Plant-Based Beverages: Consumer Perception, Motivation and Demand in a Fast-Rising Market

A special issue of Beverages (ISSN 2306-5710). This special issue belongs to the section "Tea, Coffee, Water, and Other Non-Alcoholic Beverages".

Deadline for manuscript submissions: closed (20 December 2022) | Viewed by 16761

Special Issue Editors


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Guest Editor
Department of Agricultural and Food Sciences, University of Bologna, Bologna, Italy
Interests: food and beverages; consumer science; food preferences; craft foods; craft beer; beer

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Guest Editor
Department of Technology and Innovation, University of Southern Denmark, 5230 Odense, Denmark
Interests: sensory science; consumer behavior; context; product experience
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Guest Editor
Department Agro-food Technology, Universidad Miguel Hernandez de Elche, Alicante, Spain
Interests: sensory analysis of foods; food quality; food safety; evaluation of volatile compounds of fruits; vegetables and derived products; functionality of fruits and vegetables as affected by different agricultural practices and processing; dehydration of fruits; vegetables; aromatic herbs
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The growing societal demand for a sustainable food system is also mirrored by individuals’ changing drinking and eating habits. Although, initially, vegan, vegetarian, and flexitarian diets have been considered a “fringe” population, the recently rising market for plant-based (PB) foods and beverages reflects the growing of individuals’ awareness of the potential health, wellness, and environmental benefits of a plant-based diet.

Plant-based milk alternatives (PBMAs) obtained from legumes (i.e., soybeans), cereals (i.e., rice and oats), nuts (i.e., almonds and hazelnuts) and other plants (i.e., hemp, coconut) are today almost as prevalent on supermarket shelves as dairy milk, representing a good alternative for addressing consumers’ health and environmental concerns, as well as for consumers with special dietary needs (e.g., lactose intolerance or allergy to milk proteins). PBMAs are also promising as an inexpensive alternative to consumers in developing countries where cow’s milk supply is insufficient.

Despite the increasing availability of PBMAs, several challenges may pose barriers to their adoption. Sensory acceptability is often a major challenge (e.g., in legume-based milk alternatives), as is their health-related image, since most PBMAs fall short compared to dairy milk in terms of nutritional balance. Concerted research efforts are required in the PBMAs to understand consumer needs and demands and develop new palatable and nutritionally adequate products.

Moreover, despite the rising market growth rate for PBMAs, less attention has been paid in the literature to studying consumer demand, needs, and behaviour for these milk alternatives than PB solid foods such as meat analogues. Thus, considering the differences between beverages and foods in terms of sensory properties and their role in eating habits, earlier results cannot be generalised.

Against this backdrop, this Special Issue of Beverages focuses on non-alcoholic PBMAs. It brings original studies and current review articles in sensory and consumer behaviour science fields to a broader understanding of the non-alcoholic PB beverages in the actual consumer diet.

Dr. Sergio Rivaroli
Dr. Davide Giacalone
Prof. Dr. Angel A. Carbonell-Barrachina
Guest Editors

Manuscript Submission Information

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Keywords

  • Plant-based beverages
  • Consumer research
  • Consumer behaviour
  • Food choice motivations
  • Consumer lifestyle and food choices
  • Hedonic and functional food choices
  • Social and cultural aspects of food choice
  • Nutritional and sustainability labelling
  • Sensory and consumer science

Published Papers (4 papers)

