1. Introduction
More and more attention has been paid to the diversity of agricultural products, sustainable agricultural production, and the brand building of agricultural products in the world [
1]. The increasing demand for agricultural products with environmental sustainability certification in the global market [
2] is also increasing the efficiency of the quality management of agricultural products and the level of regional food safety [
3]. The popularity of green agricultural products and consumers’ willingness to purchase them have increased significantly [
4], and creating incentives to ensure transparency has become an important component of agricultural policy in many countries [
5]. Sustainability, as defined by the Food and Agriculture Organization of the United Nations, is a type of development in which production and consumption patterns respect natural resources, social welfare, and economic development. In this context, the 17 Sustainable Development Goals have been proposed [
6] and should be understood as the global public goods that the planet needs in order to develop more equitably and sustainably, with agriculture and the food system occupying a central place in their realization [
7]. The Food and Agriculture Organization of the United Nations, a specialized agency of the United Nations that supports its member countries in the sustainable use of agriculture [
8], has long advocated for a system of protection of “geographical indications”. Geographical indications are recognized as intellectual property rights and are defined as “indications that a product originates from a particular place and that a particular quality, reputation or other characteristic of the product is essentially attributable to its geographical origin” [
9,
10].
The Lisbon Agreement was signed by the EU in 1958. The Agreement on Trade-Related Aspects of Intellectual Property Rights was signed in Marrakech, Morocco, on 15 April 1994 and entered into force in January 1995. Both further promote the study of geographical indications [
11]. In Japan, the Anti-Unfair Competition Law was enacted in 1934 to emphasize the protection of GI agricultural products [
12]. In the United States, the annual research and development expenditure on agricultural science and technology accounts for 5% to 15% of the total sales. The U.S. has promoted the branding of GI agricultural products through diversified management strategies [
13]. On 14 September 2020, the Government of the People’s Republic of China and the European Union signed the Agreement between the Government of the People’s Republic of China and the European Union on the Protection of Geographical Indications and Cooperation, which enhanced the international influence of GI agricultural products in China and the European Union. ASEAN and 15 countries, including China, Japan, Korea, Australia, and New Zealand, announced the completion of negotiations on the Regional Comprehensive Economic Partnership, with relatively weak competition in agricultural exports and strong complementarities in trade in various types of agricultural products on 15 November 2020 [
14], and emphasizing the sustainable development of geographical indications for agricultural products. Statistics from the Food and Agriculture Organization of the United Nations demonstrate that the global gross product of agriculture, forestry, and fisheries grew by 84% in real terms between 2000 and 2021, reaching 3.7 trillion US dollars in 2021. Asia, with its wide geographic area, is the main contributor to the new global value of agriculture, forestry, and fisheries, accounting for 65 percent of the total global agricultural output in 2021. Therefore, it is valuable to study the pattern and sustainable development of the country’s agricultural products (Food and Agriculture Organization of the United Nations, 2023).
National Famous, Special, Excellent, and New Agricultural Products are agricultural products that are produced in a specific region (in principle, county as a unit), have a certain scale of production and commodity volume, have significant regional characteristics and unique nutritional quality features, have a stable supply and consumer market, have a high degree of public recognition and reputation, and have been logged in the bulletin by the Center for Agricultural Product Quality and Safety of the Ministry of Agriculture and Rural Affairs [
15,
16]. From 2019 to 2022, China implemented a protection project for geographic indications of agricultural products, and a total of 848 products are included in the protection [
17]. From 2002 to 2016, the state issued and implemented Opinions on Accelerating the Development of Characteristic Agricultural Products in Western Regions and the Regional Layout Plan for Characteristic Agricultural Products (2013–2020) and a series of other policies, which strongly drove the development of characteristic agriculture [
18]. The number of National Famous, Special, Excellent, and New Agricultural Products has continued to grow since the collection and logging work was formally carried out in 2019. National Famous, Special, Excellent, and New Agricultural Products refer to those agricultural products that are produced in specific environmental conditions of origin, have stable and unique quality characteristics that are perceptible, recognizable, and quantifiable, have a certain scale of production, have a stable supply and consumer groups, apply for a county as a unit, have a county-level Famous, Special, and New Agricultural Product competent organization confirmed by the county-level people’s government as the main body of the directory registration application, and have been registered by the Center for Agricultural Product Quality and Safety of the Ministry of Agriculture and Rural Affairs. The Center registers the agricultural products, including planting and farming products and their primary processing products of origin [
19]. In 2024, the State Intellectual Property Office announced the Measures for the Protection of Geo-labeled Products, which to a certain extent solved the problem of the protection of China’s famous, special, high-quality, and new products [
20]. In conclusion, National Famous, Special, Excellent, and New Agricultural Products refer to agricultural products with obvious regional characteristics and special nutritional quality features within a certain region, and the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and Rural Development is responsible for the directory-related collection and registration work, in order to promote the high-level development of famous, special, excellent, and new agricultural products [
21].
International experience demonstrates that the development of famous, special, and new agricultural products is highly dependent on the coupling of resource endowment, industrial policy, and market mechanism. Although the cultivation of National Famous, Special, Excellent, and New Agricultural Products has demonstrated initial success in China, there are still various shortcomings and dilemmas in the process of industrialization and development [
22]. China lacks a systematic study on its spatial pattern and core driving factors despite its initial success in this field. Previous studies have analyzed the spatial distribution of geographic indication agricultural products in provinces such as Yunnan and Shandong, revealing that factors like altitude, transportation density, and policy support and shape agglomeration levels. GIS and geodetectors have been used to confirm that economic openness and road mileage are decisive for distribution clusters in Yunnan. However, most studies have focused on individual provinces or specific geographical indication products rather than conducting multi-factor comparisons on a national scale. This paper studies the spatial distribution pattern of agricultural products and the driving factors of sustainable development on a national scale.
This study is based on a sample of 1932 National Famous, Special, Excellent, and New Agricultural Products from the platform of the Center for Quality and Safety of Agricultural Products (
http://www.aqsc.agri.cn/ accessed on 29 August 2023) of the Ministry of Agriculture and Rural Development of the People’s Republic of China. This article innovatively combines kernel density estimation and regression analysis methods to explore the distribution patterns and driving mechanisms of nationally renowned, special, high-quality, and new agricultural products at the national scale, addressing the current lack of integrated, multi-factor spatial analysis across all provinces. Specifically, this research clarifies how diverse natural, economic, and infrastructural factors shape the spatial agglomeration and sustainability potential of these agricultural products. It reveals the impact of multiple factors such as altitude, river distribution, transportation accessibility, and population density on the distribution of agricultural products. Accordingly, the study sets out the following objectives: (1) to map and quantify the spatial distribution pattern; (2) to identify the key driving factors and their interactions; and (3) to propose actionable regional development and branding strategies based on the empirical findings. The study also proposes strategies for optimizing sustainable conservation areas in China and building agriculture oriented towards modern international markets, aiming to provide scientific evidence for the future development of regional agricultural brands and policy optimization [
23].
This study innovatively combines kernel density estimation with regression analysis to systematically explore the distribution pattern and driving mechanism of famous, special, high-quality, and new agricultural products across the country from a spatial perspective. By revealing the influence of multi-dimensional factors such as altitude, river distribution, and transportation network on the spatial differentiation of agricultural products, the research systematically identified the spatial agglomeration characteristics and gradient laws of agricultural product brands, and quantified the contribution intensity of key driving factors. On this basis, strategies for optimizing the layout of sustainable protected areas for agricultural products with Chinese characteristics and constructing an agricultural industrial system oriented towards the modern international market are proposed, providing a scientific basis for the differentiated development of regional agricultural brands, precise policy regulation and control, and the enhancement of global competitiveness.
