Quality of Information and Marketing of Rural Tourism Experience
Abstract
:1. Introduction
2. Literature Review
2.1. Communication and Marketing in Tourism Destinations
2.2. Quality Information
3. Research Methodology
3.1. Experience Tourism Destinations—Acolhida na Colônia—SC
3.2. The Use of Social Media as a Marketing Strategy in the Study Site: Application and Experience
3.3. Methodology Steps
4. Discussion and Results
Quality Information on the Acolhida na Colônia Association’s Social Media
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Categories | Dimensions |
---|---|
Intrinsic | Accuracy: data is correct and reliable |
Objectivity: data is unbiased and impartial | |
Believability: data is regarded as true and credible | |
Reputation: data is highly regarded in terms of its source or content | |
Accessibility | Accessibility: data is available, or easily retrievable |
Access security: data is restricted appropriately to maintain its security | |
Contextual | Relevancy: data is applicable and helpful for the task at hand |
Value-Added: data is beneficial and provides advantages from its use | |
Timeliness: data is sufficiently up-to-date for the task at hand | |
Completeness: data is not missing and is of sufficient breadth and depth for the task at hand | |
Amount of data: volume of data is appropriate | |
Representational | Interpretability: data is in appropriate languages and the definitions are clear |
Understandability: data is easily comprehended | |
Concise representation: data is compactly represented | |
Consistent representation: data is presented in the same format |
Category | Dimensions | Pousada Chalé Assing | Pousada Doce Encanto | Pousada Ekosol | Pousada Encanto Verde | Pousada Vitória | Sítio Colina | Sítio e Café Hortêncio | Sítio OX Hill | Sítio Maanaim | Overall Average |
---|---|---|---|---|---|---|---|---|---|---|---|
Intrinsic | Accuracy | 5.0 | 4.8 | - | 5.0 | 5.0 | 4.4 | 4.8 | 4.0 | 4.8 | 4.73 |
Objectivity | 4.6 | 4.2 | - | 4.2 | 4.2 | 3.8 | 4.6 | 4.2 | 3.8 | 4.20 | |
Believability | 4.8 | 5.0 | - | 5.0 | 5.0 | 5.0 | 5.0 | 4.4 | 4.8 | 4.88 | |
Reputation | 5.0 | 4.4 | - | 4.6 | 4.4 | 3.8 | 4.6 | 4.2 | 4.2 | 4.40 | |
Intrinsic Average | 4.85 | 4.60 | - | 4.70 | 4.65 | 4.25 | 4.75 | 4.20 | 4.40 | 4.55 | |
Accessibility | Accessibility | 4.0 | 3.6 | - | 3.8 | 4.6 | 4.2 | 4.8 | 3.6 | 3.2 | 3.98 |
Access security | 3.0 | 2.8 | - | 3.0 | 2.8 | 3.0 | 2.6 | 3.6 | 4.5 | 3.16 | |
Accessibility Average | 3.50 | 3.18 | - | 3.40 | 3.70 | 3.60 | 3.70 | 3.60 | 3.85 | 3.57 | |
Contextual | Relevancy | 4.8 | 4.6 | - | 4.4 | 4.2 | 3.6 | 4.4 | 2.8 | 3.2 | 4.00 |
Value-Added | 4.2 | 4.8 | - | 4.4 | 4.6 | 4.0 | 5.0 | 3.2 | 4.0 | 4.28 | |
Timeliness | 5.0 | 4.2 | - | 3.4 | 3.6 | 3.6 | 5.0 | 2.8 | 3.0 | 3.83 | |
Completeness | 4.0 | 4.2 | - | 2.6 | 4.2 | 3.4 | 4.2 | 2.8 | 2.4 | 3.48 | |
Amount of data | 4.2 | 3.0 | - | 2.2 | 3.4 | 2.2 | 3.6 | 1.8 | 1.8 | 2.78 | |
Contextual Average | 4.44 | 4.16 | - | 3.40 | 4.00 | 3.36 | 4.44 | 2.68 | 2.88 | 3.67 | |
Representational | Interpretability | 3.8 | 4.3 | - | 4.0 | 4.6 | 3.8 | 4.5 | 2.3 | 3.5 | 3.83 |
Understandability | 5.0 | 4.6 | - | 4.6 | 4.6 | 4.0 | 4.4 | 3.0 | 3.6 | 4.23 | |
Concise | 5.0 | 4.6 | - | 4.6 | 4.6 | 4.0 | 4.6 | 2.8 | 3.4 | 4.20 | |
Consistent | 5.0 | 4.2 | - | 3.8 | 4.0 | 3.8 | 3.8 | 3.4 | 4.0 | 4.00 | |
Representational Average | 4.70 | 4.41 | - | 4.25 | 4.45 | 3.89 | 4.33 | 2.86 | 3.63 | 4.06 | |
Overall Average | 4.49 | 4.21 | - | 3.97 | 4.25 | 3.77 | 4.39 | 3.26 | 3.61 |
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Walkowski, M.d.C.; Perinotto, A.R.C.; Vieira, V.B.; Santos, A.I.G.P. Quality of Information and Marketing of Rural Tourism Experience. Knowledge 2022, 2, 429-442. https://doi.org/10.3390/knowledge2030025
Walkowski MdC, Perinotto ARC, Vieira VB, Santos AIGP. Quality of Information and Marketing of Rural Tourism Experience. Knowledge. 2022; 2(3):429-442. https://doi.org/10.3390/knowledge2030025
Chicago/Turabian StyleWalkowski, Marinês da Conceição, André Riani Costa Perinotto, Vinicius Boneli Vieira, and Anna Isabelle Gomes Pereira Santos. 2022. "Quality of Information and Marketing of Rural Tourism Experience" Knowledge 2, no. 3: 429-442. https://doi.org/10.3390/knowledge2030025