Search Results (289)

This longitudinal study examines how perceived brand globalness (PBG) influenced sustainable purchase intentions (SPI) between 2021 and 2024, incorporating factors such as perceived brand quality (PBQ), perceived brand prestige (PBP), brand–cause fit (BCF), and the moderating effect of consumer ethnocentrism (CE). Using survey responses from 415 participants, the study employed partial least squares structural equation modeling (PLS-SEM) via SmartPLS4. The findings reveal that CE emerged as significant in 2024, while PBP’s impact on SPI weakened—suggesting a growing consumer association of prestige with sustainability. Heightened post-pandemic ethical awareness further underscores the importance of brand values. Contrary to earlier research indicating low CE in developing markets, the 2024 results demonstrate an unexpected rise in CE, highlighting its evolving significance. Overall, the study emphasizes the necessity for global brands to adopt sustainable, locally attuned strategies to succeed in developing countries. Full article

Globalization and market saturation have led Portuguese textile companies to seek international markets not only for growth but also to contribute to their country’s international image. This study aims to explore how the internationalization of the Portuguese textile sector into the Chinese market contributes to Portugal’s destination image and identify the critical success factors in this process. The research follows an inductive, qualitative methodology based on semi-structured interviews with two groups of companies: those already operating in China (n = 5) and those preparing to enter the market (n = 5). The interviews were thematically analyzed to extract key patterns and insights. The findings reveal that successful companies operate in the luxury segment, rely on prior international experience, and often use local intermediaries. Firms planning to internationalize highlight quality differentiation, brand authenticity, and innovation as strategic advantages. These insights support the role of niche positioning and cultural adaptation in building both commercial success and a refined international image of Portugal. This study contributes to the literature by linking internationalization and destination branding through industry-specific case evidence and offers practical implications for managers targeting emerging markets like China. Full article

The influence of social media personalities has grown significantly, especially among youth audiences who spend substantial time on platforms like TikTok. The emergence and popularity of different types of social media influencers accelerated during the COVID-19 pandemic in many countries, including South Africa. In turn, this period also saw a surge in youth audiences following these influencers. This rapid growth of influencer followings among young people is largely driven by specific types of content that resonate with them, thus encouraging continued engagement. However, the benefits that these young followers gain from engaging with various influencers and the factors driving their preferences for specific influencers remain underexplored, particularly within the context of South African students within higher education. Therefore, this study explores the types of social media influencers most followed by university students at a South African University and investigates the key factors that drive their preferences. A structured online questionnaire was distributed, gathering both multiple-choice and open-ended responses from students. The data were analyzed using categorical frequency counts and thematic analysis. The data highlight how students actively turn to influencers as emotional anchors, role models, and sources of practical guidance. Their engagement reflects a deep need for connection, inspiration, and identity formation in a challenging academic and social environment. These patterns show that influencer content is not just entertainment but plays a critical developmental role. Understanding these motivations helps educators, policymakers, and brands to align better with youth values. The significance of these results lies in how influencer content is now coming in to fill the emotional, cultural, and educational gaps left by traditional systems among the young South African university students in this modern era. Full article

The rising incidence of microplastics (MPs) is a possible health risk to humans. The present study aims to analyze the presence of MPs in intravenous (IV) infusions and compare MP concentrations from multiple brands. The IV solutions of 29 medical devices (IV-MDs) from seven brands commercialized in Ecuador, Spain, and Italy have been selected under specific consideration to carry out the study. The detection of MPs has been quite obvious in almost all of the samples from brands in the mentioned countries. MP concentrations ranged from 9 to 20 MPs/L in glass containers to 166–299 MPs/L in plastic bags, with the majority of fragments (63%) on fibres (37%) and more than 60% of particles less than 100 µm. Nine different types of MPs were identified in this study. High clinical risk was indicated by markings with >200 MPs/L. Nevertheless, the medium polymeric danger index (PHI) was 1.7. According to these outcomes, IV infusion is a direct exposure to MPs that may have harmful medical repercussions. It is imperative that MPs’ limitations be included in pharmacopoeic monographs and in vivo toxicological and epidemiological studies. The present study aims to analyze the presence of MPs in IV-MDs and compare MP concentrations from multiple IV-MD brands. Full article

