Search Results (184)

Kauri dieback, caused by Phytophthora agathidicida Weir, Beever, Pennycook & Bellgard, poses a major threat to the ecological and cultural significance of Aotearoa New Zealand’s kauri forests. Visitor behaviour, particularly boot-cleaning and adherence to track-use guidelines, is a key transmission pathway. Using the COM-B framework and audience segmentation, we surveyed 451 visitors to the Waitākere and Hunua Ranges to identify behavioural drivers, barriers, and segment-specific intervention needs. Stepwise regressions accounted for 52% of the variance in self-reported boot-cleaning compliance and 56% in track-use compliance within this sample (adjusted R²). Boot-cleaning compliance was enhanced by habit strength, worry about spreading the pathogen, awareness of correct procedures, and reliance on functional cleaning stations, while inconvenience and chemical aversion reduced compliance. Track-use compliance was lowered by perceived low likelihood of spread, doubts about mitigation effectiveness, time-cost concerns, and strong forest-use identity, whereas protection motivation and habitual rule-following increased compliance. Latent profile analyses produced three segments per behaviour: boot-cleaning—Conflicted, Receptive, Engaged; and track-use—Identity-Driven Forest Users, Uncommitted, Engaged—which differed systematically in knowledge, concern, and compliance. We outline potential intervention implications informed by these findings and prior literature. Full article

The concept of dark tourism has obtained significant attention in recent years, and its appeal to younger generations is a topic of great interest. This study examines the behavioral intentions of Generation Z towards dark tourism in Albania, a country with a strong cultural and historical heritage. Using a quantitative research design, the study collected data from 312 respondents and analyzed them using exploratory factor analysis and multiple regression. The results found several key variables that influence the behavioral intentions of Generation Z towards dark tourism, including attitude, motivations, social media, and perceived psychological risk. Interestingly, the study found that attitude is the strongest predictor of behavioral intentions towards dark tourism. This suggests that if young people have a positive attitude towards dark tourism, they are more likely to visit dark tourism sites. On the other hand, the variable of perceived psychological risk was found to have a negative influence on the behavioral intentions of Generation Z to visit dark tourism sites. This implies that if young people perceive dark tourism as risky or threatening, they are less likely to participate in it. The study contributes to dark tourism research by offering empirical evidence from Albania and by highlighting the importance of educational, reflective and ethically sensitive interpretation for Generation Z visitors. The findings of the study reveal the importance of developing tourism experiences that are not only educational and emotionally engaging, but also ethically based. This is particularly relevant for emerging destinations like Albania, where dark tourism remains underdeveloped despite its significant cultural and historical potential. By shaping tourism experiences for younger audiences, destinations like Albania can tap into the potential of dark tourism and offer unique, meaningful experiences for visitors. Full article

Sustainable agritourism has been raised as a vital ally for rural development, green preservation, and experiential tourism enrichment. However, guests’ behavioral intentions in the agritourism context are regularly shaped not only by sustainability concerns but also by nostalgic ties to rural life and traditional farming practices. This study explored how pro-environmental behavior (PEB) and intrinsic motivation can influence visitors’ revisit and recommendation intentions in agritourism settings, while testing the moderating effects of personal nostalgia. Based on Self-Determination Theory (SDT) and the PEB literature, this study assumes that visitors who are internally driven by learning, enjoyment, and personal achievement, as well as those who exhibit environmentally accountable orientations, are more likely to develop favorable revisit intentions toward agritourism places. Data was collected from 420 visitors to agritourism sites using a self-administered questionnaire and tested using PLS-SEM. The results revealed that both intrinsic motivation and PEB have significant positive impacts on revisit and recommendation intentions. Furthermore, personal nostalgia can intensify these relationships. The study can contribute to the sustainable tourism and agritourism literature by emphasizing the joint roles of internal motivation, PEB, and emotional bond in reshaping visitors’ revisit intention and positive word of mouth. Full article

