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Search Results (901)

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Keywords = tourist exploration

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26 pages, 516 KiB  
Article
Sustainability Struggle: Challenges and Issues in Managing Sustainability and Environmental Protection in Local Tourism Destinations Practices—An Overview
by Zorica Đurić, Drago Cvijanović, Vita Petek and Jasna Potočnik Topler
Sustainability 2025, 17(15), 7134; https://doi.org/10.3390/su17157134 - 6 Aug 2025
Abstract
This article aims to explore and analyze current issues and features of environmental protection in managing local tourism destinations based on the principles of sustainable development through the relevant literature and thus to provide an insight into major environmental measures and activities that [...] Read more.
This article aims to explore and analyze current issues and features of environmental protection in managing local tourism destinations based on the principles of sustainable development through the relevant literature and thus to provide an insight into major environmental measures and activities that should be implemented in practice, emphasizing the importance of environmental sustainability as a key factor in the development and success of local tourist destinations in today’s business environment. Qualitative methods were used, with the literature review based on content analysis by keywords. This particularly affects the business process efficiency and the participation of destination stakeholders and in many cases leads to a low level of environmentally sustainable destination practices. In addition to this theoretical approach, this study also has direct managerial implications for destination environmental business operations. An attractive and well-preserved environment is the primary factor of tourism and local tourism destination development and its success, as well as an integrated part of the tourism product. This study addresses a critical gap in the existing literature on environmental sustainability at local destinations, where prior work has often overlooked the integration of actionable, practice-oriented frameworks tailored for both researchers and practitioners. While theoretical insights into sustainable practices abound, there remains a scarcity of holistic analyses that bridge scholarly understanding with implementable strategies for on-the-ground application. To fill this void, our research provides a comprehensive overview and systematic analysis of current practices, with targeted emphasis on co-developing scalable frameworks for improving environmentally sustainable practices at local destinations. Full article
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19 pages, 567 KiB  
Article
From Pets to Wildlife: An Ecological-Phenomenological Approach to Multispecies Tourism
by Yulei Guo and David Fennell
Wild 2025, 2(3), 31; https://doi.org/10.3390/wild2030031 - 5 Aug 2025
Abstract
Pet ownership and wildlife tourism are two prominent ways people interact with non-human animals in contemporary contexts. Despite this, there is a need for further exploration of the interconnections between pets, wildlife, and visitors. Utilizing an ecological-phenomenological framework, this study examines how these [...] Read more.
Pet ownership and wildlife tourism are two prominent ways people interact with non-human animals in contemporary contexts. Despite this, there is a need for further exploration of the interconnections between pets, wildlife, and visitors. Utilizing an ecological-phenomenological framework, this study examines how these multispecies interactions contribute to experiences that extend beyond the human domain. This research is based on a quantitative survey of 1422 participants at the Panda Center that were analyzed using inferential statistical methods to assess differences in visitor experiences. The statistical results reveal that pet ownership and wildlife encounters mediate the environmental affordances and constraints encountered by visitors, creating a dynamic and intricate nexus among pets, wildlife, and tourists. Specifically, pet ownership is shown to enhance both the richness and frequency of wildlife encounters. Nonetheless, the study highlights that human dominance over non-human animals remains a central environmental constraint in multispecies interactions despite the adoption of a more humane approach to animal management through tourism activities. Full article
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22 pages, 553 KiB  
Article
What Drives “Group Roaming”? A Study on the Pathway of “Digital Persuasion” in Media-Constructed Landscapes Behind Chinese Conformist Travel
by Chao Zhang, Di Jin and Jingwen Li
Behav. Sci. 2025, 15(8), 1056; https://doi.org/10.3390/bs15081056 - 4 Aug 2025
Abstract
In the era of digital intelligence, digital media landscapes increasingly influence cultural tourism consumption. Consumerism capitalizes on tourists’ superficial aesthetic commonalities, constructing a homogenized media imagination that leads to collective convergence in travel decisions, which obscures aspects of local culture, poses safety risks, [...] Read more.
