Special Issue "Green Marketing"

A special issue of Information (ISSN 2078-2489). This special issue belongs to the section "Information Systems".

Deadline for manuscript submissions: 1 January 2021.

Special Issue Editor

Dr. Dan-Cristian Dabija
Website1 Website2 SciProfiles
Guest Editor
Department of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, RO-400591 Cluj-Napoca, Romania
Interests: marketing; sustainable marketing; green marketing; green retailing; generational marketing; international retail marketing

Special Issue Information

Dear Colleagues,

In the 21st century, global organizations are more and more green and environmentally concerned and oriented, as modern consumers belonging mostly to generation Y (Millennials) and Z tend to prefer organizations that are able to implement green business models and strategies and/or foster a green governance. In order to gain consumers’ attention and trust, companies rely on environmentally friendly products, brands and services and try to enhance consumers’ green loyalty by means of green marketing. From this perspective green marketing can be regarded as a an “umbrella” concept, which contains/embraces all principles, measures, actions, activities and strategies of public and private organizations dedicated to foster the “health” of the environment and to establish specific green behaviour, attitude, lifestyle, and buying motivation of mankind. Concepts such as environmental marketing, environmental protection, non-polluting technology, sustainability, sustainable agriculture, green consumerism, green retailing, socially responsible consumption, green products/brands/services, green technologies, green strategies, recycling, clean energy, and organic food, might therefore be captured by the concept of green marketing and are mostly used to describe green and sustainable strategies.

The objective of this Special Issue is to capture the latest advances regarding the use of green marketing by modern organizations. Topics of interest for publication in this Special Issue include, but are not limited to, the following:

  • Eco-innovation and competitiveness;
  • Ethical values and the green choice;
  • Green awareness and R&D orientation of global players;
  • Green branding in international organizations;
  • Green consumerism of socially responsible consumer generations;
  • Green entrepreneurship and sustainable markets;
  • Green information that leads to green strategies in organizations;
  • Green innovation and positioning;
  • Green marketing as a key factor for sustainable organizations;
  • Green marketing strategies of international organizations;
  • Green retailing;
  • Is green marketing ideologically or organizationally driven in different countries?
  • Shift of mentality towards green marketing: a challenge for consumer generations;
  • Green marketing in academia: consequences for teaching and research;
  • The dark side of green marketing: case studies, practices and consequences of greenwashing.

If this topic is of interest, you may send your manuscript now or up until the deadline. Submitted papers should not be under consideration for publication elsewhere.

Dr. Dan-Cristian Dabija
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Information is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Green marketing
  • Environmental marketing
  • Sustainable marketing
  • Green business performance
  • Green production/manufacturing
  • Green consumerism/consumption
  • Green strategy
  • Green brands/products/services
  • Green image
  • Green movement
  • Green consumer generations

References

Dabija, D.C., Bejan, B., Grant, D. 2018. The impact of consumer green behaviour on green loyalty among retail formats: A Romanian case study. Moravian Geographical Reports, 26(3), pp.173-185, e-ISSN: 1210-8812. http://dx.doi.org/10.2478/mgr-2018-0014

Dabija, D.C., Pop, C.M. 2013. Green marketing – Factor of Competitiveness in Retailing. Environmental Engineering and Management Journal, 12(2), pp.393-400; ISSN 1582-9596, e-ISSN 1843-3707. http://dx.doi.org/10.30638/eemj.2013.049

Dangelico, R.M., Vocalelli, D. 2017. “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, pp.1263-1279. https://doi.org/10.1016/j.jclepro.2017.07.184

Fraj, E., Martinez, E., Matute, J. 2011. Green marketing strategy and the Firm’s performance: The moderating role of environmental culture. Journal of Strategic Marketing, 19, pp.339-355. https://doi.org/10.1080/0965254X.2011.581382

Peattie, K. 2001. Towards sustainability: The third age of green marketing. Marketing Review, 2(2), pp.129-146. https://doi.org/10.1362/1469347012569869

Taken Smith, K., Brower, T. 2012. Longitudinal study of green marketing strategies that influence millennials. Journal of Strategic Marketing, 20(6), pp.535-551. https://doi.org/10.1080/0965254X.2012.711345

Published Papers (2 papers)

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Research

Open AccessArticle
Analyzing Service Quality Evaluation Indexes of Rural Last Mile Delivery Using FCE and ISM Approach
Information 2020, 11(6), 327; https://doi.org/10.3390/info11060327 - 18 Jun 2020
Abstract
The advent of e-commerce has led to a rapid acceleration of rural logistics development in China. To enhance green and sustainable development of rural logistics, it is necessary to improve the service quality of the rural last mile delivery and analyze service quality [...] Read more.
The advent of e-commerce has led to a rapid acceleration of rural logistics development in China. To enhance green and sustainable development of rural logistics, it is necessary to improve the service quality of the rural last mile delivery and analyze service quality evaluation indexes. An integrated methodology combing fuzzy comprehensive evaluation (FCE) and the interpretative structural model (ISM) is presented in the current paper to reveal the relationship between the service quality evaluation indexes of the rural last mile delivery. A total of 18 logistics service quality evaluation indexes in five dimensions are selected. The FCE is used to measure the service quality of rural delivery in an empirical research area, and the weight of each evaluation index is assigned by regression analysis. The ISM is adopted to judge the hierarchical structure of indexes, and a five-layer hierarchy is obtained. The results show that it is necessary to first focus on improving the evaluation indexes of accuracy of goods arrival and timely customer service response. In the case of Shunfeng Express, the company needs to additionally improve the timeliness and rationality of damaged or lost processing goods. Some countermeasures and suggestions are put forward. The proposed integrated method helps to reveal the key service quality evaluation indexes and the areas needing improvement. The use of regression analysis within the FCE method allows the estimation of weights in a relatively objective way. This research provides theoretical support for improving the service quality and customers’ satisfaction of the rural last mile delivery, and enhancing the green and sustainable development of rural logistics. Full article
(This article belongs to the Special Issue Green Marketing)
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Open AccessArticle
The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market
Information 2020, 11(4), 227; https://doi.org/10.3390/info11040227 - 19 Apr 2020
Abstract
The consumption of natural, green, organic products represents an increasingly important subject for contemporary society, organizations, consumers and researchers. Demographic and cultural factors, traditions and consumption habits, along with the individual desire to adopt a healthy lifestyle in accordance with principles of sustainability [...] Read more.
The consumption of natural, green, organic products represents an increasingly important subject for contemporary society, organizations, consumers and researchers. Demographic and cultural factors, traditions and consumption habits, along with the individual desire to adopt a healthy lifestyle in accordance with principles of sustainability and environmental protection are relevant vectors in the search, choice and consumption of green products. Producers and retailers have identified the interest of modern consumers, introducing a varied range of green grocery and non-food products to match expectations and needs. Using the case study method, this paper highlights the transition of the organic market in an emerging European country: Romania. During the era of state economy, organic and natural products were interchangeable, but after liberalization of the market, the rise of the organic sector began with the establishment of inspection and certification bodies, establishment of procedures, and the appearance of specialized agricultural farms, processors and sellers. Consumers understood soon enough the advantages and benefits of organic products and a healthy lifestyle, and the market for organic products has been developing steadily. We show the current state of development and discuss its evolution, outlining the different market statistics, and making recommendations regarding future development possibilities. Full article
(This article belongs to the Special Issue Green Marketing)
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