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Open AccessArticle

Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion

by 1, 2,*, 3 and 4
1
School of Design, The Hong Kong Polytechnic University, Hung Hom, Hong Kong 00852, China
2
School of Journalism and Communication, Anhui Normal University, Wuhu 241002, China
3
Wuhu Media Group, Wuhu 241001, China
4
General Affairs Department, Anhui College of Traditional Chinese Medicine, Wuhu 241002, China
*
Author to whom correspondence should be addressed.
Healthcare 2019, 7(4), 147; https://doi.org/10.3390/healthcare7040147
Received: 3 October 2019 / Revised: 6 November 2019 / Accepted: 11 November 2019 / Published: 15 November 2019
(This article belongs to the Special Issue Mobile Health Care with Smart Technology Applications)
Considering China is facing a precipitous decline in its population, there is an emerging trend of developing baby robots to encourage people’s willingness to become “parents”. Based on the decomposed theory of planned behavior and the theory of uncanny valley, this study empirically investigated whether a baby robot could perform as a prominent antecedent of fertility intention in China, and how this relates to its visual appearance. Consistent with prior research, the current study used a between-subjects design to show (1) a baby robot could significantly improve people’s fertility attitude through temporal visual stimulation; (2) fertility attitude, subjective norms from peers, and perceived behavioral control of finance could significantly contribute to fertility intention. Theoretical contributions and implications are discussed in this study. View Full-Text
Keywords: fertility intention; social robot; China; subjective norms; perceived behavioral control fertility intention; social robot; China; subjective norms; perceived behavioral control
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MDPI and ACS Style

Song, Y.; Qin, Z.; Kang, T.; Jin, Y. Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion. Healthcare 2019, 7, 147. https://doi.org/10.3390/healthcare7040147

AMA Style

Song Y, Qin Z, Kang T, Jin Y. Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion. Healthcare. 2019; 7(4):147. https://doi.org/10.3390/healthcare7040147

Chicago/Turabian Style

Song, Yao; Qin, Zhenzhen; Kang, Tao; Jin, Yang. 2019. "Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion" Healthcare 7, no. 4: 147. https://doi.org/10.3390/healthcare7040147

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