Strategic Management and Entrepreneurship in the Time of Societal Disruptions

Dear Colleagues, 

As Yogi Berra may very well have said, “The future is not what it used to be”. On reflection, this apparently trite statement captures the essence of the strategic challenge facing managers and businesses today. Most importantly, the nature of uncertainty in the business environment is increasingly different from what it was reasonably assumed to be over the last several decades of development of management theory and practice. This VUCA—to use the military-derived acronym—environment will increasingly be characterized by chaotic ambiguity (Type IV Uncertainty) (Courtney, Kirkland, and Viguerie, 1997) rather than the volatility (Type I Uncertainty) with which most management analyses and techniques are designed to cope. 

Chaotic ambiguity is the consequence of the phenomena and imperatives faced by businesses today, such as the inevitability of globalization, the imperative of innovation, and the growing importance of environment, social, and governance (ESG) considerations. The interaction of these visible phenomena and imperatives results in disruptive technologies, conflicted stakeholders, and wicked problems creating unknown futures. In addition to these recognized challenges, there are developments such as AI, climate change, gene editing, recurring pandemics, and political instability that individually and in combination will certainly disrupt societal norms and society. They are likely even to raise questions of what it means to be “human” and will result in unknowable futures. The impact of these societal disruptions is evident today and may, in the very near future, overwhelm unprepared managers. 

Societal disruptions that are caused by pandemics, climate change, gene editing, and AI are different in both kind and degree from the industry disruptions brought about by the likes of Amazon, Netflix, and Tesla. The severity and novelty of the challenge has generated new thinking (Camillus, Ramanadhan, and Ganapathy, 2021) about the necessary and primary strategic focus, the identity and purpose of organizations, and the design of management systems. This new thinking originating from a trio of strategy gurus—Michael Porter, C. K. Prahalad, and Clayton Christensen—defines a novel, strategic mindset and possibly creates an alternative paradigm for strategic management. Porter (2011) states that “Companies… must take the lead in bringing business and society together”. He goes on to emphasize that, in order to be sustainable, companies must offer products and services that meet societal needs and that the way to do that is to serve disadvantaged communities, the base of the pyramid, nontraditional communities, and urban areas. Prahalad (2005) identified the “fortune at the bottom of the pyramid”. In a related development, Hart and Christensen (2002) argued that disruptive technologies with high profit potential emerge when the needs of those at the base of the pyramid in emerging economies are sought to be addressed. 

The management challenge is to cope with, transcend, and even profit from these inevitable tsunamis of societal disruptions. This Special Issue seeks to address this challenge. Some of the questions that arise are:

1. How does one meaningfully define the organization in a context where domains can shift in unpredictable ways, strategies are short-lived, boundaries are amorphous, and stakeholders have conflicting priorities?
2. What is the role of constructs such as “identity” and “purpose” in the context of societal disruptions?
3. What techniques of strategic planning and management control need to be developed and employed for addressing wicked problems?
4. What forms of organizational structure can be designed to function in chaotic ambiguity?
5. What are the strategic implications of the increasing income inequity (Piketty, 2014) that results from societal disruption?
6. What are the essential elements of organizational culture that are needed for thriving in the face of disruptions?
7. How can effective alliances be developed when facing the prospect of an unknown, perhaps unknowable future? 

These questions are illustrative of the issues on which papers in this Special Issue will focus. Theoretical papers, empirical analyses, and case studies are welcome. Papers that provide clear and insightful guidance to practicing managers are especially welcome. 

We request that, prior to submitting a manuscript, interested authors initially submit a proposed title and an abstract of 200-500 words summarizing their intended contribution. Please send it to the guest editors (camillus@pitt.edu or john.lipinski@iup.edu) or to the Administrative Sciences editorial office (admsci@mdpi.com). Abstracts will be reviewed by the guest editors for the purposes of ensuring proper fit within the scope of the Special Issue. Full manuscripts will undergo double-blind peer-review. 

We look forward to working with you to create an impactful compilation of work on Strategic Management and Entrepreneurship in the Time of Societal Disruptions. 

References:

Camillus, J. C., Ramanadhan, S. & Ganapathy, K. (2021). Strategy in the Time of Pandemics, Climate Change and the Kurzweil Singularity. Journal of Strategy and Management, 14(3), 300–314.

Courtney, H., Kirkland, J. and Viguerie, P. ( 1997). Strategy under uncertainty. Harvard Business Review, 75(6), 67–79.

Hart, S. L., & Christensen, C. M. (2002). The great leap: Driving innovation from the base of the pyramid. MIT Sloan Management Review, 44(1), 51–56.

Porter, M.E. and Kramer, M.R. (2011). Creating shared value. Harvard Business Review, 89(1), 62–77.

Piketty, T. (2014). Capital in the twenty-first century. Harvard University Press.

Prahalad, C. K. (2005). The Fortune at the Bottom of the Pyramid. Wharton School Publishing.

Prof. Dr. John C. Camillus
Prof. Dr. John Lipinski
Guest Editors

Manuscript Submission Information

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• ESG
• identity
• purpose
• societal disruptions
• stakeholders
• strategic management systems
• strategic planning
• organizational structure
• strategy
• values