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Open AccessArticle

Channel Selection and Pricing Decisions Considering Three Charging Modes of Production Capacity Sharing Platform: A Sustainable Operations Perspective

1
College of Management and Economics, Tianjin University, Tianjin 300072, China
2
School of Business Planning, Chongqing Technology and Business University, Chongqing 400067, China
*
Authors to whom correspondence should be addressed.
Sustainability 2019, 11(21), 5913; https://doi.org/10.3390/su11215913
Received: 24 September 2019 / Revised: 17 October 2019 / Accepted: 21 October 2019 / Published: 24 October 2019
(This article belongs to the Section Economic and Business Aspects of Sustainability)
In the context of sharing economy, a manufacturer can source from two alternative channels: sharing and traditional, when facing production capacity constraints and sustainably conscious consumers. The aim of the paper is to analyze channel selection and pricing strategies of the manufacturer for achieving sustainable operations, to investigate the operations of the platform regarding charging modes, access requirements, and commission rates in different stages of development, and to discuss the interaction among all stakeholders for sustainability in the whole system. The game-theoretic approach is adopted. The results provide references for decisions of the manufacturer and surplus production capacity supplier to join in the sharing, as well as corresponding optimal pricing strategies, which guides platforms to keep a balance between profitability and attracting participants by relatively low access requirements and commission rates. Moreover, developing platforms prefer to charge suppliers and set low access requirements while relatively developed platforms tend to charge bilateral sides or manufacturers and set high access requirements. Charging the manufacturer encourages the bilateral participation of the platform most. In addition, as charging mode changes, the trend of changes in consumer surplus and social welfare is the same as that in the market share of products from the sharing channel. View Full-Text
Keywords: production capacity sharing; channel selection; pricing; charging mode; game theory; sustainable operations perspective production capacity sharing; channel selection; pricing; charging mode; game theory; sustainable operations perspective
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Zhao, D.; Xue, Y.; Cao, C.; Han, H. Channel Selection and Pricing Decisions Considering Three Charging Modes of Production Capacity Sharing Platform: A Sustainable Operations Perspective. Sustainability 2019, 11, 5913.

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