In the era of digital intelligence, digital media landscapes increasingly influence cultural tourism consumption. Consumerism capitalizes on tourists’ superficial aesthetic commonalities, constructing a homogenized media imagination that leads to collective convergence in travel decisions, which obscures aspects of local culture, poses safety risks, and results in fleeting local tourism booms. In this study, semistructured interviews were conducted with 36 tourists, and NVivo12.0 was used for three-level node coding in a qualitative analysis to explore the digital media attributions of conformist travel behavior. The findings indicate that digital media landscapes exert a “digital persuasion” effect by reconstructing self-experience models, directing the individual gaze, and projecting idealized self-images. These mechanisms drive tourists to follow digital traffic trends and engage in imitative behaviors, ultimately shaping the phenomenon of “group roaming”, grounded in the psychological effect of herd behavior. Full article
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37 pages, 1202 KiB  
Article
Exploring Service Needs and Development Strategies for the Healthcare Tourism Industry Through the APA-NRM Technique
by Chung-Ling Kuo and Chia-Li Lin
Sustainability 2025, 17(15), 7068; https://doi.org/10.3390/su17157068 - 4 Aug 2025
Abstract
With the arrival of an aging society and the continuous extension of the human lifespan, the quality of life has not improved in a corresponding manner. People’s demand for happiness and health is increasing. As a result, a model emerged that integrates tourism [...] Read more.
With the arrival of an aging society and the continuous extension of the human lifespan, the quality of life has not improved in a corresponding manner. People’s demand for happiness and health is increasing. As a result, a model emerged that integrates tourism and medical services, which is health tourism. This growing demand has prompted many service providers to see it as a business opportunity and enter the market. Tourism can help travelers release work stress and restore physical and mental balance; meanwhile, health check-ups and disease treatment can help them regain health. Consumers have long favored health and medical tourism because it helps relieve stress and promotes overall well-being. As people age, some consumers experience a gradual decline in physical functions, making it difficult for them to participate in regular travel services provided by traditional travel agencies. Therefore, this study aims to explore the service needs of health and medical tourism customers (tourists/patients) and the interrelationships among these service needs, so that health and medical tourism service providers can develop more customized and diversified services. This study identifies four key drivers of medical tourism services: medical services, medical facilities, tour planning, and hospitality facilities. This study uses the APA (attention and performance analysis) method to assess each dimension and criterion and utilizes the DEMATEL method with the NRM (network relationship map) to identify network relationships. By combining APA and NRM techniques, this study develops the APA-NRM technique to evaluate adoption strategies and identify suitable paths for health tourism services, providing tailored development strategies and recommendations for service providers to enhance the service experience. Full article
(This article belongs to the Special Issue Inclusive Tourism and Its Place in Sustainable Development Concepts)
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20 pages, 14619 KiB  
Article
A Cognition–Affect–Behavior Framework for Assessing Street Space Quality in Historic Cultural Districts and Its Impact on Tourist Experience
by Dongsheng Huang, Weitao Gong, Xinyang Wang, Siyuan Liu, Jiaxin Zhang and Yunqin Li
Buildings 2025, 15(15), 2739; https://doi.org/10.3390/buildings15152739 - 3 Aug 2025
Viewed by 229
Abstract
Existing research predominantly focuses on the preservation or renewal models of the physical forms of historic cultural districts, with limited exploration of their roles in stimulating tourists’ cognitive, affective resonance, and behavioral interactions. This study addresses historic cultural districts by evaluating the space [...] Read more.
Existing research predominantly focuses on the preservation or renewal models of the physical forms of historic cultural districts, with limited exploration of their roles in stimulating tourists’ cognitive, affective resonance, and behavioral interactions. This study addresses historic cultural districts by evaluating the space quality and its impact on tourist experiences through the “cognition-affect-behavior” framework, integrating GIS, street view semantic segmentation, VR eye-tracking, and web crawling technologies. The findings reveal significant multidimensional differences in how space quality influences tourist experiences: the impact intensities of functional diversity, sky visibility, road network accessibility, green visibility, interface openness, and public facility convenience decrease sequentially, with path coefficients of 0.261, 0.206, 0.205, 0.204, 0.201, and 0.155, respectively. Additionally, space quality exerts an indirect effect on tourist experiences through the mediating roles of cognitive, affective, and behavioral dimensions, with a path coefficient of 0.143. This research provides theoretical support and practical insights for empowering cultural heritage space governance with digital technologies in the context of cultural and tourism integration. Full article
(This article belongs to the Section Architectural Design, Urban Science, and Real Estate)
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22 pages, 3025 KiB  
Article
Exploring the Spatial Association Between Spatial Categorical Data Using a Fuzzy Geographically Weighted Colocation Quotient Method
by Ling Li, Lian Duan, Meiyi Li and Xiongfa Mai
ISPRS Int. J. Geo-Inf. 2025, 14(8), 296; https://doi.org/10.3390/ijgi14080296 - 29 Jul 2025
Viewed by 162
Abstract
Spatial association analysis is essential for understanding interdependencies, spatial proximity, and distribution patterns within spatial data. The spatial scale is a key factor that significantly affects the result of spatial association mining. Traditional methods often rely on a fixed distance threshold (bandwidth) to [...] Read more.
