Special Issue "City Branding and Sustainable Development"
Deadline for manuscript submissions: closed (1 July 2019).
This Special Issue will comprise a selection of articles addressing the intersection of city branding and sustainable development. In essence, city branding is the development and utilization of collective symbolic capital in promoting urban growth and development, as manifested by the consciously created brands like ‘I Amsterdam’ or ‘People Make Glasgow’ and by more or less organically developed brands or competitive identities, such as Paris as a city of romance or Copenhagen and Portland as leading green cities. Whatever the genealogy of the brand image or the degree of brand control by the city government, a good brand provides the city with competitive edge at both national and global levels.
It is a widely held view among branding experts and the representatives of city governments that city branding should not be limited to a narrowly defined place promotion. Rather, it should be seen in a broader context of social, economic, and environmental development. This implies, among other issues, that the perspective of city branding should be broadened to cover such themes as climate change, circular economy, intelligent urbanism, splintering urbanism, socio-cultural change, ageing society, and inclusive growth. In short, branding can be used as a tool for building not only competitive but also responsible and sustainable cities.
This Special Issue welcomes papers that discuss various aspects of sustainability-oriented city branding, including, for example, such topics as: the role of sustainability, livability and holistic wellness and well-being in city branding; social and environmental responsibility in a city brand strategy; greening the economic development brand; the role of sustainability in helping to increase the attractiveness of a city among investors, talent, tourists, or inhabitants; the role of city branding in building socially balanced and inclusive communities; the relationship between city branding and sustainable urban design; the governance of brand-oriented transformative placemaking and town center management processes that contribute to the development of inclusive, livable and sustainable cities; and tensions between pro-growth vs. anti-growth coalitions in brand politics.
This Special Issue will be a unique collection of high-quality articles on sustainability-oriented city branding. If you are interested in any of the abovementioned themes, do not hesitate to submit your paper to this issue (see manuscript submission information below). Submitted manuscripts are subject to the conventional academic peer-review procedure.
Prof. Dr. Ari-Veikko Anttiroiko
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- city branding
- ecological wellness
- inclusive growth
- place promotion
- social inclusion
- symbolic capital
- urban design
- urban development