China’s National Famous, Special, Excellent, and New Agricultural Products are key rural economic assets, yet their spatial patterns and sustainability drivers remain underexplored. Based on the geospatial data of 1932 National Famous, Special, Excellent and New Agricultural Products in China, this study systematically analyzes their spatial distribution pattern by using GIS spatial analysis techniques, including the standard deviation ellipse, kernel density estimation, geographic concentration index and Lorenz curve, and quantitatively explores the driving factors of sustainable development by using geographic detectors. The research results of this paper are as follows. (1) The spatial distribution shows a significant non-equilibrium characteristic of “high-density concentration in the central and eastern part of the country and low-density sparseness in the western part of the country” and the geographic concentration index (G = 22.95) and the standard deviation ellipse indicate that the center of gravity of the distribution is located in the North China Plain (115° E–35° N), and the main direction extends along the longitude of 110° E–120° E. (2) Driving factor analysis showed that railroad mileage (X10) (q = 0.5028, p = 0.0025 < 0.01), highway mileage (X11) (q = 0.4633, p = 0.0158 < 0.05), and population size (X3) (q = 0.4469, p = 0.0202 < 0.05) are the core drivers. (3) Three-dimensional kernel density mapping reveals that the eastern coast and central plains (kernel density > 0.08) form high-density clusters due to the advantages of the transportation network and market, while the western part shows a gradient decline due to the limitation of topography and transportation conditions. The study suggests that the sustainable development of National Famous, Special, Excellent, and New Agricultural Products should be promoted by strengthening transportation and digital logistics systems, enhancing cold-chain distribution for perishable goods, tailoring regional branding strategies, and improving synergy among local governments, thereby providing actionable guidance for policymakers and producers to increase market competitiveness and income stability. The study provides a quantitative, policy-oriented assessment of China’s branded agricultural resource allocation and its sustainability drivers, offering specific recommendations to guide infrastructure investment, e-commerce logistics enhancement, and targeted subsidy design for balanced regional development. The study highlights three key contributions: (1) an innovative integration of geospatial analytics and geographical detectors to reveal spatial patterns; (2) clear empirical evidence for policymakers to prioritize transport and digital logistics investments; and (3) practical guidance for producers and brand managers to enhance product market reach, optimize supply chains, and strengthen regional competitiveness in line with sustainable development goals. Full article

This study examines the psychological mechanisms through which BTS’s perceived star attributes—expertise, authenticity, likability, and similarity—influence fan loyalty within fandom-driven tourism. Anchored in activity theory and content theory of motivation, the proposed model identifies psychological need fulfillment and emotional satisfaction as sequential mediators linking celebrity perception to loyalty behaviors. Data were obtained from 916 BTS fans across six English-speaking countries via a structured online survey. To test the hypothesized relationships, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed. Results demonstrate that perceived star attributes significantly enhance psychological need fulfillment, which subsequently predicts emotional satisfaction and loyalty. Additionally, the attributes exert direct effects on emotional satisfaction, supporting both reflective and intuitive engagement pathways. All hypothesized paths were statistically significant, and the model exhibited strong overall fit (SRMR = 0.039; NFI = 0.875). Theoretically, this study advances loyalty research by foregrounding the roles of symbolic consumption, emotional resonance, and identity-based alignment in global fandom contexts. Practically, the findings offer insights for tourism marketers, destination planners, and entertainment brands seeking to design emotionally immersive, narrative-rich tourism experiences. Recommendations are provided for developing BTS-themed content aligned with fans’ identity motivations to foster sustained emotional engagement and destination loyalty. Full article

Dysphagia is a medical condition affecting millions globally. Traditional modified diets designed for individuals with dysphagia often focus primarily on improved swallowability, yet they typically fall short in terms of palatability, nutritional diversity, and visual appeal, leading to reduced food intake, malnutrition and reduced quality of life. Recent advancements in 3D-printing technology offer the potential to create texture-modified foods that not only facilitate swallowing but also preserve nutritional content and visual appeal. However, there is a noticeable gap in the comprehensive bibliometric analysis of studies on the use of 3D printing to address swallowing difficulties. To bridge this gap, this study systematically analyzes the literature on the development of 3D-printed foods tailored for individuals with dysphagia from the bibliometric perspective. The results highlight the top journals, leading countries, and prominent institutes/authors in this field. The study also examines the adoption of various 3D-printer brands, the key indicators used to assess the palatability of 3D-printed foods for dysphagia, and the common ingredients used for the development of 3D-printing ink. Overall, this review provides a comprehensive overview of current research trends in the development of 3D-printed food for dysphagia, offering valuable insights for future research in this area. Full article

