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Article

Computer-Supported Strategic Decision Making for Ecosystems Creation

by
Patricia Rodriguez-Garcia
1,
Patricia Carracedo
2,
David Lopez-Lopez
3,
Angel A. Juan
2,* and
Jon A. Martin
1
1
Department of Computer Science, Universitat Oberta de Catalunya, Rambla Poblenou, 08018 Barcelona, Spain
2
Research Center on Production Management and Engineering, Universitat Politècnica de València, Plaza Ferrandiz-Carbonell, 03801 Alcoy, Spain
3
ESADE Business School, Universitat Ramon Llul, Av. Torre Blanca, 08172 Sant Cugat, Spain
*
Author to whom correspondence should be addressed.
Computers 2024, 13(12), 322; https://doi.org/10.3390/computers13120322
Submission received: 27 October 2024 / Revised: 23 November 2024 / Accepted: 2 December 2024 / Published: 4 December 2024

Abstract

In the corporate strategy arena, the concept of ecosystems has emerged as a transformative approach to promote competitive advantage, growth, and innovation. Corporate ecosystems enable companies to benefit from interconnections among diverse partners, products, and services to deliver enhanced value to customers. However, the process of ecosystem creation represents a significant challenge for CEOs, as they must analyze a wide number of alternative sectors, partners, business cases, and other critical elements. Particularly, as it is a strategic decision, it lies beyond the traditional approach of risk-return by incorporating other factors, e.g.: the feasibility, desirability and sustainability of each alternative. This paper investigates how computer-supported optimization algorithms can help to solve the complex problem faced by CEOs when making these factors to create a successful and sustainable ecosystem. The paper shows how a CEO can make informed strategic decisions by identifying the best projects to include in the ecosystem portfolio, balancing financial risk and return with technical feasibility, customer appeal, and technical considerations.
Keywords: strategic decision making; corporate ecosystems; computers in industry; optimization algorithms strategic decision making; corporate ecosystems; computers in industry; optimization algorithms

Share and Cite

MDPI and ACS Style

Rodriguez-Garcia, P.; Carracedo, P.; Lopez-Lopez, D.; Juan, A.A.; Martin, J.A. Computer-Supported Strategic Decision Making for Ecosystems Creation. Computers 2024, 13, 322. https://doi.org/10.3390/computers13120322

AMA Style

Rodriguez-Garcia P, Carracedo P, Lopez-Lopez D, Juan AA, Martin JA. Computer-Supported Strategic Decision Making for Ecosystems Creation. Computers. 2024; 13(12):322. https://doi.org/10.3390/computers13120322

Chicago/Turabian Style

Rodriguez-Garcia, Patricia, Patricia Carracedo, David Lopez-Lopez, Angel A. Juan, and Jon A. Martin. 2024. "Computer-Supported Strategic Decision Making for Ecosystems Creation" Computers 13, no. 12: 322. https://doi.org/10.3390/computers13120322

APA Style

Rodriguez-Garcia, P., Carracedo, P., Lopez-Lopez, D., Juan, A. A., & Martin, J. A. (2024). Computer-Supported Strategic Decision Making for Ecosystems Creation. Computers, 13(12), 322. https://doi.org/10.3390/computers13120322

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