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World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Previous articles were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on mdpi.com as a courtesy and upon agreement with AVERE.
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Article

Lessons Learned from the Danish EV Living Lab

by
Mai Louise Agerskov
* and
Jens Christian Lodberg Høj
Insero E-Mobility, Chr. M. Østergaards vej 4a, DK-8700 Horsens
*
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2013, 6(4), 969-975; https://doi.org/10.3390/wevj6040969
Published: 27 December 2013

Abstract

The success of EVs in the marketplace will highly depend on the end-user acceptance. Insero E-Mobility has examined the user acceptance of EVs through a living lab study, where 80 Danish families used EVs for a period of 8-10 weeks as their only car. The study included a general test and identification of problems faced during usage as well as positive features of the EVs. Fleet potentials were additionally investigated with two trials in departments in Danish municipalities for 14 days. The living lab approach was used to reveal actual and latent needs as well as to facilitate innovation processes with the purpose of rendering input for product and business model development that will increase chance of end-user acceptance of EVs in the future. Long term public user trials has also in the case of the Danish EV Living Lab proven to provide comprehensive and rich amount of information on end customer needs and perceptions that can be used to define value across a range of attributes considered in vehicle purchasing decisions. Key conclusions are that 90% of families found that an EV could fulfil their demands but that range is an important issue even though it is mostly a psychological barrier. For fleets the EVs make sense to an extent depending on the predictability of driving behaviour and available infrastructure.
Keywords: Living Lab; anthropological study approach; electric vehicles Living Lab; anthropological study approach; electric vehicles

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MDPI and ACS Style

Agerskov, M.L.; Høj, J.C.L. Lessons Learned from the Danish EV Living Lab. World Electr. Veh. J. 2013, 6, 969-975. https://doi.org/10.3390/wevj6040969

AMA Style

Agerskov ML, Høj JCL. Lessons Learned from the Danish EV Living Lab. World Electric Vehicle Journal. 2013; 6(4):969-975. https://doi.org/10.3390/wevj6040969

Chicago/Turabian Style

Agerskov, Mai Louise, and Jens Christian Lodberg Høj. 2013. "Lessons Learned from the Danish EV Living Lab" World Electric Vehicle Journal 6, no. 4: 969-975. https://doi.org/10.3390/wevj6040969

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