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Research

13 pages, 1484 KiB  
Article
Perceptions of Probiotics and Kombucha Consumption in Relation to Emotion Regulation: An Exploratory Study Comparing Portugal and Brazil
by Maria Góis, Patrícia Batista, Magnólia Araújo and Patrícia Oliveira-Silva
Beverages 2023, 9(3), 61; https://doi.org/10.3390/beverages9030061 - 24 Jul 2023
Viewed by 1727
Abstract
Probiotic products have been the focus of research for several years due to the potential of their biological properties to impact mental health, mood, and cognitive functions. Kombucha is a probiotic drink that has been reported to be beneficial for mental health, particularly [...] Read more.
Probiotic products have been the focus of research for several years due to the potential of their biological properties to impact mental health, mood, and cognitive functions. Kombucha is a probiotic drink that has been reported to be beneficial for mental health, particularly at the level of emotion regulation. This study aims to understand the perception of the Portuguese and Brazilian populations regarding the consumption of probiotics and Kombucha, as well as to understand these consumers’ perceptions related to the impact on emotion regulation (and the impact of this consumption on emotion regulation). The research was conducted through an online questionnaire and had a total sample of 256 participants. The results show that there are no statistically significant differences between the consumption of probiotics and Kombucha when comparing the Portuguese and Brazilian samples. Additionally, this study reveals a significant association between probiotic consumption patterns in both the Portuguese and Brazilian samples. However, no statistically significant relationship was found between the consumption of probiotics and Kombucha and emotion regulation. This study intends to contribute to the increase in knowledge about the perception of probiotics and Kombucha consumption in relation to emotion regulation, and to draw attention to the importance of this topic in the community (society, academia, and industry). Full article
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17 pages, 4160 KiB  
Article
Large-Scale and Online Retailer Assortment: The Case of Plant-Based Beverages as Alternatives to Cow’s Milk
by Giulia Mastromonaco, Valentina Maria Merlino, Stefano Massaglia, Cristiana Peano, Antonina Sparacino, Chiara Caltagirone, Danielle Borra and Francesco Sottile
Beverages 2023, 9(2), 40; https://doi.org/10.3390/beverages9020040 - 01 May 2023
Cited by 1 | Viewed by 2187
Abstract
This research analysed the size and depth of assortment and the marketing strategies of communications around plant-based beverages (PBBs) on the Italian market. Sales of PBBs have increased over the last year due to their use as a substitute for cow’s milk and [...] Read more.
This research analysed the size and depth of assortment and the marketing strategies of communications around plant-based beverages (PBBs) on the Italian market. Sales of PBBs have increased over the last year due to their use as a substitute for cow’s milk and also thanks to their popularity in online distribution. This study compares the characteristics of the PBB assortment sold across 65 large-scale retail stores and on 74 websites. The comparison was made considering 15 product categories defined by main ingredient, packaging type, specialty, and claims found on labels. An ordered logit regression analysis was performed to understand how key product features positively or negatively influence the selling price. The results showed that online sales focus on describing plant-based beverages with characteristics that are closer to new consumer preferences (with labels such as “free from” products, “naturalness” of the product, and “health” characteristics). In both distribution channels, there were few products with packaging information related to nutritional characteristics, health benefits, and environmental sustainability, in contrast to the needs expressed by baby food purchasers. Additionally, the price analysis showed unexpected results: in fact, some products for which, according to the literature, consumers would be willing to pay a premium price, instead showed a lower retail price than the average price. These results could represent a concrete tool to improve the efficiency of promotional campaigns and communication strategies for baby food, optimising communication according to consumer needs. Full article
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17 pages, 493 KiB  
Article
The Healthy Eater’s Idea and Related Behavior of a Healthy Diet—A Case Study with Kombucha Drinkers
by Juyoung Kim, Uttam Bhattarai and Koushik Adhikari
Beverages 2022, 8(2), 25; https://doi.org/10.3390/beverages8020025 - 18 Apr 2022
Cited by 2 | Viewed by 3740
Abstract
Consumers’ demand for ‘healthy’ food is growing at a fast pace. Beverages are one of the fastest-growing segments in the healthy food market. Kombucha is a product with a rapid market growth and is considered a ‘healthy beverage’. Kombucha drinkers (n = [...] Read more.
Consumers’ demand for ‘healthy’ food is growing at a fast pace. Beverages are one of the fastest-growing segments in the healthy food market. Kombucha is a product with a rapid market growth and is considered a ‘healthy beverage’. Kombucha drinkers (n = 296) in the contiguous United States (U.S.) were targeted to investigate differences in the various consumer segments regarding the healthy eater’s behavior, namely—(1) healthy diet stage-of-change attitudes, (2) healthy eating criteria, and (3) label information usage. An online survey questionnaire was used as a data collection tool. The data were analyzed via chi-square tests and multiple correspondence analysis (MCA). The majority of kombucha consumers were health-conscious and kombucha fitted into their view of a healthy diet. The female, older, western U.S. residents, and higher-educated consumers were more likely to take action and maintain a healthier diet. Healthy eaters’ idea of a healthy diet was very similar to that of the general population. Kombucha consumers focused mainly on sugar/calories and natural/organic ingredients. Additional investigations to expand the understanding of the healthy eater’s behavior with actual kombucha samples are needed in the future. Full article
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11 pages, 995 KiB  
Article
Consumer Perception of Milk and Plant-Based Alternatives Added to Coffee
by Mackenzie Gorman, Sophie Knowles, Anika Falkeisen, Sophie Barker, Rachael Moss and Matthew B. McSweeney
Beverages 2021, 7(4), 80; https://doi.org/10.3390/beverages7040080 - 20 Dec 2021
Cited by 16 | Viewed by 7570
Abstract
Consumers have begun to use plant-based alternatives (PBAs) in their coffee instead of dairy products. PBAs can include soy milk, rice milk, coconut milk, almond milk, oat milk, and hemp milk. The objective of this study was to investigate consumer acceptability and sensory [...] Read more.
Consumers have begun to use plant-based alternatives (PBAs) in their coffee instead of dairy products. PBAs can include soy milk, rice milk, coconut milk, almond milk, oat milk, and hemp milk. The objective of this study was to investigate consumer acceptability and sensory perception of coffee with added dairy milk and added oat, soy, and almond PBAs. Consumers (n = 116) that frequently add milk to their coffee (n= 58) and consumers that usually use PBAs (n = 58) were recruited to participate in the study. They evaluated four different coffee samples with the addition of dairy milk as well as soy, almond, and oat PBAs. Overall, the consumers liking increased when they perceived sweetness in their coffee. The plant consumers (usually added PBAs to their coffee) liked the milk addition significantly less than the dairy consumers (usually added dairy to their coffee). In addition, the plant consumers were able to differentiate between the almond and soy PBAs, while the dairy consumers grouped them together. More studies need to be completed to investigate a wider range of PBAs, dairy products, and varieties of coffee. Full article
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