3.1. Economic Potential of the European Union, Mercosur, and Poland
Although Brazil, Argentina and Uruguay are among the countries with stronger economies in the Latin American region, poverty, and particularly rural poverty, is still widespread in all Mercosur countries, with the exception of Uruguay. According to some estimates, the incidence of rural poverty is particularly high in Brazil [
24], but, according to newest data the situation has been improved.
When incorporated into the analytical framework, World Bank data indicate that the average GDP per capita in Mercosur countries in 2024 represented only 27.1% of the corresponding level in the European Union and 46.7% of that in Poland (
Table 1). Among the Mercosur member states, the lowest GDP per capita in that year was recorded in Bolivia (9.3% of the EU-27 level in 2024), while the highest was observed in Uruguay (55.4% of the EU-27 level in 2024). It is noteworthy that in 2024, the GDP per capita in the EU-27 was 24.8% higher than in the years 2012–2014. The largest increase over this period was recorded in Poland (83.2%), Bolivia (41.4%), and Uruguay (35.5%). A decline of 17.2% occurred only in Brazil, whereas the average GDP per capita for the entire Mercosur group rose by 12.8% during this period. Based on the above analysis, it can be concluded that the average level of wealth and economic development in Mercosur countries remains lower than in both the European Union and Poland. At the same time, the growth rate of this indicator during the analysed period was significantly lower than that observed in Poland.
Presenting these indicators in a simplified tabular and graphical form facilitates a clear comparison of structural differences between Poland, the EU, and Mercosur countries, which is essential for interpreting subsequent trade and competitiveness results. It is noteworthy, and consistent with the theory of economic development, that the highest share of agriculture in the creation of gross domestic product (GDP) occurs in countries with lower levels of wealth, characterised by relatively low GDP per capita. Among the Mercosur countries, the agricultural sector had the greatest significance in Paraguay and Bolivia; however, even in the remaining member states, the share of agriculture in GDP was approximately twice as high as in Poland. On average, in 2024, the contribution of agriculture to GDP in the Mercosur group was more than five times higher than in the EU-27. This suggests that the economies of the Mercosur countries are characterised by a lower degree of diversification.
This structural feature also has implications for trade relations and competitiveness. Mercosur enjoys comparative advantages in the production and export of agricultural raw materials [
27], whereas the European Union’s strengths lie primarily in processed food products [
28]. Consequently, the trade between these two blocs can be expected to exhibit an asymmetric character.
However, according to The Economist Group [
29], which developed the Global Food Security Index (GFSI) assessing food security across 113 countries based on four key dimensions—affordability, availability, quality and safety, and sustainability and adaptation—the situation regarding food security and affordability in Mercosur countries has shown signs of improvement (
Table 2). This positive trend has been partly driven by the dynamic inflow of foreign direct investment (FDI) into and across Latin America (including Mercosur) over the past few decades. In parallel, many countries in the region have actively participated in regional trade agreements (RTAs) and bilateral investment treaties [
30].
On the other hand, in the Mercosur countries, the number of people unable to afford high-quality food remains relatively large. According to FAO data [
16], in the years 2021–2023, the share of individuals belonging to this group amounted to approximately 25% in Brazil and Paraguay, and as much as 36% in Uruguay. The situation was slightly better in Bolivia, where this indicator reached around 9%.
The observed economic development of the Mercosur member states, particularly in Uruguay, but also in Brazil and Argentina, constitutes a significant factor contributing to the growing demand for food products in these countries. A second factor is the increase in population size and the favourable age structure of the population, especially when compared with that of the European Union. Both of these aspects represent opportunities for expanding the involvement of Polish producers of fruits and vegetables, as well as enterprises offering fruit and vegetable preserves, in the markets of the Mercosur countries.
3.2. Fruit and Vegetables Production Potential of the European Union, Mercosur, and Poland
Over the past forty years, the EU-27’s share in global fruit and vegetable production has gradually declined. According to FAO data, the share of this group in global vegetable and fruit harvests fell from 16.4% and 21.4% in 1982–1984 to 4.6% and 5.7% in 2021–2023, respectively. During the same periods, the Mercosur countries’ share also decreased from 2.1% and 8.4% to 1.1% and 5.7%. Despite this long-term downward trend in the global context, the total production volumes in both the EU-27 and Mercosur have remained relatively stable. In this context, a comparative analysis of the production potential of Mercosur, the EU-27, and Poland was conducted to identify the most important fruit and vegetable species, ranked by production volume. In line with the New Trade Theory, it can be assumed that species of major production importance—thus benefiting from economies of scale—may stimulate trade between Poland and Mercosur countries, enabling Polish producers and exporters to access new, prospective markets. From the perspective of competitiveness, the coexistence of stable production volumes with declining global shares implies growing pressure on EU producers to shift away from volume-based competition towards strategies based on value added, processing, and compliance with sustainability requirements.
Total fruit production in the EU-27 increased from an average of 64.2 million tonnes in 2012–2014 to 64.9 million tonnes in 2021–2023, i.e., by about 1%. In Mercosur, the corresponding increase was from 51.4 to 52.3 million tonnes (almost 2%). Fruit production in the EU-27 during 2012–2014 was 25.1% higher than in Mercosur, while in 2021–2023 the difference narrowed slightly to 23.9% (
Table 3). During this period, Poland’s fruit output grew from 4.1 to 5.1 million tonnes. This relatively dynamic growth, combined with stagnant domestic consumption, translates into structural surplus pressures, making export competitiveness a key condition for maintaining economic viability under sustainability constraints. Despite the comparable production volumes between the two blocs, there are significant differences in species composition. In Mercosur, citrus fruits, including oranges, lemons, and limes, which dominate the production structure. Orange production showed no upward trend, remaining at around 19.0 million tonnes in both analysed subperiods. Other major fruits include bananas, grapes, pineapples, and tropical fruits. The expansion of Brazilian plantations, partly at the expense of rainforests, has contributed to this growth, with production also developing in Argentina and Paraguay. Among fruits cultivated in Mercosur that could potentially compete with Polish products are apples, plums, and strawberries. However, analysis indicates that apple production in Mercosur declined by nearly 25.0% between 2012–2014 and 2021–2023, while plum output dropped by 43.4%. The contraction of Mercosur production in key temperate-zone fruits reduces direct production-side competition and strengthens Poland’s relative competitive position, particularly in segments suitable for processed and long-distance trade. In contrast, strawberry production rose by 42.0%, though other berry crops remained of marginal importance.
Within the EU-27, grapes constitute the most important fruit species, with production remaining stable at around 24.0 million tonnes over the study period. Citrus production plays a smaller role than in Mercosur, though oranges remain the leading species within this group. The EU’s production structure there has also been growth in crops with higher thermal requirements, such as avocados and bananas. From among temperate climate zone fruits, total apple production in the EU-27 rose from 11.5 million tones in 2012–2014 to 12.3 million tones in 2021–2023—an increase of over 7%. Plum harvests increased by more than 10%, reaching 1.5 million tones, while pear production declined by about 19%, to 1.9 million tones. Unfavourable weather conditions and frequent climate anomalies in specialised production regions were key factors behind these declines, also contributing to reduced yields of peaches and nectarines. The EU-27 also shows significantly higher production levels of cherries and sour cherries compared to Mercosur. Moreover, the EU recorded a clear upward trend in berry production, particularly of highbush blueberries, whose output reached 193.0 thousand tones in 2021–2023, almost 3.5 times higher than in 2012–2014. Over the same period, raspberry production rose by 22.6% and strawberry production by 12.8%.