Spatial association analysis is essential for understanding interdependencies, spatial proximity, and distribution patterns within spatial data. The spatial scale is a key factor that significantly affects the result of spatial association mining. Traditional methods often rely on a fixed distance threshold (bandwidth) to define the scale effect, which can lead to scale sensitivity and discontinuity results. To address these limitations, this study introduces the Fuzzy Geographically Weighted Colocation Quotient (FGWCLQ) method. By integrating fuzzy theory, FGWCLQ replaces binary distance cutoffs with continuous membership functions, providing a more flexible and stable approach to spatial association mining. Using Point of Interest (POI) data from the Beijing urban area, FGWCLQ was applied to explore both intra- and inter-category spatial association patterns among star hotels, transportation facilities, and tourist attractions at different fuzzy neighborhoods. The results indicate that FGWCLQ can reliably discover global prevalent spatial associations among diverse facility types and visualize the spatial heterogeneity at various spatial scales. Compared to the deterministic GWCLQ method, FGWCLQ delivers more stable and robust results across varying spatial scales and generates more continuous association surfaces, which enable clear visualization of hierarchical clustering. Empirical findings provide valuable insights for optimizing the location of star hotels and supporting decision-making in urban planning. The method is available as an open-source Matlab package, providing a practical tool for diverse spatial association investigations. Full article
(This article belongs to the Special Issue Spatial Data Science and Knowledge Discovery)
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35 pages, 1131 KiB  
Article
Sustainable Destination Management in Luxury Tourism: Balancing Economic Development and Environmental Responsibility
by Hilmi Birinci, Ismet Esenyel and Hayford Asare Obeng
Sustainability 2025, 17(15), 6815; https://doi.org/10.3390/su17156815 - 27 Jul 2025
Viewed by 365
Abstract
This study applied the Stimulus–Organism–Response Theory to investigate the impact of sustainable destination management on perceived luxury service quality, taking into account the mediating role of perceived environmental responsibility and the moderating effect of tourist environmental awareness. Data were obtained from 541 tourists [...] Read more.
This study applied the Stimulus–Organism–Response Theory to investigate the impact of sustainable destination management on perceived luxury service quality, taking into account the mediating role of perceived environmental responsibility and the moderating effect of tourist environmental awareness. Data were obtained from 541 tourists in Northern Cyprus, and the analysis was conducted using Herman’s single-factor test in SPSS version 23 and partial least squares structural equation modeling in SmartPLS version 4.1.1.2. The study’s results revealed a significant positive influence of sustainable destination management on both perceived luxury service quality and environmental responsibility. Furthermore, the study showed a significant positive relationship between perceived environmental responsibility and perceived luxury service quality. Additionally, tourist environmental consciousness was found to be an important influencing factor in perceived luxury service quality. The mediating role of perceived environmental responsibility was revealed to be a significant partial mediator between sustainable destination management and perceived luxury service quality pathways. Although environmental awareness revealed an insignificant moderating influence on the relationship between sustainable destination management and perceived luxury service quality, it indicated a negative significant moderating influence on the relationship between perceived environmental responsibility and perceived luxury service quality. The study highlights how assessments of luxury services are contingent upon perceived environmental responsibility through sustainable destination activities. Emphasizing both academic and management perspectives, it encourages future research to explore broader psychological and contextual factors. Therefore, it underscores the strategic necessity of sustainability in enhancing the luxury tourism experience. Full article
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29 pages, 4008 KiB  
Article
Food Culture: Strengthening Collaborative Entrepreneurship Between Tourism and Agri-Food Businesses
by Maria Spilioti and Konstantinos Marinakos
Adm. Sci. 2025, 15(8), 291; https://doi.org/10.3390/admsci15080291 - 25 Jul 2025
Viewed by 351
Abstract
This research aims to determine the utilization levels of local products and the challenges and opportunities of creating a recognizable food-centered cultural identity based on collaborative networks developed between agriculture and tourism. This has the potential to strengthen collaborative entrepreneurship. It uniquely contributes [...] Read more.