4. Influencing Factors of Distribution Characteristics of National Famous, Special, Excellent, and New Agricultural Products
4.1. Selection of Impact Factors
In this paper, to explore the spatial distribution driving mechanism of the National Famous, Special, Excellent, and New Agricultural Products [
42], we selected 11 representative variables based on theoretical relevance and empirical applicability. These variables are categorized into three major groups (natural resources, economic consumption capacity, and infrastructure) for geodetector analysis, with selection informed by literature benchmarks.
In terms of natural resource endowment, the total water resources (X1) affects the basic conditions for agricultural production, while the water resources per capita (X2) affect the sustainable development of agriculture. In terms of economic and consumption capacity, population size (X3) affects the consumer market and labor supply. Gross domestic product per capita (X4), gross domestic product (X5), and disposable income per capita (X6) reflect the consumption capacity and living standard of the population, and are closely related to the market demand for agricultural products. Consumption expenditure per inhabitant (X7) reflects residents’ consumption ability and consumption tendency. Total exports and imports of goods (X8) and total retail sales of consumer goods in society (X9) reflect the degree of openness and market vitality of the regional economy. In terms of infrastructure, railroad mileage (X10) and highway mileage (X11) are important guarantees for the transportation of agricultural products, which directly affect the distribution efficiency and market coverage of agricultural products (
Table 3). This reflects e-commerce logistics (such as the last-mile delivery capacity) and their impact on reducing corruption rates and expanding market access for geographically dispersed agricultural products. They reflect the rising role of digital logistics in shortening the distance between production bases and consumers, which is increasingly critical for the agglomeration and timely distribution of high-value, perishable agricultural products. In terms of policy support, we additionally consider policy incentives such as rural revitalization strategies, regional agri-branding plans, and financial subsidies as important institutional drivers, which shape the production environment and market access for National Famous, Special, Excellent, and New Agricultural Products.
Although climate and environmental parameters such as average annual temperature, precipitation, and humidity are theoretically relevant to agricultural production, they were not included in the final model due to the following reasons: (1) many national-level agricultural product brands are characterized by strong anthropogenic and industrial influences that override pure climatic constraints; (2) multicollinearity tests revealed that climatic variables were strongly correlated with elevation and hydrological features already included in the model, such as total water resources and river proximity; and (3) pilot regression tests showed that these climatic variables exhibited low explanatory power and non-significant Q statistics within the geodetector framework. Moreover, high-resolution climatic data often do not align with the statistical scale of prefecture-level spatial units used in the analysis. Future research may expand to incorporate time-series climatic indices if higher-resolution spatiotemporal datasets become available.
Geographical detectors can calculate the Q statistic of the spatial distribution [
43] by using a factor detector for these variables. The Q statistic is a measure of the explanatory power of a certain factor on the spatial differentiation of a phenomenon, i.e., what proportion of spatial variation can be explained by the factor, and it takes a value ranging from zero to one. The greater the Q statistic is, the stronger the explanatory power is. This helps to reveal the multidimensional driving mechanisms of the spatial agglomeration of national famous and new agricultural products. In addition to resource endowment and infrastructure, national policies such as the Regional Layout Plan for Characteristic Agricultural Products (2013–2020), the Geographical Indication Agricultural Product Protection Project (2019–2022), and the recent Measures for the Protection of Geo-labeled Products (2024) have significantly promoted the spatial agglomeration of National Famous, Special, Excellent, and New Agricultural Products by guiding resource allocation, market access, and branding direction.