In Poland, fruit cultivation focuses on species with low thermal requirements, typical of temperate climates. Total harvests increased from 4.1 million tones in 2012–2014 (by a 24%) to 5.1 million tones in 2021–2023. Consequently, Poland’s share in EU fruit production grew from 6.4% to 7.9%. Apples dominate the country’s fruit structure, with production increasing from 3.1 to 4.1 million tones during the analysed period. According to estimates by IERiGŻ-PIB [
31], approximately 70% of Polish apple production is used for juice processing—both concentrated (CAJ) and not-from-concentrate (NFC)—a large portion of which is exported. A high share of processing enhances export resilience, limits post-harvest losses, and supports a sustainability-oriented competitiveness model focused on value creation rather than raw output expansion. Other fruit species with significant production potential include plums, sour cherries, and berries such as strawberries, raspberries, blackcurrants, and chokeberries. It is noteworthy that Poland’s plum production, averaging 125.9 thousand tones in 2021–2023, was 21.4% higher than in 2012–2014, while Mercosur’s plum output decreased by 43.4% to 94.7 thousand tones. Poland also maintains a clear production advantage in sour cherries, which, when exported as frozen products or juices, represent promising export commodities. Moreover, Poland is among the leading global producers of blackcurrants and chokeberries, and the high level of production concentration and market organisation in these sectors provides favourable conditions for exporters seeking to expand into emerging Mercosur markets.
The conducted analysis indicates that while both Mercosur and the European Union are developing fruit production, their species composition differs substantially, shaped by distinct climatic conditions. Mercosur focuses primarily on tropical and citrus fruits, whereas the EU and Poland specialise in temperate-zone crops. This structural differentiation creates potential opportunities for trade exchange between the regions. From a developmental perspective, Poland could expand its exports to Mercosur countries by offering high-quality, long-shelf-life fruits, such as apples, pears, and plums, as well as processed berry products, particularly frozen strawberries and raspberries. Given their nutritional value, sensory qualities, and health-promoting properties, these products could become an important complement to the fruit supply in South American markets.
Vegetable production in Mercosur countries increased from nearly 12.8 million tonnes on average in 2012–2014 to 13.5 million tonnes in 2021–2023, representing a rise of 5.6%. During the same period, vegetable harvests in the EU-27 declined from 58.5 million tonnes to 54.1 million tonnes, i.e., by 7.6%, although they remained four times higher than in Mercosur (
Table 4). In Poland, average vegetable production in 2021–2023 amounted to 4.8 million tonnes, which was 14.2% lower than in 2012–2014, while the share of Polish vegetable output in total EU production decreased from 9.6% to 8.9%. The decline in vegetable harvests across EU-27 countries has been significantly influenced by rising labour and production costs, as well as by structural adjustments in cultivation patterns responding to market needs shaped by demographic changes. Unfavourable demographic changes cause the drop in fruit and vegetables consumption in many European countries, including Poland. That raises the issue of efficient harvests management, and drive a lot attention to new market acquisition. In contrast, the growth of vegetable production in Mercosur countries results primarily from population increase and rising household incomes.
In the Mercosur member states, as well as in the EU-27 and in Poland, tomatoes constitute the dominant crop in the vegetable production structure. In 2021–2023, their share in total vegetable production exceeded 40% in Mercosur countries, while in the EU-27 and Poland it amounted to over 30% and 17%, respectively. It is worth noting that, on average, tomato harvests in Mercosur countries in 2021–2023 were about 5% higher than in 2012–2014, whereas in the EU-27 and Poland they increased by approximately 3%. The second most important vegetable in terms of cultivated area is onion; its harvests in Mercosur countries rose from nearly 2.4 million tonnes in 2012–2014 to 2.5 million tonnes in 2021–2023 (an increase of 5%), while in the EU-27 they grew by 17.8% to 6.6 million tonnes, and in Poland by only 3.3% to 634.8 thousand tonnes.
Other significant crops in the structure of Mercosur vegetable production during the analysed period included carrots, garlic, and cucurbits. In 2021–2023, carrots accounted for 3.2% of the total cultivated area, with harvests reaching 430.7 thousand tonnes compared to 332.0 thousand tonnes in 2012–2014. Over the same periods, garlic production increased from 252.7 thousand tonnes to 336.6 thousand tonnes, with its share rising to 2.5%, while cucurbit production decreased by 4.2% to 319.2 thousand tonnes. Despite this growth, the production volume of both carrots and cucurbits in Mercosur countries in 2021–2023 remained relatively low—approximately ten and eight times lower, respectively, than in the EU. At the same time, the production of other vegetable species commonly cultivated in the EU-27 remained marginal in Mercosur and did not play a significant role in the region’s horticultural structure.
The structure of vegetable production in the EU-27 is characterised by considerable species diversity and substantial market potential. Besides tomatoes and onions, carrots also represent an important share of production, with average harvests in 2021–2023 reaching nearly 4.7 million tonnes, or 8.5% of total EU vegetable output. Due to their wide use in processing—particularly in the production of vegetable juices and baby food—carrots can be considered a product with notable export potential [
32]. The production of brassica vegetables (especially white cabbage) is also relatively high in the EU-27; however, its importance showed a downward trend in the analysed period, mainly due to evolving dietary patterns among EU consumers. Among the vegetable crops with the highest production volumes in the EU-27, significant growth between 2012–2014 and 2021–2023 was observed for pumpkins (up 76.0%, to 2.6 million tonnes), peppers (up 37.7%, to nearly 3.1 million tonnes), and leafy vegetables (up 27.2%, to 3.5 million tonnes). In contrast, production declined for cucumbers and gherkins (by 2.2%), cauliflowers and broccoli (by 7.1%), and mushrooms and truffles (by 20.8%). Given the high level of varietal diversity and the consequently balanced production structure, it can be concluded that the EU has the capacity both to meet its internal market needs and to maintain a competitive export position vis-à-vis other regions, including Mercosur.
Despite the decline in total harvest volumes, Poland remains one of the leading vegetable producers in the EU-27. In addition to tomatoes and onions, cabbage and carrots also play an important role in the country’s crop structure. In 2021–2023, their harvests amounted to 693.4 thousand tonnes and 611.8 thousand tonnes, respectively, which was 39.5% and 23.5% less than in 2012–2014. Nevertheless, the production levels of these crops—particularly cabbage—remain higher in Poland than in all Mercosur countries combined. Poland also demonstrates relatively high production potential for cucumbers and peppers. These are thermophilic species predominantly cultivated under cover, with harvests primarily intended for the domestic market. Between 2012–2014 and 2021–2023, the production volume of cucurbits increased substantially—by nearly sevenfold—whereas a slight decline was recorded for cauliflower and broccoli. Notably, Poland is among the largest mushroom producers in the EU-27. Mushrooms, as a high-quality product, are successfully marketed on numerous foreign markets. Consequently, Polish producers and exporters have developed a well-organised and efficient supply chain, which could potentially be applied to South American markets.
The data indicate that vegetable cultivation in Mercosur countries focuses primarily on thermophilic species such as tomatoes, onions, garlic, and pumpkins. In contrast, the vegetable production structure in the EU-27 is considerably more diversified but, due to the widespread use of protected cultivation, is characterised by high capital intensity. Unlike in Mercosur, vegetable production in the EU commonly employs advanced technologies that are systematically introduced through successive Common Agricultural Policy (CAP) frameworks. A similar trend is observed in Poland, where the share of technologically demanding vegetables—such as peppers, lettuce, and mushrooms—is gradually increasing, accompanied by a decline in the production of traditional species, particularly brassicas. The observed shift towards technologically demanding and capital-intensive vegetable production strengthens competitiveness through quality differentiation and efficiency gains, while simultaneously aligning production structures with environmental and resource-use objectives.
In the context of intensifying trade relations, Poland’s export offer to Mercosur countries could rely on vegetables distinguished by high quality and relatively long post-harvest shelf life, such as carrots and cabbage. However, processed products—especially frozen vegetables, canned goods, pickles, and homogenised vegetable preparations—would likely play a key role. The relatively low supply of certain vegetable species in Mercosur countries, combined with rising income levels and shifting consumer preferences toward healthier diets, may generate increasing import demand for these products. Consequently, the observed production structure may provide a favourable starting point for European export expansion, particularly regarding vegetable species with limited availability in the Mercosur region. In the longer term, trade cooperation in this area could contribute both to the diversification of EU exports and to enhancing the availability of a wider range of vegetable products on South American markets.
The conducted analysis indicates that the structure of Poland’s export offer in agri-food products, including fruits, vegetables, and their processed forms, is relatively poorly aligned with the import demand structure of Mercosur countries. It should be noted that trade complementarity and intra-industry trade capture conceptually different dimensions of bilateral trade relations. Trade complementarity reflects the degree to which the export structure of one partner matches the import demand structure of the other, whereas the intra-industry trade index measures the simultaneous exchange of similar product groups. Consequently, low complementarity does not preclude relatively high intra-industry trade. Due to the negligible supply of these products from Poland to the markets of Paraguay and Bolivia during the analysed period, it was not possible to determine the value of the matching index for these countries. These results imply that the EU–Mercosur Agreement is unlikely to generate broad-based export expansion for Poland, but may instead produce selective trade effects concentrated in product niches where export supply and import demand structures are more closely aligned. Between 2012 and 2024, the value of the index ranged from 0.21 to 0.36 for Argentina, from 0.34 to 0.59 for Brazil, and from 0.44 to 0.62 for Uruguay, reaching its highest levels in 2017–2018 and, in the case of Uruguay, also in 2023 (
Table 5). These fluctuations may have resulted from changes in the overall economic situation as well as from political and administrative decisions affecting Polish exports. The Russian embargo imposed in 2014 may also have played a role, as it forced Polish exporters to acquire new sales markets. From a competitiveness perspective, the moderate values of the matching index indicate that export potential is selective rather than broad-based, suggesting that gains from the EU–Mercosur Agreement are most likely to arise in well-aligned niches, particularly processed products that also exhibit lower environmental intensity.
3.3. Trade in Fruits, Vegetables, and Their Processed Products Between Mercosur Countries and Poland
The values of the Grubel–Lloyd index calculated for Poland’s trade with Mercosur countries in temperate-zone fruits, vegetables, and their processed products indicate generally low levels of intra-industry integration, although notable differences emerge across individual partners. In the case of Argentina, a gradual increase in structural similarity can be observed—from near-zero values at the beginning of the period to 0.59 in 2023 (
Table 6). This pattern suggests that, in certain years, the export and import structure of horticultural products has become more aligned, although the decline to 0.35 in 2024 confirms the instability of this trend. Bolivia remains a marginal trading partner in this product group, which is reflected in consistently zero index values. For Brazil, a major exporter of agricultural commodities, the index fluctuates at low levels (0.04–0.11), indicating that trade is dominated by inter-industry rather than intra-industry exchange. Paraguay shows only occasional increases in the index (e.g., 0.24 in 2022), while in most years the intra-industry component of trade is negligible, demonstrating strong asymmetry in bilateral flows. In contrast, Uruguay stands out with persistently high index values (0.69–0.98 in numerous years), suggesting the most balanced trade structure with Poland, as both sides participate in exporting and importing similar categories of horticultural products. This pattern reflects a narrow but specialised structure of bilateral trade, where limited overall structural complementarity coexists with higher intra-industry exchange within selected product groups. From the perspective of the EU–Mercosur Agreement, the predominance of inter-industry trade one can conclude that liberalisation is more likely to reinforce a vertical division of labour rather than intensify direct competitive pressures between Polish and Mercosur producers.
When aggregated for Mercosur as a whole, the index remains low, though a slight upward trend is visible—from approximately 0.06–0.07 in the early years to 0.13 in 2024. These results indicate that Poland’s trade with Mercosur in temperate-zone fruits, vegetables, and processed products continues to be predominantly inter-industry in nature, characteristic of exchanges between economies with differing agricultural specialisations. At the same time, the rising values observed for Argentina and the consistently high levels for Uruguay may point to a gradual expansion of mutual complementarity and the emergence of product niches in which trade structures are becoming more symmetrical.
According to the trade data, the total import volume of fresh vegetables and fruits (excluding nuts, bananas, and citrus fruits) and their processed products to Mercosur countries in the years 2012–2024 amounted to approximately 2 million tonnes, of which 75–80% of the supply volume was directed to Brazil (
Table 7). It should be emphasised that Mercosur has not, thus far, constituted a significant export destination for this group of products originating from the European Union.
Frozen vegetable preparations hold the largest share in the imports of vegetables, fruits, and their processed products into Mercosur countries, although their import volume in 2024 was 12.8% lower than the average recorded in 2021–2023. Conversely, a notable increase in import volumes was observed for fresh products, particularly onions, apples, and pears. Onion imports in 2024 reached 331.9 thousand tonnes, representing a 78.1% increase compared with 2021–2023. During the same period, imports of apples and pears rose by 77.4% and 20.3%, respectively. The growing demand for these three products may serve as a positive signal for Poland in terms of its potential to strengthen engagement in Mercosur markets. In 2024, the import of garlic and tomatoes to Mercosur also exceeded the average level observed in 2021–2023; however, Poland’s production potential in these commodities remains insufficient to support export expansion beyond the EU market. Over the analytical period 2012–2024, a slight upward trend was recorded in the imports of frozen and dried vegetables as well as fresh plums, while imports of dried leguminous crops and vegetables preserved or processed showed a gradual decline.
In the context of trade liberalisation between the European Union and Mercosur countries, the observed changes in import structure may create favourable conditions for expanding export opportunities for EU producers, including those from Poland. The gradual removal of non-tariff barriers and the simplification of phytosanitary procedures could enhance the competitiveness of European fruits, vegetables, and their processed products in South American markets. In particular, for high-quality products with a diversified assortment, Poland could strengthen its export presence by leveraging the growing demand among Mercosur consumers for EU-origin products, which are perceived as safe and compliant with high food production standards.
According to UN Comtrade trade data, the import of fresh produce from Mercosur countries to Poland has so far remained marginal, fluctuating between 0.1 and 1.6 thousand tonnes during the period 2012–2024. In the same period, imports of vegetable products to Poland ranged from 0.5 to 5.9 thousand tonnes, with canned vegetables—particularly canned corn—playing the most significant role. The total import of fresh fruit to Poland originating directly from Mercosur increased from 34.1 thousand tonnes in 2012–2014 to 37.9 thousand tonnes in 2015–2017 and 35.6 thousand tonnes in 2021–2023. In 2024, total deliveries of fresh fruit declined to 30 thousand tonnes. The largest share within this product group consisted of citrus fruits, particularly lemons, oranges, and clementines, as well as bananas and pineapples. Based on the available data, it can be concluded that during the analysed period, imports of temperate-zone fruits to Poland did not exceed 0.5 thousand tonnes. Meanwhile, imports of processed fruit products primarily comprised orange juice concentrate. Total deliveries of this product to Poland amounted to 40.3 thousand tonnes in 2024, compared to 60.9 thousand tonnes in 2021–2023 and 44.8 thousand tonnes in 2012–2014. Thus, the available data indicate that imports of fruit, vegetables, and their processed products from Mercosur to Poland are primarily intended to supplement and expand the domestic market supply of these products, rather than posing direct competition to Polish producers.
The conducted analysis reveals that during 2012–2024, Poland’s exports of fruit, vegetables, and their processed products to Mercosur underwent notable changes in their assortment structure. The examined period shows a clear differentiation in export dynamics among individual product groups. This may stem from evolving demand patterns in target markets, as well as from adaptation strategies undertaken by Polish agri-food processing enterprises to meet competitive conditions in South American markets. Between 2012 and 2017, exports of most product groups increased, particularly in the category of frozen products. After 2020, however, the export dynamics of certain products—especially frozen canned vegetables and processed fruit—began to slow down (
Table 8). In 2024, exports of these products amounted to 131 tonnes and 88 tonnes, respectively, representing decreases of over 92% and 66% compared to the 2021–2023 average. During the same periods, a collapse in exports was observed in the case of temporarily preserved vegetables, canned champignons, and dry vegetables. In 2024, the structure of Polish exports was dominated by frozen vegetables and fruit, which are characterised by high added value, long shelf life, and relatively low risk of quality deterioration during intercontinental transport. The largest increase in export volume during the analysed period was recorded for frozen vegetables—from an average of 104.9 tonnes in 2012–2014 to over 1.1 thousand tonnes in 2024. Within this group, other vegetables, primarily mushrooms, accounted for a significant share. The second group of products with growing export significance consisted of frozen fruits, particularly raspberries and blackcurrants. Frozen strawberries, on the other hand, played a lesser role, as their production in Poland has become less competitive compared to that of countries competing in this market. The observed trends may be influenced by rising transport costs, the limited durability of certain processed products, and price competition from South American producers [
33]. These cost and logistics constraints also translate into higher transport-related emissions, indicating that the environmental footprint of expanded EU–Mercosur trade will depend not only on trade volumes, but also on the composition of exports and the efficiency of cold-chain logistics. Additionally, according to the FAO report [
34], a global increase in demand for frozen and semi-processed products has been observed, as these better align with the needs of the food industry and the HoReCa sector in developing countries.
The PPML gravity model results indicate that the value of Poland’s horticultural exports to Mercosur countries is strongly related to the level of economic development and the socio-economic structure of the partner economies. The coefficient on the logarithm of the importer’s GDP per capita (log(gdp_pc)) is positive, very large (around 1.95), and statistically significant, implying that a 1% increase in GDP per capita in a Mercosur country is associated, on average, with approximately a 1.95% increase in Polish horticultural exports (
Table 9). This points to a more-than-proportional response of import demand to rising income levels and suggests that Polish exports are concentrated in relatively wealthier markets. Notably, similar conclusions have also been reached by other scholars investigating this issue [
35]. The positive and significant coefficient on the rural population share in the importing country (rural_pop_share) indicates that a higher share of rural population is associated with higher imports from Poland: an increase of one percentage point in this variable is linked, on average, to almost a 1% increase in export value. This may reflect the greater importance of horticultural products in the food consumption basket of rural populations and the presence of distribution channels connected to local processing. By contrast, the negative and statistically significant coefficient on the agricultural share in GDP (agri_gdp_share) suggests that the stronger the role of agriculture in the partner country’s economy, the lower its propensity to import horticultural products from Poland: a one-percentage-point increase in this share reduces exports by roughly 0.21% on average. This result indicates that countries with a more developed agricultural sector tend to meet domestic demand from their own production, thereby limiting the scope for Polish exports. The inclusion of country and year fixed effects implies that variables characterising Poland (GDP per capita, rural population share, agricultural share in GDP) as well as geographical distance are absorbed by the fixed effects and therefore not identified in the model, which is consistent with standard PPML-based gravity specifications. This indicates that the potential benefits of the EU–Mercosur Agreement for Polish horticultural exports will be uneven across member countries, favouring wealthier and more structurally compatible markets rather than the bloc as a whole. From an environmental standpoint, this suggests that trade expansion is more likely to concentrate in markets capable of absorbing higher-standard, sustainability-compliant products, rather than triggering widespread displacement of local production.
Model diagnostics confirm the adequacy of the PPML specification. The estimation converged without numerical issues, and the signs and magnitudes of coefficients are consistent with theoretical expectations. Robust (sandwich) standard errors were applied to account for potential heteroskedasticity. In addition, alternative specifications excluding individual explanatory variables did not materially affect the direction or statistical significance of the main coefficients, indicating the stability of the results. The PPML estimation provides important insights into the determinants of Poland’s horticultural exports to Mercosur countries; however, the results must be interpreted with caution due to the limited number of observations (34), which constrains the statistical power of the model and reduces the generalisability of the findings. The strong positive elasticity of exports with respect to partner-country income suggests that horticultural imports from Poland behave as normal goods, with demand rising as consumer purchasing power increases. The negative coefficient associated with the agricultural share of GDP reflects the structural substitution effect: countries with a larger agricultural base tend to satisfy domestic demand through local production, thereby reducing their reliance on processed horticultural imports. At the same time, the removal of several variables due to collinearity indicates that macroeconomic characteristics of Poland and Mercosur countries evolve in highly correlated ways, which limits the model’s ability to disentangle their separate effects.
Potential endogeneity concerns should also be acknowledged. First, reverse causality may arise if increased trade flows contribute to economic growth in partner countries, thereby influencing variables such as GDP per capita used as regressors. Second, omitted variable bias may occur if institutional quality, logistics performance, or non-tariff measures—factors not included in the model—affect both trade volumes and the explanatory variables. Third, simultaneity between regulations and trade flows may distort estimates if environmental or phytosanitary regulations are tightened in response to increasing imports. Although the inclusion of partner and year fixed effects mitigates some of these concerns by capturing unobserved heterogeneity and time-specific shocks, it does not fully eliminate endogeneity risks. Future research incorporating instrumental variables or panel data extensions with larger sample sizes would provide more robust evidence.
The structure of Poland’s exports of fruit and vegetables to Mercosur countries evolved—already prior to the entry into force of the free trade agreement—toward products with higher added value. This shift appears beneficial in the context of ensuring the sustainable development of the Polish food industry. At the same time, it confirms the sector’s capacity to adapt to changing market preferences and growing international competition. In the context of sustainable development, it is worth noting that an increasing share of frozen products in exports may contribute to reducing food losses within the supply chain and to more efficient use of agricultural raw materials. The freezing process preserves nutritional value while extending product durability, which aligns with the objectives of the European Green Deal and the principles of the circular economy. Moreover, enhanced transport and processing efficiency, as well as the adoption of modern refrigeration technologies with lower energy consumption, may support the reduction in the carbon footprint of agri-food exports from Poland to Mercosur countries. From a sustainability perspective, the growing share of frozen and semi-processed products implies lower food losses, more efficient use of raw materials, and more predictable logistics, partially offsetting the environmental burden associated with long-distance transport.
The SWOT analysis indicates that the potential benefits of the EU–Mercosur Agreement include export diversification, as well as improvements in competitiveness and opportunities for the development of sustainable production technologies (
Table 10). At the same time, risks associated with cost pressures, differences in environmental standards, and increased transport-related emissions may limit long-term alignment with the European Union’s climate neutrality objectives. The potential absorptive capacity of the developing Mercosur market represents an opportunity for Polish producers and exporters; however, due to the still relatively low income levels of the South American population, achieving the intended goals related to expansion into these markets may prove challenging.
Taken together, the empirical findings indicate that the EU–Mercosur Agreement should be assessed not as a uniform liberalisation shock, but as a conditional instrument whose trade effects depend on structural complementarity, income levels, and the capacity to supply value-added products consistent with sustainability objectives. Overall, the environmental implications of the Agreement will be shaped less by aggregate trade growth and more by product composition, regulatory alignment, and the balance between processed and raw-product flows.