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Article

A Sustainable Management Model for Cultural Creative Tourism Ecosystems

1
Department of Economics and Business Management, University of Alcalá, 28802 Alcalá de Henares, Spain
2
School of Business and Economics, Universidad del Desarrollo, Santiago 7610658, Chile
3
School of Business, Torcuato Di Tella, Buenos Aires C1428BCW, Argentina
*
Authors to whom correspondence should be addressed.
Sustainability 2020, 12(22), 9554; https://doi.org/10.3390/su12229554
Received: 24 October 2020 / Revised: 12 November 2020 / Accepted: 14 November 2020 / Published: 17 November 2020
(This article belongs to the Special Issue Cultural and Creative Tourism Developments: Past, Present and Future)
This article proposes a novel management model for cultural, creative, and historic tourism cities. The creation of the model is based on previous literature and in the study of Barrio de las Letras, in Madrid, to identify the key components to successfully develop creative tourism ecosystems. The model integrates the literature on city center management and, unlike previous studies, incorporates missing elements, such as the role of small businesses associations and collaboration networks among diverse stakeholders to develop a cultural–historic tourism ecosystem. This model represents a proposal that supports the coexistence of the private and public sector and sustainable governance models that integrate the inhabitants of city centers with the economic activity generated by urban tourism. The model was developed by an analysis of secondary sources, interviews with key informants, and questionnaires of entrepreneurs located in a recently invigorated cultural and historic neighborhood. The contribution of knowledge offered by this paper is the proposition of a management model that can aid town centers to create competitive cultural/creative/historic tourism ecosystems while still preserving the sustainability of their social/commercial fabric. Therefore, the collaboration of cultural organizations, hospitality industry and retail can promote cultural, creative, and sustainable management model of historic urban centers. View Full-Text
Keywords: historic city centers; cultural and creative tourism; urban tourism; sustainable governance; social networks; Barrio de las Letras historic city centers; cultural and creative tourism; urban tourism; sustainable governance; social networks; Barrio de las Letras
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MDPI and ACS Style

Henche, B.G.; Salvaj, E.; Cuesta-Valiño, P. A Sustainable Management Model for Cultural Creative Tourism Ecosystems. Sustainability 2020, 12, 9554. https://doi.org/10.3390/su12229554

AMA Style

Henche BG, Salvaj E, Cuesta-Valiño P. A Sustainable Management Model for Cultural Creative Tourism Ecosystems. Sustainability. 2020; 12(22):9554. https://doi.org/10.3390/su12229554

Chicago/Turabian Style

Henche, Blanca G., Erica Salvaj, and Pedro Cuesta-Valiño. 2020. "A Sustainable Management Model for Cultural Creative Tourism Ecosystems" Sustainability 12, no. 22: 9554. https://doi.org/10.3390/su12229554

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