Search Results (1,352)

Digital twin (DT) technology is recognized for its transformative potential to enhance efficiency in the construction process. However, the full potential of DT in construction practices remains largely unrealised. Moreover, few studies explore how DT success factors affect efficiency improvement (EI), energy optimization (EO), and cost control (CC) in the context of economic strength (ES). The study applied a hybrid research method to examine the impact of key DT success factors on EI, EO, and CC under the moderation of ES. After a critical literature review, five key DT success factors were identified. Then, 490 valid questionnaires were analyzed with the Partial Least Squares Structural Equation Model (PLS-SEM) to assess how success factors affect DT effectiveness. This is complemented using extreme gradient boosting (XGBoost) to assess prediction accuracy and understand which factors most influenced EI, EO, and CC. Research shows that ES exerts a significant positive influence on the relationships between most success factors and performance outcomes. High levels of ES enhance the contribution of success factors to performance in EI, EO, and CC. Resource management (RM) has a strong influence on EI and EO, but a weaker influence on CC; process optimization (PO) has the strongest influence on EO, a moderate influence on CC, and the weakest influence on EI; real-time monitoring (R-Tm) primarily affects EI; sustainable design (SD) has a comprehensive and significant regulatory effect on EI, EO, and CC; and predictive maintenance (PM) has a strong influence on both EI and CC. In practice, it offers practical guidance for implementing DT and supports policy and resource planning for building stakeholders. Full article

In the era of digital transformation, organizations increasingly invest in Artificial Intelligence (AI) to enhance competitiveness, yet persistent evidence shows that AI investment does not automatically translate into superior firm performance. Drawing on the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT), this study aims to explain this paradox by examining how AI-enabled dynamic capability (AIDC) is converted into performance outcomes through organizational mechanisms. Specifically, the study investigates the mediating roles of organizational data-driven culture (DDC) and organizational learning (OL). Data were collected from 254 senior managers and executives in U.S. firms actively employing AI technologies and analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that AIDC exerts a significant direct effect on firm performance as well as indirect effects through both DDC and OL. Serial mediation analysis reveals that AIDC enhances performance by first fostering a data-driven mindset and subsequently institutionalizing learning processes that translate AI-generated insights into actionable organizational routines. Moreover, DDC plays a contingent moderating role in the AIDC–performance relationship, revealing a nonlinear effect whereby excessive reliance on data weakens the marginal performance benefits of AIDC. Taken together, these findings demonstrate the dual role of data-driven culture: while DDC functions as an enabling mediator that facilitates AI value creation, beyond a threshold it constrains dynamic reconfiguration by limiting managerial discretion and strategic flexibility. This insight exposes the “dark side” of data-driven culture and extends the RBV and DCT by introducing a boundary condition to the performance effects of AI-enabled capabilities. From a managerial perspective, the study highlights the importance of balancing analytical discipline with adaptive learning to sustain digital efficiency and strategic agility. Full article

The growth of generative artificial intelligence (GAI), remarkably, Large Language Models (LLMs) such as ChatGPT, converts the educational environment by empowering intelligent, data-driven education and curriculum design innovation. This study aimed to assess the integration of LLMs into higher education to foster curriculum design, learning outcomes, and innovative work behaviour (IWB). Specifically, this study investigated how LLMs’ perceived usefulness (PU) and perceived ease of use (PEOU) can support educators to be engaged in IWB—idea generation (IG), idea promotion (IP), opportunity exploration (OE), and reflection (Relf)—employing a web-based survey and targeting faculty members. A total of 493 replies were obtained and found to be valid to be analysed with partial least squares structural equation modelling (PLS-SEM). The results indicated that PU and PEOU have a significant positive impact on the four dimensions of IWB in the context of LLMs for curriculum development. The evaluated model can assist in bridging the gap between AI technology acceptance and educational strategy by offering some practical evidence and implications for university leaders and policymakers. Additionally, this study offered a data-driven pathway to advance higher education IWB through the adoption of LLMs. Full article

