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Search Results (1,320)

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Keywords = social responsibility theory

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22 pages, 770 KiB  
Article
Diet to Data: Validation of a Bias-Mitigating Nutritional Screener Using Assembly Theory
by O’Connell C. Penrose, Phillip J. Gross, Hardeep Singh, Ania Izabela Rynarzewska, Crystal Ayazo and Louise Jones
Nutrients 2025, 17(15), 2459; https://doi.org/10.3390/nu17152459 - 28 Jul 2025
Abstract
Background/Objectives: Traditional dietary screeners face significant limitations: they rely on subjective self-reporting, average intake estimates, and are influenced by a participant’s awareness of being observed—each of which can distort results. These factors reduce both accuracy and reproducibility. The Guide Against Age-Related Disease (GARD) [...] Read more.
Background/Objectives: Traditional dietary screeners face significant limitations: they rely on subjective self-reporting, average intake estimates, and are influenced by a participant’s awareness of being observed—each of which can distort results. These factors reduce both accuracy and reproducibility. The Guide Against Age-Related Disease (GARD) addresses these issues by applying Assembly Theory to objectively quantify food and food behavior (FFB) complexity. This study aims to validate the GARD as a structured, bias-resistant tool for dietary assessment in clinical and research settings. Methods: The GARD survey was administered in an internal medicine clinic within a suburban hospital system in the southeastern U.S. The tool assessed six daily eating windows, scoring high-complexity FFBs (e.g., fresh plants, social eating, fasting) as +1 and low-complexity FFBs (e.g., ultra-processed foods, refined ingredients, distracted eating) as –1. To minimize bias, patients were unaware of scoring criteria and reported only what they ate the previous day, avoiding broad averages. A computer algorithm then scored responses based on complexity, independent of dietary guidelines. Internal (face, convergent, and discriminant) validity was assessed using Spearman rho correlations. Results: Face validation showed high inter-rater agreement using predefined Assembly Index (Ai) and Copy Number (Ni) thresholds. Positive correlations were found between high-complexity diets and behaviors (rho = 0.533–0.565, p < 0.001), while opposing constructs showed moderate negative correlations (rho = –0.363 to −0.425, p < 0.05). GARD scores aligned with established diet patterns: Mediterranean diets averaged +22; Standard American Diet averaged −10. Full article
(This article belongs to the Section Nutrition Methodology & Assessment)
18 pages, 385 KiB  
Article
The Impact of the CEO’s Green Experience on Corporate ESG Performance: Based on the Upper Echelons Theory Perspective
by Jinke Li, Yanpeng Zhu and Tianfang Ma
Sustainability 2025, 17(15), 6859; https://doi.org/10.3390/su17156859 - 28 Jul 2025
Abstract
In the context of pursuing the goal of strategic imperatives of sustainable development, the ESG performance of enterprises has become a key yardstick for measuring their comprehensive environmental contribution and economic efficiency. Enhancing ESG performance has far-reaching significance in promoting green and sustainable [...] Read more.
In the context of pursuing the goal of strategic imperatives of sustainable development, the ESG performance of enterprises has become a key yardstick for measuring their comprehensive environmental contribution and economic efficiency. Enhancing ESG performance has far-reaching significance in promoting green and sustainable development of enterprises and society. Drawing on the upper echelons theory, this paper investigates the impact of the chief executive officer’s (CEO’s) green experience on corporate environmental, social, and governance (ESG) performance, utilizing a sample of publicly listed Chinese companies from 2011 to 2023. The study demonstrates that CEOs with green experience significantly enhance corporate ESG performance, a conclusion that remains consistent following a series of rigorous robustness checks. Mechanistic analysis reveals that CEOs’ green experience primarily facilitates corporate ESG performance enhancement through green innovation initiatives. Furthermore, CEO discretion amplifies the positive influence of green experience on ESG performance. Heterogeneity analysis demonstrates that the influence of the CEOs’ green experience on ESG performance is more pronounced in high-tech enterprises, in markets characterized by lower levels of competition, and in firms situated in regions exhibiting higher degrees of social trust. These findings impart both theoretical and practical implications for enhancing corporate ESG performance and offer novel strategic perspective to advance environmental stewardship, social responsibility, and corporate governance frameworks. Full article
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22 pages, 727 KiB  
Article
How Does Social Capital Promote Willingness to Pay for Green Energy? A Social Cognitive Perspective
by Lingchao Huang and Wei Li
Sustainability 2025, 17(15), 6849; https://doi.org/10.3390/su17156849 - 28 Jul 2025
Abstract
Individual willingness to pay (WTP) for green energy plays a vital role in mitigating climate change. Based on social cognitive theory (SCT), which emphasizes the dynamic interaction among individual cognition, behavior and the environment, this study develops a theoretical model to identify factors [...] Read more.
