Wine Tourism
A special issue of Beverages (ISSN 2306-5710).
Deadline for manuscript submissions: closed (30 December 2019) | Viewed by 6141
Special Issue Editor
Interests: wine tourism; memory dominant logic in hospitality and tourism; gastronomic tourism; wine and food business; beverage management; entrepreneurship; hospitality and tourism service management; international business; sales management
Special Issue Information
Dear Colleagues,
This “Wine Tourism” Special Issue will bring together academic and professional authors to share ideas and practices on the transformative potentials of wine tourism. Transformative tourism marks a paradigm shift for the industry that harnesses the social and environmental consciousness of a new travel market for positive social, economic and environmental change. By opening a dialogue between the academy, industry, and government actors involved in wine tourism this Special Issue will provide a platform to disperse information, broaden networks, highlight scholars and practitioners and encourage new perspectives on best practices and potentials around wine tourism. The goal of the issue is to promote and increase dialogue, foster communication and increase collaboration between academia and industry on a global scale. I feel this broad goal will ensure a positive future for the world of wine and requires an approach that crosses geographic borders, disciplinary lines of the academy, and sector lines of industry. Therefor, the call for papers for this issue includes the following topics:
Tourists―different segments of wine tourists, attitudes/values/preferences as well as customer journey aspects, consumer behavior/insights and destination choice, emotional attachments and brand/place bonding.
Products―wine tourism products, microeconomic aspects, innovation, legal aspects, marketing strategies and special offers of tourism organizations and vintners.
Regions―co-operations/partnerships in regions, added value, macroeconomic effects, destination development, marketing, industry structure/analysis, legal aspects, marketing strategies.
Experiences―experiential consumption and innovative wine experiences, cultural aspects, fascination of wine tourism, passion and sensuality, storytelling, history and tradition of wine tourism.
Contemporary Issues―wine architecture, sustainability, blogging, social media, eMarketing, culinary and wine related media ventures.
Resources―focuses on the cultural, natural, political and economic capital that generates and sustains wine tourism industry including landscape, ecology, tradition and traditional knowledge of grape and wine systems.
Practices―considers service design, fair labour, delivery, incubators, innovation and diversification of the industries and education for transformation or teaching with terroir.
Outcomes―draws on ideas about the impacts, potentials and realised transformations brought on by wine business using global examples of the impact of wine tourism on the rural economy; the rural renaissance and regional economic development; product and market development and sustainable practices.
Dr. Byron Marlowe
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Beverages is an international peer-reviewed open access quarterly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- Wine Tourists
- Wine Products
- Wine Regions
- Wine Experiences
- Wine Contemporary Issues
- Wine Resources
- Wine Practices
- Wine Outcomes