Nature-based tourism is expanding rapidly, placing new pressures on fragile ecosystems and governance structures that were not designed for the intensity and diversity of today’s visitors. Despite this trend, protected areas face unique management constraints and rapid socio-environmental changes. While motivational segmentation of tourists can provide valuable information to policymakers, this subject remains understudied/under-researched. This study addresses the gap by examining the motivations, behaviours, and attitudes of visitors to Romania’s national and natural parks, using a structured survey (n = 509) and a two-step approach combining dimensionality reduction with visitor segmentation. Principal component analysis (PCA) reveals distinct motivational dimensions related to visitors’ desire for immersion in nature, wildlife observation and learning, active recreation, and social–cultural engagement. Based on these dimensions, three visitor segments emerge through cluster analysis, with significantly different patterns of landscape use, expectations of recreational services, and perceptions of interpretation media. This research provides practical insights for targeted communication, zoning, and adaptive governance and proposes integrating visitor typologies with park management to support sustainable rural development. The findings highlight how a nuanced understanding of tourist segments can inform more effective policy measures that balance recreational demand with the long-term protection of natural and cultural resources, offering practical value for the sustainable development of protected areas, local communities, and other stakeholders. Full article

Coastal protected landscapes are increasingly becoming subject to high and diverse recreational use, creating complex challenges for balancing visitors’ experience with ecological protection. While visitor segmentation has been widely applied in tourism research, its integration with spatially differentiated management in frequently used natural areas remains limited. This study addresses this gap by examining visitor heterogeneity in a highly visited coastal protected landscape in Norway. Using survey data combined with behavioral indicators, an exploratory factor analysis identifies three core motivational dimensions: nature experience and environmental learning, social interaction and activity, and family-oriented recreation. Building on these dimensions, a cluster analysis reveals four distinct visitor typologies ranging from low-involvement to highly engaged users. The results demonstrate that visitor segments are primarily differentiated by psychographic characteristics, while socio-demographic and behavioral variables provide limited explanatory power. Importantly, the identified typologies correspond to distinct patterns of use and experiential expectations, offering a robust basis for differentiated management strategies. The findings highlight the need to move beyond uniform management approaches towards segment-specific interventions, particularly in landscapes dominated by experienced, locally based users. By linking motivational structures to spatial and managerial implications, this study contributes to advancing visitor research and provides practical insights for managing recreational pressure in protected coastal environments. Full article

Living history tourism is traditionally framed through heritage preservation and educational interpretation, yet the mechanisms translating visitor motivation into behavioral intention remain insufficiently theorized. This study develops and empirically tests an integrated structural model combining escape motives, experiential immersion, authenticity construction, educational enrichment, and behavioral intention within a unified framework. Data were collected from 1066 visitors at Skansen (Sweden) between March 2025 and March 2026 using an on-site, self-administered questionnaire with voluntary participation. The sample included domestic and international visitors, predominantly aged 18–44, with high educational attainment. Structural equation modeling was applied. The results show that detachment-oriented motives strongly activate experiential immersion, which emerges as the central mechanism in the model. Immersion significantly strengthens perceptions of historical authenticity and represents the dominant predictor of behavioral intention, while educational motives exert a weaker but significant effect. Mediation analysis confirms that the influence of escape operates indirectly through immersion. The findings indicate that living history tourism functions primarily as an experiential environment enabling temporary disengagement from routine pressures. Although often framed as an educational domain, the results suggest that experiential engagement outweighs cognitive motives in shaping visitor behavior. Full article

In contemporary museum design, architects increasingly treat spatial experience as a medium of visitor engagement, yet movement is often reduced to a problem of routing and orientation rather than recognised as engagement in its own right. This study shows how Steven Holl’s parallax operates as a motivational mechanism at the Kiasma Museum of Contemporary Art. Parallax, a phenomenological and ecological construct, is examined through oblique thresholds, overlapping perspectives, and layered illumination. Integrating phenomenology, ecological psychology, and spatial configuration analysis, this study links embodied perception to measurable spatial properties. Spatial relations were quantified using space syntax—axial line analysis, justified graphs, and isovist analysis—alongside luminance and visual saliency mapping of Kiasma’s second and third floors. The results reveal a dominant ring structure in which visibility tightens at thresholds and views shift continuously along the route. Pronounced brightness gradients accompany these transitions and intensify perceived change along the sequence. These coupled spatial and luminous strategies may encourage exploratory navigation, positioning wayfinding as integral to the museum experience. This study argues that parallax links spatial configuration to embodied engagement, emerging as a perceptual effect produced through the interaction of spatial layout, luminous modulation, and bodily movement rather than functioning as a fixed design principle. Full article

