Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents
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Zhang, X.; Wang, T. Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 101-115. https://doi.org/10.4067/S0718-18762021000200107
Zhang X, Wang T. Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(2):101-115. https://doi.org/10.4067/S0718-18762021000200107
Chicago/Turabian StyleZhang, Xinxiang, and Taiyue Wang. 2021. "Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 2: 101-115. https://doi.org/10.4067/S0718-18762021000200107
APA StyleZhang, X., & Wang, T. (2021). Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents. Journal of Theoretical and Applied Electronic Commerce Research, 16(2), 101-115. https://doi.org/10.4067/S0718-18762021000200107