Exploring Hype in Metaverse: Topic Modeling Analysis of Korean Twitter User Data
Abstract
:1. Introduction
2. Metaverse
2.1. Hype in the Metaverse
2.2. Hype Cycle Model
- Innovation trigger: The hype cycle for innovation or technology begins with a first event that sparks the interest of the media and industry. Public presentations, research publications, news items or opinions, and the registration of patents are examples of how an event might take place.
- Peak of inflated expectations: A peak in public conversations, optimistic future predictions, and upbeat expectations that may exceed the reality of the innovation’s capabilities.
- Trough of disillusionment: Expectations gradually decline over time. Extremely optimistic and hyped projections about the innovation’s potential will scale back.
- Slope of enlightenment: The innovation has passed the hype stage and becomes mature. Increased adoption leads to a greater understanding of the technology context, which improves performance. This may persuade more people to adopt the invention.
- Plateau of productivity: Innovation’s acceptance rate continues to rise as its benefits and real-world applications are confirmed. Adoption spreads throughout society and organizations, with the levels of perceived risk now greatly reduced.
Hype Cycle Model in the Literature
2.3. Research Framework
3. Method
3.1. Data Collection
3.2. Data Pre-Processing
3.3. Topic Modeling
4. Results
4.1. Extracted Topics
- (1)
- Specific Expectations
- (2)
- Generalized Expectations
- (3)
- Frames
4.2. Topic Proportions and Relations over Time
5. Discussion
5.1. Theoretical Contributions
5.2. Practical Contributions
5.3. Limitations and Future Research
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
References
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Framework of Expectation | Topic Label | Topic Proportion | Topic Keywords | Example Reactions on Twitter |
---|---|---|---|---|
Specific expectations | 4th industrial revolution | 16.90% | base, utilize, education, global, expand, contract, launch, economy, open, | Metaverse is at the center of the 4th industrial revolution. Big tech companies are competitively presenting business plans that incorporate metaverse, and various seminars and events are held through metaverse platforms such as Zepeto and Getter Town |
Korea as metaverse leader | 8.94% | Seoul, Korea, education, culture, Gyeongbuk, first, Republic_of_korea, represent, utilize, Lee_jae_myeong | Establishing the Korea Metaverse Industry Association, which will be the center of the estimated 31 trillion won in the metaverse market in 2025 | |
Global leading company | 2.10% | economy, bitcoin, Tesla, market, currency, Apple, Facebook, change, most, transaction | Regarding the space expressed as metaverse, Apple, Meta, and MS seem to have different models, and the market landscape will change depending on which company persuades users well. Google doesn’t seem to be interested lol | |
International trends | 1.53% | China, dollar, market, scale, Seoul, city, global, economy, Japan, inducement | By 2025, the Chinese metaverse market will have grown ten-fold. | |
Relevance to social media | 0.50% | Twitter, Facebook, change, Meta, tweet, Zuckerberg, Musk, name, change, company_name | Facebook in crisis change company name to Meta. It is Metaverse all-in. I didn’t know that Zuckerberg was so into the Metaverse. | |
Generalized expectations | Reaction to expectations | 45.83% | funny, sound, interesting, like, friend, feel, cute, love, seriously, song | My friend says that if it’s fun, it’s a game, and if it’s not, it’s a metaverse. It’s hell right, so I think of it and laugh every time.; The metaverse will succeed, I felt it myself yesterday. Human just needs it. |
Expectations and cheers | 8.65% | participate, thanks, underpin, interest, exhibition, youtube, various, work, expect, event | The issue I am interested in is that the metaverse is developing again these days; | |
Differences from existing content | 4.84% | contents, movie, feel, graphic, user, player, most, real, enjoy, friend | This is the reason why MMORPGs like WoW are always mentioned when describing the metaverse. You cannot explain the metaverse by listing only technical elements. The essence of the metaverse lies in culture and experience, while technology helps. | |
Negative reactions | 2.46% | bloody, stop, hell, serious, sound, fail, impound, date, wow, total | What the hell is that metaverse; what the metaverse is? how is that different from a game, I don’t understand. | |
Market scale | 1.64% | Facebook, dollar, Apple, market, scale, change, semiconductor, inducement, this_year, global | By 2030, the metaverse will reach a market size of $5 trillion and continue to grow. The largest revenue are from e-commerce at $2.6 trillion, virtual learning at $70 billion, advertising at $206 billion and games at $25 billion. | |
Frames | Profitability of Metaverse | 2.91% | market, bitcoin, profit, economy, related_stock, currency, rise, situation, fell, interest | A metaverse must be able to generate profits in that space. It is not just about calling any game a metaverse. This is it, talking about this and not mentioning Ethereum can be said that you don’t know a single thing about the metaverse …. |
Academic interest | 2.61% | study, friend, funny, professor, animal, feel, interest, enjoy, like, picture | My professor also continuously said that the metaverse is a concept that has existed before, and if you search for papers, there are a lot of existing data, so it will be easy to write a report if I find it well, and there are actually a lot of them. | |
Education | 1.09% | education, tree, participate, utilize, apply, group, kids, campaign, recruit, course | Metaverse application in education that will change the process of education that has not changed for 100 years |
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Sun, S.; Kim, J.-H.; Jung, H.-S.; Kim, M.; Zhao, X.; Kamphuis, P. Exploring Hype in Metaverse: Topic Modeling Analysis of Korean Twitter User Data. Systems 2023, 11, 164. https://doi.org/10.3390/systems11030164
Sun S, Kim J-H, Jung H-S, Kim M, Zhao X, Kamphuis P. Exploring Hype in Metaverse: Topic Modeling Analysis of Korean Twitter User Data. Systems. 2023; 11(3):164. https://doi.org/10.3390/systems11030164
Chicago/Turabian StyleSun, Seungjong, Jang-Hyun Kim, Hae-Sun Jung, Minwoo Kim, Xiangying Zhao, and Pim Kamphuis. 2023. "Exploring Hype in Metaverse: Topic Modeling Analysis of Korean Twitter User Data" Systems 11, no. 3: 164. https://doi.org/10.3390/systems11030164