Implementation of green supply chain management (GSCM) has gained increasing attention as businesses seek to balance economic, social, and environmental sustainability. However, its adoption remains uneven across countries, particularly in developing economies such as Indonesia. This study aims to identify the key factors influencing the implementation of GSCM in Indonesian logistics companies using a qualitative approach. Data were collected via structured interviews with 14 senior management professionals from various logistics and supply chain companies. The findings reveal that, while awareness of GSCM exists, its implementation is hindered by high costs, regulatory limitations, inadequate infrastructure, and a lack of shared understanding or strategic prioritization among stakeholders, which points to a deeper organizational and policy disconnect regarding sustainability goals. Conversely, cost efficiency, brand image enhancement, and compliance with emerging regulations are identified as primary drivers of GSCM adoption. The study highlights the need for stronger government policies, financial incentives, and industry-wide collaboration to accelerate the adoption of sustainable supply chain practices. These insights contribute to both theoretical discussions on sustainable supply chain management and practical strategies for improving GSCM implementation in developing economies. Full article

The clothing industry greatly impacts the global economy by producing billions of pieces of clothing and employing millions. However, it negatively impacts the environment, as it is one of the most polluting sectors in the world. This bibliometric review aims to identify influential authors and affiliations, journals, productive and cited countries, emerging and recent themes, and future research directions focusing on the dynamics of clothing brands’ sustainability practices. A comprehensive dataset from Scopus and the Web of Science contains 612 articles, and Biblioshiny and VOSviewer were used to analyze the data. Findings reveal that sustainability is not just a concern for developed countries but is also gaining attention in emerging economies like India. This bibliometric analysis presents its relationship with sustainable development goals (SDGs), combines performance analysis and science mapping of clothing brands’ sustainability practices, and evaluates thematic clusters to highlight future research scopes to fill the literature gap for further concentration on behavioral aspects, advanced supply chains, effective communication, and promoting the usage of sustainable technologies, which can help to align with business models for sustainability and resilience. Therefore, clothing brands’ sustainability practices should focus on smart and functional clothing through eco-friendly manufacturing and designing long-lasting clothes to enrich clothing performance. They should adopt innovative technologies for resource utilization, recycling, waste management, supply chain, and also emphasize communication with the consumers to encourage them to purchase eco-friendly and long-lasting clothes. Full article

This research aims to assess the current landscape of digital communication practices among PDO and PGI agricultural products in Southern European countries—Italy, Spain, France, Greece, and Portugal—which together account for 75% of Europe’s GI-registered agri-food products. By analyzing the GI View portal and conducting desk research to assess the presence of producer groups and the promotion of their products across digital platforms, this study offers insights into how these products are marketed online. It combines an overview of digital presence across multiple platforms with a content analysis of Facebook posts. The findings reveal that, although digital tools—especially websites and social media—are increasingly used by GI producer groups, their potential remains underexploited. Most groups maintain some digital presence, yet the strategies are inconsistent and e-commerce remains underused. Despite being inherently linked to environmental and social sustainability, these attributes are rarely communicated—particularly on Facebook. This social media channel is the most used platform among GI producer groups; however, its use is poorly optimized with an irregular posting frequency. This study recommends investments in capacity building, integrated branding approaches, and the strategic inclusion of the inherent value of GI products in digital narratives to enhance their visibility, differentiation, and sustainability communication. Full article

Sustainable marketing emphasizes the integration of social and environmental responsibility into business strategies, positioning employer branding as a vital tool for advancing sustainable organizational practices. Within the healthcare context of Jordan—a country facing unique socio-cultural and systemic challenges—employer branding may foster a culture that promotes safety and employee well-being. While the findings are context-specific, they offer preliminary insights that may be useful in similar healthcare environments in the Middle East or other collectivist settings. This study explores the use of employer branding as a strategic lever to enhance nurses’ safety voice behavior, a critical component of organizational safety and patient care, through the mediating role of employee engagement. Drawing on employer brand theory and self-determination theory, this research investigates how a strong employer brand image contributes to a more engaged nursing workforce, thereby encouraging proactive communication regarding safety concerns. Data were collected from 240 nurses employed at Jordanian hospitals between September and November 2024. The findings reveal that sustainable employer branding—characterized by transparent, ethical, and inclusive organizational values—significantly enhances employee engagement and, in turn, motivates safety voice behavior. By cultivating a supportive work environment that aligns with nurses’ intrinsic motivations, hospitals can improve not only internal communication around safety but also long-term organizational resilience and trust. This aligns with sustainable marketing principles, which advocate for responsible internal stakeholder engagement as part of a broader sustainability agenda. Full article

