Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology
Romberg, A.R.; Bennett, M.; Tulsiani, S.; Simard, B.; Kreslake, J.M.; Favatas, D.; Vallone, D.M.; Hair, E.C. Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology. Int. J. Environ. Res. Public Health 2020, 17, 2185. https://doi.org/10.3390/ijerph17072185
Romberg AR, Bennett M, Tulsiani S, Simard B, Kreslake JM, Favatas D, Vallone DM, Hair EC. Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology. International Journal of Environmental Research and Public Health. 2020; 17(7):2185. https://doi.org/10.3390/ijerph17072185
Chicago/Turabian StyleRomberg, Alexa R., Morgane Bennett, Shreya Tulsiani, Bethany Simard, Jennifer M. Kreslake, Dionisios Favatas, Donna M. Vallone, and Elizabeth C. Hair. 2020. "Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology" International Journal of Environmental Research and Public Health 17, no. 7: 2185. https://doi.org/10.3390/ijerph17072185