AI Recommender Systems (RecSys) function as personalised forecasting engines, predicting user preferences to reduce information overload. However, the efficacy of these systems is often bottlenecked by the “Last Mile” of forecasting: the end-user’s willingness to adopt and rely on the prediction. While the existing literature often assumes that algorithmic accuracy (e.g., low RMSE) automatically drives utilisation, empirical evidence suggests that users frequently reject accurate forecasts due to a lack of trust or cognitive friction. This study challenges the utilitarian view that users adopt systems simply because they are useful, instead proposing that sustainable adoption requires a state of Cognitive Absorption—a psychological flow state enabled by the Cognitive Economy of trust. Grounded in the Motivation–Opportunity–Ability (MOA) framework, we developed the Trust–Absorption–Intention (TAI) model. We analysed data from 366 users of a major predictive platform using Partial Least Squares Structural Equation Modelling (PLS-SEM). The Disjoint Two-Stage Approach was employed to model the reflective–formative Higher-Order Constructs. The results demonstrate that Cognitive Trust (specifically the relational dimensions of Benevolence and Integrity) operates via a dual pathway. It drives adoption directly, serving as a mechanism of Cognitive Economy where users suspend vigilance to rely on the AI as a heuristic, while simultaneously freeing mental resources to enter a state of Cognitive Absorption. Affective Trust further drives this immersion by fostering curiosity. Crucially, Cognitive Absorption partially mediates the relationship between Cognitive Trust and adoption intention, whereas it fully mediates the impact of Affective Trust. This indicates that while Cognitive Trust can drive reliance directly as a rational shortcut, Affective Trust translates to adoption only when it successfully triggers a flow state. This study bridges the gap between algorithmic forecasting and behavioural adoption. It introduces the Cognitive Economy perspective: Trust reduces the cognitive cost of verifying predictions, allowing users to outsource decision-making to the AI and enter a state of effortless immersion. For designers of AI forecasting agents, the findings suggest that maximising accuracy may be less effective than minimising cognitive friction for sustaining long-term adoption. To solve the cold start problem, platforms should be designed for flow by building emotional rapport and explainability, thereby converting sporadic users into continuous data contributors. Full article

This study explores the factors that influence Gen Z consumers’ green purchasing behavior, addressing a gap in current research by combining the Theory of Planned Behavior, the Theory of Consumption Values, and Generational Theory, and applying them to the touristic accommodation context. Based on a quantitative survey of Gen Z tourists from Spain, Norway, and Lithuania, the study examined traditional constructs of the Theory of Planned Behavior alongside subjective knowledge, environmental consciousness, perceived value, and green trust. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results indicate a significant role for price-based functional value and emotional value in shaping Gen Z’s attitudes toward sustainable accommodation. Furthermore, subjective knowledge and environmental consciousness strengthen green trust, which in turn contributes to a more positive attitude toward sustainable touristic options. Attitude, subjective norms, and perceived behavioral control significantly predict behavioral intention, while both perceived behavioral control and behavioral intention directly influence actual purchasing behavior. The findings suggest that tourism marketers should focus on enhancing price-related and emotionally meaningful value propositions, while also fostering trust through clear communication of environmental performance. Overall, the study offers a comprehensive understanding of the drivers behind Gen Z’s sustainable accommodation choices and provides practical implications for promoting environmentally responsible tourism. Full article

The rapid advancement of artificial intelligence (AI) in e-commerce has intensified data-driven personalization, raising important questions about its psychological implications for consumers and its role in shaping sustainable and responsible digital business practices. This study examines how AI-driven personalization affects consumer psychological well-being in the Turkish e-commerce market and investigates the roles of privacy concerns and brand trust in shaping this relationship from a social sustainability and responsible AI perspective. The research develops and empirically tests an integrated model comprising perceived personalization, privacy concerns, psychological well-being, and brand trust. Survey data from 400 active e-commerce customers were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings show that both perceived relevance and perceived specificity significantly enhance psychological well-being by reducing cognitive overload and increasing perceived value. However, these personalization dimensions also increase privacy concerns, with perceived specificity exerting a notably stronger effect. Privacy concerns negatively affect psychological well-being and competitively mediate the relationship between personalization and well-being, reflecting the Personalization–Privacy Paradox in AI-driven e-commerce contexts. Moreover, brand trust significantly moderates this dynamic by weakening the harmful impact of privacy concerns on psychological well-being. Overall, the findings indicate that privacy concerns represent a latent social cost that can undermine the long-term sustainability of data-intensive business models when not governed by trust-based mechanisms. Full article