Individual willingness to pay (WTP) for green energy plays a vital role in mitigating climate change. Based on social cognitive theory (SCT), which emphasizes the dynamic interaction among individual cognition, behavior and the environment, this study develops a theoretical model to identify factors influencing green energy WTP. The study is based on 585 valid questionnaire responses from urban areas in China and uses Structural Equation Modeling (SEM) to reveal the linear causal path. Meanwhile, fuzzy-set Qualitative Comparative Analysis (fsQCA) is utilized to identify the combined paths of multiple conditions leading to a high WTP, making up for the limitations of SEM in explaining complex mechanisms. The SEM analysis shows that social trust, social networks, and social norms have a significant positive impact on individual green energy WTP. And this influence is further transmitted through the mediating role of environmental self-efficacy and expectations of environmental outcomes. The FsQCA results identified three combined paths of social capital and environmental cognitive conditions, including the Netong–Norm path, the Netong–efficacy path and the Netong–Outcome path, all of which can achieve a high level of green energy WTP. Among them, the social networks are a core condition in every path and a key element for enhancing the high green energy WTP. This study promotes the expansion of SCT, from emphasizing the linear role of individual cognition to focusing on the configuration interaction between social structure and psychological cognition, provides empirical evidence for formulating differentiated social intervention strategies and environmental education policies, and contributes to sustainable development and the green energy transition. Full article
14 pages, 3906 KiB  
Article
An Investigation of the Process of Risk Coupling and the Main Elements of Coal-Mine Gas-Explosion Risk
by Shugang Li and Lu Gao
Fire 2025, 8(8), 294; https://doi.org/10.3390/fire8080294 - 25 Jul 2025
Viewed by 184
Abstract
This study suggests a method for analyzing the risk of methane explosions using the N-K model and Social Network Analysis (SNA) to understand how different risk factors related to coal-mine methane explosions are connected and change over time, aiming to prevent these accidents [...] Read more.
This study suggests a method for analyzing the risk of methane explosions using the N-K model and Social Network Analysis (SNA) to understand how different risk factors related to coal-mine methane explosions are connected and change over time, aiming to prevent these accidents effectively. We identified 41 secondary risk factors and four fundamental risk factors—human, equipment, environment, and management—based on the 4M accident causation theory. The SNA model was utilized to determine the main risk factors and their evolutionary routes, while the N-K model was utilized to quantify the degree of risk coupling. The findings show that the number of risk variables engaged in the methane-explosion risk system closely correlates with the number of accidents that occur and the maximum coupling level among the four elements. The primary control factors in the methane-explosion risk system are poor equipment management, broken safety monitoring and control systems, inadequate safety education and training, safety regulation violations, and poor safety production responsibility system implementation. We utilized the primary evolution paths and key elements to propose risk control approaches. A reference for ensuring safety in coal-mine operations can be found in the research findings. Full article
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13 pages, 321 KiB  
Article
Male Coal Miners’ Shared Work Crew Identity and Their Safety Behavior: A Multilevel Mediation Analysis
by Zhen Hu, Siyi Li, Yuzhong Shen, Changquan He, Carol K. H. Hon and Zhizhou Xu
Sustainability 2025, 17(15), 6762; https://doi.org/10.3390/su17156762 - 24 Jul 2025
Viewed by 180
Abstract
Coal miners’ unsafe behavior is the primary reason for accidents. This research aims to examine the effect of male coal miners’ shared work crew identity on their safety behavior. A 2-2-1 multilevel mediation model is established based on social identity theory and safety [...] Read more.
