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Determination of Modules in Pleasurable Design to Fulfil Customer Requirements and Provide a Customized Product in the Food Industry

1
Department of Industrial and Systems Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia
2
Department of Agroindustrial Technology, Universitas Wijaya Kusuma Surabaya, Surabaya 60225, Indonesia
*
Author to whom correspondence should be addressed.
Received: 18 December 2019 / Revised: 21 February 2020 / Accepted: 23 February 2020 / Published: 1 March 2020
Customers’ needs and wants with regard to dairy products are increasingly diverse, and companies must be able to produce a variety of products. This study aimed to obtain alternative product configurations in accordance with customer requirements and to determine the types of modules required to realize the product by synergizing conjoint analysis and the decision-making trial and evaluation laboratory (DEMATEL) method. The product configuration was based on pleasurable design consisting of three aspects, namely functionality, usability, and pleasure. Pleasurable design was chosen because it involves the human in the product design as a product user so that the product design is in accordance with customer expectations. The research used the survey method with consumers of ice cream. Descriptive analysis was used to describe the product attributes desired by consumers. Orthogonal design was used to construct alternative product configurations, while the product configuration rank was determined using conjoint analysis. Based on the results of the research, the selected attributes for the functionality aspects were taste and texture, the selected attributes for the usability aspects were shape and packaging materials, and the selected attributes for the pleasure aspects were health benefits and appearance. The orthogonal design results led to 25 alternative product configurations, followed by determination of the ranking of alternative product configurations. Then the DEMATEL method was applied to analyse the relationship between the product configuration attributes to determine the types of modules that must be provided. View Full-Text
Keywords: product design; customized product; pleasurable design; food industry; ice cream product design; customized product; pleasurable design; food industry; ice cream
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MDPI and ACS Style

Wedowati, E.R.; Singgih, M.L.; Gunarta, I.K. Determination of Modules in Pleasurable Design to Fulfil Customer Requirements and Provide a Customized Product in the Food Industry. Designs 2020, 4, 7. https://doi.org/10.3390/designs4010007

AMA Style

Wedowati ER, Singgih ML, Gunarta IK. Determination of Modules in Pleasurable Design to Fulfil Customer Requirements and Provide a Customized Product in the Food Industry. Designs. 2020; 4(1):7. https://doi.org/10.3390/designs4010007

Chicago/Turabian Style

Wedowati, Endang R.; Singgih, Moses L.; Gunarta, I K. 2020. "Determination of Modules in Pleasurable Design to Fulfil Customer Requirements and Provide a Customized Product in the Food Industry" Designs 4, no. 1: 7. https://doi.org/10.3390/designs4010007

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