Next Article in Journal
Land Use Change Trends and Their Driving Forces in the Kilombero Valley Floodplain, Southeastern Tanzania
Next Article in Special Issue
Does Corporate Social Responsibility Affect the Financial Performance of the Manufacturing Sector? Evidence from an Emerging Economy
Previous Article in Journal
Performance Analysis of a Polling-Based Access Control Combining with the Sleeping Schema in V2I VANETs for Smart Cities
Previous Article in Special Issue
Corporate Political Ties and Firm Value: Comparative Analysis in the Korean Market
Article Menu
Issue 2 (January-2) cover image

Export Article

Open AccessArticle

Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic

1
Department of Management, Faculty of Business and Economics, Mendel University in Brno, 613 00 Brno, Czech Republic
2
Department of Informatics, Faculty of Business and Economics, Mendel University in Brno, 631 00 Brno, Czech Republic
3
Department of Economics and Management, Sting Academy, 637 00 Brno, Czech Republic
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(2), 504; https://doi.org/10.3390/su11020504
Received: 8 December 2018 / Revised: 9 January 2019 / Accepted: 14 January 2019 / Published: 18 January 2019
(This article belongs to the Special Issue CSR and Business Ethics for Sustainable Development)
  |  
PDF [746 KB, uploaded 18 January 2019]
  |     |  

Abstract

We live in a new era with contradictory views on society, industries, and the whole world. Raising consumerism is compensated by raising the responsibility of the new generation, the so-called Millennials. The paper deals with the awareness of Millennials of corporate social responsibility (CSR), and their attitude to sustainable and responsible investment (SRI). The research is focused specifically on students of economically oriented higher education institutions (HEI), studying in the Czech Republic. For the purpose of general awareness of the term CSR, a sample of 1073 HEI students from different institutions was analyzed and evaluated. For the evaluation of their attitude to SRI, 213 respondents from Mendel University in Brno were interviewed. The research brought surprising results—bachelor’s degree students have a better awareness of the term than master’s degree students. This surprising fact can be explained by the fact that CSR courses have been incorporated into studies in recent years. Another important finding from the second research is that 57% of respondents are willing to sacrifice part of their return in the case of an investment in socially responsible instruments. This fact can be used for the design of an investment strategy offered by investment institutions. View Full-Text
Keywords: corporate social responsibility; Millennials; sustainable and responsible investment; students corporate social responsibility; Millennials; sustainable and responsible investment; students
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Formánková, S.; Trenz, O.; Faldík, O.; Kolomazník, J.; Sládková, J. Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic. Sustainability 2019, 11, 504.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top