Coal miners’ unsafe behavior is the primary reason for accidents. This research aims to examine the effect of male coal miners’ shared work crew identity on their safety behavior. A 2-2-1 multilevel mediation model is established based on social identity theory and safety climate theory. To validate the model, a paper-and-pencil survey with male coal miners was carried out in Henan Province, China. A total of 212 valid responses from male coal miners nested in 53 work crews were secured, and Mplus was used to analyze the data. Results show that work crew safety climate fully mediates the effect of male coal miners’ shared work crew identity on their safety behavior. In theory, the findings support that social identity brings a safety climate. In practice, the findings highlight that making safety part of work crew norms improves male coal miners’ safety behavior. Limitations and future research are also discussed. Full article
(This article belongs to the Special Issue Human Behavior, Psychology and Sustainable Well-Being: 2nd Edition)
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20 pages, 718 KiB  
Communication
Examining Crisis Communication in Geopolitical Conflicts: The Micro-Influencer Impact Model
by Ahmed Taher, Hoda El Kolaly and Nourhan Tarek
Journal. Media 2025, 6(3), 116; https://doi.org/10.3390/journalmedia6030116 - 24 Jul 2025
Viewed by 180
Abstract
In the digital communication ecosystem, micro-influencers have influenced public response during crises, especially in complex geopolitical contexts. This paper introduces the micro-influencer impact model (MIIM), a framework for analyzing the impact of micro-influencers on crisis communication. The MIIM integrates four components (micro-influencer characteristics, [...] Read more.
In the digital communication ecosystem, micro-influencers have influenced public response during crises, especially in complex geopolitical contexts. This paper introduces the micro-influencer impact model (MIIM), a framework for analyzing the impact of micro-influencers on crisis communication. The MIIM integrates four components (micro-influencer characteristics, message framing and delivery, audience factors, and crisis context) offering a comprehensive approach to understanding micro-influencer dynamics during crises. Cross-conflict analysis spanning Ukraine–Russia, Sudan–Ethiopia, Armenia–Azerbaijan, Myanmar, Syria, and India–Pakistan tensions demonstrates the MIIM’s broad applicability across diverse geopolitical crises, showing how factors like perceived authenticity, niche expertise, narrative personalization, and audience digital literacy consistently shape public opinion and crisis response. The MIIM synthesizes crisis communication theories, social influence models, and digital media research, providing a sophisticated framework for studying the dissemination of information and public engagement during crises. The paper proposes theoretically grounded propositions on the impact of micro-influencers, encompassing perceived authenticity, narrative framing, and influence over time, thereby laying the groundwork for future empirical research. Implications for communication scholars, crisis managers, policymakers, and social media platforms are discussed, emphasizing the MIIM’s relevance to theory and practice in crisis communication. Full article
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24 pages, 439 KiB  
Article
Socio-Technical Antecedents of Social Entrepreneurial Intention: The Impact of Generational Differences, Artificial Intelligence Familiarity, and Social Proximity
by Rob Kim Marjerison, Jin Young Jun and Jong Min Kim
Systems 2025, 13(7), 616; https://doi.org/10.3390/systems13070616 - 21 Jul 2025
Viewed by 254
Abstract
This study examines the factors that influence individuals’ intentions to create socially oriented ventures, emphasizing the joint role of social and technical systems. Grounded in Socio-Technical Systems Theory, the research investigates how perceptions of social legitimacy and technological infrastructure shape social entrepreneurial intention [...] Read more.