Organisations increasingly combine social innovation and environmentally orientated technologies in response to sustainability and stakeholder pressures. However, empirical evidence remains limited on how organisational actors perceive and cognitively associate social innovation, green technologies, and practices related to the Sustainable Development Goals (SDGs), particularly in emerging European economies. This study addresses this gap by examining whether employees and managers perceive these dimensions as interconnected and whether green technologies represent a statistically significant indirect association between social innovation and SDG-related organisational practices. Using a cross-sectional online survey of 265 employees and managers from Romanian companies in production, services, IT, and commerce, we estimated an exploratory structural model through partial least squares structural equation modelling (PLS-SEM). The results reveal strong positive associations between perceived social innovation and SDG-related organisational practices, as well as between perceived social innovation and green technologies. Green technologies are also positively associated with SDG-related practices and exhibit a statistically significant indirect association within the observed pattern of associations. Consistent with perception-based research design, these findings suggest that respondents cognitively group social and technological initiatives as complementary components of a broader sustainability orientation, rather than indicating statistical or process-based mechanisms. The study contributes to organisational sustainability research by integrating social innovation and green technologies within a single organisational-level framework and by providing context-specific evidence from Romania, an under-represented central and Eastern European context. Full article

The proposed research aims to analyse the effects of the relationship between Sustainability Governance (SG) and Climate Impact (CI), taking into consideration Green Finance (GF). Furthermore, it examines how Institutional Support (IS) enhances the governance systems governing these variables. The research provides a holistic approach for analysing the effects of financial dynamics on climate impacts. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in this research study. The data were collected from various industries using a standardised questionnaire. The structural model examined the direct and indirect relationships between variables such as GF, SG, and CI. IS emerged as the moderated variable. The outcomes of the study confirmed that “GF has an important and direct as well as indirect (through SG as the mediator) impact on CI. IS significantly increases SG and thus exerts an overall enhancing effect on the impact of GF on the climate.” The study has supported the research objectives and aims. The limitations of this study comprised constraints related to both time and cost. The researchers encountered limitations in accessing senior managers and directors of various organisations for the study. IS emerged as an important intermediate factor that can significantly link various actions and activities that impact the climate. This study supports both global and local research objectives. The study offers significant insights, underscoring the critical role of SG within Green Business (GB). Additionally, IS emerges as a vital enabling tool that strengthens the overall governance framework. The study contributes significantly to the development of integrated frameworks for institutions seeking to effectively address environmental challenges. The implications for action indicate that furthering entrenched institutional structures and instilling good governance practices can add tremendous value to the transformation potential of GF and usher in accelerated efforts to achieve national and international objectives on climate change. Full article

As global supply chains face increasing pressure to reconcile economic efficiency, environmental responsibility, and ethical transparency, emerging digital technologies offer unprecedented opportunities for sustainable transformation. This article examines this dynamic in the context of the Moroccan industrial sector, with particular reference to blockchain and digital twin technologies. The study employs a rigorous mixed-methods design, combining an in-depth qualitative exploration with 30 industry professionals and a Partial Least Squares Structural Equation Modeling (PLS-SEM) model based on survey data from 125 Moroccan manufacturing firms. The findings highlight the synergistic contribution of blockchain and digital twins in enabling circular, low-carbon, and resilient supply chains. Blockchain adoption strengthens environmental impact traceability, data reliability, and responsible governance, while digital twin systems enhance eco-efficiency through real-time modeling and predictive flow simulation. Circular integration emerges as a critical enabler, significantly amplifying the positive effects of both technologies by aligning physical and informational flows within closed-loop processes. With its strong empirical grounding and contextual relevance to an emerging economy, this research provides actionable insights for policymakers, industrial managers, and supply chain practitioners committed to accelerating the sustainable transformation of production systems. It also offers a renewed understanding of how digitalization and circularity jointly support environmental performance within industrial ecosystems. Full article