This research aims to determine the utilization levels of local products and the challenges and opportunities of creating a recognizable food-centered cultural identity based on collaborative networks developed between agriculture and tourism. This has the potential to strengthen collaborative entrepreneurship. It uniquely contributes to the existing literature by exploring the connections between agri-food and tourism, while proposing strategies to maximize business opportunities centered on food culture. Descriptive and inferential statistics are conducted based on primary data collected by distributing a questionnaire to 59 public and private organizations in the Peloponnese region in Greece, which has significant agricultural production but limited tourist flows. The results indicate a lack of collective action and business recognition of the value of regional food culture among participants. The human resources employed in tourism lack the skills to highlight traditional food heritage. The presence of structural and operational barriers undermines efforts to facilitate communication, manage suppliers, and enhance the visibility of products designated with Geographical Indications. This paper offers preliminary results; however, extensive future studies are needed to validate the findings fully. The study highlights key implications: Improved communication between stakeholders could enhance the management of the local food network. Agri-food and tourism businesses can develop educational programs and food-focused tourism packages that promote social cohesion and preserve cultural heritage. Full article
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34 pages, 1007 KiB  
Systematic Review
Fake News in Tourism: A Systematic Literature Review
by Fanni Kaszás, Soňa Chovanová Supeková and Richard Keklak
Soc. Sci. 2025, 14(8), 454; https://doi.org/10.3390/socsci14080454 - 24 Jul 2025
Viewed by 422
Abstract
In recent years, the number of fake news stories has significantly increased in the world of media, especially with the widespread use of social media. It has impacted several industries, including tourism. From a tourism point of view, the spread of fake news [...] Read more.
In recent years, the number of fake news stories has significantly increased in the world of media, especially with the widespread use of social media. It has impacted several industries, including tourism. From a tourism point of view, the spread of fake news can contribute to the reduction of the popularity of a destination. It may influence travel decisions by discouraging tourists from visiting certain places and thus damage the reputation of the destination, contributing to economic loss. After a literature review on the communication aspect of fake news and a general introduction of fake news in the tourism and hospitality industry, we conducted a systematic literature review (SLR), a research methodology to collect, identify, and analyse available research studies through a systematic procedure. The current SLR is based on the Scopus, Web of Science, and Google Scholar databases of existing literature on the topic of fake news in the tourism and hospitality industry. The study identifies, lists, and examines existing papers and conference proceedings from a vast array of disciplines, in order to give a well-rounded view on the issue of fake news in the tourism and hospitality industry. After selecting a total of 54 previous studies from more than 20 thousand results for the keywords ‘fake news’ and ‘tourism,’ we have analysed 39 papers in total. The SLR aimed to highlight existing gaps in the literature and areas that may require further exploration in future primary research. We have found that there is relatively limited academic literature available on the subject of fake news affecting tourism destinations, compared to studies focused on hospitality services. Full article
(This article belongs to the Special Issue Creating Resilient Societies in a Changing World)
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31 pages, 2121 KiB  
Article
Cultural Openness and Consumption Behavior in the MENA Region: A Dynamic Panel Analysis Using the GMM
by Nashwa Mostafa Ali Mohamed, Karima Mohamed Magdy Kamal, Md Fouad Bin Amin, El-Waleed Idris and Jawaher Binsuwadan
Sustainability 2025, 17(15), 6656; https://doi.org/10.3390/su17156656 - 22 Jul 2025
Viewed by 419
Abstract
This study investigates the impact of cultural openness on intertemporal consumption behavior in the Middle East and North Africa (MENA) region, using panel data from 14 countries spanning 2010 to 2022. Unlike prior research that primarily focused on lifestyle shifts or product preferences, [...] Read more.