This study aims to analyze the differentiation strategies developed by sectoral brands in the global wine industry and how these strategies interrelate. A sectoral brand is defined as having a distinctive brand name accompanied by a visual identity, with or without a slogan. Through an analysis of thirty-three sectoral brands developed by wine-producing countries, seven clusters of differentiation strategies and three clusters of differentiation attributes were identified, using quantitative and qualitative methods. The findings highlight the alignment between the differentiation strategies employed by sectoral brands and the underlying theoretical concepts, as well as overlaps between differentiation strategies and specific attributes. The results identify unrevealed opportunities for wine-producing countries that have not yet developed sectoral brands. This study’s main contribution consists of the application of a cluster analysis approach, which enabled the identification and interpretation of relationships among sectoral wine brands based on their differentiation strategies. Accordingly, the research addresses a notable gap in the existing literature by providing an integrative perspective on how sectoral brands differentiate within the world wine market. The practical implications of this study include offering valuable guidance to countries currently lacking sectoral wine brands and presenting a structured framework to effectively leverage unique national attributes. Full article

Improving the export quality of forestry products is crucial for the development of the forestry industry in developing countries. This study focuses on China—the largest developing country and a leading exporter of forestry products—and explores how GVCs influence the export quality of their forestry products, taking into account the unique characteristics of the forestry industry as a resource-based sector. Using China’s trade data from 41 partner countries between 2000 and 2014, the study finds that forward GVC participation significantly enhances the export quality of forestry products, distinguishing this study from the previous research. The diffusion of technology within GVCs is identified as a key influencing factor. This result highlights that, as a resource-based industry, the value chains in the forestry industry are typically buyer-driven, with lead firms in these chains, which possess advanced technologies, often occupying downstream positions related to marketing and brand building. Therefore, when developing countries leverage GVCs to improve the export quality of forestry products, they should not only focus on backward GVC participation but also consider the potential for technology diffusion generated through forward GVC participation. This distinction from other production-driven value chains is one of the key findings of this research. Full article

The choice between domestic and foreign production is one of the most important decisions not only for international business management but also for economic diplomacy and industrial policy. The reality is not a binary choice, but some firms use both. Why do companies maintain labour-intensive production in developed countries in the globalised world? To understand business challenges and strategies, this study examines small and medium-sized enterprises (SMEs) in the garment factory agglomeration in the North (Kenpoku) area of Iwate Prefecture, Japan. The in-depth case study, with a special focus on the six competitiveness factors of Japanese apparel firms, recognises that the ‘Made in Japan’ branding strategy is one of the effective ways to attract Japanese customers. This marketing strategy may motivate some firms to consider international market development. However, most Japanese SME apparel manufacturers play the role of original equipment manufacturer (OEM) for specific domestic market-oriented apparel companies. To meet customers’ strict delivery requirements, our case SMEs are developing multi-skilled workers to cope with high-mix small-lot production and fast delivery simultaneously. This management innovation is essential for building long-term business relationships and trust with corporate apparel buyers and surviving competition from products made in China and other developing countries. Full article

Nation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself. A strong nation brand is fundamental to its diplomacy, economy, and the well-being of its inhabitants, among other elements. To monitor the degree of this strength, different international indexes are periodically created and published. This entry focuses on introducing the concept of nation branding, and on describing the methodologies and latest results of the rankings that are currently considered most relevant in both academia and industry. These rankings are divided into two categories, namely, general nation branding indexes (Nation Brands Index, Future Brand Country Index, RepCore Nations, Good Country Index, Best Countries ranking) and field-specific nation branding indexes (Global Soft Power Index, Country Brand Ranking Tourism Edition, Country Brand Ranking Trade Edition, World Economic Outlook, Better Life Index). Full article