Consumer Behavior in the Digital Age: An Exploration through the Lens of Behavioral Economic Psychology
A special issue of Behavioral Sciences (ISSN 2076-328X). This special issue belongs to the section "Behavioral Economics".
Deadline for manuscript submissions: closed (31 May 2024) | Viewed by 21475
Special Issue Editors
Interests: digital marketing; digital consumer behavior; digital technology; social media marketing
Special Issues, Collections and Topics in MDPI journals
Interests: digital consumer behavior; strategic communication
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
In today’s era of digital transformation, the study of consumer behavior in digital environments has taken center stage, shaping industries and research landscapes alike (Sağkaya Güngör & Ozansoy Çadırcı, 2022). The digital landscape has profoundly altered consumer behavior, blurring the lines between online and offline realms. Offline behaviors now influence online behaviors, and vice versa (Kim & Kim, 2020). From online shopping habits and social media engagement to the impact of artificial intelligence and big data, understanding how consumers interact with digital environments has become of urgent concern (Lee & Kim, 2023).
The aim of this Special Issue is to comprehensively explore the multifaceted aspects of digital consumer behavior within the framework of behavioral sciences. We invite original research contributions that illuminate the dynamics, motivations, and outcomes of digital consumer behavior within behavioral sciences. Our objectives encompass:
Exploring Influences: Investigating the psychological and sociological factors influencing consumer behavior in the digital environment.
Marketing Dynamics: Scrutinizing the role of digital marketing strategies in shaping consumer behavior.
Cross-Contextual Perspectives: Analyzing cross-contextual perspectives on digital consumer behavior, such as examining how various social media platforms (e.g., YouTube vs. Instagram) impact consumer choices.
Ethical Considerations: Examining the ethical implications of digital consumer profiling and data privacy.
Innovative Insights: Identifying innovative applications of behavioral insights in digital marketing and social media influencer marketing.
This Special Issue is of immense interest to researchers, scholars, practitioners, and policymakers operating at the intersection of digital technology, consumer behavior, and behavioral sciences. We actively encourage submissions that offer multidisciplinary perspectives.
References
Kim, M., & Kim, J. (2020). How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context. Computers in Human Behavior, 111, 106419.
Lee, S. M., & Kim, M. (2023). How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media? Behavioral Sciences, 13(3), 211.
Sağkaya Güngör, A., & Ozansoy Çadırcı, T. (2022). Understanding digital consumer: A review, synthesis, and future research agenda. International Journal of Consumer Studies, 46(5), 1829-1858.
Dr. Minseong Kim
Dr. Jihye Kim
Guest Editors
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Keywords
- digital marketing
- digital consumer behavior
- digital technology
- social media marketing
- strategic digital communication
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