This study investigates the impact of cultural openness on intertemporal consumption behavior in the Middle East and North Africa (MENA) region, using panel data from 14 countries spanning 2010 to 2022. Unlike prior research that primarily focused on lifestyle shifts or product preferences, this study explores how cultural globalization influences the trade-off between present consumption and future savings, as captured by the consumption-to-savings ratio (LCESR). Cultural openness is operationalized using the Cultural Globalization General Index (LCGGI), and its effect is analyzed alongside key control variables including Internet penetration, real GDP per capita, inflation, and tourism. To address endogeneity and unobserved heterogeneity, this study employs the system Generalized Method of Moments (GMM) estimator, supported by robustness check models. The findings reveal a significant positive relationship between cultural openness and LCESR in both the short and long run, indicating that increased exposure to global cultural flows enhances consumption tendencies in the region. Internet penetration and inflation negatively affect saving behavior, while GDP per capita shows a positive effect. Tourist arrivals exhibit limited influence. This study also highlights the importance of historical consumption behavior, as the lagged dependent variable strongly predicts the current LCESR. Robustness checks confirm the consistency of the results across all models. These insights suggest that cultural openness, digital infrastructure, and macroeconomic stability are pivotal in shaping consumption/saving patterns. The results carry important implications for financial education, digital consumption governance, and cultural policy strategies in the MENA region and similar emerging markets undergoing rapid cultural integration. Full article
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23 pages, 2032 KiB  
Article
Factors Influencing Nighttime Tourists’ Satisfaction of Urban Lakes: A Case Study of the Daming Lake Scenic Area, China
by Huying Zhu and Mengru Li
Sustainability 2025, 17(14), 6596; https://doi.org/10.3390/su17146596 - 19 Jul 2025
Viewed by 449
Abstract
Tourist satisfaction of nighttime urban lakes as scenic areas, such as the Daming Lake, is influenced by multiple factors, which are crucial for tourists’ experiences and the sustainable development of these areas. This paper explores the factors impacting nighttime visitor satisfaction at the [...] Read more.
Tourist satisfaction of nighttime urban lakes as scenic areas, such as the Daming Lake, is influenced by multiple factors, which are crucial for tourists’ experiences and the sustainable development of these areas. This paper explores the factors impacting nighttime visitor satisfaction at the Daming Lake Scenic Area. Basing our studies on analysis of the literature and questionnaire surveys, the study constructs a visitor satisfaction evaluation index system based on the Expectancy-Disconfirmation Theory. Utilizing the revised importance-performance analysis method, the study identifies several significant influencing factors including the distinctive features of nighttime shopping products, the rich variety of nighttime tourscape and entertainment products, the aesthetically pleasing design of nighttime lighting products, the affordable price of nighttime dining products, and the diverse methods, reasonable pricing, and multimodal transit options of nighttime transportation. Furthermore, it finds the main factors that reduce tourists’ satisfaction in nighttime urban lakes include: premium pricing of nighttime shopping and dining products, transport infrastructure deficiencies, the cultural connotation of tourism products, and the safety of nighttime tourscape and entertainment products. This research provides insights to enhance satisfaction in urban lake scenic areas and expands the application of the tourist satisfaction theory. Full article
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37 pages, 12718 KiB  
Article
Empirical Investigation of the Motivation and Perceptions of Tourists Visiting Spa Resorts in the Vâlcea Subcarpathians, Romania
by Amalia Niță and Ionuț-Adrian Drăguleasa
Sustainability 2025, 17(14), 6590; https://doi.org/10.3390/su17146590 - 18 Jul 2025
Viewed by 481
Abstract
The Vâlcea Subcarpathians, known for their wealth of natural resources and their spa tradition, are distinguished by renowned spa resorts such as Băile Olănești, Călimănești, Ocnele Mari and Băile Govora. These destinations provide tourists with a variety of treatment, relaxation, and recreational options. [...] Read more.
The Vâlcea Subcarpathians, known for their wealth of natural resources and their spa tradition, are distinguished by renowned spa resorts such as Băile Olănești, Călimănești, Ocnele Mari and Băile Govora. These destinations provide tourists with a variety of treatment, relaxation, and recreational options. This research aims to explore the factors influencing tourist behavior at spa resorts in the Vâlcea Subcarpathians, Romania. Specifically, the relationships between tourists’ residential environment and frequency of visits, the influence of participation in cultural activities on the average duration of trips, and the impact of information sources and vacation planning methods on why tourists choose to visit spa resorts in the Vâlcea Subcarpathians, Romania, will be examined. As part of this study, a questionnaire was developed to collect relevant data on the perceptions and behaviors of visitors to spa resorts in the Vâlcea Subcarpathians, Romania. To analyze the collected data and test the research hypotheses, the following statistical methods were used: Chi-Square Test, Independent Samples t-Test and Analysis of Variance (ANOVA). The results obtained from the statistical tests largely confirmed the proposed hypotheses. There is a significant relationship between the age range of tourists and the frequency of visits, suggesting that different age groups have distinct visiting behaviors. Also, the perception of service quality varies by the gender of tourists, indicating that men and women have different experiences and expectations. Full article
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25 pages, 54209 KiB  
Article
Exploring the Impact of Musealization on Spatial Vitality and Tourist Experience in the Historic Center of Macau
by Xinyu Li, Pohsun Wang, Junling Zhou and Junyi Zhao
Buildings 2025, 15(14), 2512; https://doi.org/10.3390/buildings15142512 - 17 Jul 2025
Viewed by 246
Abstract
This study explores the enhancement of spatial vitality in the Historic Center of Macau from the perspective of museumification theory. This research employs GIS technology to analyze Baidu heatmap data, comparing the differences in spatial vitality between the festive and daily periods. Furthermore, [...] Read more.
