The new approaches of risk and crisis management of organizations point to corporate responsibility and corporate sustainability. In the ‘Internet of Everything’ era, when the new media and social networks create the possibility to ruin in a few seconds the reputation of a company built in decades, it is important to afford the maximum attention to risk management and crisis communication. Long-term sustainability requires a transparent, trustful communication in due time. In our study, we propose a crisis management model that leads to sustainable corporate behaviour. We consider organizations as complex systems, and we use the holonic multiagent modelling concept to depict the emergent behaviour of these systems. This theoretical paper has as its main result a crisis communication model, based on the adaptability feature of holons. In our non-linear approach for unpredictable situations we merged some findings of sustainability theory, corporate social responsibility (CSR) management, crisis communication, the holonic manufacturing concept and the latest security standards in computer communication.
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