Bridging Sustainability and Marketing in Tourism
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (30 June 2022) | Viewed by 6879
Special Issue Editor
Special Issue Information
Dear Colleagues,
This Special Issue intends to reconcile and integrate sustainability values with business marketing practices in the field of tourism economics. Tourism marketing plays a significant role in economic development and growth of a tourism destination. Traditionally associated with hedonic and even luxury consumption, tourism marketing is now facing an exponential growth of sustainable values and embracement of sustainable practices by tourism stakeholders. This implies significant changes in policies and business practices of a number of different tourism players, including government departments and ministries, destination marketing organizations, regional and local authorities, airline companies, travel agencies, hotel firms, restaurants, etc., in addition to a more pro-sustainable behavior of visitors and citizens themselves. In this new sustainable tourism environment, one of the greatest challenges is to comprehend how marketing can actually encourage sustainable development of tourism destinations and trigger changes in actions and behaviors of tourism actors. Subsequently, several research possibilities require further attention, such as understanding tourism market and tourist sustainable behavior, examining sustainable tourism motivations, expectations and choices, adoption of sustainable culture within tourism firms, development of sustainable tourism-related products and brands, and implementation of innovative communication initiatives to promote sustainable actions and beliefs, among others. This Special Issue seeks novel and original contributions that will address these research calls. The submitted articles can be conceptual, empirical or case studies, and research methodologies may be quantitative, qualitative or mixed methods. The selected papers will be handled by the guest editor and subject to a rigorous peer review process.
Prof. Maja Šerić
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable tourism
- sustainable hospitality
- sustainable marketing
- sustainable brands
- sustainability and marketing communications
- sustainable tourism organizations
- sustainable tourist behavior