This study examines the factors that influence individuals’ intentions to create socially oriented ventures, emphasizing the joint role of social and technical systems. Grounded in Socio-Technical Systems Theory, the research investigates how perceptions of social legitimacy and technological infrastructure shape social entrepreneurial intention (SEI) and how these effects are conditioned by generational cohort, familiarity and intent to use artificial intelligence (AI), and social proximity to entrepreneurial peers. Based on survey data from 388 respondents in China who expressed interest in both entrepreneurship and social problem-solving, the study applies a conditional process structural equation model to capture the complex interplay between external systems and individual-level readiness. The results show that both social and technical systems significantly and positively influence SEI, particularly among younger generations (Millennials and Generation Z). Furthermore, AI familiarity and social proximity operate as moderated mediators, differentially transmitting and shaping systemic influences on SEI. These findings advance the theoretical understanding of socio-technical determinants of social entrepreneurship and offer practical insights for fostering inclusive, generationally responsive entrepreneurial ecosystems. Full article
(This article belongs to the Section Systems Practice in Social Science)
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18 pages, 246 KiB  
Article
Adaptive Epistemology: Embracing Generative AI as a Paradigm Shift in Social Science
by Gabriella Punziano
Societies 2025, 15(7), 205; https://doi.org/10.3390/soc15070205 - 21 Jul 2025
Viewed by 544
Abstract
This paper examines the epistemological transformation prompted by the integration of generative artificial intelligence technologies into social science research, proposing the “adaptive epistemology” paradigm. In today’s post-digital era—characterized by pervasive infrastructures and non-human agents endowed with generative capabilities—traditional research approaches have become inadequate. [...] Read more.
This paper examines the epistemological transformation prompted by the integration of generative artificial intelligence technologies into social science research, proposing the “adaptive epistemology” paradigm. In today’s post-digital era—characterized by pervasive infrastructures and non-human agents endowed with generative capabilities—traditional research approaches have become inadequate. Through a critical review of historical and discursive paradigms (positivism, interpretivism, critical realism, pragmatism, transformative paradigms, mixed and digital methods), here I show how the advent of digital platforms and large language models reconfigures the boundaries between data collection, analysis, and interpretation. Employing a theoretical–conceptual framework that draws on sociotechnical systems theory, platform studies, and the philosophy of action, the core features of adaptive epistemology are identified: dynamism, co-construction of meaning between researcher and system, and the capacity to generate methodological solutions in response to rapidly evolving contexts. The findings demonstrate the need for reasoning in terms of an adaptive epistemology that could offer a robust theoretical and methodological framework for guiding social science research in the post-digital society, emphasizing flexibility, reflexivity, and ethical sensitivity in the deployment of generative tools. Full article
22 pages, 430 KiB  
Article
Corporate Social Responsibility as a Buffer in Times of Crisis: Evidence from China’s Stock Market During COVID-19
by Dongdong Huang, Shuyu Hu and Haoxu Wang
Sustainability 2025, 17(14), 6636; https://doi.org/10.3390/su17146636 - 21 Jul 2025
Viewed by 348
Abstract
Prior research often portrays Corporate Social Responsibility (CSR) as a coercive institutional force compelling firms to passively conform for legitimacy. More recent studies, however, suggest firms actively pursue CSR to gain sustainable competitive advantages. Yet, how and when CSR buffers firms against adverse [...] Read more.
Prior research often portrays Corporate Social Responsibility (CSR) as a coercive institutional force compelling firms to passively conform for legitimacy. More recent studies, however, suggest firms actively pursue CSR to gain sustainable competitive advantages. Yet, how and when CSR buffers firms against adverse shocks of crises remains insufficiently understood. This study addresses this gap by using multiple regression analysis to examine the buffering effects of CSR investments during the COVID-19 crisis, which severely disrupted capital markets and firm valuation. Drawing on signaling theory and CSR literature, we analyze the stock market performance of China’s A-share listed firms using a sample of 2577 observations as of the end of 2019. Results indicate that firms with higher CSR investments experienced significantly greater cumulative abnormal returns during the pandemic. Moreover, the buffering effect is amplified among firms with higher debt burdens, greater financing constraints, and those operating in regions with stronger social trust and more severe COVID-19 impact. These findings are robust across multiple robustness checks. This study highlights the strategic value of CSR as a resilience mechanism during crises and supports a more proactive view of CSR engagement for sustainable development, complementing the traditional legitimacy-focused perspective in existing literature. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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19 pages, 4510 KiB  
Article
Fishery Resource Conservation Subsidies and Penalties in China: An Evolutionary Game Approach
by Yujuan Li, Brendan Moyle and Shamim Shakur
Fishes 2025, 10(7), 356; https://doi.org/10.3390/fishes10070356 - 18 Jul 2025
Viewed by 203
Abstract
In response to the ongoing depletion of fishery resources, many countries now prioritize sustainable fish stock use and ecosystem protection, balancing ecological, economic, and social goals. Fishery subsidies are key in this shift, with their impact depending on design and implementation. In 2020, [...] Read more.
In response to the ongoing depletion of fishery resources, many countries now prioritize sustainable fish stock use and ecosystem protection, balancing ecological, economic, and social goals. Fishery subsidies are key in this shift, with their impact depending on design and implementation. In 2020, China introduced marine fishery resource conservation subsidies and simultaneously phased out a 15-year policy of harmful fuel subsidies. This study uses evolutionary game theory to analyze the strategic interactions between government authorities and fishermen across four institutional scenarios, each combining different forms of subsidies and penalties. The findings suggest that a dynamic approach, incorporating both subsidies and penalties, is most effective in promoting legal fishing practices and protecting marine resources. Additionally, the study emphasizes that the effectiveness of subsidies and penalties does not necessarily increase with their scale; instead, both must be carefully calibrated to sustainable and reasonable limits. Full article
(This article belongs to the Section Fishery Economics, Policy, and Management)
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28 pages, 6503 KiB  
Article
Aging-in-Place Attachment Among Older Adults in Macau’s High-Density Community Spaces: A Multi-Dimensional Empirical Study
by Hongzhan Lai, Stephen Siu Yu Lau, Yuan Su and Chen-Yi Sun
World 2025, 6(3), 101; https://doi.org/10.3390/world6030101 - 17 Jul 2025
Viewed by 517
Abstract
This study explores key factors influencing Aging-in-Place Attachment (AiPA) among older adults in Macau’s high-density community spaces, emphasizing interactions between the built environment, behavior, and psychology. A multidimensional framework evaluates environmental, behavioral, human-factor, and psychological contributions. A mixed-methods, multisource approach was employed. This [...] Read more.
This study explores key factors influencing Aging-in-Place Attachment (AiPA) among older adults in Macau’s high-density community spaces, emphasizing interactions between the built environment, behavior, and psychology. A multidimensional framework evaluates environmental, behavioral, human-factor, and psychological contributions. A mixed-methods, multisource approach was employed. This study measured spatial characteristics of nine public spaces, conducted systematic behavioral observations, and collected questionnaire data on place attachment and aging intentions. Eye-tracking and galvanic skin response (GSR) captured visual attention and emotional arousal. Hierarchical regression analysis tested the explanatory power of each variable group, supplemented by semi-structured interviews for qualitative depth. The results showed that the physical environment had a limited direct impact but served as a critical foundation. Behavioral variables increased explanatory power (~15%), emphasizing community engagement. Human-factor data added ~4%, indicating that sensory and habitual interactions strengthen bonds. Psychological factors contributed most (~59%), confirming AiPA as a multidimensional construct shaped primarily by emotional and social connections, supported by physical and behavioral contexts. In Macau’s dense urban context, older adults’ desire to age in place is mainly driven by emotional connection and social participation, with spatial design serving as an enabler. Effective age-friendly strategies must extend beyond infrastructure upgrades to cultivate belonging and interaction. This study advances environmental gerontology and architecture theory by explaining the mechanisms of attachment in later life. Future work should explore how physical spaces foster psychological well-being and examine emerging factors such as digital and intergenerational engagement. Full article
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21 pages, 1374 KiB  
Article
Adaptive Journeys: Accelerating Cross-Cultural Adaptation Through Study Tours
by Ziye Huang, Anmin Huang and Ziyan Yin
Behav. Sci. 2025, 15(7), 973; https://doi.org/10.3390/bs15070973 - 17 Jul 2025
Viewed by 275
Abstract
With the rise in short-term intercultural mobility programs, enhancing students’ adaptive capacity through structured experiential learning has become a key concern. Using constructivist grounded theory, this study draws on extending the situated learning and embodied cognition theories as analytical frameworks to explore international [...] Read more.
