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Open AccessArticle

Cross the Border: Participative Integrated Approach to Sustainable Tourism Planning

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Institute for Development and International Relations IRMO, 10000 Zagreb, Croatia
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Institute of Advanced Studies Kőszeg (iASK), 9730 Koszeg, Hungary
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Institute for Development and International Relations IRMO, 10000 Zagreb, Croatia
*
Author to whom correspondence should be addressed.
Geosciences 2019, 9(10), 434; https://doi.org/10.3390/geosciences9100434
Received: 27 August 2019 / Revised: 24 September 2019 / Accepted: 3 October 2019 / Published: 8 October 2019
(This article belongs to the Special Issue Sustainable Tourism,Geography and Spatial Planning)
Cross-border areas and cross-border cooperation are one of the priorities of the EU policy. Those areas, often rich in recreational, cultural and natural resources provide a great potential for the development of sustainable tourism. The article analyzes the tourism in the Croatian-Hungarian (HR-HU) cross-border area under the assumption that different interventions can influence the perception of tourists and contribute to the realization of the full potential of the area. The method applied in the analysis is the gravity model. The results obtained by the model were tested with online in-depth interviews with three experts having backgrounds in entrepreneurship, decision making and the non-governmental sector, and focus groups, consisting of 31 experts in the field, show that altogether 72% of the tourists cross the border during a trip to the HR-HU border regions. Almost half of the respondents plan and organize programs during the trip. The main sources of collecting information about a trip are friends, family members and acquaintances, while 80% of the respondents also use at least one online tool for planning of the trip. In order to improve tourism indicators in the Croatian-Hungarian cross-border area, development of a cross-border online platform is being envisaged that would integrate different services and attractions, collect and utilize data, being the most important new raw material, thus opening a completely new space for virtual tourism. View Full-Text
Keywords: cross-border cooperation; economic development; tourism planning; integrated tourism offer; gravity model in tourism cross-border cooperation; economic development; tourism planning; integrated tourism offer; gravity model in tourism
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MDPI and ACS Style

Jelinčić, D.A.; Tišma, S.; Lantos, Z.; Tolić, I. Cross the Border: Participative Integrated Approach to Sustainable Tourism Planning. Geosciences 2019, 9, 434.

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