This study explores the enhancement of spatial vitality in the Historic Center of Macau from the perspective of museumification theory. This research employs GIS technology to analyze Baidu heatmap data, comparing the differences in spatial vitality between the festive and daily periods. Furthermore, experiential quality questionnaire data were collected from 224 tourists visiting the historical district, constructing a theoretical model of “objective vitality–experience quality”. Through objective analysis, the results indicate that the distribution of vitality in the Historic Center of Macau exhibits a clear core–periphery diffusion pattern. During the festive period, the intensity of spatial vitality significantly increases. Through subjective analysis, this study reveals that experiential quality has a significant impact on spatial vitality. Among the dimensions, education and inspiration, cultural exchange, and entertainment enjoyment have a notably positive effect on spatial vitality. The elements of education and inspiration play a crucial role during festive periods—particularly artistic attractions and educational entertainment—which positively influence vitality. This study innovatively applies museumification theory to the research of vitality in a historical district, providing valuable references for the sustainable cultural tourism development and cultural heritage preservation of the Historic Center of Macau. Full article
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19 pages, 697 KiB  
Article
Enhancing Health Tourism Through Gamified Experiences: A Structural Equation Model of Flow, Value, and Behavioral Intentions
by Tianhao Qin and Maowei Chen
Tour. Hosp. 2025, 6(3), 140; https://doi.org/10.3390/tourhosp6030140 - 15 Jul 2025
Viewed by 322
Abstract
As health and well-being become central concerns in the post-pandemic tourism landscape, health tourism is evolving to prioritize not only physical recovery but also psychological engagement and emotional value. This study explores how gamified design can enhance tourist participation and experience quality within [...] Read more.
As health and well-being become central concerns in the post-pandemic tourism landscape, health tourism is evolving to prioritize not only physical recovery but also psychological engagement and emotional value. This study explores how gamified design can enhance tourist participation and experience quality within health-related tourism contexts. By integrating theories from tourism psychology and game-based experience design, a structural equation model is proposed to examine the relationships among memorable tourism experiences, tourist motivation, game design elements, flow experience, and perceived value, and their joint influence on behavioral intention. Data collected from tourists who engaged in gamified experiences were analyzed using structural equation modeling (SEM) techniques. The results identify a dynamic “participation–immersion–value” mechanism, in which gameful design fosters flow and perceived value, thereby mediating gamification’s impact on behavioral intention. These findings offer valuable insights for health tourism developers and experience designers seeking to create emotionally engaging, motivating, and sustainable visitor experiences in the context of health and well-being. Full article
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20 pages, 796 KiB  
Article
Exploring the Influence of Human–Computer Interaction Experience on Tourist Loyalty in the Context of Smart Tourism: A Case Study of Suzhou Museum
by Ke Xue, Xuanyu Jin and Yifei Li
Behav. Sci. 2025, 15(7), 949; https://doi.org/10.3390/bs15070949 - 14 Jul 2025
Viewed by 420
Abstract
As digital technology evolves rapidly, smart tourism has become a significant trend in the modernization of the industry, relying on advanced tools like big data and cloud computing to improve travelers’ experiences. Despite the growing use of human–computer interaction in museums, there remains [...] Read more.
As digital technology evolves rapidly, smart tourism has become a significant trend in the modernization of the industry, relying on advanced tools like big data and cloud computing to improve travelers’ experiences. Despite the growing use of human–computer interaction in museums, there remains a lack of in-depth academic investigation into its impact on visitors’ behavioral intentions regarding museum engagement. This paper employs Cognitive Appraisal Theory, considers human–computer interaction experience as the independent variable, and introduces destination image and satisfaction as mediators to examine their impact on destination loyalty. Based on a survey of 537 participants, the research shows that human–computer interaction experience has a significant positive impact on destination image, satisfaction, and loyalty. Destination image and satisfaction play a partial and sequential mediating role in this relationship. This paper explores the influence mechanism of human–computer interaction experience on destination loyalty and proposes practical interactive solutions for museums, aiming to offer insights for smart tourism research and practice. Full article
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