With the increasing prominence of sustainable consumption and the rising influence of Generation Z in the fashion market, secondhand fashion e-commerce platforms have become essential carriers of green fashion. Although AI-assisted recommendation mechanisms are widely embedded in these platforms, their psychological and behavioral effects on users’ continuous use and social engagement remain insufficiently examined. To address this gap, this study incorporates the Stimulus–Organism–Response (SOR) framework to investigate the psychological reaction pathways and behavioral intentions of Generation Z users within Human-AI Collaboration-enabled green e-commerce environments. Three AI-driven service stimuli—Human-AI Collaborative Recommendation Perception, AI Interaction Transparency, and Perceived Personalization—were conceptualized as stimulus variables; Psychological Immersion, Emotional Triggering, Cognitive Engagement, and Platform Trust were modeled as organism variables; and Continuous Use Intention and Social Sharing Intention served as behavioral response variables. Based on 498 valid samples analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results demonstrate strong empirical support for all proposed hypotheses. Specifically, AI-driven stimuli significantly and positively influence psychological responses, which subsequently strengthen users’ continuous usage and social sharing intentions. This research provides theoretical insights for developing Human-AI Collaboration-enabled service systems that balance efficiency and emotional resonance on green e-commerce platforms, and offers practical implications for promoting sustainable fashion values among younger consumers. Full article

Despite existing studies on creativity, examining human resource management practices alongside knowledge management models for constructing creativity remains lacking. This study investigates employee creativity in small and medium enterprises (SMEs) in Indonesia, using data from 508 respondents within a 254-sample frame and employing partial least squares structural equation modeling (PLS-SEM). The results indicate that human resource management practices and technological innovation significantly influence knowledge management and cultivate competitive work environments that foster creativity. The PLS-SEM model confirmed that human resource management practices and technological innovation have a significant direct effect on employee creativity, as well as indirect effects through knowledge management and competitive work environments. Knowledge management and competitive work environment served as double mediators in the mediation mechanism tested in this model. The findings provide practical insights for managers seeking to optimize human resources and technological innovation to enhance knowledge management and create competitive work environments that boost creativity. Full article

Sustainable Urban Drainage Systems (SUDSs) are essential for stormwater management in urban areas, with varying hydrological, social, ecological, and economic benefits. Nevertheless, choosing the SUDS most appropriate for public spaces poses a challenge when balancing details/specifications against community decisions, primarily social implications and perceptions. Building on the SUDS design pillar of the amenity, this study outlines a three-phase methodological framework for selecting SUDS based on social facilitation. The first phase introduces the application of the Partial Least Squares Structural Equation Modeling (PLS-SEM) and Classificatory Expectation–Maximization (CEM) techniques by modeling complex social interdependencies to find critical components related to urban planning. A Likert scale survey was also conducted with 440 urban dwellers in Tunja (Colombia), which identified three dimensions: Residential Satisfaction (RS), Resilience and Adaptation to Climate Change (RACC), and Community Participation (CP). In the second phase, the factors identified above were transformed into eight operational criteria, which were weighted using the Analytic Hierarchy Process (AHP) with the collaboration of 35 international experts in SUDS planning and implementation. In the third phase, these weighted criteria were used to evaluate and classify 13 types of SUDSs based on the experts’ assessments of their sub-criteria. The results deliver a clear message: cities must concentrate on solutions that will guarantee that water is managed to the best of their ability, not just safely, and that also enhance climate resilience, energy efficiency, and the ways in which public space is used. Among those options considered, infiltration ponds, green roofs, rain gardens, wetlands, and the like were the best-performing options, providing real and concrete uses in promoting a more resilient and sustainable urban water system. The methodology was also used in a real case in Tunja, Colombia. In its results, this approach proved not only pragmatic but also useful for all concerned, showing that the socio-cultural dimensions can be truly integrated into planning SUDSs and ensuring success. Full article

