Next Article in Journal
Online At-Risk Student Identification using RNN-GRU Joint Neural Networks
Previous Article in Journal
A Systematic Review of Indicators for Evaluating the Effectiveness of Digital Public Services
Previous Article in Special Issue
Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention
Open AccessArticle

Decision-Making Process Regarding the Use of Mobile Phones in Romania Taking into Consideration Sustainability and Circular Economy

1
Department of Business, Consumer Sciences and Quality Management, Faculty of Business and Tourism, Bucharest University of Economic Studies, 010374 Bucharest, Romania
2
Business Administration Doctoral School, Bucharest University of Economic Studies, 010374 Bucharest, Romania
*
Author to whom correspondence should be addressed.
Information 2020, 11(10), 473; https://doi.org/10.3390/info11100473
Received: 31 August 2020 / Revised: 21 September 2020 / Accepted: 22 September 2020 / Published: 7 October 2020
(This article belongs to the Special Issue Green Marketing)
Nowadays, the use of smartphones has become essential for daily activities that have either a personal or professional purpose. A large number of resources is necessary for both the production and the use of these devices, which means that solutions in terms of sustainability are needed. The purpose of this research is to highlight the concept of sustainability when talking about smartphones, as well to underline the possibilities that exist for the consumers. This study examines the habits of young consumers in Romania, the reasons behind a mobile phone replacement, and the factors that influence the purchase decision. The methodology section follows quantitative and qualitative market research. An analysis was performed in order to have a deep understanding of trends in terms of mobile phone ownership and preferred brands. This study also provides a general view on the neglectfulness of the young population of Romania regarding the dangers to which the environment is exposed because of the purchasing habits that go against sustainability. For accomplishing this purpose, important results have been discovered through the analysis of the data obtained from self-administered questionnaires and interviews. The results show that people are usually using only one mobile phone at a time and they change it once every two years for sustainability and financial reasons. The same applies when it comes to choosing a certain brand. The reasons behind the purchase of a new phone and the decisions regarding an old one are based on healthy principles of the circular economy and sustainability. The preferences in terms of technology and design, and the decision process are correlated with incomes. View Full-Text
Keywords: mobile phones; technology; sustainability; usage patterns; end-of-life devices; awareness mobile phones; technology; sustainability; usage patterns; end-of-life devices; awareness
Show Figures

Graphical abstract

MDPI and ACS Style

Onete, C.B.; Chița, S.D.; Vargas, V.M.; Budz, S. Decision-Making Process Regarding the Use of Mobile Phones in Romania Taking into Consideration Sustainability and Circular Economy. Information 2020, 11, 473.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop