Next Article in Journal
Spatial Pattern Simulation of Land Use Based on FLUS Model under Ecological Protection: A Case Study of Hengyang City
Previous Article in Journal
Used Tires as Fuel in Clinker Production: Economic and Environmental Implications
Article

Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

1
Department of Marketing and Market Research, University of Valencia, 46022 Valencia, Spain
2
MarCon, 21000 Split, Croatia
*
Author to whom correspondence should be addressed.
Academic Editor: Tomás F. Espino-Rodríguez
Sustainability 2021, 13(18), 10456; https://doi.org/10.3390/su131810456
Received: 12 July 2021 / Revised: 3 September 2021 / Accepted: 15 September 2021 / Published: 20 September 2021
(This article belongs to the Special Issue Bridging Sustainability and Marketing in Tourism)
This study performs content analysis of consumer empirical research dealing with sustainability issues in hospitality marketing literature during the outbreak of COVID-19. Papers published in the Social Sciences Citation Index (SSCI) ranked hospitality journals from January 2020 up to and including May 2021 are reviewed. The total of 46 papers met the search criteria and were subject to content analysis. The reviewed papers are classified based on research topics, variables, and themes; method and study design; data analysis; sample; industry; and location. Consumer perceptions are the dominant research theme, followed by technology innovation, communication and media, consumer emotions and psychological conditions, and other themes. Quantitative research is the main method with online surveys mostly used for study design. Analysis of moderation/mediation is the most frequently employed analytical method, whereas the majority of investigated samples have more than 300 cases. The restaurant industry received the highest attention, followed by hotel and other lodging industries, while the USA and Greater China are the most investigated geographical areas. Research findings are discussed according to the identified research themes and specific directions for future research are provided. View Full-Text
Keywords: sustainability; marketing; hospitality; consumers; empirical research; COVID-19; content analysis sustainability; marketing; hospitality; consumers; empirical research; COVID-19; content analysis
MDPI and ACS Style

Šerić, M.; Šerić, M. Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research. Sustainability 2021, 13, 10456. https://doi.org/10.3390/su131810456

AMA Style

Šerić M, Šerić M. Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research. Sustainability. 2021; 13(18):10456. https://doi.org/10.3390/su131810456

Chicago/Turabian Style

Šerić, Maja, and Mario Šerić. 2021. "Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research" Sustainability 13, no. 18: 10456. https://doi.org/10.3390/su131810456

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop