Tourism and Hospitality, Volume 5, Issue 4

Cultural tourism has emerged as a vital alternative in rural areas, particularly in Kenya. However, its socioeconomic impacts on local communities are not fully understood. This paper examines how community attitudes and involvement assist the growth...

Fair Tourism (FT) is an emerging form of tourism in Korea. It serves as a response to the unethical and unsustainable practices of Korean tour operators by incorporating various sustainable tourism practices. Sustainable supply chain management is a...

This study investigates the critical factors shaping customer experiences in night markets, emphasizing product preferences, quality of services provided, and accessibility of facilities. As integral hubs of cultural exchange, community engagement, a...

The increasing number of elderly tourists requires adapting tourism services to address their specific health and comfort needs, which presents a new challenge for the industry. The aim of this study is to check the readiness of the tourism sector fo...

Hotels are key consumers of products; therefore, they could contribute to the sustainable development of local communities. This research analyses consumption of local primary sector products in four-star and five-star hotels in Tenerife (Spain). In-...

This paper examines Instagram’s increasing influence on the hotel industry, an area that remains under-researched from both consumer and hotel perspectives. Through a sequential explanatory design, combining a quantitative analysis of 1031 post...

This study examines how tourists perceive food quality in Berlin using AI-driven sentiment analysis tools. The goal is to understand the factors shaping tourists’ perceptions and provide insights to improve the hospitality industry and customer...

The purpose of this study is to examine the effects of ambience and aesthetics on tourist–tourist interaction and the effects of tourist–tourist interaction on a sense of belonging, intention to recommend, and satisfaction in accommodatio...

Creativity is becoming more relevant to increasing destinations’ distinctiveness. While anecdotal evidence suggests that travel to experience any aspect of the agrifood process encompasses key indicators of Creative Tourism (CT), the alignment...

This research aims to determine the behavioral intention of residents to engage in recreational and leisure activities typical of dark tourism, which will enable tourism stakeholders to establish more effective measures and strategies to promote and...