Next Article in Journal
Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
Previous Article in Journal
Securing Uniqueness of Rights e-Documents: A Deontic Process Perspective
 
 
Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
JTAER
Volume 7
Issue 3
10.4067/S0718-18762012000300004
jtaer-logo
Submit to this Journal Review for this Journal Propose a Special Issue
► Article Menu

Article Menu

share Share announcement Help format_quote Cite question_answer Discuss in SciProfiles thumb_up
...
Endorse textsms
...
Comment
Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
first_page
settings
Order Article Reprints
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites

by
Rami Muhtaseb
1,
Kleanthi Lakiotaki
2 and
Nikolaos Matsatsinis
2
1
Mediterranean Agronomic Institute of Chania, Crete, Greece
2
Technical University of Crete, Dept. of Production and Management Engineering, Chania, Crete, Greece
J. Theor. Appl. Electron. Commer. Res. 2012, 7(3), 28-48; https://doi.org/10.4067/S0718-18762012000300004
Submission received: 13 January 2012 / Accepted: 10 July 2012 / Published: 1 December 2012
Versions Notes

Abstract

A user-centered approach in the development lifecycle of e- commerce websites is nowadays a crucial factor in the success of any on-line business. The purpose of this paper is twofold: a) to identify the factors that affect e-commerce website usability and b) to analyze the role of those factors in increasing the effectiveness of ecommerce web sites. Furthermore, it presents the application of a Multicriteria Satisfaction Analysis (MUSA) method to rank usability attributes in websites based on their competitiveness importance. A case study in eight e-tourism web-sites is presented as a demonstration of this work, the outcome of which will help usability specialists and e-commerce website developers to determine specific usability attributes that are more crucial to the overall usability and user satisfaction of a website. The results of the proposed approach suggest that for each e-commerce website certain usability attributes are likely to be more crucial to the success of the ecommerce website than others. Therefore, identifying the relevant usability attributes in advance through customers’ feedback can be a great advantage to website developers if they want to have an edge over other competitors.
Keywords: Web usability; E-commerce; E-tourism; Multicriteria analysis; Customer satisfaction analysis Web usability; E-commerce; E-tourism; Multicriteria analysis; Customer satisfaction analysis

Share and Cite

MDPI and ACS Style

Muhtaseb, R.; Lakiotaki, K.; Matsatsinis, N. Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites. J. Theor. Appl. Electron. Commer. Res. 2012, 7, 28-48. https://doi.org/10.4067/S0718-18762012000300004

AMA Style

Muhtaseb R, Lakiotaki K, Matsatsinis N. Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites. Journal of Theoretical and Applied Electronic Commerce Research. 2012; 7(3):28-48. https://doi.org/10.4067/S0718-18762012000300004

Chicago/Turabian Style

Muhtaseb, Rami, Kleanthi Lakiotaki, and Nikolaos Matsatsinis. 2012. "Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites" Journal of Theoretical and Applied Electronic Commerce Research 7, no. 3: 28-48. https://doi.org/10.4067/S0718-18762012000300004

APA Style

Muhtaseb, R., Lakiotaki, K., & Matsatsinis, N. (2012). Applying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites. Journal of Theoretical and Applied Electronic Commerce Research, 7(3), 28-48. https://doi.org/10.4067/S0718-18762012000300004

Article Metrics

Back to TopTop