The Spatial Durbin Model is used for spatial data econometric analysis, and indicates significant at 1%, 5%, and 10% statistical levels, respectively. The analysis of the factors influencing the spatial distribution of National Famous, Special, Excellent, and New Agricultural Products based on the geodetic detector model demonstrated that there are significant differences in the explanatory power (Q statistic) and statistical significance (
p value) of the driving factors (
Table 3). The values of the Q statistic and
p value are ranked in ascending order, respectively. The results of the study demonstrate that according to the results of the geographical detector model, transportation infrastructure and population factors are the significant driving factors affecting the spatial distribution pattern of Chinese famous, special, and new agricultural products. Among them, the Q statistic of railroad mileage (X10) is 0.5028, which is significant at a 1% significance level (
p = 0.0025), indicating that areas with strong railroad transportation capacity are more conducive to the circulation of agricultural products, brand dissemination, and market penetration, and become an important spatial support for the agglomeration of famous, special, and new agricultural products. Similarly, the Q value of highway mileage (X11) is 0.4633, which also demonstrates strong explanatory power at the 5% significance level. The Q value of population size (X3) is 0.4469 (
p = 0.0202), indicating that the capacity of the consumer market directly affects the brand building and market demand feedback of agricultural products, and the distribution of famous, special, new, and high-quality agricultural products in densely populated areas is more concentrated. In addition, the Q values of regional gross domestic product (X5) and total retail sales of consumer goods in society (X9) are 0.3680 and 0.3332, respectively, which are only at the marginally significant level of about 10% (
p values of 0.0570 and 0.0849, respectively), but still reflect a certain supportive role for branded agricultural products in economic development.
In contrast, the Q statistic of total water resources (X1) is 0.3192, and its p value is 0.0986, which is only marginally significant at the 10% level. However, the Q statistic of water resources per capita (X2) is only 0.1007, with a p value of 0.6416, which is not significant. This indicates that the explanatory power of water resource factors on the spatial distribution of National Famous, Special, Excellent, and New Agricultural Products is limited. Due to the large differences in the dependence of different products on water resources, it is difficult to explain uniformly. Similarly, the variables of gross domestic product per capita (X4), disposable income per capita (X6), and total exports and imports of goods (X8) did not pass the significance test of 5%, which demonstrates that there are regional differences in their influence or the paths of their effects are indirect, and it is difficult to determine a direct driver.
In conclusion, the core driving factor of the distribution pattern of famous, special, and new agricultural products lies in the spatial overlap between “transportation accessibility” and “population density”, which provides theoretical support for the synergistic optimization of the strategic deployment of agricultural brands and infrastructure construction.
4.2. Two-Factor Interaction Detection Results
This study explored the driving force mechanism of the distribution of National Famous, Special, Excellent, and New Agricultural Products with the help of a geographical detector and analyzed the degree of explanation of the distribution of National Famous, Special, Excellent, and New Agricultural Products by the interaction of two influencing factors [
44]. The two-factor geographical detector constructed is used for interaction detection to reveal the synergistic mechanism of driving factors for the spatial differentiation of National Famous, Special, Excellent, and New Agricultural Products. It centers on quantifying the strength of the intersection effect of the two factors.
- (1)
Nonlinear-weaken is when the effect of two factors acting together is less than the minimum value when acting alone, indicating that they inhibit each other.
- (2)
Uni-weaken is where the effect of two factors acting together is between the minimum and maximum of the separate effects, indicating that one factor has an inhibitory effect on the other.
- (3)
Bivariate-enhance is the maximization of the effect of the two factors together over the effect of them alone, indicating that they reinforce each other.
- (4)
Independent is the sum of the effects of two factors, indicating that they are independent of each other without interaction.
- (5)
Nonlinear-enhance is the sum of the effects of the joint action over and above their respective independent effects, indicating significant synergistic effects (
Table 4).
The figure demonstrates the interactions among the drivers of the spatial distribution of famous, special, and new agricultural products in China. The horizontal and vertical axes represent different drivers (X1 to X11). The color shades and column heights reflect the Q statistics of the factor combinations and the explanatory power for the spatial distribution. Red and high columns represent strong explanatory power, while blue and low columns represent weak explanatory power. Geographical detectors classify interaction types based on Q statistics (
Table 4).