Sustainable coastal destinations offer a variety of natural and cultural activities that form a construct of motivations that influence tourist behavior regarding their willingness to return to and recommend the destination. In this sense, the present study aimed to achieve the following objectives: to identify the motivations that drive tourist demand in sustainable coastal destinations, to establish which motivations predict tourist satisfaction in coastal destinations, and to determine which motivations predict tourist loyalty in coastal destinations. There are behavioral variables to consider, such as the intention to return, willingness to recommend the destination, and propensity to speak positively about it. The study was carried out in Montañita (Ecuador), a major surfing city in Latin America with extensive potential for water sports. A total of 380 valid surveys were collected on-site for quantitative analysis. Multiple regression and exploratory factor analysis were among the methods used. The final results showed five motivational dimensions linked to tourism in coastal areas, including nature and culture, sun and sea, recreational and sporting activities, novelty, and social interaction. Among all these factors, social interactivity and novelty stood out as the elements that had the greatest impact on visitor loyalty and satisfaction, followed by the sun and beach component. The findings will serve as input for destination managers to develop sustainable management guidelines and are also a contribution to academic literature. Full article

Religious tourism is an evolving form of cultural and spiritual mobility that connects faith, community identity, and sustainable destination development. Despite its growing significance, few studies have examined service quality in pilgrimage contexts using the 4A framework (attraction, accessibility, amenities, and ancillary services), particularly in developing regions. This qualitative study explores how the 4A dimensions shape service experiences and sustainability practices in religious tourism across three Catholic pilgrimage sites in Labuan Bajo, Indonesia: Goa Maria Golo Koe, Goa Maria Golo Kaca, and Goa Maria Rekas. Data were gathered through semi-structured interviews conducted with ecclesiastical leaders, including a diocesan priest and the Archbishop; key informant interviews with government and tourism actors; focus group discussions with local communities; and non-participatory field observations. The findings show that spiritual attraction remains the primary driver of pilgrim motivation, reinforced by local traditions and collective devotion. However, accessibility, amenities, and ancillary services are constrained by inadequate infrastructure, fragmented governance, and limited service standards. Despite these challenges, community voluntarism and the Church’s moral leadership help preserve the sanctity and authenticity of visitor experiences. This study introduces a Sacred Service Framework that integrates faith-based ethics with the 4A model to support sustainable, inclusive, and spiritually grounded religious tourism management. Full article

As museums and science centers work to reach broad and diverse public audiences, staff face challenges in aligning learner-centered educational approaches with the needs and motivations of audiences with varying identities and agendas. This article synthesizes several years of practitioner-driven work, in which science center staff revised an engineering design exhibition in response to visitor feedback and observations in practice. Analyses examine practitioners’ perspectives about the unanticipated challenges within the original design of the exhibition, and the ways in which museum staff updated their expectations and pedagogical strategies. Analyses are grounded in two theoretical models: (1) Falk’s Museum Visitor Experience Model, which describes how people use museum visits to affirm specific aspects of their identities; and (2) Dawson’s Access and Equity Framework, which describes structural forms of inaccessibility and exclusion that become embedded within museum spaces. These frameworks are used to examine the systemic changes that staff made to multiple facets of the visitor experience, including signage, framing and facilitation of activities, curation and preparation of materials, and the design of adjacent exhibits. This ever-expanding process was a necessary investment to realize the exhibition’s original intention of building on visitors’ existing knowledge, identities, and lived experiences. Full article

This article discusses the rise of archaeology in Asia Minor and the related development of heritage tourism in Turkey. It focuses particularly on the branch termed archaeobiblical tourism. It first discusses the demographics of its clientele and then looks at publications related to biblical archaeology that have created interest in these sites. The article next discusses five areas of interest to archaeobiblical tourists: two are related to the Old Testament and three to the New Testament. Since sites related to Paul number the most in Asia Minor, special attention is given to visiting them by land and sea. A list of archaeological realia that archaeobiblical tourists encounter at various sites is presented. The article closes with an extended discussion of how archaeobiblical tourism developed and how it is currently marketed globally. It concludes that Christian visitors are motivated primarily to see the cities where biblical events took place and where the apostles ministered. Along the way they learn about archaeology and Greco-Roman history and culture, and therefore begin to integrate this new knowledge with the biblical texts they are reading. Full article

