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Article

Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things

1
Department of International Business, Feng Chia University, 100, Wenhwa Rd., Seatwen, Taichung 40724, Taiwan
2
Department of Information Management, Chaoyang University of Technology, 168, Jifeng E. Rd., Wufeng, Taichung 41349, Taiwan
*
Authors to whom correspondence should be addressed.
Symmetry 2017, 9(8), 139; https://doi.org/10.3390/sym9080139
Received: 6 July 2017 / Revised: 31 July 2017 / Accepted: 31 July 2017 / Published: 2 August 2017
(This article belongs to the Special Issue Information Technology and Its Applications)
In the complex environment of the IoT (Internet of Things), the amount of information available is enormous and the number of users also increases at a blistering pace. With a huge number of users, e-commerce marketing strategies in the IoT become extremely important and must be altered accordingly in response to changes in the environment and industry. Hence, the application of IoT technology to mobile commerce allows users to receive integrated information according to time, location, and context using location-based service, and provides them with a more effective shopping experience. The validation results show that external variables indirectly influence behavioral intention through perceived usefulness. The investigation of behavioral intention is used to understand users’ acceptance and using willingness of the store app, which can help narrow the gap between stores and consumers, and help improve operations. View Full-Text
Keywords: Internet of Things; context aware; mobile commerce Internet of Things; context aware; mobile commerce
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MDPI and ACS Style

Tsai, Y.-T.; Wang, S.-C.; Yan, K.-Q.; Chang, C.-M. Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things. Symmetry 2017, 9, 139. https://doi.org/10.3390/sym9080139

AMA Style

Tsai Y-T, Wang S-C, Yan K-Q, Chang C-M. Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things. Symmetry. 2017; 9(8):139. https://doi.org/10.3390/sym9080139

Chicago/Turabian Style

Tsai, Yao-Te; Wang, Shu-Ching; Yan, Kuo-Qin; Chang, Chih-Ming. 2017. "Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things" Symmetry 9, no. 8: 139. https://doi.org/10.3390/sym9080139

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