- Article
Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce
- Dana Adriana Lupșa-Tătaru,
- Eliza Nichifor,
- Lavinia Dovleac,
- Ioana Bianca Chițu,
- Raluca Dania Todor and
- Gabriel Brătucu
The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of thi...