The 11 × 11-order interaction heat map constructed based on the geographical detector method systematically reveals the driving mechanism of the spatial distribution of national famous and new agricultural products. The diagonal values characterize the single-factor independent explanatory power (Q statistic). The map demonstrates that transportation infrastructure has the most significant independent driving effect on the distribution of agricultural products. The non-diagonal area demonstrates the two-factor interaction enhancement effect, and the synergistic effect of economic factors is especially prominent, such as the interaction results of regional gross domestic product (X5) and total retail sales of consumer goods in society (X9), which reveals that the deep integration of the economic scale and the consumer market has a decisive influence on the layout of agricultural products. The color scale distribution of the heat map demonstrates significant spatial heterogeneity: the high-value area (red, q > 0.8) is concentrated in the interaction area of economic (X5, X6, and X9) and transportation (X10 and X11) factors, which indicates that the dual driving force of economic vitality and logistics network is the core driving force; the medium-value area is dominated by the resource-based factors (X1 and X2), reflecting the local supportive role of water resource endowment; and the low-value zone is distributed among ecologically related factors, implying that the pure ecological factors have limited ability to regulate the macro pattern (
Figure 7).
4.3. Three-Dimensional Kernel Density
This paper constructs a three-dimensional coordinate system combining region, quantity, and kernel density to further investigate the nationwide distribution of famous, special, high-quality, and new agricultural products. The X-axis represents the area, the Y-axis represents the number, and the Z-axis represents the nuclear density. The spatial probability surface formed by the purple base and the multicolored density peaks reveals the three-dimensional distribution of the number of National Famous, Special, Excellent, and New Agricultural Products in different regions, including the spatial clustering characteristics and regional differences.
The color pattern of nuclear density peaks is geographically indicative, with a yellow main peak (nuclear density > 0.08) and a cyan secondary peak (nuclear density in the range of 0.05–0.07). The southeast of China has more concentrated famous and special agricultural products, while the northwest has more dispersed famous and special agricultural products [
45]. The three-dimensional structure further exposes the density attenuation gradient in the northwest–southeast axial direction, suggesting that transportation accessibility has a basal regulating effect on the nuclear density pattern. This study provides a spatial measurement basis for analyzing the core–periphery structure of famous and high-quality agricultural products and formulating differentiated development strategies (
Figure 8).
5. Discussion
- (1)
Characteristics of the spatial distribution of National Famous, Special, Excellent, and New Agricultural Products
This study provides new evidence by systematically quantifying the multi-scale spatial clustering of National Famous, Special, Excellent, and New Agricultural Products at the national level, which complements prior local or single-factor studies [
30,
34]. Unlike previous literature focusing mainly on single provinces or limited factors, this work integrates GIS kernel density, the standard deviation ellipse, the Lorenz curve, and geographic detectors to reveal complex interaction effects and gradient patterns, thus offering a more holistic understanding of how transportation, economic scale, and policy incentives jointly drive spatial agglomeration. The standard deviation ellipse, geographic concentration index (=22.95), and Lorenz curve illustrate the uneven spatial distribution of National Famous, Special, Excellent, and New Agricultural Products, reflecting that the spatial distribution of National Famous, Special, Excellent, and New Agricultural Products demonstrates significant regional imbalance [
46]. This is consistent with the research results for Yunnan’s GI crops [
30] and Tian et al. for Shandong Province’s GI products [
34]. These regional studies found comparable east–west corridor effects and coastal clustering, supporting our national-level conclusion that the eastern coastal and central plains maintain high brand concentration due to historical trade routes and modern logistics infrastructure. This consistency reinforces the robustness of our national pattern and highlights the need for differentiated policy interventions across regions.
The standard deviation ellipse analysis demonstrates that the main spatial direction extends along 110° E~120° E, and the standard deviation of the long axis (1.42) is significantly higher than that of the short axis (0.68), indicating that the east–west distribution is driven by the corridor effect of the irrigation system and the transportation arteries of the Yangtze River Basin, whereas the north–south direction is blocked by the climate zone of the Qinling-Huaihe River. The Lorenz curve demonstrates that the top eight regions (Sichuan, Henan, Hebei, Jiangxi, Yunnan, Inner Mongolia Autonomous Region, Shandong, and Fujian) contribute 55.85% of the nation’s agricultural products, corroborating the non-equilibrium between resource endowment and market demand [
47].
- (2)
Effect of altitude
Altitude creates a vertical zonal pattern in the distribution of agricultural products by changing light and heat resources and farming conditions. This altitude-driven pattern suggests that in mountainous rural revitalization zones, policy-makers should promote eco-agriculture models suited to local microclimates and elevation-specific crops, ensuring both biodiversity conservation and income diversification. Quantitative analysis demonstrated that the density of agricultural products decreased by 30% (
p < 0.01) for every 1000 m of elevation. In the low-altitude plains (<500 m), the warm temperate climate with an annual mean temperature of 12~18 °C and cumulative temperature of 4000~5500 °C promotes the cultivation of high value-added crops such as rice and vegetables. The mid-altitude hilly area (500~1500 m) has become a high-quality production area for tea and Chinese herbs due to the large temperature difference between day and night and few pests and diseases. High-altitude areas (>1500 m) are limited by the low cumulative temperature and the risk of freezing, and only support the development of barley, yak, and other cold-tolerant species, but their unique habitat provides a competitive advantage in the form of an ecological niche. Famous agricultural products at altitudes of 0–500 m and 800–1500 m are more concentrated; the former are found in East China, South China coastal plains, and hilly areas, such as the Yangtze River Delta and the Pearl River Delta region, and the latter are mainly distributed in the Yunnan-Guizhou Plateau, the edge of the Sichuan Basin, and other places. This bimodal distribution pattern reflects that the advantages of heat resources in low-altitude areas and the ecological diversity of middle- and high-altitude areas have jointly shaped the diversified types of agricultural products, thus giving rise to a regional system of famous and high-quality agricultural products at different altitude gradients [
41].
- (3)
Impact of river distribution
The distribution of rivers has a significant impact on the distribution pattern of National Famous, Special, Excellent, and New Agricultural Products. There is a significant correlation between the distribution of National Famous, Special, Excellent, and New Agricultural Products and the distribution of major rivers. Large rivers and their tributaries provide abundant water resources for agriculture, shape a suitable environment, and promote the diversification and high yield of agricultural products. For example, the Yangtze River Basin and its tributaries (such as the Sichuan Basin, Hubei, Hunan, etc.) are rich in water resources, have a humid climate and fertile soil, and are the main distribution areas of National Famous, Special, Excellent, and New Agricultural Products, such as rice, tea, and citrus. The rivers of the Yellow River Basin and its tributary regions (e.g., Shaanxi, Henan, Shandong, etc.) not only provide irrigation water for areas dominated by food crops such as wheat and corn, but also form fertile plains through alluvial action [
48]. In addition, the warm and humid climate of the Pearl River Basin and its tributary regions (e.g., Guangdong, Guangxi, etc.) is suitable for the growth of a variety of tropical and subtropical crops, such as sugarcane and litchi.
- (4)
Impact of traffic distribution
Transportation distribution is an important driving factor influencing the spatial distribution pattern of National Famous, Special, Excellent, and New Agricultural Products. From a qualitative analysis, the density and quality of transportation networks significantly affect the distribution efficiency and market accessibility of agricultural products [
49]. Conveniently located areas, such as the eastern coast and the central plains, usually have a more developed network of highways, national highways and provincial highways, which provide good conditions for the transportation and marketing of agricultural products. Crucially, the inherent fragility of this product, especially its perishable nature, further intensifies the reliance on transportation. In nuclear density analysis, the correlation between highly perishable products (such as lychees, leafy vegetables, and aquatic products) and transportation infrastructure is stronger than that between less perishable products (such as grains and tea). This connection between perishability and transportation explains the distribution gap between the eastern coastal areas and the western regions, as the cold chain defect in the western provinces restricts market access for perishable specialties, despite suitable growth conditions.
