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Article

Visitor Perceptions and Effectiveness of Place Branding Strategies in Thematic Parks in Bandung City Using Text Mining Based on Google Maps User Reviews

1
Faculty of Environmental Engineering, The University of Kitakyushu, Kitakyushu 808-0135, Japan
2
Faculty of Computer Engineering, The University of Cokroaminoto Palopo, Palopo 91921, Indonesia
3
Department of Architecture, Bandung Institute of Technology, Bandung 40132, Indonesia
4
Department of Architecture, The University of Kitakyushu, Kitakyushu 808-0135, Japan
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(7), 2123; https://doi.org/10.3390/su11072123
Received: 17 February 2019 / Revised: 23 March 2019 / Accepted: 4 April 2019 / Published: 10 April 2019
(This article belongs to the Special Issue City Branding and Sustainable Development)
The city of Bandung, Indonesia contains thematic parks which use certain themes to highlight the features of the park. They are also used as a branding strategy for the city as a whole. As social networking has become a type of media used by most global populations to share experiences and stories and to influence perceptions, and because online reviews are one way to get potential positive information about the success of a business or service, we analyzed online reviews from the Bandung thematic parks. We identified that thematic parks have an influence on the branding of the city of Bandung. Data collection involved data extraction from Google Maps user reviews. Text mining was used to collect the information attributes needed to determine the public perceptions of thematic parks. Data analysis was used to determine the extent to which a park can be a benchmark for place branding in Bandung. This research found that the influence of the thematic park concept is a good strategy for the city of Bandung. Online reviews show that thematic parks in Bandung are better known than non-thematic parks, and that thematic parks get very good ratings and good opinions from online reviewers. This information is expected to be a reference for developing the concept of thematic parks, especially in the city of Bandung, and it can be used by the government, architects, and urban designers to get a better understanding of the users’ perceptions and as a benchmark for similar projects. View Full-Text
Keywords: text mining; online reviews; urban park; urban landscape; city branding; place branding; thematic park text mining; online reviews; urban park; urban landscape; city branding; place branding; thematic park
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MDPI and ACS Style

Munawir; Koerniawan, M.D.; Dewancker, B.J. Visitor Perceptions and Effectiveness of Place Branding Strategies in Thematic Parks in Bandung City Using Text Mining Based on Google Maps User Reviews. Sustainability 2019, 11, 2123. https://doi.org/10.3390/su11072123

AMA Style

Munawir, Koerniawan MD, Dewancker BJ. Visitor Perceptions and Effectiveness of Place Branding Strategies in Thematic Parks in Bandung City Using Text Mining Based on Google Maps User Reviews. Sustainability. 2019; 11(7):2123. https://doi.org/10.3390/su11072123

Chicago/Turabian Style

Munawir, Mochamad D. Koerniawan, and Bart J. Dewancker 2019. "Visitor Perceptions and Effectiveness of Place Branding Strategies in Thematic Parks in Bandung City Using Text Mining Based on Google Maps User Reviews" Sustainability 11, no. 7: 2123. https://doi.org/10.3390/su11072123

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