With the rise in short-term intercultural mobility programs, enhancing students’ adaptive capacity through structured experiential learning has become a key concern. Using constructivist grounded theory, this study draws on extending the situated learning and embodied cognition theories as analytical frameworks to explore international students’ cross-cultural adaptation within the context of study tours. It develops a three-phase framework (pre-departure, on-site immersion, and post-tour reflection) to trace their transition from cultural distance to adaptation. The findings reveal that the process through which international students shift from cross-cultural distance to multidimensional adaptation can be further accelerated by environmental settings, situational behaviors, and short-term emotional responses within study tour contexts. Moreover, culture-led and nature-led environments evoke distinct patterns of participation and emotional responses, facilitating varying degrees and dimensions of adaptation across psychological, social, and cultural domains. The study extends situated and embodied learning perspectives by conceptualizing study tours as dynamic, context-sensitive learning sites. By considering adaptation processes context-dependent, this study deepens the understanding of how learning, emotion, and environment interact to shape intercultural development and offers practical insights for designing responsive, stage-sensitive study tour programs. Full article
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20 pages, 535 KiB  
Article
Ethical Perceptions and Trust in Green Dining: A Qualitative Case Study of Consumers in Missouri, USA
by Lu-Ping Lin, Pei Liu and Qianni Zhu
Sustainability 2025, 17(14), 6493; https://doi.org/10.3390/su17146493 - 16 Jul 2025
Viewed by 277
Abstract
This qualitative case study explores Missouri-based consumers’ ethical beliefs regarding restaurant sourcing from minority farmers. Guided by the Hunt–Vitell theory of ethics (H-V model), it applies the model in a new context: culturally inclusive restaurant sourcing. Based on 15 semi-structured interviews conducted between [...] Read more.
This qualitative case study explores Missouri-based consumers’ ethical beliefs regarding restaurant sourcing from minority farmers. Guided by the Hunt–Vitell theory of ethics (H-V model), it applies the model in a new context: culturally inclusive restaurant sourcing. Based on 15 semi-structured interviews conducted between September 2024 and October 2024, the study explores how ethical beliefs shape dining intentions. Participants generally viewed support for minority farmers as ethically appropriate. Thematic analysis revealed six key themes: (1) community-oriented social values (e.g., social responsibility toward local businesses); (2) cultural identity (e.g., traditional farming methods); (3) consumer values—food-oriented (e.g., quality); (4) consumer values—people-oriented (e.g., financial support for ethical sourcing); (5) trust-building mechanisms (e.g., sourcing transparency); and (6) barriers (e.g., lack of awareness). These findings highlight limited consumer awareness of minority farmers and the need for transparent communication and cultural education. The study contributes theoretically by extending the H-V model to the intersection of ethics, culture, and restaurant sourcing. Practically, it offers guidance for restaurant managers, marketers, and policymakers to support minority farmers, build trust, and promote inclusive and socially responsible dining. One key limitation of this study is its reliance on a small, Missouri-based consumer sample, which limits generalizability and excludes perspectives from other stakeholders. However, as a regional case study, it provides important depth and contextual insight into an underexplored aspect of sustainable sourcing. This study also highlights the need for multi-stakeholder engagement to advance equity in the food system. Full article
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24 pages, 916 KiB  
Article
Environmental Conservation and Corporate Social Responsibility (CSR): Insights from Nigerian Oil and Gas Industry Using Stakeholder and Environmental Justice Theories
by Ekene Agigwom Ebisi, Yongsheng Guo and Zahoor Ahmed Soomro
Adm. Sci. 2025, 15(7), 275; https://doi.org/10.3390/admsci15070275 - 14 Jul 2025
Viewed by 450
Abstract
The oil and gas industry remains vital to the global economy, yet its operations contribute significantly to environmental degradation, one of the most urgent challenges of the 21st century. This study explores the lived experiences of those directly impacted by the negative externalities [...] Read more.