- (5)
Effects on the spatial distribution based on the geographical detector
The factor analysis based on the geographical detector demonstrates that transportation infrastructure (X10 and X11) and population size (X9) constitute the primary drivers (q > 0.4), economic volume (X5) and consumption capacity (X9) are the secondary drivers (0.3 < q < 0.4), and the natural resources (X1 and X2) have a weak explanatory power (q < 0.32). The interaction probe finds that the synergistic effect of railroads and GDP (q = 0.905) far exceeds the sum of the independent effects, which confirms the multiplier effect of the “transportation–economy” coupling on the branding of agricultural products. It is worth noting that the interaction between per capita water resources (X2) and highway mileage is nonlinear-weaken, reflecting that transportation investment in arid areas needs to be accompanied by water-saving technologies to release the benefits. This paper uses these indicators to explore the correlation between the number of National Famous, Special, Excellent, and New Agricultural Products and the level of regional economic development [
50].
- (6)
Three-dimensional kernel density
The three-dimensional kernel density map visualizes the spatial distribution density characteristics of National Famous, Special, Excellent, and New Agricultural Products in different regions through spatial analysis methods. It can be seen from the map that the kernel density value is higher in the eastern coastal and central plain areas, such as Shandong, Jiangsu, Zhejiang, and other provinces, which indicates that the distribution of famous, special, and new agricultural products in these areas is more concentrated and more numerous. The western provinces such as Tibet and Qinghai have lower kernel density values, indicating that the distribution there is sparser and the number of agricultural products is relatively small. The three-dimensional kernel density map can also provide an important reference for the formulation of agricultural policies and resource allocation [
51], which can help decision makers better understand the spatial distribution characteristics of National Famous, Special, Excellent, and New Agricultural Products, so as to formulate a more scientific and reasonable agricultural development strategy, and to promote the rational development and balanced utilization of agricultural resources.
- (7)
The rural revitalization strategy, agricultural branding, and subsidy policies
Furthermore, it has been found that policy support is playing an increasingly important role. Under the background of China’s rural revitalization strategy and regional brand building, local governments have directly stimulated the production and market competitiveness of national famous, special, high-quality, and new agricultural products through various forms of subsidies, technical assistance, brand certification, etc. Regional policies can significantly change the spatial pattern of brand agriculture.
6. Conclusions
In this study, we explore the complex dynamic relationships of National Famous, Special, Excellent, and New Agricultural Products. In this paper, spatial distribution characteristics and optimization strategies of National Famous, Special, Excellent, and New Agricultural Products are analyzed through space. This work’s scientific contribution lies in clarifying not only the pattern but also quantifying the dominant driving mechanisms behind the observed agglomeration. The combined use of multi-method spatial analysis and geographical detectors, along with interaction detection, enables us to identify non-linear enhancement among economic, transport and demographic factors, which has rarely been addressed in previous studies at this scale. This comprehensive framework provides a robust reference for future regional agricultural planning and brand policy design.
(1) Based on the above conclusions, this study proposes the following targeted development measures and policy recommendations: (1) Prioritize the expansion of integrated transportation and cold-chain logistics corridors in high-density but logistically underserved areas, ensuring that perishable branded agricultural products maintain quality during transit. (2) Develop e-commerce-enabled supply chain hubs and last-mile delivery services specifically tailored to remote production bases, leveraging digital platforms to connect small producers with urban consumers more efficiently. (3) Encourage local governments to design region-specific brand certification and storytelling programs that emphasize unique agro-ecological and cultural attributes, differentiating local products in both domestic and export markets. (4) Promote precision agriculture and smart farming technologies by providing targeted subsidies and training, focusing on improving yield stability and environmental sustainability in core production zones. (5) Strengthen cross-regional cooperative alliances and joint marketing campaigns to expand the scale effect of branded agricultural clusters and reduce redundant competition. (6) Revise existing subsidy and tax incentive structures to favor producers who adopt traceable quality standards, carbon-neutral practices, and integrated logistics solutions. (7) Establish a dynamic monitoring and evaluation system using big data analytics to adjust branding strategies and resource allocation in response to market and climate variability.