In the hospitality industry, corporate social responsibility practices are getting more recognition as a strategic driver of stakeholders’ sustainable behaviors. This study creates and tests a moderated serial mediation model that connects hotel CSR activities to guests’ pro-environmental behavior (PROE). In addition, moral elevation (ME) and pro-social behaviors of guests (PSO) are posited as affective and behavioral mediating mechanisms, whereas the perceived transparency (TRA) of hotel actions is investigated as a moderator. The survey data were collected from 426 hotel guests who had stayed in hotels in the Turkish Republic of Northern Cyprus (TRNC) and used partial least squares structural equation modeling (PLS-SEM) to analyze it. The findings reveal that CSR does have a positive effect on ME, which sequentially makes ME affect PSO and PROE behavior positively. The research shows that the moderator TRA also amplifies the relationship strength between CSR and ME, which suggests that transparent actions of hotels do have a positive emotional impact on guests. The research contributes to hospitality literature and also sustainability literature by identifying ME as an emotional mechanism and TRA as a moderating condition that alter guests’ behaviors. As managerial implications, the research underlines the value of creating CSR practices that are both transparent and authentic to guests and stakeholders to ultimately maximize the engagement of guests in the context of sustainability. Full article

In the context of accelerated digital transformation, organizations increasingly operate as complex systems in which strategic decision-making is challenged by uncertainty, data heterogeneity, and bounded rationality. The integration of artificial intelligence (AI) into organizational processes is therefore redefining how decisions are supported and enacted. This study develops and validates an integrated conceptual model that explains how trust in AI-based decision support systems (AI-DSSs), data transparency and quality, perceived usefulness, and ease of use influence decision-making efficiency and the intention to adopt AI-DSS in complex organizational contexts. The empirical analysis is based on a questionnaire survey administered to 324 respondents from Romanian organizations operating in IT, services, industry, and public administration. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) implemented in SmartPLS 4. The results show that data transparency and quality strongly enhance trust in AI-DSS (β = 0.784, p < 0.001). Trust positively influences both perceived usefulness (β = 0.229, p < 0.01) and perceived ease of use (β = 0.482, p < 0.001), confirming its role as a key psychological enabler of favorable technology perceptions. Furthermore, perceived ease of use significantly affects perceived usefulness (β = 0.597, p < 0.001). Regarding adoption-related attitudes, perceived usefulness (β = 0.352, p < 0.001), trust (β = 0.311, p < 0.001), and perceived ease of use (β = 0.135, p < 0.05) exert significant positive effects on the intention to adopt AI-DSS, which in turn demonstrates a strong association with decision-making efficiency (β = 0.544, p < 0.001). By extending traditional technology acceptance models (TAM) with AI-specific dimensions—namely transparency, data quality, and trust—this study contributes to the literature on decision-making in complex systems and offers practical insights for organizations seeking to improve decision effectiveness through AI-based support. Full article

This study examines how digital transformational leadership (DTL) drives superior and enduring organizational performance through the mediating roles of organizational agility (OA) and digital transformation (DT) while assessing the contingent moderating role of digital culture (DC). Anchored in the Resource-Based View (RBV), the study conceptualizes DTL as a strategic intangible capability that enables the orchestration of digital and agile resources into sustained performance outcomes in digitally turbulent environments. Data were collected from 284 senior and middle managers across 13 Palestinian commercial banks—a highly regulated sector undergoing intensive digital pressure in an emerging-economy context—using an online survey. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results reveal that DTL significantly enhances both OA and DT, which in turn contribute positively to organizational performance. OA and DT operate as both independent and sequential mediators, uncovering a multistage capability-building pathway through which leadership fosters long-term adaptability and resilience. The findings further indicate that digital culture conditions the effectiveness of leadership-driven transformation, shaping how digital initiatives consolidate into enduring organizational routines rather than short-term efficiency gains. By reframing sustainable transformation as the continuity of organizational performance through agility, digital renewal, and cultural alignment—rather than as an ESG outcome alone—this study refines RBV boundary conditions in digital contexts. The study contributes theoretically by clarifying how leadership-enabled capabilities generate sustainable competitive advantage and offers actionable managerial insights for cultivating agility, embedding digital transformation, and strengthening cultural readiness to support long-term organizational resilience. Full article