The oil and gas industry remains vital to the global economy, yet its operations contribute significantly to environmental degradation, one of the most urgent challenges of the 21st century. This study explores the lived experiences of those directly impacted by the negative externalities of oil and gas activities, with a focus on gas flaring, oil spills, and habitat loss. Corporate social responsibility (CSR) and environmental conservation in lower-income countries remain underexplored in the existing literature. This study addresses that gap by specifically examining Nigeria’s oil and gas industry context. It examines the extent to which CSR initiatives address or intensify these environmental issues, raising the central question: to what extent do CSR efforts contribute meaningfully to environmental conservation, and how are they perceived by affected communities? Using an exploratory qualitative approach, this study draws on in-depth, face-to-face interviews with key stakeholders, including oil company staff and host community members. Data were analysed thematically through inductive coding, leading to the construction of one overarching theme: “CSR as a strategic response.” This theme emerged from three central codes—afforestation, shore protection, and environmental conservation and remediation. Findings suggest that CSR must evolve from transactional interventionist gestures to long-term ecological stewardship. Full article
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18 pages, 797 KiB  
Article
A Digital Sustainability Lens: Investigating Medical Students’ Adoption Intentions for AI-Powered NLP Tools in Learning Environments
by Mostafa Aboulnour Salem
Sustainability 2025, 17(14), 6379; https://doi.org/10.3390/su17146379 - 11 Jul 2025
Viewed by 333
Abstract
This study investigates medical students’ intentions to adopt AI-powered Natural Language Processing (NLP) tools (e.g., ChatGPT, Copilot) within educational contexts aligned with the perceived requirements of digital sustainability. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), data were collected [...] Read more.
This study investigates medical students’ intentions to adopt AI-powered Natural Language Processing (NLP) tools (e.g., ChatGPT, Copilot) within educational contexts aligned with the perceived requirements of digital sustainability. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), data were collected from 301 medical students in Saudi Arabia and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that Performance Expectancy (PE) (β = 0.65), Effort Expectancy (EE) (β = 0.58), and Social Influence (SI) (β = 0.53) collectively and significantly predict Behavioral Intention (BI), explicating 62% of the variance in BI (R2 = 0.62). AI awareness did not significantly influence students’ responses or the relationships among constructs, possibly because practical familiarity and widespread exposure to AI-NLP tools exert a stronger influence than general awareness. Moreover, BI exhibited a strong positive effect on perceptions of digital sustainability (PDS) (β = 0.72, R2 = 0.51), highlighting a meaningful link between AI adoption and sustainable digital practices. Consequently, these findings indicate the strategic role of AI-driven NLP tools as both educational innovations and key enablers of digital sustainability, aligning with global frameworks such as the Sustainable Development Goals (SDGs) 4 and 9. The study also concerns AI’s transformative potential in medical education and recommends further research, particularly longitudinal studies, to better understand the evolving impact of AI awareness on students’ adoption behaviours. Full article
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