(2) Development measures
Based on the above conclusions, this study proposes the following development measures and policy recommendations: First, strengthen the construction of transportation infrastructure, especially to enhance the density and quality of the transportation network in remote areas, in order to reduce the cost of transporting agricultural products, improve the efficiency of circulation, and promote the market expansion of agricultural products. The second is to enhance the capacity of agricultural science and technology innovation, increase investment in agricultural science and technology research and development, promote the innovation and application of agricultural technology, improve the yield and quality of agricultural products, and enhance their market competitiveness. Third, optimize the structure of the agricultural industry, rationally adjust the structure of the agricultural industry according to the resource endowment and market demand of each place, develop characteristic agriculture and high value-added agricultural products, and improve the overall efficiency of agriculture. Fourth, strengthen the brand building and market promotion of agricultural products, promote the market through a variety of channels, expand sales channels, and increase the market share of agricultural products. Fifth, increase policy support, formulate and improve relevant policies, and increase support for agriculture, including financial subsidies, tax incentives, and financial support, so as to create a favorable policy environment for the development of agriculture. Sixth, strengthening policy measures, such as optimizing subsidy schemes and branding programs, is recommended as an effective approach to further refine the spatial structure and ensure the sustainable development of National Famous, Special, Excellent, and New Agricultural Products.
From a theoretical perspective, this study expands the application of spatial analytical methods and geodetector interaction models in agricultural branding research, offering new empirical evidence for understanding how physical geography and socio-economic factors interact to shape agglomeration phenomena. From a managerial perspective, our findings provide clear guidelines for local governments and agricultural managers to prioritize transport and digital logistics investments, implement region-specific branding strategies, and design adaptive policies to reinforce sustainable agricultural competitiveness across diverse geographies.
(3) Future Research Directions
This study reveals the key influence of explicit drivers such as transportation and population on the spatial distribution pattern of National Famous, Special, Excellent, and New Agricultural Products, but there is still room for further research. The current study mainly focuses on explicit natural and economic variables, and in the future, the integration of comparative analysis and spatial econometric modeling can be adopted to determine the nonlinear driving mechanisms of multivariate coupling factors on the spatial agglomeration of branded agriculture. It is suggested to expand the international comparative research horizon, with a focus on the spatial competition and complementary relationship between National Famous, Special, Excellent, and New Agricultural Products and the characteristic agricultural products of the Association of Southeast Asian Nations (ASEAN) and the characteristic agricultural products under the framework of Regional Comprehensive Economic Partnership (RCEP) regional economic cooperation, and to further analyze the potential impact of the mutual recognition system of geographical indications on the reconstruction of cross-border agricultural value chains. This not only helps to identify the strategic positioning of Chinese agricultural products in the international market, but also provides a theoretical basis and policy reference for the construction of an agricultural brand development strategy for the global market. Regional synergy and diversified development are key paths to sustainable development in the future. Future work should also incorporate panel data to track dynamic shifts over time and validate the robustness of spatial patterns under changing policy and market conditions.
Additionally, future research could apply experimental and field-based methods to collect micro-level evidence on how farmers and local stakeholders adapt to branding and logistics innovations, enriching the theoretical framework with empirical case studies. This extended approach will allow other researchers to test the applicability of the current results in diverse ecological and socio-economic settings, fostering broader comparative understanding and policy relevance. The development of National Famous, Special, Excellent, and New Agricultural Products should give full play to regional comparative advantages and synergistic and complementary effects, so as to promote a national coordinated development pattern. For regions with better resource endowment, the extension of the industrial chain and branding should be promoted to realize the upgrading of the value chain; for ecologically fragile or geographically remote regions, green, organic, and geographical indication agricultural products with special characteristics should be developed under the premise of protecting the ecology, and take the path of differentiation and high value-added development. The development of National Famous, Special, Excellent, and New Agricultural Products can make use of modern information technologies such as big data, remote sensing monitoring, and geographic information systems to dynamically manage and optimize the spatial distribution of agricultural products, suitability zones, and supply chain nodes, which will also become important supports for the realization of sustainable development.