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Article

City Brand: What Are the Main Conditions for Territorial Performance?

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VALORIZA—Research Center for Endogenous Resource Valorization, 7300-110 Portalegre, Portugal
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Instituto Politécnico de Portalegre, 7300-110 Portalegre, Portugal
3
CEFAGE-UE, IIFA, Universidade de Évora, Largo dos Colegiais 2, 7000 Évora, Portugal
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(14), 3959; https://doi.org/10.3390/su11143959
Received: 10 June 2019 / Revised: 5 July 2019 / Accepted: 18 July 2019 / Published: 21 July 2019
(This article belongs to the Special Issue City Branding and Sustainable Development)
Territories and respective political agents recognize now the importance of being attractive, not only because of tourism, but also because this is an important feature to attract investment and even new residents. Based on this evolution, the concept of territory branding has been developed, with rankings like the Portugal City Brand measuring it. With the objective of explaining the most important conditions for territories to attain higher city branding and based on a large dataset, a factor analysis was applied to identify possible components to be used. With those components and using a fuzzy-set qualitative comparative analysis, the main conditions for a better position in the ranking are identified. Results point to better identification of conditions to distinguish lower positioned municipalities, namely lack of economic conditions, of general conditions and low demographic indicators. Moreover, it is possible to conclude that the conditions of the different sub-rankings are different from the ones of the main ranking. View Full-Text
Keywords: conditions; factor analysis; municipalities; Portugal City Brand conditions; factor analysis; municipalities; Portugal City Brand
MDPI and ACS Style

Ferreira, P.; Dionísio, A. City Brand: What Are the Main Conditions for Territorial Performance? Sustainability 2019, 11, 3959. https://doi.org/10.3390/su11143959

AMA Style

Ferreira P, Dionísio A. City Brand: What Are the Main Conditions for Territorial Performance? Sustainability. 2019; 11(14):3959. https://doi.org/10.3390/su11143959

Chicago/Turabian Style

Ferreira, Paulo; Dionísio, Andreia. 2019. "City Brand: What Are the Main Conditions for Territorial Performance?" Sustainability 11, no. 14: 3959. https://doi.org/10.3390/su11143959

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Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

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