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Open AccessArticle

City Branding Evaluation as a Tool for Sustainable Urban Growth: A Framework and Lessons from the Yangtze River Delta Region

1
College of Architecture and Urban Planning, Tongji University, Shanghai 200092, China
2
Martin Centre for Architectural and Urban Studies, University of Cambridge, Cambridge CB2 1PX, UK
3
School of Economics and Management, Tongji University, Shanghai 200092, China
4
Institute for Manufacturing, University of Cambridge, Cambridge CB3 0FS, UK
5
School of Design, Shanghai Jiao Tong University, Shanghai 200240, China
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(16), 4281; https://doi.org/10.3390/su11164281
Received: 1 July 2019 / Revised: 28 July 2019 / Accepted: 6 August 2019 / Published: 8 August 2019
(This article belongs to the Special Issue City Branding and Sustainable Development)
With the rising tide of globalization, urban branding campaigns have become the focal points of decision makers and planners aiming to establish city reputations and to achieve long-term urban prosperity. This paper, therefore, aims to develop a sustainability-oriented city branding framework that incorporates (1) comprehensive perceptions from various stakeholders through questionnaires and (2) empirical applications that evaluate the city-level potentials for a global mega-region in support of its sustainable growth. Seven major aspects, i.e., economic development, environment, potential, pulse, people, infrastructure, and governance, have been identified and assessed in the context of 26 prefecture cities in the Yangtze River Delta region. Moreover, a cluster analysis differentiated these cities into four groups with distinct characteristics and development paths. Through the framework and evaluation outputs, local planners, researchers, and decision-makers would be better placed to design and implement sustainable policy packages and incentives, with a quantitative insight into current strengths and weaknesses. View Full-Text
Keywords: city branding; urban sustainability; evaluation and planning; Yangtze River Delta region city branding; urban sustainability; evaluation and planning; Yangtze River Delta region
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MDPI and ACS Style

Yang, T.; Ye, M.; Pei, P.; Shi, Y.; Pan, H. City Branding Evaluation as a Tool for Sustainable Urban Growth: A Framework and Lessons from the Yangtze River Delta Region. Sustainability 2019, 11, 4281. https://doi.org/10.3390/su11164281

AMA Style

Yang T, Ye M, Pei P, Shi Y, Pan H. City Branding Evaluation as a Tool for Sustainable Urban Growth: A Framework and Lessons from the Yangtze River Delta Region. Sustainability. 2019; 11(16):4281. https://doi.org/10.3390/su11164281

Chicago/Turabian Style

Yang, Tianren; Ye, Minghai; Pei, Pei; Shi, Yongjiang; Pan, Haozhi. 2019. "City Branding Evaluation as a Tool for Sustainable Urban Growth: A Framework and Lessons from the Yangtze River Delta Region" Sustainability 11, no. 16: 4281. https://doi.org/10.3390/su11164281

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