanced, resulting in more loyal customers. As a limitation, this research was carried out among financial services. Further research should test the model across different industries and countries in order to determine the generalizability and consistency of the findings of this study. Full article
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