Next Article in Journal
Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents
Previous Article in Journal
Understanding the Determinants and Specifics of Pre-Commercial Procurement
Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Articles in this Issue were published by another publisher in Open Access under a CC-BY 3.0 licence. Articles are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.

This is an early access version, the complete PDF, HTML, and XML versions will be available soon.

Open AccessArticle

Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market

1
Universiti Teknologi Brunei, School of Business, Bandar Seri Begawan, Brunei
2
Multimedia University, Faculty of Management, Cyberjaya, Malaysia
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(2), 63-79; https://doi.org/10.4067/S0718-18762021000200105 (registering DOI)
Received: 3 December 2019 / Revised: 3 April 2020 / Accepted: 4 May 2020 / Published: 28 October 2020
This study investigates the various motivations to equity crowdfunding in Malaysia. A total of 169 responses from survey questionnaires are used to test the relationships using Structural Equation Modelling-Partial Least Squares. Investigation into the influence of both intrinsic and extrinsic motivators on the willingness to support equity crowdfunding shows that the financial motive is insignificant in influencing the decision. Among the intrinsic motivators, aesthetic value, emotional value, novelty and trust are highly significant and the desire to be part of a community is the only intrinsic motivator that is insignificant. The willingness to support has a positive influence on the likelihood to invest in equity crowdfunding.
Keywords: equity crowdfunding; cognitive values; affective values; SEM-PLS, Malaysia equity crowdfunding; cognitive values; affective values; SEM-PLS, Malaysia
MDPI and ACS Style

Wasiuzzaman, S.; Lee, C.L.; Boon, O.H.; Chelvam, H.P. Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 63-79.

Show more citation formats Show less citations formats

Article Access Map by Country/Region

1
Back to TopTop