Religious festivals are increasingly recognized as significant cultural and tourism phenomena, yet their study from a tourism perspective remains underexplored. This systematic literature review examines the thematic focus, stakeholder involvement, research methods, and theoretical frameworks employed in the study of religious festivals. Using the PRISMA framework and the Covidence data management tool, 24 studies were selected from an initial pool of 493. The findings reveal that research on religious festivals has primarily focused on visitor experiences, motivations, perceptions, and impacts, with limited attention to stakeholder integration and theoretical diversity. Notably, religious leaders and ministers, key actors in festival organization, are underrepresented in the literature. This review identifies critical gaps, including the need for sustainability-focused research, broader stakeholder engagement, and the application of diverse theoretical frameworks. By synthesizing existing knowledge, this study provides a roadmap for advancing research on religious festivals and their intersections with tourism. Full article

Although Greece is a leading olive oil producer, research on olive tourism (OT) remains limited, restricting the development of evidence-based policies and strategies. This study utilises primary data from 55 qualitative interviews conducted with OT visitors across Greece in 2023 to examine the sociodemographic characteristics, visiting behaviours, motivations, and expectations of domestic OT participants. These visitors are primarily mature, highly educated individuals with medium to high income levels. Their main motivations include acquiring specialised knowledge, cultivating a personal interest in olive-related culture, and seeking connections with local and familial heritage. They prefer experiences that highlight the sociocultural and culinary aspects of olives and olive oil, especially those that facilitate the practical application of new knowledge. Interactivity, experimentation, social engagement, and outdoor activities are highly valued. Comparative analysis with OT studies from Spain, Portugal, and Italy reveals similarities in visitor demographics but also identifies notable differences in motivations and expectations. By addressing a significant research gap, these findings offer policymakers, tourism operators, and producers strategic guidance for OT development in Greece, as well as transferable insights useful to other olive-producing countries. The study also demonstrates the potential for well-designed OT initiatives to promote sustainable rural development, preserve cultural and environmental heritage, extend the tourism season, and strengthen local economies. Full article

As a vital component of urban tourism, urban theme parks increasingly face experience homogenization and intensifying competition. Accordingly, the implementation of refined digital marketing and operational strategies based on visitor digital behavior has become increasingly essential. In this context, tourists’ social media sharing has become a crucial link between destination marketing and visitors’ experience construction. Within the SOBC (Stimulus–Organism–Behavior–Consequence) framework, this study examines how theme park servicescapes (S) shape sharing motivations (O), which, in turn, influence multimodal sharing intentions (B—text, image + text, video) and subsequently contribute to memorable theme park experience (C). A two-stage, mixed-method design was employed, and the study considered visitors to Beijing Universal Studios and Shanghai Disney Resort. Semi-structured interviews and grounded analysis identified five motivations: altruism, self-presentation, affective expression, hedonic motivation, and community identification. Testing was performed using a survey (N = 604), along with structural equation modeling. The findings indicate that the staff-related social environment exerts significant positive effects on all five motivations, whereas the effects of the physical environment are more selective. Motivations differentially predict modal intentions: text aligns with altruism and affective expression; image + text aligns with altruism, community identification, and self-presentation; and video aligns with self-presentation, hedonism, community identification, and affective expression. All three intentions positively affect memorable theme park experience. These results clarify how motivations map onto content forms and validate a support SOBC framework from servicescapes to memorable experience, offering actionable implications for experience design and digital marketing. Full article

Tourism has become a key sector of the global economy and a driver of economic growth. The Wine Routes are a specialized tourist offering that meets the needs of a segment of travelers, contributing to the enhancement and preservation of rural areas. Recent studies have highlighted that among the reasons driving tourists to choose Slow tourism is the desire to discover local food and wine as an expression of territorial culture. This study assumes that the characteristics of Wine tourists may have changed in recent years. An extensive survey was conducted on visitors of Sicilian Wine Routes. The results examine Wine tourism and Slow tourism and their overlap for tourists who travel around rural territories following the lure of food and wine. The results highlight a new segmentation and the existence of a new profile of Eno-Slow tourists with new primary motivations and needs. On a global level, the new Eno-Slow tourist fits perfectly into the international trends of responsible and sustainable tourism, strengthening the image of wine-producing regions as models of balance between culture, nature, and quality of life. These findings are very important as they provide useful guidance for policymakers and stakeholders committed to the sustainable competitiveness of rural tourist destinations, both locally and internationally. Full article