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Open AccessAbstract

Linking Smallholder Farmers to Potential Beef Markets: A Case Study of Livestock Farmers in Pakistan

1
Dairy-Beef Project, University of Veterinary and Animal Sciences, Lahore 54000, Pakistan
2
Graham Centre for Agricultural Innovation, School of Animal and Veterinary Sciences, Charles Sturt University, Wagga Wagga, Australia
3
Faculty of Veterinary and Agricultural Sciences, The University of Melbourne, 250-Prince Highway, Werribee VIC 3030, Australia
*
Author to whom correspondence should be addressed.
Presented at International Tropical Agriculture Conference, Brisbane, Australia, 11–13 November 2019.
Proceedings 2019, 36(1), 115; https://doi.org/10.3390/proceedings2019036115
Published: 3 March 2020
In Pakistan there are no dedicated beef breeds consequently beef meat is a by-product of the dairy industry in the form of cull cows and male calves. Smallholder farmers supply up to 80% of animals slaughtered and decisions to sell their animals is driven by a need to generate cash in a time of necessity rather than in response to market signals. The aim of this study was to identify and evaluate beef market opportunities for smallholder farmers with the objective of increasing their income from their beef animals. Using a rapid value chain assessment seven potential beef markets in Punjab and Sindh were assessed and one was studied in detail to evaluate the opportunities and risks for smallholder farmers in beef value chains. Semi-structured interviews were conducted with beef value chain actors including; consumers (10), retailer (1), traders (12), feedlot farmer (1) and smallholder farmers (9). The interview data was analyzed using content analysis within value chain framework comprising of different flows (product, information and financial) and relationships among the chain actors. The results indicated that supplying directly to the retailer was indeed a potential opportunity for smallholder farmers provided they can meet product specifications. This study describes what capacity building support would be required to enable smallholder farmers to implement more focused and cost-effective rearing strategies leading to a reliable and consistent supply for this retailer. If successful, this could be used as a model for market interventions for other farmers leading to increased beef production and profitability.
Keywords: beef markets; value chain; fattening; beef; chain actor; smallholder; farmers; production system; Pakistan beef markets; value chain; fattening; beef; chain actor; smallholder; farmers; production system; Pakistan
MDPI and ACS Style

Iqbal, H.; Hayat, K.; Afzal, A.; Hand, E.; McGill, D. Linking Smallholder Farmers to Potential Beef Markets: A Case Study of Livestock Farmers in Pakistan. Proceedings 2019, 36, 115.

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